News Release
For immediate release:
April 9, 2015
For more information contact:
Victoria Gallagher, CertainTeed
(610) 341-7944
Victoria.M.Gallagher@saint-gobain.com
www.certainteed.com/pressroom
Stop-and-Stare Curb Appeal is Made Easy with New and Enhanced CertainTeed Home
Exterior Visualization Tools
Expanded lineup of web-based tools, mobile apps and brochures designed for worry-free siding,
trim, roofing, fence and railing selection now available
(Valley Forge, Pa.) – Homeowners and building professionals can be confident in their choice of
the perfect mix of colors and product combinations for home exterior projects this spring, thanks
to enhanced and easy-to-use visualization offerings from CertainTeed. The web-based tools,
mobile apps and brochures simplify the process of selecting from one of the widest ranges of
vinyl and polymer shake siding, trim, roofing, fence and railing options available today.
Countless ideas, tips and eye-catching photography help achieve a well-coordinated design that
blends the latest styles and textures, with the broadest color palette on the market.
“Homeowners want curb appeal. They want to be able to create a beautifully designed home with
unique personality,” said Matt Gibson, marketing director for CertainTeed Siding Products
Group. “We’re proud of our industry-leading product portfolio and design options. We are also
keenly aware that it can be overwhelming to select complementary materials, make color
selections or match products together to achieve the most aesthetically pleasing results. Our userfriendly visualization tools and brochures easily guide professionals and homeowners towards
the ultimate goal of personalized, eye-catching curb appeal.”
The New Trim-It™ interactive design tool, recently added to the extensive visualization
collection on certainteed.com, aids in the selection of trim accessory and accent product
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decisions that many homeowners didn’t realize were available to them. The tool displays three
unique home styles with dozens of complementary decorative trim options to add character to
any home. Users can select from the virtually maintenance-free Vinyl Carpentry® or the
Restoration Millwork® cellular PVC accessory product lines to create the look they want to
achieve. From porch columns and gables to corners and window/door trim, the vignettes clearly
show options side-by-side. The visuals and short product descriptions bring attention to all
available options — easily assisting homeowners in selecting unique finishing details for their
home.
“Trim and accessory products are a great way to add character and distinctive details to give a
unique look to a home, and there is an affordable price-point for everyone,” added Robert Clark,
marketing manager for CertainTeed Siding Products Group. “Trim-It is designed with vignettes
and highlights by category that streamlines the trim and accent selection process.”
Trim-It joins an improved ColorView® home visualization online design tool that allows users to
view and try on product colors and profile options and see them realistically applied to a photo of
their own home or a similar style home before installation. In addition, with the CurbAppeal
iPad® app and ColorCoach virtual swatch book, users can experiment with exterior design in a
wide selection of siding, roofing, accents, trim, shutters, doors and more. A gallery of homes is
also included for multiple design ideas and additional inspiration for fail-proof decision-making.
In addition to the digital interactive tools, two new brochures clearly show how to transform a
home from ordinary to extraordinary. The new “Decorative Trim” catalog categorizes all vinyl
trim offerings by family. Window and door trim, corner systems, accents and wall and soffit
transitions are shown in selection-ready simple, more definition and classic enhancement options
portrayed with beautiful illustrations and close-up installation photography.
And the recently enhanced “Finishing Touches” brochure brings subtle, bold and contrasting
looks to life with stunning imagery. Featuring product highlights from the Vinyl Carpentry,
Restoration Millwork, Cedar Impressions® Shake- and Shingle-style siding, EverNew® porch
and railing collections, the look-book effortlessly shows how definitive color differences and
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Home Exterior Visualization Tools –Page 3 of 4
various shapes and lines of a home can enhance curb appeal.
“Finishing Touches” complements the popular “No Place Like Home” brochure for inspirational
ideas and the latest trends from the experts–including strong colors, mixing-and-matching of
materials, dark trim, roof colors and the use of two or more exterior wall colors to ensure a home
leaves a lasting impression.
To access the visualization tools and downloadable brochures, visit www.certainteed.com. To
request a printed copy of “Finishing Touches,” “Decorative Trim,” or “No Place Like Home,”
call (800) 782-8777.
CertainTeed offers unsurpassed Freedom of Choice® through its industry-leading portfolio of
roofing, long-lasting polymer, insulated and vinyl siding as well as fence, railing, decking and
exterior trim. CertainTeed offers the advantage of using exterior products from a single source
that are designed to mix-and-match with each other and feature authentic textures, versatile
styles and rich color combinations, for a beautifully coordinated look. As the result of a strong
commitment to environmental responsibility, CertainTeed is the first manufacturer to issue and
publish third-party validated life cycle assessments (LCA) for its vinyl and trim product lines.
For more information, visit www.certainteed.com/freedomofchoice.
About CertainTeed
Through the responsible development of innovative and sustainable building products,
CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry
for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the
firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name
CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior
building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and
ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies,
and celebrating its 350th anniversary, CertainTeed and its affiliates have more than 5,700
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Home Exterior Visualization Tools –Page 4 of 4
employees and more than 60 manufacturing facilities throughout the United States and Canada.
For six consecutive years, the company has received top honors from the U.S. Environmental
Protection Agency for its contributions in protecting the environment and was most recently the
recipient of the 2014 ENERGY STAR Sustained Excellence Award. The group had total sales of
approximately $3.3 billion in 2014. www.certainteed.com
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