Business Plan Template
Stage 2
New Business Track
This template is for schools who are starting a business for the first time
IMPORTANT: HOW TO COMPLETE AND SUBMIT YOUR BUSINESS PLAN
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This template should be completed by students with the support of teachers.
Please use the format provided as this is aligned to our marking scheme.
There are 2 Parts to the Business Plan template.
- Part 1: Business Plan. Please answer ALL questions.
- Part 2: Financial Plan. Please answer ALL questions in Sections A-F. Section G and H are
optional.
You can use add extra pages to this document. However, please try and keep your submission
to 10 pages maximum.
The numbers in brackets e.g. (10) indicates the highest number of points that can be awarded
for that question.
Follow our top tips to score high points and increase your chances of winning a prize!
You can also earn bonus points by including supporting documents in the Appendix!
When you are ready to submit your completed business plan to us, please follow these
instructions:- Log in to your account at: www.schoolenterprisechallenge.org/login
- Go to the ‘Progress Report’ on the right hand side.
- Click on 2) ‘Submit Your Business Plan!’
- Choose your file and upload your completed Template. Click SUBMIT!
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Any Questions
Contact the School Enterprise Challenge team at:E-mail: info@schoolenterprisechallenge.org
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Website: www.schoolenterprisechallenge.org
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PART ONE
Section A: Your Details
School name
Country
Lead teacher
Al Qamar Academy
India
Aneesa Jamal
Section B: Your Business Details
Business Name
Business Activity
Main product / service
No. of students in business team
No. of students in school
Total Start Up Budget in US $ (Estimated)
Total Sales Income in US $ (Estimated)
Net Profit in US $ (Estimated)
TenderHands – A Children’s Craft Cooperative
Sale of craft items
Eco friendly handicrafts
10 + New co-op members
120
$23
$457.06
$80.89
Section C: Market Research and Target Market
1.
What Market Research did you do?
a) We did a market survey using online Google forms. We had 97 respondents (See Appendix)
b) We test marketed our products at a soft launch during an All Parent Meeting at school. We had 30
test customers.
2.
What were the results of your Market research?
Customer Profile
 Women
 30-50 years
 Spend 100-1000 rupees a year.
 Willing to support children’s businesses
 Buy crafts physically (not online)
 Look for good quality, usefulness and tasteful colours.
Why will they buy from us
 Most respondents were willing to support children’s businesses
 There are few alternative shops to buy low-priced, eco-friendly, handmade crafts in Chennai.
 Customers in our trial sale appreciated the fact that we had a large and varied range of products to
buy from.
 We found, on the day of the trial sale, that many buyers asked for custom-made products. This
option is not found in most craft stores.
Which Products were most popular:
 Paper products: 51 votes
 Glasswork: 39 votes
 Paintings: 32 votes
 Pottery: 29 votes
 Crochet: 18 votes
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How much they spend in a year
 RS 500-1000: 33 votes
 RS 100-500: 32 votes
 RS 1000+: 14 votes
What they look for in a handicraft
 Good quality: 60 votes
 Usefulness: 47 votes
 Tasteful colours: 40 votes
 Environmentally friendly: 35 votes
 Low price: 27 votes
Online/ real shops
 Real shops: 91 votes
 Online: 6 votes
How often they buy crafts
 Sometimes: 45 votes
 Rarely: 26 votes
 Often: 10 votes
Section D: Competitors and Competitive Advantage
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3.
Who are your main competitors and what are their strengths and weaknesses? Please fill in the
table below.
Competitor Name
Who are your main
competitors?
DakshinChitra
Strengths
What are your competitor’s main
strengths?
Reputation for good quality, ecofriendly, handicrafts. Great variety of
different products. Good ambience.
Weaknesses
What are your competitor’s main
weaknesses?
Bad location, far away from town. No
online presence. High prices. Few new
products. Single place of sale.
Cottage Emporium
Have huge variety of products from all
over India. Good location. Good quality.
Large, well-established store. Good
reputation. Good ambience.
Bad marketing. Bad customer service.
Roadside Vendors
Mobile. Cheap. Visible.
Fancy stores
Found everywhere. Cheap prices.
Good location.
