2007 International Conference on Intercultural
Communication
Harmony, Diversity and Intercultural
Communication
June 22-24, 2007, Harbin
Friendship Palace Hotel, Harbin, PR China
English Program
Co-sponsored by
China Association for Intercultural Communication
Harbin Institute of Technology, Harbin, China
International Association for Intercultural Communication Studies
Conference Co-Directors
Professor Yuxin Jia
Harbin Institute of Technology, Harbin, PR China
Professor Robert N. St. Clair
University of Louisville, Louisville, Kentucky USA
Staff Assistance to the Program:
Li Song, Harbin Institute of Technology
Chang-yuan Liu, Harbin Institute of Technology
Friday, June 21
Registration from 8:00 – 21:00 at the lobby of Friendship Palace
Hotel (Those who arrive in the early morning of June 22 can
register before 8:25)
Friday, June 22
101
Friday
8:30-9:10 a.m. International Hall
Opening Ceremony
（Detailed information will be given in the Program Manual）
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9:10 – 10:00 am.
Photo and Coffee Break
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102
Friday
10: 00 -12:20 p.m. International Hall
Key-note Speeches
( Detailed information will be given in the Program Manual )
12:30-2:00 p.m.
Lunch
IAICS Publications Luncheon Committee Meeting
Friday
12:30 -2:00 p.m
Room 481
Co-Chairs:
Margaret U. D'Silva, University of Louisville, USA
Brooks Hill, Trinity University, USA
Members:
Sarah Corona Berkin, Universidad de Guadalajara, Mexico
Guo-Ming Chen, University of Rhode Island, USA
Wenzhong Hu, Beijing Foreign Languages Institute, PR of China
Yuxin Jia, Harbin Institute of Technology, PR of China
Bates Hoffer, Trinity University, USA
Nobuyuki Honna, Aoyama Gakuin University, Japan
Francisco Hernández Lomelí, Universidad de Guadalajara, Mexico
Carmen de la Peza, Universidad Autónoma Metropolitana Ascapotzalco,
Mexico
Robert N. St. Clair, University of Louisville, USA
Yung-Yi Tang, Chinese Culture University, Taiwan
Li Song, Harbin Institute of Technology
Chang-yuan Liu, Harbin Institute of Technology
103
Friday
2:00-3:15 p.m.
Room 408
Linguistic Rights and the Legitimation of Culture
Chair: Ruth Vila Banos, University of Barcelona, Spain
“Strategies for Empowering Students with disabilities from
Culturally and Linguistically Diverse Backgrounds”
Barbara Hong-Foster, Texas A&M International University
Rosemary Chai, Nanyang Technological University
“How Can World Englishes Bloom in Japan? The Situation and
Problems of College English in Japan”
Chie Saito, International University of Health and Welfare, Japan
“Intercultural Communication Competence of Catalan Teenagers”
Ruth Vila Banos, University of Barcelona, Spain
“On the Relationship between Derrida and Nietzsche in Terms of
the Power of Language”
Dajun He, Northeast Agricultural University, China
“Ethnic Relations among Students in Malaysia”
Sidin Ahmad Ishak, University of Malaya, Kuala Lumpur,
Malaysia
“Engrish and Its Intercultural Signification”
E-chou Wu, Providence University, Taiwan
“Developing a Written System for the Sign Language of Deaf
People” Minoko KATO, Toyohashi University of Technology,
Japan
“Promoting the Chinese Program in Small-Town America: A Case
Study” WenboLiang, Shanghai International Studies University,
China
“A Comparison between Christian and Traditional Chinese Views
on Human Nature”
Huawei Li, Zhangzhou Normal University, China
104
Friday
2:00-3:15 p.m.
Room 481
The International Dimensions of Health
Communication
Chair: Kandi L. Walker, University of Louisville, USA
“Learning Socio-Cultural Talk in Health Setting: Milestones and
Barriers”
Patsy Deverall, AUT University, New Zealand
“HVS Adaptive Perceptual Digital Image Coden for 21st Century
Satellite Based Intercultural Global Geography Awareness”
Ajith Kumarayapa, Zhang Ye & R.Wickramanayake, Harbin
Institute of Technology, China,
“The HIV/AIDS Pandemic Examing a Global Health Problem from
Intercultural Communication Perspectives”
Margaret U. D’Silva, Kandi L. Walker & Joy L. Hart, University
of Louisville, USA
“Housing for the Poor: The Pursuit of Well-Being in the Emerging
Urban Context of Khon Kaen Town”
Apisak Dhiravisi & Buapun Promphakping, Khon Kaen University,
Thailand
“Training Teachers for Speech-Handicapped Children:
Terminology of the Field”
Hal M. STROM, Quality School International (USA), Russia
Marina G. IRZHEVSKAYA, Primorsky Teacher’s Skill
Improvement Institute, Russia
Boris I. BARTKOV, Russian Academy of Sciences, Russia
“Portable Medical Records Accessibility and Privacy of
Multi-cultures”
Ruijian Zhang, Purdue University, USA
“Issues of Linguistic Rights in Japan for Deaf Education”
Yoko Koizumi, Aoyama Gakuin University, Japan
105
Friday
Workshop:
2:00-3:15 p.m.
Room 483
“Language and cultural education” “Teaching through Language
Culture and Culture through Language”
Chair: Svetlana Ter-Minasova, Lomonosov Moscow State University,
Russia
Participants:
Andrey Fatyuschenko, Lomonosov Moscow State
University, Russia
Svetlana Ter-Minasova, Lomonosov Moscow State
University, Russia
(Other scholars are warmly welcome to the workshop)
The experience of English language teaching in the Soviet Union when the
country was completely cut off with the Iron Curtain from English-speaking
106
Friday
2:00-3:15 p.m.
Room 484
Cross-cultural knowledge and conflict Management
Chair: L. Brooks Hill, Trinity University, USA
“What Happens When Critical Literacy Goes Intercultural? An
Examination of the Experience of Preparing International
Students for Academic Literacy”
Deborah Bryant, University of South Australia
Jonathan Crichton, University of South Australia
“Far and Away: Effective and Efficient Preparation of Employees
for International Asignments through the Intercultural
Knowledge Scale”
Bernd Kupka, University of Otago, New Zealand,
Stephen G. Atkins, University of Otago, New Zealand
Tim Walters, Zayed University, Abu Dhabi, UAE
Jürgen Bolten, Friedrich-Schiller-Universität Jena
Marion Mertesacker, Universität Regensburg
Andrea Graf, Universität Regensburg
Bethany Richter, Trinity University, USA
L. Brooks Hill, Trinity University, USA
André M. Everett, University of Otago, New Zealand
“Reading Non-Native English-Speaking Authors in ESP/EAP
Classes” Svetlana Savintseva, Russian Academy of Sciences,
Russia
“Culturally and Linguistically Driven Misunderstanding? : The
analysis of intercultural misunderstanding”
Kumiko Tsutsui, Kumamoto Gakuen University, Japan
“Do Short, Intensive Cross-cultural Encounters Lead to Greater
Intercultural Harmony?”
Stephen M. Ryan, St. Thomas University, Osaka, Japan
“High/Low-Context Cultures and Conflict-Handling”
Jianmin Tang & Pinju Yang, Shandong University of Science and
Technology, China
“Intercultural Perspective on Conflict Management”
Zou Jueping, East China Normal University, China
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3:15-3:30
Coffee & Tea Break
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107
Friday
3:30-4:40 p.m.
Room 408
Culture, Health, and Organization
(Panel I)
Chair: Patrick Ng, The Hong Kong Polytechnic University
"Performance Appraisal in Hong Kong Subsidiaries versus in Their
US Parent Companies: Culture, Communication, and
Appraisal Effectiveness."
Vivian C. Sheer, Hong Kong Baptist University
Guo-Ming Chen, University of Rhode Island, USA
"An Application of Theory of Planned Behavior to Providing Social
Support to One's Close Relationships."
Hairong Feng, The University of Minnesota, USA
"Systematics and Patterns of Organizations and Communications."
Victor Lux Tonn, Salve Regina University, Newport, RI
"Lay Discourse of Body, Health, and Medical Use in a Coexistent
Culture of Chinese and Western Medicine: A Challenge to the
Elitist-Based Medical Correctness in Taiwan."
Mei-Ling Hsu, Jiun-Wei Hsieh, Kai-yuan Huang & Yu-Yan Wang,
National Chengchi University, Taipei, Taiwan
Respondent: Shu-Chu Sarrina Li, National Chiao Tung University
108
Friday
3:30-4:40 p.m.
Room 481
Issues in Intercultural Communication
(Panel II)
Chair: Dienfang Chou, Tzu Chi University
"To Compare or Not to Compare?"
Ling Chen, Hong Kong Baptist University, Kowloon, Hong Kong
"Living with Others: Mapping the Routes to Acculturation in a
Multicultural Society."
Shuang Liu, The University of Queensland, New Zealand
"The Relationship between Intercultural Sensitivity and Conflict
Management Styles in Cross-Cultural Organizational
Situation."
Tong Yu & Guo-Ming Chen, University of Rhode Island
"An Examination of Factors Influencing the International Students'
Choice of Studying in China."
An Ran, Zhang Shihai, & Hao Zhifeng, South China University of
Technology, China
"Mundane Communication: A Venue for Intercultural Studies."
Xin-An (Lucian) Lu, Shippensburg University of Pennsylvania,
USA
Respondent:
109
Hui-Ching Chang, University of Illinois at Chicago
Friday
3:30-4:40 p.m.
Room 483
The Media Literacy Education in Taiwan
From Concepts to Practices
(Panel III)
Chair: Sophia Tsuey-jen Wu, National Chengchi University
“An Action Research on Media Access: From Concept to Practice”
Cheng-Yu Lin, National Chengchi University.
“A case study on the Implementation of Media Literacy Education
on Elementary School in Taiwan”
Tsung-Hsiao Huang, Taipei Municipal University of Education.
“To construct the media literacy education standards in Taiwan’s
elementary school”
Chia-Lun Chang, National Taipei University of Education.
“An Action Research on Intergrading Media Literacy into 2nd
Learning Stage of Health and Physical Education”
Chih-Jen Cheng, National Chengchi University.
Respondent: Ping-Hung Chen, National Taiwan Normal University
110
Friday
3:30-4:40 p.m.
