BRITISH DESIGN EMBASSY IN MILAN
Milan Design Week and International Furniture and Lighting
Exhibitions
Sector: Creative and Media Industries
22nd to 26th April, 2009
The Salone del Mobile has been running in Italy for nearly 50 years, confirming Milan’s fame as a
design capital and major meeting point for creative professionals. With over 2,500 exhibitors from
nearly 40 countries, this year’s expo is expected to attract around 250,000 visitors.
Alongside the Salone Internazionale del Mobile, now in its 48th edition, together with the
International Furnishing Accessories Exhibition this year will be Euroluce, the eagerly-awaited
International Lighting Exhibition that sets the sectorial benchmark with its wide range and broad
spectrum of goods that go to make up a unique lighting sector scenario – from light sources to
domestic lighting, from technical illumination to urban illumination - embracing both technological
and formal innovation.
Surrounding the official fair are numerous high profile fringe events taking place all over the city.
Milan is a key focal point for design and future style trends and most international buyers, business
contacts and visitors from all over the world will be in Milan during that week.
Following the success of the London Design Embassy, this year UK Trade & Investment is hosting
a "British Design Embassy" at the Modern Art Gallery, Villa Reale in the centre of Milan. The
British Design Embassy is supported by Icon magazine.
For international buyers, design VIPs connected with the Fair and members of the press, the British
Design Embassy will be an exclusive, stylish and dynamic environment to organise meetings, relax,
work and network. A ‘concierge’ service will be on hand to help visitors navigate their way through
the wealth of destinations and activities offered by the Salone.
The Villa Reale will also see the international launch of ‘Love & Money – 50 Years of Creative
Britain’, a multi screen exhibition celebrating the successful marriage of creativity and commerce in
the UK. This exciting exhibition will be open to the general public and takes place in the Ballroom
next to the British Design Embassy.
The use of the British Design Embassy and of the related UKTI services is offered to all UK
companies from across the Creative Industries including Interior Design, Furniture, Architecture,
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Music, Film & Television, Advertising, Fashion, Publishing, Video Games, New Media, Performing
Arts.
The British Design Embassy will be open every day from 22nd to 26th April from 9,30 am to 6,30
pm.
If you wish to register yourself or your company for access to the "British Design Embassy"
during the Milan Design Week please fill in the attached Badge Request Form and send it to:
info@britishdesignembassy.it
Name of Company
Name of Applicant
Address
Email Contact
Mobile phone number
Brief description of business
If you wish to invite one of your
business contact/s to the Embassy
please indicate name and title:
If you wish to commission our services during one of the most important weeks of the year in
Milan, please see below for a choice of service levels allowing you to take full advantage of the
unique location and surroundings of Villa Reale and to develop and enhance your business
relations and meetings during the week.
UKTI clients will be introduced to selected business contacts at the British Design Embassy and
develop business opportunities using the special location of the Embassy at the Villa Reale.
British Design Embassy - OMIS services* offered to British companies
The British Design Embassy will be open every day from Wednesday
22nd to Sunday 26th April 2009 from 09:30 to 18:30
DEADLINE FOR APPLICATION: 20th MARCH 2009
Omis level 1


Cost: £489
Use of the Embassy as meeting place and
"temporary office" (an "Embassy" card will
be sent to each Omis client)
Welcome briefing at the "Embassy" with
information on the Milan Design Week and
other important events
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

Omis level 2
This is a more comprehensive service
involving meetings also off-site,
accompanied by UKTI staff.


Cost: £978



Omis level 3
Cost: £978

Arrangement of 2/3 meetings with
business contacts at the Embassy (eg
potential importers/ distributors/ agents/
manufacturers/retailers)
Invitation to the “Meet the Press” event
hosted at the British Design Embassy (date
and time to be confirmed)
Use of the Embassy as meeting place and
"temporary office" (an "Embassy" card will
be sent to each Omis client)
Welcome briefing at the "Embassy" with
information on the Milan Design Week and
other important events
Arrangement of 2/3 meetings with
business contacts at the Embassy (eg
potential importers/ distributors/ agents/
manufacturers/ journalists).
Invitation to the “Meet the Press” event
hosted at the British Design Embassy (date
and time to be confirmed)
Programme arrangement of up to 3
business meetings for the client during the
week to exhibitions/companies' showrooms
or head offices. UKTI Milan staff will
accompany the client to meetings in Milan
and the hinterland.
Exclusive use of the British Design
Embassy location for 2 hours on a selected
evening (23rd, 24th or 25th April). Why not
entertain your key business contacts in
exclusive surroundings from 19:00 to
21:00. Numbers are, however, limited to
80 guests standing or 30 seated.
UK Trade & Investment: UK Trade & Investment (UKTI) is the Government organisation that helps
UK-based companies succeed in overseas markets and supports overseas businesses that want to locate
in the UK. One of its main objectives is to develop trade relationships between the UK and local markets,
showing businesses their potential on international markets through the exchange of knowledge and
continuing partnership support.
More detail on how UK Trade & Investment can help international businesses that want to locate in the UK
can be found at http://ukinitaly.fco.gov.uk and in the pages about trade and investment services at
www.uktradeinvest.gov.uk, e-mail: info@britishdesignembassy.it
*What is an OMIS: UK Trade and Investment (UKTI) has developed a scheme called Overseas Market
Introduction Service (OMIS), which covers any type of research aimed at providing information or
facilitating business or media introductions to UK companies in a certain foreign market. These services
attract a fee and are only available to UK registered businesses.
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