Boutique craft
stores(usually in malls)
Branded. High quality. Fashion
statement to buy from one. Online
presence. Good reputation.
Innovate with new products.
Socially responsible message.
Doubtful quality. Limited stock and
variety. No online presence. No fixed
place to sell from. No USP.
No unique products.
Have all kinds of products which are not
necessarily craft. No online presence.
No unique products. Poor ambience
High prices. Usually small, so they can go
unnoticed in a large group of stores.
If you have more detailed information about your competitors, please include it here:
 DakshinChitra is a craft village with handcrafts from around India for sale.
 Cottage Emporium is a huge government store selling handicrafts from all over India.
 Roadside vendors are people with mobile stalls/pushcarts. They sell trinkets and knick-knacks at
beaches, public places and roads.
 Fancy stores are single-location, small shops selling all kinds of non-edible items (toys, cutlery,
clocks, trinkets, accessories, etc). Fancy stores are found in every locality.
4.
How are you going to be better than your competitors?
 We will sell eco-friendly/recycled products at affordable prices. This is possible as our costs are
low
 We will keep innovating and changing our products.
 We will develop close customer relationships and use their feedback
 We will custom-make products to the buyer’s specification.
 Unlike our competitors, we will actively advertise using social media and other internet tools.
 We shall have different points of sale (e.g. supermarkets, online etc).
Section E: SWOT Analysis
5.
Complete the SWOT Analysis below. (5)
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Strengths –
 We have reasonably-priced crafts.
 Emotional appeal to buyers as we are
children.
 Custom-made products.
 Low start-up and operational costs as
we don’t pay rent and manufacturing
costs are borne by the individual co-op
member.
 The suppliers are co-op members so
there is greater incentive to do their
best and work hard.
 Our products are bio-degradable or
recycled.
Opportunities –
 School parents who would buy from us
and spread the word to others.
 New channels of sale through internet
and supermarkets.
 Creating and selling new crafts.
 Creating customer rapport and good
reputation so buyers keep coming back.
Weaknesses –
 No reputation.
 Bad location; on a small side road. As
people usually buy crafts on impulse
there is less chance of them seeing and
buying from us.
 Limited time(hours per day) to sell our
wares.
 Small amount of stock as we don’t have
enough time to make our crafts.
 Low budget.
Threats –
 Others opening eco-friendly, handmade
craft stores.
 Other children opening craft stores in
our locality.
 Handicrafts being fun and easy to make,
buyers may decide to make them
themselves.
Section F: Operational Plan
6.
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What steps will you take to start your business?
Conduct market research to identify our customers wants.
Choose members for management (production, marketing and finance) teams.
Enrol children interested in joining the co-operative.
Create mission statement.
Create our product list and pricing catalogue.
Identify selling channels
Spread the word about our business - create website, flyers, posters and Facebook page.
Have our opening day at a Mothers Meet.
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7.
How will you produce or deliver your product or service? Use the table below to list the ongoing
tasks you need to do to make your business run. You can add rows if you need to. (5)
Task
How long?
How often?
Who?
What tasks need to be
How long will these
How often do these
Who will be responsible
done on a daily, weekly
tasks take?
tasks need to take
for these tasks? E.g.
or monthly basis to
place? E.g. Daily?
communications team
make your business
Weekly?
run?
Update website
2 hours
Monthly
Marketing & Sales
team
Marketing & Sales
team
Marketing & Sales
team
Update Facebook
Page
Put out posters
20 minutes
3 Daily
3 hours
Monthly
Preparing PTA sale
3 days
3 monthly
Production team
Rearranging the
display case
Preparing monthly
theme-based sale
Quality check on
products
Changing theme of
display case
Admitting in new
members
Meeting to discuss
progress of business
Keeping financial
accounts.
Paying off vendors
Pay off debts
1 hour
Weekly
Production team
3 days
Monthly
Production team
1 hour
Weekly
Production team
1 hour
Monthly
Production team
2 hours
Monthly
Production team
1 hour
Monthly
30 minutes
Daily
Coordinator and heads
of management.
