FOR IMMEDIATE RELEASE Contact: PR Agency: Phone: e-mail: Website: Katie Meacham Burson-Marsteller (312) 596-3409 Katie.Meacham@bm.com www.earthsbest.com EARTH’S BEST® BRAND PUTS SMILES ON TODDLER’S FACES WITH NEW HAPPY SNAX WHOLE GRAIN CEREAL SNACKS Melville, NY (June 2012) – As a leader in the natural and organic infant1 and toddler2 food categories , the Earth’s Best® brand prides itself on innovating great tasting, fun foods that are fortified with nutrients essential for children’s diets. Building on the success of recently introduced easy-to-feed Earth’s Best Organic™ Pop Snax rice & potato crisps in a convenient re-sealable canister, the brand is pleased to announce the launch of Earth’s Best Organic® Happy Snax Whole Grain Cereal Snacks. New Earth’s Best Organic® Happy Snax Whole Grain Cereal Snacks are fun smiley-face shaped snack products in apple cinnamon and graham varieties for toddlers. They are made with organic ingredients grown without potentially harmful pesticides or herbicides and are specially formulated with an excellent source of iron, zinc and six B Vitamins. Additionally, 1 SPINSscan combined channel 52 weeks ending 2/18/12 The Hain Celestial Group, Inc. • 58 South Service Road • Melville, NY 11747 • 631-730-2200 www.hain-celestial.com Happy Snax Whole Grain Cereal Snacks also contain 12 grams of whole grains, 2 grams of protein, 2 grams of fiber per serving and 25% of the recommended Daily Value of Vitamin C. As with all Earth’s Best® products, Happy Snax Whole Grain Cereal Snacks do not contain any artificial colors, flavors, preservatives nor do they contain Genetically Modified Organisms (GMOs). Earth’s Best® brand is a proud member of the non-GMO Project which offers the only independent, third party verification for products manufactured to voluntarily comply with a non-GMO standard. Earth’s Best Organic® Happy Snax Whole Grain Cereal Snacks are sold in 2.6 oz. canisters, making them a perfect wholesome snack for on-the-go. The suggested retail price is $2.99, line priced with Pop Snax rice & potato crisps. Look for new Earth’s Best Organic® Happy Snax Whole Grain Cereal Snacks beginning in June 2012 in the infant and toddler food sections of natural food stores or the infant and toddler or natural food aisles of select grocery stores and Babies ”R” Us. For more information on the complete line of Earth’s Best Organic® infant formula and foods for babies and toddlers, personal care and cleaning products, including where to purchase, log onto www.earthsbest.com. 2 SPINSscan combined channel 52 weeks ending 2/18/12 The Hain Celestial Group, Inc. • 58 South Service Road • Melville, NY 11747 • 631-730-2200 www.hain-celestial.com The Hain Celestial Group, Inc. The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, Ethnic Gourmet®, Yves Veggie Cuisine®, Europe’s Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson’s Juice Co.®, Farmhouse Fare®, Linda McCartney®, Daily Bread™, Lima®, Danival®, GG UniqueFiber®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Earth’s Best TenderCare® and Martha Stewart Clean™. Hain Celestial has been providing “A Healthy Way of Life™” since 1993. For more information, visit www.hain-celestial.com © 2012 The Hain Celestial Group, Inc. All rights reserved. ### The Hain Celestial Group, Inc. • 58 South Service Road • Melville, NY 11747 • 631-730-2200 www.hain-celestial.com