Room 484
Psychological Testing: Intercultural Implications
(Panel IV)
Chair: Shinichi Takahara, Chiba Public Schools, Japan
“The Chinese Translation of Cultural Adaptation and Adjustment
Scale”
Shinichi Takahara, Chiba Public Schools, Japan
Ning Wang & Yi Wang, Harbin Engineering University, China
“Eleven Years Old Malaysia Chinese Students Knowledge
Construction During Concrete Operational Stage”
Zahari Ishak, University of Malaya
“Multple Intelligences: Psychological Tests in Language Teaching”
Irina Lebedeva, Far Eastern National University, FENU, Russia
“Intercultural Psychotherapy: Different Models and Strategies for
Creating an Interpersonal Relationship beyond Cultures”
Emma Ruiz Martín del Campo, Universidad de Guadalajara
“Developmental Stages and Indicators of Contemporary Chinese
Friendship”
Xu Jiajia, Shanghai International Studies University, China
Respondent
111
Friday
3:30-4:40 p.m.
Room 486
The Extremely Short Story Competition in Japan
(Panel V)
Chair: TAKESHITA Yuko, Toyo Eiwa University, Janpan
“The Extremely Short Story Competition (ESSC): A Successful
Case in Japan”
TAKESHITA Yuko, Toyo Eiwa University, Japan
“University Students’ Responses to the ESSC”
MIYAKE Hiroko, Tokyo Keizai University, Japan
“Some Characteristics of ESSC Works in Japan”
OKAURA Yoshiyuki, Fukuoka Institute of Technology, Japan
“Creative Characteristics of Japanese Learners/Users' Written
English” FUJIWARA Yasuhiro, Chugoku Gakuen University,
Japan
Respondent: Nobuyuki Honna, Aoyama Gakuin Universtiy
112
Friday
3:30-4:40 p.m.
Room 489
Media Representation in Chinese Context
(Panel VI)
Chair: Guo-Ming Chen, South China University of Technology/University
of Rhode Island
"Global Schemas and Local Register in International News
Reporting: Case Studies of CCTV-4 and Phoenix TV Hong
Kong."
Doreen D. Wu & Patrick Ng, The Hong Kong Polytechnic
University
"Narratives of Role Models in the Early Years of Economic Reform:
A Study of Chinese Media Rhetoric during Historic
Transition."
Mei Zhang, Missouri Western State University
"Media Representations and Images of the Hakka in Taiwan."
Meihua Lee, National Chiao Tung University
"Beyond Materialism: Television News Coverage of Health Risks,
Health-risk Perceptions, Health-related Self-efficacy Beliefs,
and Life Satisfaction."
Yinjiao Ye, University of Rhode Island, USA
Respondent: Shuang Liu, The University of Queensland, New Zealand
113
Friday
4:45-6:00 p.m.
Room 408
Exploring the Dimensions of Intercultural
Communication
Chair: Peter Sercombe, University of Newcastle, UK
“Intercultural Commlunication: Scope and Responsibilities”
Peter Sercombe, University of Newcastle, UK
“Bridging the Gap between International and the National”
L. Bondarenko, Far Eastern National University, Russia
“Multiculturalism in Historical Countries with Emphasis on
Iranian Version of Multiculturalism”
Ehsan Shaghasemi, University of Tehran , Iran
“Language Policy in Multilingual Organizations”
Chris Allen Thomas, University of Pennsylvania, USA
“Border Trade Economic Zone Intercultural Communication”
Yelyutina Rimma, Far Eastern State University, Russia
“Harmony and Diversity: To Avoid Conflicts through
Understanding Differences of Diversified Culture”
Wenying Woo, Beijing University of Technology
“A Study on patterns of Cultural Difference and Multicultural
Collaboration”
Zhang Lijuan & Wang Min, National University of Defense and
Technology
“The Influence of Mainstream Religious Culture on the
Sino-British Philosophy”
Zhao Zhilan, Harbin Normal University
114
Friday
4:45-6:00 p.m.
Room 481
The Problems of Cultural Distance and adaptation
Chair: Jiwan Bi,
Beijing Language and Culture University, China
“Cultural Adaptation and Cross-Cultural Awareness”
Jiwan Bi, Beijing Language and Culture University, China
“Culture Learning and Adaptation: A Close Look at the Realities”
Cecilia Ikeguchi, Tsukuba Univeristy, Japan
“A Language Planning Model of Trust Building between Two
Linguistic Groups”
Junko Saruhashi, Aoyama Gakuin University, Tokyo, JAPAN
“Grassroots language planning Collaboration with local
government Transformation of attitude toward language”
Junko Saruhashi, Aoyama Gakuin University, Tokyo, JAPAN
“The Role of Trust in Verbal Communication within the Persian
Language Society and between Different Language Societies”
Shahla Sharifi, Ferdowsi University of Mashhad, Iran
“The Impact of Cultures on Communication Sensitivity”
Qingwen Dong, Randall Koper & Christine Collaco, University of
the Pacific
“Making Bilingual Signs more Communicative: A Functionalist
Approach”
Jinding Peng & Wang Bin, Central South University, China
“A Brief Analysis of Communication Accommodation in Shanghai”
ChenYingrong, East China Normal University, China
“Self-Translation: A Model for Cultural Adaptation in Maxine Hong
Kingston’s The Woman Warrior”
Ying Kong & Guizhi Wang, Harbin Institute of Technology, P. R.
China
115
Friday
4:45-6:00 p.m.
Room 483
Community Participation Efforts in
Strengthening Social Harmony
(Panel VII)
Chair: Somjit Daenseekaew, Khon Kaen University, Thailand.
1) Somjit Daenseekaew
Faculty of Nursing, Khon Kaen University,
2) Ratdawan Klungklang, Office: Boromarajonani College of
Nursing, Khon Kaen
3) Julaporn Tungpukdee
Faculty of Nursing, Khon Kaen University,
4) Piyanuch Boonkong
Sakonakorn Hospital, Sakonnakorn, Thailand 47000.
116
Friday
4:45-6:00 p.m.
Room 484
Communicative Competence across Cultures
Chair: Lida liu, Harbin Institute of Technology
“Harmony versus Critical cultural Awareness: A Case Study of
Intercultural Communication in Japan”
Stephanie Houghton, University of Kitakyushu, Japan
“Bilingual Education: A Key to Improving Intercultural
Communication and Embracing Cultural Diversity in Public
Schools”
Guangyuan Hu, The University of Alabama, USA
“Integrating Cultural Studies into the Language Skills Development
to Improve the Intercultural Communication Competence”
Hu Yan, Taiyuan University of Science & Technology, China
“Chinese English Teachers' Intercultural Communication
Competence (ICC): An Investigation”
Charles Cheng Donghui, Shanghai International Studies University
(SISU), and Anhui University of Technology, China
“On Non-Native English Speaking Professionals: Ten ELT
Implications for ESL and EFL Learners”
Jia, Yongfang, Inner Mongolia University of Technology, China
“A Contrastive analysis: Incoherence Reflected in EFL Abstracts on
Technical Discourse”
Lida liu, Harbin Institute of Technology, China
“Do you want to become my language partner? --- An exploratory
study on Chinese college students’ intercultural communicative
competence”
Wang Qiong, Beijing Language University, China
“On the Integration of Attitudes, Knowledge and Skills in
Developing Intercultural Communication Competence”
Zhou, Zhen, Yunnan University, China
117
Friday
4:45-6:00 p.m.
Room 486
The Parameters of Cultural Identity
Chair：Xiaoling Wang, The Second Northwest University for
Nationalities/Shanghai International Studies University, China
“Cultural identity (by the example of Australian nation)”
Tatiyana Yu. Tereschuk, Far Eastern National University, Russia
“Negotiation of Language Identity: The British and Americans”
Marina Rassokha, Foreign Language Institute, Far Eastern
National University, Russia
“Choice of Foreign Names as a Strategy for Identity Management”
Justina Cheang, University of Macau
“The Influence of Ethnic Identity and Intergroup Contact on
Anxiety/uncertainty and Communication Satisfaction”
Xiaoling Wang, The Second Northwest University for
Nationalities/Shanghai International Studies University, China
“On Cultural Variation in Gender-Related Strategies and Tactics of
Communicative Politeness”
Pshenichnikova Anna, Far Eastern National University, Russia
“British National Identity in the Age of globalization”
Shi Tongyun, Beijing Foreign Studies University, China
“The Effectiveness of Country-of-Origin Cues in Modifying
Consumer's Brand Quality Perception”
Tim K. Tso, National ChiaYi University, Taiwan
Kenneth C. C. Yang, The University of Texas at El Paso, USA
“Modeling American and Taiwanese Coonsumers' Responses to
Mobile Advertising using Lisrel Technique”
Kenneth C. C. Yang, The University of Texas at El Paso, USA
“An Ethnographic Study of What and Why Poor Consumers Buy”
Kenneth C. C. Yang, The University of Texas at El Paso
“The Effects of Sexual Appeal Advertsiging on Consumer
Advertising Belief and Brand Attitude”
Kenneth C. C. Yang, The University of Texas at El Paso, USA
“Ethnic Stereotypes and Cognitive Processes in Cross-Cultural
Communication”
Maria Lebedko, Far Eastern National University, Russia
Saturday, June 23
201
Saturday
8:00-9:40 a.m.
Room 408
Intercultural Communication and Foreign
Language Teaching ( I )
Chair: Han Xiaohui, Harbin Institute of Technology, China
“Implementing Cultural Teaching Appropriately in Listening
Classroom”
Lei Haiyan, Taiyuan University of Science and Technology,
China
“Computer-mediated Communication Language and English
Language Teaching”
Li Hui, Shanghai University of Sport, China
“Intercultural Ingredients: A Content Analysis of Texts in an
Integrative English Course”
Chi Ruobing & Li Jing, Xianda College of Economics and
Humanities at SISU, China
“What Does the Chef Do with the Ingredients?—A Content
Analysis of Exercises in An Integrative English Course”
Zhou Jiaying & Liu Huijuan, Xianda College of Economics and
Humanities at SISU, China
“Intercultural Pragmatic Failure and English Teaching”
Ma Jingxia, Harbin Normal University, China
“Acting as Interculturally Competent Teachers: a Reflection on
Teachers’ Roles in EFL Classroom”
Wang Ge, Southwest Forestry University, China
“Promoting Intercultural Communicative Competence in EFL
Teaching”
Wang Xiaodong, Northeast Agricultural University, China
“A Culture-Based Approach to Teaching Politeness Strategies to L2
Students”
Han xiaohui & Li huijie, Harbin Institute of Technology, China
“TOFEL Reformation vs. CET Reformation”
Li Huijie, Harbin Institute of Technology, China
“Culture as a Shaping Factor in Second Language Acquisition”
Dai Weidong & Bao Liying Shanghai
International
Studies
University, China
202
Saturday
8:00-9:40 a.m.