Finance team
1 hour
1 hour
Weekly
Monthly
Finance team
Finance team
8. How is your business team structured? You may like to include your Organogram here. (5)
We have a Core Business Team as shown below, and as well as them we have the co-op members who
make and supply TenderHands with handicrafts. The Core business Team Members are below:
Section G: Marketing and Sales Plan
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9.
Tell us about your 4 P’s (Product, Price, Place, Promotion). (10)
a) Product – What is your product?
b) Price – What price will you sell it at?
Product Name
Price(INR)
Painted Pots
105
Doodle Bulbs
50
Dolls
50
Crochet Hairbands
20
Phone Cases/Coin Purses
50
Crochet Earrings
15
Keychain Dolls
35
Crochet Coasters(set of 4)
120
Quilling Earrings
30
Paintings
1150
Bookmarks
7
Friendship Bands
7
Recycled Plastic Plant Pots
Mason Jars
25
35
Glass Candle Jars
55
c)
Place – Where will you sell your product?
1. We will host theme-based sales at every monthly mothers meeting.
2. A display shelf of our products will be placed in the school’s lobby for visitors to see and buy from
everyday.
3. We shall sell our wares at certain supermarkets.
4. Our products will also be available online.
d) Promotion – How will you promote your product?
 Through posters and flyers.
 On the Internet(Facebook, Whatsapp, website etc).
 Word of mouth
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Banners.
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Section H: People, Profit, Planet
10.
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How does your business meet the People, Profit and Planet criteria? Please give an example
for each criteria.
People –
“Teach a child to fish”
There are many forums, co-ops and platforms for adults to sell art, craft, edibles etc. However there
are none for children. In our business we are helping children by creating a forum for children to sell
crafts and earn money, which will help them develop their craft and business skills.
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Profit – Our costs for running the business are low. They consist of marketing, administrative and
Internet-related costs. All variable costs are paid for by the individual co-op members themselves.
The Co-operative will mark up the price of each product before selling. After paying off the above
costs the remainder is our profit. As our costs are relatively low, our profit margin is healthy.
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Planet – All our products are made from natural, bio-degradable materials (glass, paper, clay, wool)
or from recycled material. Our products will also be packaged in recycled paper. In this way we help
the planet.
Section I: Financing Strategy
11.
How much start-up capital do you need to start your business and how will you raise this
money? (10)
As shown in the table these are our start-up costs. Each craftsperson pays for her/his direct
costs so we only have marketing, stationery and transport costs, which are quite low. Our
school has agreed to cover all our start-up costs and we will pay them off at a monthly
basis once our business starts earning money.
Item
Buying
Website
Travel
Stationery
Flyers
Posters
Total cost
Price(INR)
200
200
100
700
300
1500
Section J: Sustainability and Business Development
12.
How will you keep your business running after this school year?(5)
 There is a growing need for eco-friendly handicrafts as social awareness grows.This will
increase our market and we will continue producing more products to meet the demand.
 We will keep expanding and innovating with our products so that customers will continue
buying from us.
 We will find new channels of sale to reach more customers.
 We will use new marketing schemes like free products with every customer referral.
 We will produce more complex and expensive products which will earn more money for the
co-op than smaller ones.
 We will keep admitting new members to our co-op and teaching them how to run the
business so eventually the older co-op members will take over and keep the business
running year after year.
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Some products of ours use material which would otherwise be thrown away and this
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13.
balances out any negative impact (e.g. using paper) our products may have on the
planet.
Using accounting to track our financial status.
Where do you see the business in 5 years? E.g. We will grow our product range to include other
vegetables and we will expand our market by selling our products in 3 new districts. (5)
In five years we want to be THE shop people go to, to buy new, innovative, eco-friendly crafts. A
brand name.
We will have a thriving business with many craftskids and have many selling channels in important
supermarkets and large stores.
Appendix (OPTIONAL Bonus Points)
You can use this space to paste any items which support your business plan, e.g. a completed customer
survey, a detailed competitor analysis, reports or photos (4 photos MAX). (10 Bonus Points)
Appendix Attachments:
1) Mission Statement
2) Completed customer survey
3) Photos
PART TWO
Financial Plan
This section will be awarded a total of 15 Points. These 15 Points will be allocated as follows:Section A (5), Section B+C+D (5), Section E+F (5), Section G+H
Local Currency used (E.g. Indian Rupees)
Indian Rupees
Exchange rate to US Dollars (E.g. 1 US $ = 59.7
Indian Rupees)
Period of time budgeted for (E.g. 3 months)
1 USD= INR 63
12 months
Section A: Start-Up Budget (Estimated)
1.
