1) A firm that operates in more than on country and gains production, financial and marketing
through interactions with these nations are called __________________.
a. World Firms
b. International Firms
c. National Firms
d. Global Firms
2) Join venturing means . . .
a. Entering foreign markets
b. Joining with competing firms
c. Teaming with a company similar to your company overseas
d. Entering foreign markets by joining with foreign companies to produce or market a
product or service
3) Which of the following is the simplest way to enter a market
a. Licensing
b. Exporting
c. Contract manufacturing
d. Joint ownership
4) All of the following are things to consider when deciding to enter a market except:
a. Cultural and social norms
b. Transportation structure and market accessibility
c. Hair Color
d. Income distribution
5) The United States is an example of __________ economy.
a. Subsistence economy
b. Raw material exporting
c. Industrializing
d. Industrial
6) Which of the following is an example of Licensing
a. Buying Levi Jeans
b. Disneyland in Japan being operated by a different company
c. Owning a store similar to Wal Mart
d. None of the Above
7) Which is a restriction that can be put on trade between nations?
a. Tariffs
b. Exchange controls
c. Quotas
d. All of the above
8) Which of the following would be considered a subsistence economy?
a. Revenue comes from exporting large amounts of natural resources
b. Majority of people engage in simple agriculture
c. Manufacturing makes up 10-20 percent of the economies economy
d. Export manufactured goods, services, and investment funds
9) What fast food restaurant chain, referred to in the book as a truly global enterprise, how sells
more burgers and fries outside the United States than within?
a. McDonalds
b. Wendy’s
c. Burger King
d. Whataburger
10) Which of the following is NOT one of the six major decisions that a company faces in
international marketing?
a. Deciding which markets to enter
b. Deciding on global marketing organization
c. Deciding how to enter the market
d. Figuring out which geographic region can support the materials needed to produce the
final product?
Answers
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
D
D
B
C
C
B
D
B
A
D
Group 3 Chapter 15 Quiz
1. What are the four types of industrial structures?
A. Subsistence economies, economic community, industrializing economies,
industrial economies
B. Subsistence economies, raw material exporting economies, countertrade,
industrial economies
C. Subsistence economies, raw materials exporting economies, industrializing
economies, industrial economies
D. Income distribution, raw materials exporting economies, industrializing
economies, industrial economies
2. What are some geographic characteristics?
A. Climate, country size, population size and growth, transportation structure and
market accessibility
B. Climate, country size, population density-urban and rural, transportation structure
and market accessibility
C. Population age composition, country size, population density- urban and rural,
transportation structure and market accessibility
D. Climate, country size, population density- urban and rural, education
3. Which of the following is an example of a global firm used in class?
A. Coca-Cola
B. Great Value
C. GM
D. Starbucks
4. Which of the following is not an indicator of market potential?
A. Socio-cultural factors
B. Political and legal factors
C. Economic factors
D. Demographic characteristics
E. All of the above are true
5. What is a characteristic of a Joint Venture?
A. Franchise opportunity
B. Creating a business in a foreign market where the company has all the risk
C. Joining with foreign investors to create a local business
D. A business uses a licensee to oversee business operations
6. Adaptive Global Marketing does all the following except:
A. Product Innovation
B. Adjusts global marketing
C. Provides straight product extension
D. Product adaption
7. Which of the following is not a basic question asked by global firms?
A. What market position should we try to establish in our own country, in our
economic region, and globally?
B. Where should we produce or source our product?
C. Who will our global competitors be, and what are their strategies and resources?
D. What is the country’s culture like and how will we impact the country with our
product?
E. What strategic alliances should we form with other firms around the world?
8. _________________ is a group of nations organized to work toward common goals in the
regulation of international trade.
A.
B.
C.
D.
E.
Marketing community
Economic community
Trade Alliance
Free Trade Association
None of the above
9. Which of the following is NOT true concerning The World Trade Organization?
A.
B.
C.
D.
Mediates disputes
Imposes trade sanctions
Regulates import and exports
Enforces GATT rules
10. What countries are included in the North American Free Trade Agreement (NAFTA)?
A.
B.
C.
D.
E.
Answers:
1.
2.
3.
4.
5.
C
B
A
E
C
Mexico, Cuba, USA
USA, Mexico, Canada
USA, Dominican Republic, Cuba
Guatemala, Honduras, Mexico
None of the above are correct
6. C
7. D
8. B
9. C
10. B