Room 481
The Cultural Construction of Facework
Chair: Wenshan Jia, Chapman University, USA
(Featured Speaker)
“Universalization and Indigenization in Face and Facework
Research: A Case Study of How Non-Western Cultures could
be Integrated into a Universal Theory of Communication”
Wenshan Jia, Chapman University,
“Let's Face It! A Chinese Cultural Model of Interpersonal
Communication” Yanrong Chang, University of Texas, Pan
American, USA
“A Tentative Analysis of "Face" in the Chinese Request”
WANG Heng, Beijing Foreign Studies University, China
“Face as Socially Constructed Ethos from Confucius' Li to
Goffman's "Definition of the Situation"”
Wei, Yong-Kang, University of Texas at Brownsville, USA
“Restudy of Face-saving Strategies”
Liu liqun & Li Zhi, Harbin University of Science and Technology,
China
“Diversity, Harmony and Face Negotiation--An Ethnographic Study
on Silence in the Chinese EFL Class of English Linguistic
Postgraduates”
Liu Jing & Mou Xiaomei, Ocean University of China
“A Comparative analysis of Survey on Face in Chinese and Western
Cultural Background”
Meng Xuemei, Harbin Institute of Technology
“Chinese Face in A Dream of Red Mansions”
XinYang, Beijing Foreign Studies Unoversity, China
“Military Uniform as Fashion during the Cultural Revolution”
Xurong Kong, Kean University, Union, NJ
203
Saturday
8:00-9:40 a.m.
Room 483
Media and Culture: Media Performance in Different
Cultural Context
Chair: Bonnie Peng, National Chengchi University, Taiwan
“When East Meets West: Media Professionalism Revisited”
Bonnie Peng, National Chengchi University, Taiwan
“The Future of News Consumption: What do Readers Mean to the
Newspaper Industry?”
Linlin Kuo, National Taiwan University, Taiwan
Linlin Ku, National Taiwan University, Taiwan
“Accountability System of Television : The Viewpoint of Paradox
from TV Ratings and TV Responsibilty”
Chi-Huei Chueng, Shih Sing University, Taiwan
Chung Chi-Hui, Shin Hsin University, Taiwan
“Power Phenomena in the Dialogue Programs of TV
Broadcasting”
Zhang Wenxing &Yang Lin, Harbin Institute of Technology,
China
“From correspondent to reader: A linguistic/cultural analysis of
journalistic coverage on China by the New York Times and
The Economist” Zhengmao Hu, Guangdong Foreign Studies
University, China
“A Cross-Cultural Study of Discourse Structure of News Reports
Selected from China Daily and the New York Times”
An Jie, Harbin Institute of Technology, China
“Analysis of U.S. News Coverage of Lenovo-IBM Deal”
FengYi, Beijing Foreign Studies University
“A Comparative Analysis of Reports in The Times and Monitor
about the Enlargement of EU”
LIN Wenshuang, Beijing Foreign Studies University, China
"Don't Look, We're Changing!" -- A Descriptive Analysis of
Cultural Trends in Indian Advertising”
Lata Rajagopalan Kumar, University of Madras, Chennai, India.
“Portrayal of Women in Advertising: The Cross-Cultural Influence
of Idealized Images in the Print Media on African-Trinidadian
Women” Prahalad Sooknanan University of Trinidad and Tobago
Patrice Logan Vistabella, San Fernando, Trinidad
“The Application of National Culture Signs on Brand
Communication Strategy: A Case Study of Chinese Cultural
Meaning in Absoult (TM) Print Ads.”
Mei-Chiung, Chi, Chinese Culture University, Taiwan
Yen-Ling, Chen, Chinese Culture University, Taiwan
So-Jeng, Hung, Chinese Culture University, Taiwan
“Reporting on Kosovo War
– The Objectivity of Two American Newspapers”
KE Jing, Bejing Foreign Studies University, China
“Between the Public and the Market: Comparison of the
Broadcasting Styles of Two TV News Channels in Taiwan”
Huei-Ling Liu, National Chengchi University, Taiwan
204
Saturday
8:00-9:40 a.m.
Room 484
Functioning in Modernity: Mass Media and the
Network Society
Chair: Robert Vaagan, Oslo University College, Norway
“Crisis Management Exercise Oslo 2006”
Robert Vaagan, Oslo University College, Norway
“Media and Risk Perceptions during the Threat of Avian Influenza
“In Taiwan: An Examination of the Social Amplification of Risk
Framework”
Debbie Yi-Chen Wu & Fu-Li Chen, Fu-Jen Catholic University,
Taiwan
“The Characteristics of the Russian Media Law System and News
Coverage in the Crisis of Terrorism and the Chechen War”
Fei, Wu, JiNan University, China
“Language and media: Pragmatic Analysis of the Title in the
Newspaper discourse about Russia”
Alla Sheveleva, Far Eastern National University, Russia
“The new paradigm of media literacy: using a Documentary
Literacy Development Program by “Documentary Channel”
Eunheui CHOI Bukkyo University
“A Comparison of Digital and Printing Media on Reading Behavior:
An Eye Movement Perspective”
Yung-Yi TANG, Da-Lun TANG & Der-Rung Chen, Chinese
Culture University, Taiwan
“The Aesthetical and Audiovisual Design of Television Networks:
Continuity as a Strategic Aesthetical Weapon of
Communication”
Cristina Gonzalez Oñate, University of Castellon, Spain
“Understanding Students' Technology Literacy in a Technologized
Composition Classroom using Triangulation Methodology”
Yowei Kang, The University of Texas at El Paso, USA
“Communication through Web Publishing Projects”
Chen Nan, Harbin Institute of Technology, China
“Cultural Analysis of Advertising Media, A Case Study ”
Cooper Wakefield Shanghai International Studies University
(SISU), Cina
“Cultural Ethnicity”
Tatyana Y. Terschuk，Far Eastern National University
205
Saturday
8:00-9:40 a.m.
Room 486
Language Contact with Indigenous Cultures
Chair: Sarah Corona, Universidad de Guadalajara, México
“ENTRE VOCES: Mexican Histories from Indigenous Voices”
Sarah Corona, Universidad de Guadalajara, México
“Presenting Aboriginal Culture in the digital Age: Participatory
Communication in the Construction of Digital Archive of Lan
Yu's Ethnic Media”
Liangwen Kuo, National Chiao Tung University, Taiwan
“Image Portrayal of Australian Indigenous People for
Non-Indigenous Tourism in Australia”
Catherine SONG, Beijing Foreign Studies University, China
“Loans and Languagae Contact in Algonquian and French Cree
Bostjan Dvorak & Patrick Steinkrueger, ZAS Berlin, Germany
“Ethnic Encounters between the Diasporic Subject and Indigenous
People in the Era of Globalization: Reading Michael Ondaatje
Anil's Ghost”
Jing-fen Su, National Taiwan University, Taiwan
““What is going on in China”? A Cultural Analysis on the
Reappearance of Ancient Jili and Hanfu in Present-Day
China”
Zhang Yan, Beijing Foreign Studies University, China
“Superstitious Customs among Young Japanese Adults”
Charles McHugh, Faculty of Foreign Studies, Setsunan University
“Zhang Yimou's Golden Flow: A Story of Hybridity”
Jia Ning, Beijing Foreign Studies University, China
“Intercultural Sensitivity among the Students of Ethnic Minorities
in Iran (Fars and Kurdish)”
Hossein Hassani, Tehran University, Iran
“Narratives from Shanghai Encountering and Interacting with
Others and the City”
Johan Vaide, Dept of Sociology, Lund University, Sweden
“A Contrastive Study of Associative Meanings between English and
Chinese Culture Words in English Poetry and the Verses in A
Dream of Red Mansions”
Luo Jie, Jiangxi, Broadcasting & Television School, China
“Diverse Languages Depicted in Babel Communication and
Miscommunication”
Dong yanyan & Zhang lingyan Harbin Institute of Technology,
China
“On the African Primitive Culture in The Heart of Darkness”
Liu Xiujie，Harbin Institute of Technology
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9:40-9:50
Coffee & Tea Break
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206
Saturday
9:50-11:00 a.m.
Room 408
Globalization and Cultural Transformation
Chair: Hui-Ching Chang, University of Illinois at Chicago
“Global Culture as a Global Problem”
Anna Pavlovskaya, Moscow State University, Russia
“The Impact of Existentialism on China’s Democratic Education
through Globalization”
Zhenping Wang, Beijing Foreign Studies University,
China/University of Louisville, USA
“Cultural Identity and Globalization”
Natalya Sevastyanova, Far Eastern National University, Russia
“Globalization & Justice”
Azadeh NazerFassihi, Cultural Studies, University of Tehran, Iran
“American Students’ Views on Chinese Concept of Harmony
(Hexie)” Noreen M. Schaefer-Faix, Defiance College, USA
“Languages in the Process of Globalization”
Kornienko Svetlana, Far-Eastern National University, Russia
“Globalization of the Media does not Tend to Undermine National
Cultures” Wang Dawei, Communication University of China,
China
“How Can We Introduce China to the World?”
Wu Wen’an, Beijing Foreign Studies University, China
“Intercultural Communication in the Globalized World”
Wang Lu, Harbin Institute of Technology, China
207
Saturday
9:50-11:00 a.m.
Room 481
Identity Negotiation in the Globalizing World
Chair: Ling Chen, Hong Kong Baptist University
“The Marginalization of the Second-Generation Chinese in Britain”
Bao Huaying, Beijing Foreign Studies University, China
“ ‘What is your role?’: Identity Negotiation in a Chinese Heritage
Language Classroom”
Chang Pu & Xiaoshi Li, University of Texas at San Antonio, USA
“Post-80s Individuals’ Relationship with their Workplace Networks
out of the working settings”
Chen Suke, Shanghai International Studies University, China
“The Debates on the Yasukuni Shrine between China and Japan －
A Symbol of Imperialism and Militarism in Japan?”