Please list all your Start-Up Costs.
Our business is a co-op with each co-op member supplying us with finished craft products.
Therefore any equipment or supply costs are borne by the co-op member. We as a business
have no equipment costs.
……………………………………………………………………………………………………………………………………………………….
Section B: Income (Estimated)
2.
Please list all the products or services that your business will sell. Please tell us the amount you
think you will sell and the price at which you will sell them.
Name of Product or service
Quantity
Sales Price
Sales Income (Quantity
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(annually)
Painted Pots
45
Doodle Bulbs
45
Dolls
20
Crochet Hairbands
60
Phone Cases/Coin Purses
42.5
Crochet Earrings
20
Keychain Dolls
30
Crochet coasters (set of 4)
7
Quilling Earrings
90
Paintings
8
Bookmarks
60
Friendship Bands
50
Recycled Plastic Plant Pots
25
Mason Jars
35
Glass Candle Jars
22
Total Income
(Add all the ‘Sales Income’ together)
(INR)
105
50
50
20
40
15
35
120
30
1150
7
7
25
35
55
Local Currency
x Sales Price) (INR)
4725
2250
1000
1200
1700
300
1050
840
2700
9200
420
350
625
1225
1210
28795 INR
In US Dollars $
457.06 USD
Section C: Direct Costs (Estimated)
3.
Please list all of the items you will need to buy in order to make or provide each product or service.
As we are a co-op we collect finished products, from our members, and sell them. Therefore
we (the co-op) have no product-based direct costs as they are all borne by the co-op
members.
Section D: Gross Profit (Estimated)
4.
Please calculate your Gross Profit in your Local Currency and then convert it to US Dollars $.
All direct costs are paid by the co-op member so our direct costs are only paying off the members for
their products.
Calculation
Local Currency
US Dollars $
Total Sales Income
Total Direct Costs
Gross Profit
(Total Sales Income – Total Direct Costs)
28795 INR
22250 INR
6545 INR
457.06 USD
353.17 USD
103. 89 USD
Section E: Indirect Costs (Estimated)
5. Please list all of your Indirect Costs.
Name of item
Quantity
Unit Cost
Buying a Website
Travel
Stationery
Flyers
Posters
RS 200
RS 200
RS 100
RS 7
RS 21
1
N/A
100
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Total Costs (Quantity x
Unit Cost)
RS 200
RS 200
RS 100
RS 700
RS 294
Total Indirect Costs
(Add up all the Total Costs)
Local Currency
RS 1494
In US Dollars $
USD 23
Section F: Net Profit (Estimated)
6.
Please calculate your Net Profit in your local currency and convert this to US Dollars.
Calculation
Local Currency
US Dollars $
Gross profit
RS 6545
103.89
Total Indirect Costs
RS 1494
23
Net Profit (Gross Profit – Total Indirect Costs)
RS 5051
80.89
Section G: Return on Investment (OPTIONAL)
7.
Please calculate your Return on Investment (Optional)
Net Profit
Total Start Up Budget
Net Profit / Start Up Budget x 100 = Return on
Investment (%)
%
Section H: Pay Back Period (OPTIONAL)
8.
Please calculate the Pay Back Period for your Start-Up Costs (Optional)
a.
Budget Period E.g. 4 months
b.
How many months until you make your
first sales?
c.
Net Profit
d.
Average Net Profit per month once sales have
started: c / (a – b)
e.
Start Up Budget
f.
Pay Back Period: b + ( e / d)
Additional Comments: If you have any additional comments about your Financial Plan please put them in
here:
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APPENDIX
Mission Statement
Our mission is to connect craftskids with consumers, thereby providing customers with ecofriendly handicrafts and developing the entrepreneurial skills in our members
Photos:
Customer Market survey
~$Tender Hands market survey (Responses).xlsx
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