Jenn-Jaw Song, Cheng-Kung University, Taiwan
Chun-Pin Su, Hsing-Kuo University of Management, Taiwan
“Chinese Americans’ Retention of Culture and Re-negotiating of
Cultural Identity”
Wang Song & Li Jinling, Harbin Institute of Technology, China
“Integrated bilingual cultural identity-- A case study of Sandy Yu”
Li Kun, Zhangzhou Normal University, China
“Cultural Identity and Globalization -- Social Identification and
Immigrants in the US”
Ma Xiao-feng & Zhao Chun-hua, Beijing Institute of Clothing
Technology, China
“Interpreting the Chinese Quality of ‘Being Dependent’”
Wu Hui-ping, Harbin Institute of Technology, China
“One World One Dream The Understanding of 2008 Olympic
Games Between China and the Western World”
Sheng Rongjie Daqing Normal University
208
Saturday
9:50-11:00 a.m.
Room 483
Cross-cultural Communication and Education
Chair: Qiu Shan, Chongqing University of Posts and Telecommunications/
Shanghai International Studies University, China
“Cross-Cultural Learning in Liberal Education”
Liu Xiaodan, Harbin Institute of Technology, China
“Cross-Cultural Adaptation (CCA) of Foreign Teachers in Chinese
Higher Education”
Qiu
Shan,
Chongqing
University
of
Posts
and
Telecommunications/ Shanghai International Studies University,
China
“Confirmatory Factor Analysis on Tertiary Students’ Attitudes
Towards Bilingual Education in China”
Xu Hongchen, Peking University, China
“A Corpus-Based Cross-Cultural Comparison of the Use of
Evaluative Language in Research Articles by Chinese EFL
Researchers and their NSE Counterparts”
Meng Meng & Zhang Hui, Harbin Institute of Technology, China
“The Thinking of Cultural Appropriacy of the Communicative
Language Teaching in China”
Xu Liangfeng, Zhejiang University of Science and Technology,
China
“The Situational Teaching in the Intercultural Communication”
Wang Aili, Bohai University, China
“Problems Posed by Power Distance on Juvenile Education in
China”
Long Zhan, Xi’an International Studies University, China
“A Comparative Study of American and Chinese Teachers' Talk
in College Oral English Class”
Cheng Cheng & Zhou Hua，Harbin Institute of Technology, China
“Cross-Cultural Immersion in Canada Renovates Teachers’
Traditional Teaching Attitudes”
Ding Jie, Heilongjiang University of Science and Technology,
China
209
Saturday
9:50-11:00 a.m.
Room 484
Exploring the Dimensions of Triadic Communication
Chair: L. Brooks Hill, Trinity University, USA
(Featured Speaker)
“Triadic Communication within the Intercultural Context”
L. Brooks Hill & John McGrath, Trinity University, USA
“What Cultural Immersion Study "Abroad" in a Fully Connected
World” Phyllis Larson, St. Olaf College, USA
“Communication to Cross-Culture Understanding: A Bicultural
Assessment of US and Taiwanese Cultures”
Shirley Liang, National Taiwan University, School of Management:
International Business
“Rural and Urban Dynamics in Taiwan New Wave Cinema: A
Comparative Study of Films by Hou-Hsien and Edward Yang”
Larry Ling-hsuan Tung, Kean University, USA
“Language and Cultural Communication: Developing cultural
awareness in the experimental ESP reading course”
E. Korotkova, Far East National University, Vladivostok, Russia
“On the Chinese, Swedish and American Patterns
Communication”
Wang Lihao, Harbin Engineering University, China
of
“Chinese Background Students’ Adaptation to the Academic
Culture of Australian Institutions”
Liu Li, Harbin Institute of Technology, China
“The Trouble between Ben and Tracy”
Linell Davis, Nanjing Normal University, China
Liu.Chen, Beijing Foreign Studies University, China
210
Saturday
11:05a.m-12:15 p.m.
Room 408
Rhetoric, discourse and Cultural implication (I)
Chair: Chen Jing, Hangzhou Normal University, China
“Cultural Connotations in Chinese and English Names”
Jin Ying, Harbin Institute of Technology,China
“Writing Sima Qian’s Rhetorical Style into English”
Li Xiuying, Dalian University of Technology, China
“Interpretation of Ethos from Aristotle to Cicero”
Yu Liyan, Harbin Engineering University, China
“On Cultural Context in Narration Comprehension”
Zhang Yi, Wuhan University of Science and Technology, China
“Euphemisms and Harmony”
Zhou Wenbo, Harbin Institute of Technology, China
“Constructing the Pear Garden in the West - Extension of Chinese
theatrical tradition in Tripmaster Monkey: His Fake Book”
Huang Furong, Harbin Institute of Technology, China
“Cross-cultural Differences and Their Impacts on Brand Building”
Shi, Xingsong, University of International Business and Economics,
China
“Stereotype of Sexist Language from the Perspective of
Conversation Analysis”
Chen Jing, Hangzhou Normal University, China
“A Contrastive Study on the Employment of Euphemisms in
Chinese and English”
Zhang Lingyan, & Dong Yanyan, Harbin Institute of Technology,
China
“A Frame Analysis of the Chinese and English Editorial
Commentaries on Natural Disasters”
Wang Haimei, Shandong University of Finance
211
Saturday
11:05a.m-12:15 p.m.
Room 481
Intercultural Communication in Digital Era
Chair: Chen Baiying, Zhejiang Shuren University, China
“Intercultural
Communication
and
Network
Reconsideration on the Impact by Internet”
Dan Haijian, Wuhan University of Technology, China
Society:
“Virtual Image and Genuine Self-disclosure on the Internet”
Godfrey Du, Shanghai International Studies University, China
“Can Internet Change “Mainstream” Media News Frame?”
He Juntao, Pan Xiaohui, Liu Yi, Shenzhen University, China
“Reflections on Internet Relay Interpersonal Communication”
Liu Yao, Shanghai Trade Union College, China
“A Study of Communication Style Differences’ Effect on
Computer-Mediated Communication”
Wang Yi, Harbin Engineering University, China
“A tentative study of on-line chatting: topic-overlapping and
conversational ending”
Wu Li, Beijing Foreign Studies University, China
“The Dissemination of Hangzhou Tourism Culture in English”
Chen Baiying, Zhejiang Shuren University, China
“Rethink Of The News Values: Discuss With The Consuming News
In Newspaper”
Chiao-Wen, Fang, Chinese Culture University
“Opening Moves in Chinese Online Chat”
Na Xiaodan, Beijing Foreign Studies University
212
Saturday
11:05a.m-12:15 p.m.
Room 483
Non-verbal Communication across Cultures
Chair: Tang Min, Southwest University, China
“Nonverbal Signals and Turn King in an ESL Community”
Abdulaziz Alnofal, University of Riyadh, Saudi, Arabia
“On Nonverbal Communication Across Cultures”
Tang Min, Southwest University, China
“Cultural Attitudes toward silence: Relevance and Interpretations”
Ye Xiang, China Agricultural University, China
“Electronic-paralanguage of non-verbal communication
digitalized communication”
Zhang Liu, Shanghai International Studies University, China
in
“Comparative Study of Nonverbal Communication in CMC”
Zhao Yan, Shanghai International Studies University, China
“A Cross-Cultural Contrast of Chinese and American Body
Language”
Ge Weili, Southwest University, China
“Discussion on the Nonverbal Communication”
Wang Liqun, Northeast Forestry University, China
“Body Language in Different Cultures”
Ren Zhipeng, Heilongjiang Institute of Science and Technology,
China
“Based on Nonverbal Communication under Different Cultural
Backgrounds”
Meng Yu, Harbin Institute of Technology at Weihai, China
213
Saturday
11:05a.m-12:15 p.m.
Room 484
Aspects of Chinese Communication
( Panel VIII)
Chair: Mei-Ling Hsu, National Chengchi University, Taiwan
"The Chinese Cultural Influence on Group Communication and
Decision Making: Comparing Computer-mediated
Communication Groups with Face-to-face Communication
Groups."
Shu-Chu Sarrina Li & Yi-Jing Liu, National Chiao Tung
University, Taiwan
"Cross-Cultural Study of Actual Market Prices and Consumer
Price Knowledge in Macau and Taiwan."
Angela Chang, University of Macau
"Chinese Verbal Artistry Reconsidered."
Hui-Ching Chang, University of Illinois at Chicago, USA
"An Examination of College Students' Identity in Quemoy."
Jian-Feng Wei, National Kinmen Institute of Technology
"The Classical Practice of Definition East and West."
Xiaosui Xiao, Hong Kong Baptist University
Respondent: Ling Chen, Hong Kong Baptist University
214
Saturday
11:05a.m-12:15 p.m.
Room 486
Open Discussion
How to Publish in Intercultural Communication Studies
Chair：Brooks Hill, Trinity University, USA
Discussants:
Margaret D'Silva, Future General Editor, ICS, University of
Louisville, KY, USA
L. Brooks Hill, Past General Editor, ICS, Trinity University
San Antonio, TX, USA
This session will address APA format, how to submit an article for
submission, and other concerns related to publishing in ICS
*********************************
12:15 -1:35 p.m.
Lunch
****************************************
IAICS Board of Directors Luncheon Meeting
12:40 -1:30 p.m.
Room 483
Chair, Board of Directors
Robert St. Clair,
University of Louisville, USA
Board Members:
Robert N. St. Clair, The University of Louisville, USA
L. Brooks Hill, Trinity University, USA
Bates L. Hoffer, Trinity University, USA
Nobuyuki Honna, Aoyama Gakuin University, Japan
Yuxin Jia, Harbin Institute of Technology, China
Guo-Ming Chen, University of Rhode Island, USA
215
Saturday
1:35-3:05 p.m.
Room 408
Intercultural Communication and Foreign
Language Teaching (II)
Chair: Hongguo Cui, Harbin Institute of Technology, China
“Chinese Culture in Intercultural Communication: A case study of
English majors”
Cao Jing, Zhongnan University of Economics and Law, China
“Chinese English Teachers’ Intercultural Communication
Competence (ICC): An Investigation”
Cheng Donghui, Anhui University of Technology /Shanghai
International Studies University, China
“Cultivating Cultural Empathy Competence in Task-based
Listening Teaching”
Fan yongxian, Taiyuan University of Science and Technology,
China
“An
Enquiry into Cultivating Intercultural Nonverbal
Communicative Competence in College English Teaching”
Wang Ning, Harbin Engineering University, China
“The Priority Inversion in China’s English Education”
Tian Qiang, Li Jie-hong & Li Xiaohong, Harbin Institute of
Technology, China
“The Role of Language Assistants in Foreign Language Learning”
Feng Ruimin, Renmin University, China
“Principles of Culture Teaching in EFL Classes”
Sun Shuang & Pan Li, Harbin Institute of Technology, China
“Intercultural Communication Course Design: A Case Study at
CJLU”
Gui Qingyang, China Jiliang University, China
“Narrative Understandings of China’s English Teaching Reform
Landscape: Sacred Stories, Secret Stories, and Cover Stories”
Hongguo Cui & Libo Zhang, Harbin Institute of Technology, China
“First-Year English Major Students’ Self-identity Change in
English Learning”
Wang Xiaoying, Beijing Foreign Studies University, China
216
Saturday
1:35-3:05 p.m.
Room 481
Cross-Cultural Interpretation and Adaptation:
China- America
（Panel IX）
Chair: Hongmei Sun, University of Massachusetts, USA
“Anxiety over Translation: Postcolonial Translation Theory in
Modern China”
Xuefei Bai, University of Massachusetts, USA
“Chinese Masculinities Between Orientalism and Occidentalism”
Hongmei Yu, University of Oregon, USA
“Translating or Remaking: Why do we hate the Departed so
much?”
Keming Lin, University of Massachusetts, USA
“The "Faking" of Tradition: Textural Revision and the Writing of
Asian American Ambivalent Identity”
Hongmei Sun, University of Massachusetts, USA
“Once Upon a Time in China – Nationalism, Modernity, and
Cinematic Representation”
Zixu Liu, University of Massachusetts, USA
217
Saturday
1:35-3:05 p.m.
Room 483
Intercultural Communication:
Theory and Practice (I)
Chair: Gu Jiazu, Nanjing Normal University, China
(Featured Speaker)
“Theorizing about Intercultural Communication: Semiotic and
Memetic Approach to Dynamic Intercultural Communication”
Gu Jiazu, Nanjing Normal University, China
“Developing Culture C in Intercultural Communication”
Fan Wenjue, Shanghai Maritime University, China
“Issues in Conceptualizing Intercultural Communication
Competence” Feng Li & Yan Ming, Heilongjiang University,
China
“Intercultural Communication Competence in the Context of EAP”
Li Xiaoxiang & Gao Jian, Southeast University, China
“An Overview of Culture-Sensitive Pedagogy”
Xiaomei Qiao, University of Arizona, USA
Huiyu Tan, Shanghai University of Finance and Economics, China
“China's Cross-Cultural Communication in Central Asia”
Ni Jianping, Shanghai Institute of American Studies, China
“The Advantages of International English Summer Camp in
Improving Awareness in Intercultural Communication”
Ping Li, Harbin Normal University, China
“Developing Intercultural Communication Competence”
Zhou wei, Harbin Engineering University, China
“The Cultural Factors in Intercultural Communication”
Wang Yang & Wang Lixin, Harbin Institute of Technology, China
“Cultural Effects of the Chinese Sense of Propriety”
Manli Li, Xuejun Zhang, Harbin institute of Technology
“Language Failure in Intercultural Communication --- A Case
Study”
Li Hongmei, South China Agriculture University, China
218
Saturday
1:35-3:05 p.m.
Room 484
Working with Corporate Cultures across
Nation-States
Chair: Huamei (Samantha) Han, University of Toronto, Canada
”Intercultural Communication and Corporate Culture in Training
Specialists in Service”
Larissa Savinkina, Far Eastern National University, Russia
“Revising Business Communication Course framework from
market analysis”
Naveen Safia, Sultan Qaboos University, Oman
“Higher Education and Cultural Understanding: Russian-Chinese
Exchange”
Tamara I. LEONTIEVA, Vladivostok State University of
Economics, Russia
“Linguistic and Cultural Peculiarities of Canadian Food
Advertising”
Tamara Denisenko, Far Eastern National University, Vladivostok,
Russia
“They've Never Heard of Beijing”: Learning English and
Reconstructing a Chinese Identity in Toronto
Huamei (Samantha) Han, University of Toronto, Canada
“Determing the Effectiveness of an Integrated Diverse Work Force
on the Satisfaction and Retention of Employees”
Afshan Ahmed, NUST institute of management sciences, Pakistan
“AUTHENTIC Standard English” and Symbolic Domination:
Skilled Immigrants from Mainland China in Toronto,
Huamei (Samantha) Han, University of Toronto, Canada
“Innovation and Copyright Protection in the USA and China:A
Model for Genuine Cooperation Between the Two Countries”
Dexin Tian, Xi’an International Studies University, China
“Attitudes to Plagiarism in Intercultural Communication”
Han Xiaohui, Harbin Institute of Technology, China
“Business or Non-Business: Analyzing Talk in British-Chinese
Business Meetings”
Jianyu Xing, University of International Business and Economics,
China
219
Saturday
1:35-3:05 p.m.
Room 486
Internet Communication across Cultural Boundaries
Chair: Li Luxiaÿ, Hong Kong Baptist University
“Moral Double-edged Sword - A research on “Internet hunting”
Li Luxiaÿ, Hong Kong Baptist University
“Building College Students’ Intercultural Competence Through
Technology”
Chenfeng Zhang, Marygrove College, USA
“E-Mail Communication: Experience, Benefits, and Perspective”
Galina Papysheva, & Larisa Popova, Far-Eastern National
University, Russia
“Internet: A Bridge for Rural Development”
Nasrin Khansari & Mehdi Montazer Ghaem, University of Tehran,
Iran
“Factors Affecting Web Usage among Taiwan’s Old People”
Tai-En Yang National Chiao-Tung University, Taiwan
“Technological Progress as a Value Orientation of American
culture: We and the Japanese”
Klinkova Anna, Far-Eastern National University, Russia
“Communication Culture and Communication Language of Internet
Forum”
Shi Qiqi, Harin Institute of Technology, China
“Linguistic features of internet relay chat”
Susan Zhao, Auckland University of Technology, New Zealand
“Cross-Cultural Comparison of Promotional elements Used in US,
Chinese, and Taiwanese Websites”
Yuhmiin Chang, National Chiao Tung University, Taiwan,
“Political Advertising on the Internet: Challenges and Prospects”
Anna V. Zban, Far Eastern Branch, Russian Academy of Sciences, Russian
********************************
3:05 – 3:20
Coffee & Tea Break
*******************************
220
Saturday
3:20-4:50 p.m.
Room 408
Social Scripts and Cultural Performance
Chair: Lihong WU, Beijing Forestry University, China
“Role-Play: A Promising Technique that can make Learning of a
Second Language and Second Language Culture a Magical
Experience”
Yi LIN, University of Windsor, Canada
“On the Different Social Scripts of Teaching and Learning between
Chinese and Westerners”
Lihong WU, Beijing Forestry University, China
“Understanding Communicative Silence: East and West”
Tom Bruneau, Professor Emeritus, Radford University, USA
“Teaching professional English language communication in the
context of Asian national cultures”
Pros’yants Natalia, Pacific Naval Institute, Russia
“Schema Adaptation in Cross-cultural Communication: A Case
Study”
Liu Hong-yu, Yanshan University, China
“Aspects of Cultural Integration in Shanghai”
Lu Le & Jia Ying, University of Shanghai for Science and
Technology, China
“An Invisible Hand: Ideology in Intercultural Interpretation in
Poetry Translation”
Lin Yupeng, Hefei University of Technology, China
“A Qualitative Study of Chinese University Students’
Misconceptions of American Culture”
Cao Hongxia, Nanjing Normal University, China
“The License to Punish: the Recall of Death Sentence Harmony and
Diversity”
Li Lin, Shanghai International Studies University, China
“Literacy vs Literature: Liu Xie's Wen Xin Dao Long as a
Rhetorical Treatise on Written Discourse”
Heping Zhao, Cal State University, USA
“Reconceptualizing Intercultural Communicatin Competence
towards an Asia-Centric Approach”
Prue Holmes, University of Waikato, New Zealand
221
Saturday
3:20-4:50 p.m.
Room 481
Cultural Materialism and the Globalization of
Organization Culture
Chair: He, Jiao, University of International Business & Economics, China
“Cultural Materialism Behind the Global Cultural Diffusion
Process”
Jiang, Chun & He, Jiao, University of International Business &
Economics, China
“Being Globalizing: A Cross Culgtural Approach to Explore the
Impact of Globalization over Organization Culture”
Po-Lin Pan, The University of Alabama at Tuscaloosa, USA
“Based Culture to perform: The Social Script Theory and the
Performed Culture Pedagogy”
Huang Hong, Beijing Foreign Studies University, China
“On Fuwa Incident”
Gang Li, Lanzhou University, China.
“Indian Symbolism in Global Communicatin: Impact of Indian
English Films on Western Culture”
J. Josephine & Lata Rajagopalan Kumar, University of Madras
Chennai, India
“Effective Communication: The Essential Components for
Successful Total Quality Management Implementation”
Sharina Bt. Samsudin, UNIVERSITI TEKNOLOGI, MALAYSIA
“Evolution of Public Relations Theories: A Historical Comparative
Analysis”
EE Chang, Shih Hsin University, Taiwan
“How to Increase the Intercultural Business Communication Ability
of Business English Practitioners”
Li Lixin, Northeast Normal University, China
“Cultural Reflection in Chinese and English Advertising Language”
Hao Qinhai, Capital University of Economics and Business, China
“Some Features of Commercial Advertisement English”
Ji Zhemin, Chai Ruiqin & Guo Limiao, North University of China,
China
“Cultural analysis of Nike advertisement pictures”
Pan Xiaoqing & C.Wakefield, Shanghai International Studies
University, China
222
Saturday
3:20-4:50 p.m.
Room 483
Tonal Harmony and Emotional Bonds across
Cultures
Chair: Wai-Chung Ho, Hong Kong Baptist University
“Cultural Diversity and Social Harmony in Hong Kong Music
Education”
Wing-Wah Law, University of Hong Kong
Wai-Chung Ho, Hong Kong Baptist University
“Daily Life Singing with Children: An Emotional Bond”
Hilda Mercedes Morán Quiroz, Universidad de Guadalajara,
Mexico
“Presents of Mind Rewrapped: A study of Hybridization Processes
in Japanese Renditions of English Haiku”
Judy Yoneoka, Kumamoto Gakuen University, Japan
“Nonverbal language of “STREET DANCES” in American
Culture”
Ksenia Okatova, Far Eastern National University, Russia
“A Study on the Change of Life Pattern of Veddas in Sri Lanka due
to Influence of Electronic Media”
Sugath Mahinda Senarath, Wuhan University, China
“Cultural Determination in the Re-construction of the Female
Subject in Gita Hariharan’s The Thousand Faces of Night
(1992) and Arundhati Roy’s The God of Small Things (1997)”
Anupama Vohra, University of Jammu, Jammu, J&K, India
“Harmony or Conflict”
Chang Wei & Dong Yanyan, Harbin Institute of Technology, China
“The Measurement of Horizontal and Vertical Individualism and
Collectivism In the UK among British College Students”
Lili Qin, Dalian University of Foreign Languages, China
223
Saturday
3:20-4:50 p.m.
Room 484
Perspectives on Translating Language and Culture
Chair: Zoya Proshina, Far Eastern National University, Russia
“Translating a Non-Native Speaker”
Zoya Proshina, Far Eastern National University, Russia
“The Validity of Sapir-Whorf Hypothesis—Cross-cultural
Counterexamples in Chinese and English”
He Jing, Beijing Foreign Studies University, China
“Intercultural competence: a must of professional qualifications in
the 21st century”
Zhuang Enping, Shanghai University, China
“Intelligibility of Chinese and English in Intercultural
Communication” Tatiana Ivankova, Far Eastern National
University, Russia
“Taming The Desperate HousewivesL Dubbing across Cultures”
Yong Zhong, University of New South Wales
“On Culture Transfer in Advertising Translation”
Fu Ping, Hunan First Normal College, China
Zhou Xuanfeng, Wu Yi University, China
“Chinese and Russians: Do We Use the Same Gestures?”
Tatyana Vlasova, Far Eastern National University, Russia
“The Role of Adverbs in Aspectual Interrpetation in Russian and
English” Jadwiga Stawnicka, University of Silesia, Poland
“Ostensible Speech Act: Contrasting Persian and English”
Abbass Eslami Rasekh, Academic Stuff (PhD Monash)
224
Saturday
4:55-6:25 p.m.
Room 408
Linguistics and Pragmatics in
Intercultural Context (I)
Chair: Nancy D. STROM, Quality School International (USA), Russia
“Language and Society: Semantic Classes and Grammatical
Categories of English Proverbs”
Nancy D. STROM, Quality School International (USA), Russia
Olga N. PERESHIVKINA, Kherson Pedagogical University,
UKRAIN
Boris I. BARTKOV, Russian Academy of Sciences, Russia
Tatyana B. BARTKOVA, Far Eastern State Technical University,
Russia
“Change and Stability of Conversifixal Derivatives in English”
Boris I. BARTKOV, Russian Academy of Sciences, Russia
“Word Polysemy in English as Related to their Age”
Deborah H. LARSON, Quality School International (USA),
Russia
Boris I. BARTKOV, Russian Academy of Sciences, Russia
Tatyana B. BARTKOVA, Far Eastern State Technical University,
Russia
“Do Chinese Always Reject Compliments?——A Study of the
Chinese Responses to Compliments”
Chang Mei, Harbin Institute of Technology, China
“A Cross-Cultural Pragmatic Study of Politeness Principles in
Chinese and American Advertisements”
Hongfei Ke, Beijing University of Science & Technology, China
“A Tentative Comparison of Address Terms Used by Young Chinese
Males and Females with Their Friends”
Jin Yue, Beijing Foreign Studies University, China
“A Pragmatic Study of Humorous Intercultural Communication”
Cheng Jie, Harbin Institute of Technology, China
“A study of interlanguage pragmatic development of making
requests by American learners of Chinese”
Shuai Li, Beijing Language and Culture University, China
“Requests by Australian learners of mandarin Chinese”
Wu Lina, Tianjin University, China
“A Tentative Comparison of Kinship Address to Non-kin between
English and Chinese”
Du Xuezeng, Beijing Foreign Studies University, China
“The Phonosemantic Universality of Multilingualism: An
Anthropocentric Hypothesis on Word Formation”
Alexei Medvedev, University of South Australia
“The Change of Standard Thai High Tone: An Acoustic Study”
Phanintra Teeranon, Mae Fah Lunag University, Thailand
“The Cultural Factors in Humor Failure”
Su Juan Harbin Institute of Technology
225
Saturday
4:55-6:25 p.m.
Room 481
Linguistic Issues with Cultural Reference
Chair: Judy Yoneoka, Kumamoto Gakuen University, Japan
“Presents of Mind rewrapped: A study of Hybridization Processes
in Japanese Renditions of English Haiku”
Judy Yoneoka, Kumamoto Gakuen University, Japan
“Schematic Analysis of the Neutralized Functions of English in
Context Construction in Cross-cultural Communication”
Wang Jianguo, Zhejiang Normal University, China
“Language Attitude”
Jin Xiaoling & Chen Zhuo, Harbin Institute of Technology, China
“Language Expectation and Language Selection”
Wang Li, Jianghan University, China
“A Concordancer of Equivalent Words in
English-Chinese/Chinese-English Parallel Corpora”
Wang Lixin & Wang Yang, Harbin Institute of Technology, China
“A Discourse Analysis about the Linguistic Characteristics of White
House Briefings”
Wang Yingyu, Harbin University, China
“A Brief Analysis of Cultural Connotations of Vocabulary”
Yang Lina, Harbin Institute of Technology, China
“Globalization of English and Its Impact on Chinese Language”
Yu Huaying, Harbin Institute of Technology, China
“Evolution of the English language: from Queen’s English to
“International” English ”
Liang Haiyan, Beijing Institute of Civil Engineering and
Architecture, China
“One Man’s Poison Is Another’s Meat: On the Value of Clichés in
the Cultural Assumption of Foreign Language Education”
Liu Fuli, Southwest University, China
“A Cross-Cultural Study of Numerals and Numeral-Related Idioms”
Liu Kedong, Harbin Institute of Technology, China
226
Saturday
4:55-6:25 p.m.
Room 483
Rhetoric, Literature and Cultural Expression
Chair: Heping Zhao, Cal. State University, USA
“Classic Chinese Rhethoric: An Investigation into Sylistic Effects of
Linguistic Devices upon Communication in Classic of the Way
and Virtue”
Xiaohuan ZHAO, The University of Otago
“The Affinity between European Rationalism and Chinese Daoism
of Laozi and Zhuangzi: On the Intercultural Permeation
Thinking in the Glass-Bead Game of Hesse”
Chen Min, Donghua University, China
“Why Interculturalism? An Approach to Accommodate Cultural
Diversity in Higher Education”
Xiaoping (Isadora) Jiang, Guangzhou University, China
“An Intercultural Rhetoric Study of Metadiscourse in Research
Articles”
Gao Jian, Southeast University, China
“Some Words about Russia’s Image in Western Publicistic
Discourse”
Anna V. Koltunova, University of Vladivostok, Russia
“Constructing a Complimentary Relationship: Rhetorical Study of
Two First Ladies in Taiwan”
Lin-Lee Lee, National Kaohsiung Normal University, Taiwan
“Linguistic Technologies in Modern Political Discourse”
ANNA SUSLOVA, Irkutsk State Linguistic University, Russia
“Attributive Clusters in the Political Discourse”
Nevezhkina Natalia, Far Eastern National University, Russia
“On the African Primitive Culture in The Heart of Darknes”
Liu Xiujie，Harbin Institute of Technology, China
“Code-Switching between Chinese and English in Campus”
Tang Ke, Harbin Institute of Technology
227
Saturday
4:55-6:25 p.m.
Room 484
Intercultural Communication:
Theory and Practice ( II )
Chair: XU Lisheng, Zhejiang University, China
(Featured Speaker)
“Shifting the Focus in Intercultural Communication Study”
XU Lisheng & WU Liping, Zhejiang University, China
(Featured Speaker)
“A New Look at Intercultural/international communication: from a
Perspective of ‘Natural Selection’”
HU Gengshen，Macao Polytechnic Institute/Tsinghua University
“Influence of English-American Literature Knowledge on the
Cultivation of Culture Awareness”
Qiu Dewei, Taiyuan University of Science & Technology, China
“A
cultural-power
minded
approach
communication”
Shi-xu, Zhejiang University, China
to
intercultural
“Intercultural Communication Studies in China since 2000
He Mingzhi，Peking University, China
“The Intercultural Strategy in Classroom Context”
Wang Tao, Southeast University, China
“Intercultural Miscommunication for Misperception”
Wang Yanwei & Wang Yang, Harbin Institute of Technology,
China
“Intercultural Communication Competence of
Students in China”
Yibo Yang, Harbin Institute of Technology, China
International
“Root of intercultural communication”
Yuan Chi, Harbin Engineering University, China
“Project-based
Learning
Approach
in
Inter-cultural
Communication Instruction: a case study in China”
Zhao Ke, Shanghai Institute of Foreign Trade, China
“Intercultural
Communication:
Human
Being’s
Further
Exploration of the Self”
Mingjie Huo, Guangzhou University, China
Sunday, June 24
301
Sunday
8:00-9:30 a.m.
Room 408
Translation in Cross-cultural Context
Chair: Peng Zhenchuan，Harbin Institute of Technology, China
“Translation Techniques of Advertisement in
Communication”
Chen Yao, Northeast Forestry University, China
Intercultural
“Knowledge Resources and Humor Translation”
Fang Chuanyu, Anhui University, China
“Impact of Cultural Differences on Chinese-English Translation of
the Expressions on Public Signs”
Li Xue & Ma Chunyan, Harbin Institute of Technology, China
“Cross-cultural Factors in English Advertisement Translation”
Pan Li & Sun Shuang, Harbin Institute of Technology, China
“Cultural Default and its Compensation Strategy in Cross-cultural
Translation”
Su Yue, Harbin Normal University, China
“Translation Equivalence under Intercultural Communication”
Xianshouwei, North China Institute of Astronautic Engineering,
China
“A Pragmatic Study of Cultural Context in Humor Translation”
Zhang Chunxing, Harbin Institute of Technology, China
“Choice of Translation Strategies in the Cross-cultural Perspective”
Liu Ling, Harbin Institute of Technology, China
“Register Equivalence between the Source Language and the Target
Language in the Translation of Culture-loaded Words”
Zhao Mingxue China University of Ming and Technology
“Image Gestalt and their Re-embodiment in the Translation of
Ancient Chinese Poems： Tune Tian Jing Sha as the Example”
Peng zhenchuan&Liu Kedong, Harbin Institute of Technology,
China
“Approach to Translation Errors: A Cultural Perspective”
Zheng Shuming, Harbin Institute of Technology, China
302
Sunday
8:00-9:30 a.m.
Room 481
The Emergence of Postmodern Cultural Space
Chair: Yingxin MA, Dezhou Uiversity, PR China
(Featured peaker)
“The Framework of Cultural Space”
Robert N. St. Clair, University of Louisville, USA
Ana Clotilde Thomé-Williams, University of Illinois at
Urbana-Champaign, USA
“Modernization and the Sedimentation of Cultural Space: The
Stratificational Patterns of Mumbai (Bombay) and Bangaloru
(Bangalore)”
Margaret U. D'Silva, University of Louisville, USA
Robert N. St. Clair, University of Louisville, USA
“Modernization and the Sedimentation of the Cultural Space of
Harbin”
Wei SONG, University of Louisville
Robert N. St. Clair, University of Louisville
Song WANG, Harbin Institute of Technology/(Visiting Research
Scholar) University of Louisville
“Postmodern Space in the National Olympic Stadium”
WANG Heng, Beijing Foreign Studies University
“Reading of Koolhaas CCTV New Headquarters”
Yingxin MA, Dezhou Uiversity, China
“An Intercultural Perspective to the Cold Welcome of Disney’s
Mulan in China”
Xing Jianmin, Harbin Institute of Technology, China
“The Differences of Cultural Psychology Reflected in the Images of
Chinese and Western Poems”
Zheng Lili & Huang Haining, Harbin Institute of Technology,
China
“Cultural Dissemination and Embodiment of Literature
--Socio-cultural Analysis of American Postmodernist
Fiction”
Liu Ying, Harbin Normal University, China
“The Different Perceptions of Time in Chinese and Western
Culture”
Li Mengyu, Ocean University of China
“Islands in the Stream: Part 2 - Attitudes Towards Advertising in
the United Arab Emirates”
Tim Walters, IdeasLab, Abu Dhabi, United Arab Emirates Bob
Gulveson, Zayed University,
“The Influence of Cultural Values on Advertising Appeals-----from
a perspective of international advertising communication”
Hu Yanru, Beijing Union University, China
303
Sunday
8:00-9:30 a.m.
Room 483
Conceptual Metaphors and Cultural Space
Chair: Lichang SU, Nankai University, China
“Multimodal Manifestation of Conceptual Metaphors in
Multimedia Communication”
Ning Yu, University of Oklahoma
“On Form and Meaning Assymetry of chionese and English:
Conceptual Metaphors: A Study of Problems Caused by
Cultural Diversities in Learning English Metaphors and Ways
to Deal with Them”
SU Lichang, Nankai University, P.R. China
“Cultural Metaphors in China: A visual Experience of Hierarchy
and Status Symbols”
Jiang, Chun, & He, Jiao, University of International Business &
Economics (UIBE), China
“Metaphorical Facets of Intercultural Communication: A Case
Study of Russian and British Media”
Edward Vladimirovich Budaev, Nizhnii Tagil State Social
Pedagogical Academy, Russia
“A Comparative Study of Metaphors in Chinese and English”
Li Boyang, Hangzhou Dianzi University, China
Li Yu, Harbin University of Commerce, China
“Variation of Metaphor in English and Chinese: from Cognitive
Perspective” Li Xiaowen, Harbin Institute of Technology, China
“A Comparative Study of Metaphors in Chinese and English”
Li Yu, Harbin University of Commerce, China
“A Longitudinal Analysis of Metaphors Concerning Love in
Chinese” Renying Yang, North China University of Technology,
China
“A Universal Approach to Metaphors”
Ma Lin Harbin Institute of Technology
“An Analysis of structural Metaphor as Realization of Adaptability
and Its Functioning in Chinese TV Talk Shows”
Yang Qing, Jiangsu Teachers University of Technology, China
“Contrastive Research on Metaphorical Time from the Perspective
of Intercultural Communication”
Zhang Ji, Nanchang University, China
“Contrastive Research on Metaphorical Time in English and
Chinese”
Zhang Ji, Nanchang University
304
Sunday
8:00-9:30 a.m.
Room 484
Gender Concerns across Cultures
Chair: Guowei Jian, Cleveland State University, USA
“Masculinity/Feminity and Compliance-Gaining in Business
Negotiations: A Cross Cultural Comparison”
Guowei Jian, Cleveland State University, USA
Gary Pettey, Cleveland State University, USA
Jill Rudd, Cleveland State University, USA
Diana Lawson, Saginaw Valley State University, USA
“On Gender Stereotyping in Pictorial Sports News: A Case Study”
MA Qin, Beijing Foreign Studies University, China
“China's Gay Representation on Chinse-Language News Websites”
SU Lezhou Beijing Foreign Studies University, China
“Language and Society: Gender Differences”
Luganskaya Yevgenia Valeriyevna, Irkutsk State Linguistic
University, Russia
“Cultural Impact of Globalization on the Identity of Women: A
Study of Advertisements in India”
Jasbir Singh, University of Jammu, Jammu, India
“Identifies - Offline and Online Research on Gender and Ethnically
Different Student Users”
Mohammad R. Soofi, University of Tehran, Iran
“Gender Representation in TESOL Textbooks Used in China: A
Cross-cultural Perspective”
Xiuping Gao, Beijing Foreign Studies University, China
“Women’s Status in Eastern and Western Rhymes”
Yang Chunyan, Harbin Institute of Technology, China
“Representation of Female Identity in Charlotte Brontë’s Novels”
Zhang Jin & Wang Jing, Harbin Institute of Technology, China
“Refashioning Modern Chinese Woman: Fun, Fearless and Female
－An Analysis of the Chinese Edition of Cosmopolitan
Magazine from 2002 to 2006”
Yang Jing, Beijing Foreign Studies University/University of
Louisville
*********************************************
9:30 – 9:45
Coffee & Tea Break
********************************************
305
Sunday
9:45-11:15 a.m.
Room 408
Intercultural Communication and Foreign
Language Teaching ( III )
Chair: Shi Bingyan, Harbin Institute of Technology, China
“A Comparative Study of Communication Activities in the
English Textbooks of Chinese and Iranian Students”
Wang Guizhi & Mehrara Latani, Harbin Institute of Technology,
China
“Computer-Mediated Rational and Sample Application in ELT in
China”
Li Xiao, Shandong Jianzhu University, China/ University of
Aberdeen, Scotland
Cao Ruhua, Shandong Jianzhu University, China
“A Survey on the cultural Pedagogy in the EFL Classroom in China:
Perceptions of Chinese English Teachers and Native English
Teachers”
Wang Yi An, Hangzhou Dianzi University, China
“A Study of Culture Teaching in ELT in Chinese Universities --an
Examination of College English”
Xing Lei, Harbin Institute of Technology, China
“Learner Autonomy in the East”
Jinghui Wang, Harbin Institute of Technology,
China
“Theory of Interlanguage in SLA and Its Implication on Strategies
of EFL Teaching and Learning”
Zhang Mian, Shenyang Pharmaceutical University, China
“A Study of ‘Culture of Learning’ in Chinese Tertiary EFL
Classrooms”
Zhang Miaoxia, Taiyuan University of Science &Technology,
China
“Culture and English Learning: the Necessity and the Ways of
Learning English Classical Literature in Teaching English as a
Foreign Language in China- From Three New Aspects”
Zhou Hua, Harbin Institute of Technology, China
“Negative Language Transfer Reflected in EFL Learners’English
Writing” Xiukun Qi & Xiaole Gu, Harbin Institute of Technology,
China
“Classroom Research on Fostering Chinese Students’ Pragmatic
Competence”
Shi Bingyan & Zhao Hongshan, Harbin Institute of Technology,
China
“The Effect of Cultural Differences on
Comprehension”
Li Jing, Guangxi Normal University, China
English
Reading
“Cultural difference and cultural teaching”
Wang Min & Zhang lijuan, National University of Defense and
Technology, China
306
Sunday
9:45-11:15 a.m.
Room 481
Issues of Cultural Hegemony and National Power
Chair: Michelle Henault Morrone, Nagoya University of Arts and Sciences
“Japanese Hot Spring Cultures in Taiwan: Homi Bhabha's
Hybridity from a Post Colonial Perspective”
Szu-Yin Yeh, University of Shih Hsin in Taipei, Taiwan
“U.S. NATO Apologies for the Chinese Embassy Bombing: A
Categorial Analysis”
Dexin Tian, Bowling Green State University
“Verbalization of the Myth Image of Russia's President V. Putnin
as a Man with Many Faces”
Megrabova Emma, Far Eastern National University, Russia
“Perception of Society towards the Education of National
Integration through Literature in Malaysia”
Chew Fong Peng, University of Malaya
“(Re)construction of foreign-ness of foreign criminals in Japanese
media: Media-mediated fear toward foreigners in Japan”
Izumi Funayama, Faculty of Letters, Kumamoto University, Japan
“Intercultural Communication in Practice:Filling the Cracks in the
System”
Michelle Henault Morrone, Nagoya University of Arts and
Sciences
Eiko Ujitani, Nagoya University of Foreign Studies
“Evolution of Conceptions of the Spring Festival and Christmas”
Yang Sha, Shanghai International Studies University, China
“Crossing the Bridge from Sameness to Narrative Understanding”
Muayyad Jabri, University of New England, ARMIDALE, NSW,
AUSTRALIA
“The Study of “Comrade” as an Addressing Term and Its Evolution
in China”
Wang Ling, Harbin Institute of Technology
307
Sunday
9:45-11:15 a.m.
Room 483
Rhetoric, discourse and Cultural implication (II)
Chair: Galina Lovtsevich, Far Eastern National University, Russia
“The Problem of Terms in Intercultural Communication within a
Discourse Community: The Case of English Language
Teachers”
Galina Lovtsevich, Far Eastern National University, Russia
“Cultural aspects of communication of Omani students as
measured through Discourse Analysis”
Naveen Safia & Meenalochana Inguva, Sultan Qaboos University,
Oman
“A Study of the Heteroglossic Nature of RA Abstracts from the
Engagement Perspective”
Dong zhiyou, Harbin Normal University, China
“The Analysis of humor differences between China and West--From
Aesop’s Fables and Mencius’ Fables”
Hao Lina, Harbin Institute of Technology, China
“A Comparative Study of Questioning Strategies in US and Chinese
TV Interviews”
LiXi, Harbin Institute of Technology, China
“Anthropological Analysis of Death Euphemism in English and
Chinese” Wei Huizhe, Hebei Teachers University, China
“Cultural Differences Seen from Sino-US University Mottos”
Wei Xiujuan, Harbin Institute of Technology, China
“Social distribution of written openings in China”
Xianghong CAO, Xinjiang Normal University, China
“Chinese and American Privacy”
Li Wei & Wang Tiao, Harbin Institute of Technology
308
Sunday
9:45-11:15 a.m.
Room 484
Linguistics and Pragmatics in an Intercultural
Context (II)
Chair: Xuerui Jia, Harbin Institute of Technology, China
“Comparative Analysis of Linguistic Realization of Cultural Values
and Ideologies in Chinese President Hu Jintao and US
President George W. Bush’s Speech
------ From the perspective of Contrastive Discourse Analysis”
Dou Weilin & Wu Shanji, University of International Business
and Economy, China
“The Adaptability of Speech Act and Intercultural Business
Communication”
Li Lanxin, Beijing Institute of Economic Management, China
“Candidates’ self-politeness strategies in a Chinese TV job
interview”
Liu Ai-juan, Beijing Foreign Studies University, China
“Politeness Principle and Pragmatic Failure in Cross-Cultural
Communication”
Meng Wenji, Harbin Engineering University, China
“A Contrastive Study of Requests in Chinese and American
Cultures”
Xuerui Jia, Harbin Institute of Technology, China
“Contrastive Analysis of Apology in Chinese and English”
Zhang Lili, China Jiliang University, China
“A Study of Interlanguage Pragmatics in the Academic Tutoring
Sessions of the Course Western Civilization with Chinese
Comparison (WCwCC)”
Zhao Yun, Beijing Foreign Studies University, China
“Pragmatic Failure and Cultural Awareness in English Learning”
Zhuping, Shanghai International Studies University, China
“The Speech Act of Refusal in Chinese”
Yingxin Ma, Dezhou University
309
Sunday
9:45-11:15 a.m.
Room 486
The Personal Quest for a Cultural Identity
Chair: Svetlana G. Ter-Minasova, Moscow State University, Russia
“Migration and Crisis of Identity: The Case of Afghani Immigrants
in Iran”
Zohreh Faghani, University of Tehran
“Use of Social Networks in Everyday Information Seeking and Use:
A Study of International Chinese Graduate Students in the
United States”
Yang Lu, University of California, Los Angeles
“The May Fourth Movement and Chinese Cultural Identity”
Xiaoming Chen, Ohio Wesley University
“Identities Reflected in Spoken Discourses: A Malaysian Chinese
Perspective”
Kuang Ching-Hei & Maya Khemlani David, Faculty of Languages
and Linguistics, University of Malaya
“Cultural Identity of Hong Kong Reflected in Jackie Chan's
Performances and Movies”
DING Yajuan, Beijing Foreign Studies University, Beijing, China
“Simulating Cultural Identity: A Discourse Analysis of Chinese
Wedding Photography”
Kang Sun, Bowling Green State University
“Intercultural Personhood and Identity Negotiation”
Dai Xiao-dong, Shanghai Normal University, China
“Cultural Identity and Language Choice Among Australian-Born
Chinese in Sydney English”
Julia Mickler, Graduate of University of Technology, Sydney,
Australia
“Vietnamese English: Prosodic Transfer”
Marina Pivovarova, Far Eastern National University
“Appraisal and Identities in English Learning Journals of
Non-English Majors: English Songs or Movies and Identity”
Liang Meihong, Beijing University of Technology, China
310
Sunday
11:20a.m.-12:30 p.m.
Room 408
Commmunication as Popular Culture
(Panel X)
Chair: Hairong Feng, The University of Minnesota, USA
“Why the Female Adolescents in Taiwan Enjoy Reading the Boys'
Love Manga?”
Dienfang Chou, Tzu Chi University, Hualien, Taiwan
“The Impact of Japanese Manga: Exploring Singaporean
Adolescents' View of Friendship”
Vivian Hsueh-hua Chen, Nanyang Technological University,
Singapore
“What do Women Disguised as Men Make Possible? : Gender
Research about "Dansou Cafe" in "Yaoi" Culture in Japan”
Sonoko Azuma, Osaka University, Osaka, Japan
“Creation of Young and Feminine Manga Reader”
Noriko Inomata, Osaka Prefecture University, Osaka, Japan
Respondent
311
Sunday
11:20a.m.-12:30 p.m.
Room 481
Ethnocentrism and Stereotypes in Intercultural Mass
Communication
(Panel XI)
Chair: Sun Youzhong Ph.D. Dean, School of English and International
Studies, Beijing Foreign Studies University)
“A Cross-Cultural Perspective on the English Version of
CCTV.com”
Zhang Xiaoying, Beijing Foreign Studies University, China
“Storm in a Coffee Cup: Who We Are vs. Who They Think We Are”
Zhai Zheng, Beijing Foreign Studies University, China
"The New York Times Reporting on Sino-Japan Conflicts: A
Critical Discourse Analysis"
Chen Xiaoxiao, Beijing Foreign Studies University, China
“The Representation of the Orient in Western Women’s Perfume
Advertisements: A Semiotic Analysis”
Ma Lin, Beijing Foreign Studies University, China
Respondent: Liu Chen, Beijing Foreign Studies University, China
312
Sunday 11:20a.m.-12:30 p.m.
Room 483
Viral Communication and Postmodern Culture
Chair: David C. Bruenger, University of Texas, USA
“The Rise and Fall of YOU TUBE: How the compressive Effects of
Technology and digital Capitalism Shape the Social Media.”
Donna R. Miller, Jefferson Community and Technical College
David C. Bruenger, University of Texas San Antonio
“Blogging Fame Constructing and contenting Identity on Blog”
Ruijie Zhao & Kang Sun, Bowling Green State University
“Creative Waves©: Virtual Spash on Intercultrual Education”
Jerry Johnson, Troy University, Alabama
“The Effects of Rap Music on Youths: A Study of the Impact of
Gangsta Rap Music as an Agent of Socialization among Youths
in Trinidad and Tobago”
Prahalad Sooknanan, University of Trinidad and Tobago
Caira E. Cudjoe, Trincity, Trinidad
“A Biographical Approach to Mobile Technologies and New Forms
of Social Interactinos in Zambia”
Musonda Kapatamoyo, Ohio University, USA
“Youth Culture, Protest, and its Reflection in the English Band's
Names” Maria B. Dyuzheva, Vladivostok, Russia
“Blog Comments as a Reflection of The Readers’ Inference of the
Blogger’s Intention”
Zhang Hui, Beijing Foreign Studies University, China
“When Blog Met Creative Commons Licenses”
Chia-Jung Yang, National Chengchi University
313
Sunday
11:20a.m.-12:30 p.m.
Room 484
(Panel XII)
Chair: Sui Huili, Harbin Normal University, China
“Application of Persuasion Theory to the Use of Language in
Intercultural Communication”
Mao Haiyan, Harbin Normal University
“Communications inside and between Speech Communities”
Tang Miao, Harbin Normal University
“The Application of Adaptation Theory in Intercultural
Communication”
Zhang Ying, Harbin Normal University
“The Establishment and Overthrow of Cultural Stereotypes from
the Point of Epistemology”
Sun li, Harbin University
“Cultural Default and its Compensation Strategy in Cross-cultural
Translation”
Sun li, Harbin Normal University
“The Choice of Translation Strategy is Important for the
Dissemination of the Source Language Culture”
Yang Ping, Harbin Normal University
314
Sunday 11:20a.m.-12:30 p.m.
Room 486
Workshop:
Code-Switching On Campus
Chair: Yu Xudong, Harbin Institute of Technology, China
Participants:
Zhang Mei, Harbin Institute of Technology
Jiang Hongmei, Harbin Institute of Technology
Li Qi, Harbin Institute of Technology
Xie Long, Harbin Institute of Technology
Wang Zhu, Harbin Institute of Technology
Tang Ke, Harbin Institute of Technology
(Other scholars are warmly welcome to the workshop)
The development of language is closely related to that of economic and
culture. The expanding communication between China and other countries
in the world has brought great changes in people’s daily life, especially in
the way they use language. One of the manifestations of this change is
code-switching which refers to that a speaker switches from language A to
language B or from variety X to variety Y (Wardhaugh). In this panel, we
attempt to have a discussion on the code-switching on campus which has
become very popular nowadays. The Chinese-English switching frequently
takes place in college students’ daily communication because most of them
know two or more languages, and they are willing to accept and experience
new ideas. We will carry out our investigation in a university in Harbin, and
regard Chinese as the matrix language (ML) and English as the embedded
language (EL) in the research. The statistics and examples are to be
collected by way of interview, recording and discussion. Based on the
theories of power, solidarity, politeness, adaptation, memetics and so on, the
participants of this panel will respectively focus on the motivation, functions
of code-switching on campus and the fields in which it occurs. The purpose
of our research is to find out the rules and principles of code-switching and
therefore probe the relationship between economic, culture and language use
in this new era.
*******************************
12:30 -1:30 p.m.
Lunch
****************************************
Sunday 1:30 – 5:00 City tour to Sun Island (optional, about 50RMB
each person)
316
Sunday 6:00-9:00 p.m. Banquet Hall
Banquet Event
6:00 – 9:30 p.m. （Closing ceremony, awarding ceremony, banquet,
floor show by Russian performers ）