POSTGRADUATE DIPLOMA IN SPORTS ADMINISTRATION
COURSE DESCRIPTION
HRS 740: History and Development of Sport
History of sport in ancient cultures-Egypt, Greece, China. The history and value of sport in
society and specifically in Kenya. The evolution of sport with particular reference to
traditional and modern sport e.g. ancient and modern Olympic games. The Olympic spirit and
movement. The spread of sport internationally in the 18th, 19th and 20th Centuries. Kenya as a
modern sports state: background, spread, formation of national associations, performance in
international events e.g. Olympics, World Athletic Championship, All Africa Games,
Commonwealth Games and others such as Africa Cup of Nations. Sports Heroes in Kenya,
Foundation of Kenyan sport.
HRS 741: Principles of Sports Management
Sports and modern management; development of management thought; nature and
importance of management; functions of management; planning, decision making, staffing,
organising, communicating, directing/leading, and controlling; managing of sports at
national, institutional, company and community levels. Politics of managing a sports
organisation.
HRS 745: Design and Management of Sports Facilities
Principles and factors involved in the design, use, maintenance and repair of indoor and
outdoor sports facilities; feasibility studies including need assessment, site selection,
documentation and award of contracts. The dimensions, marking and facility installations in
terms of safety and multi-purpose use, orientation and drainage. Improvising of facilities and
equipment. The budgeting, procurement, reception, storage, issuance and retrieval of
equipment, visits to selected sports manufacturing plants, sports houses and sports facilities,
both indoor and outdoor.
HRS 746: Principles of Sports Marketing
Nature, scope and importance of sports marketing. Marketing and marketing management.
Strategic sports management and marketing system. The marketing mix including product,
price, place and promotion – 4Ps. Market opportunity analysis within the sports industry and
the wider leisure and recreation framework. The role of sponsorship and public relations to
the success of a sports organisation. Examples to be drawn from Kenya and beyond.
HRS 748: Research Methods in Sport
Definition of terms and concepts; Nature, steps and the processes in research. Research
designs and methodologies. Principles and ethical issues in research. Development and
validation of research instruments. Data collection; qualitative and quantitative data.
Formulation of research problems, writing of proposals and reports.
HRS 749: Applied Statistics
Statistics: definition, principles; descriptive and inferential statistics. Measures of central
tendency and variability. Significance tests: t-tests, ANOVA and x2 and correlation analysis.
Methods of data management, analysis and interpretation. Non-parametric statistics. All these
to derive examples from sports related data.
HRS 750: Sports Event Planning and Management
Long and short term planning for sports events in an organisation; purpose and objectives.
Budget based planning. Practical scheduling e.g. monthly, annual, Olympiad. The checklist
for tournament organisation; facilities, equipment, security, transport, technical, secretariat.
The opening and closing ceremonies; protocol, speeches, guests, presentations. Tournament
organisation, athletic meetings or swimming gala and the organisational logistics. Planning
meetings and the sub-committees, as well as roles and duties. Post event meetings and
correspondence.
HRS 751: Sports Team Welfare Management
Key factors in team preparation including team selection; considerations for residential
training; when, how long, why and what. The welfare needs of a team: diet, Kit, insurance,
allowances. The social environment for training, role of families and friends. The role and
duties of the technical officials; coach, team manager, team doctor, physiotherapist etc. The
facilities and equipment for the team, the publicity and role of the media. Planning for trips,
transportation, acclimatization, training matches, protocol issues and a checklist for a team
taking part in an international event.
HRS 753: Psychology of Sport
Concepts and theories of sociology and psychology and their application to management of
sports. Group processes in sport. Team structures, communication and effectiveness. Social
processes in sports organisations. e.g. roles, functions and conflicts. Conflicts and their
resolution. The role of arbitration, management of change in sport. Theories of crowd
behaviour, hooliganism and control.
HRS 754: Leadership in Sports Organisations
Theory and practice of leadership principles. Leadership styles: democratic, autocratic,
charismatic, laisezz faire etc. The theories of leadership: trait, behavioural, situational etc as
applied in sports. Leadership skills as exemplified by handling of team and organisational
meetings.
HRS 755: Research Project and Report
Students will undertake a research project during the entire period of study and write a final
report for examination. The project report will be marked by an independent examiner.
HRS 756: Financial Management in Sports
Importance and processes of financial management. Budgeting and financial accounting in
sports. Budget appraisal and management in sport organisations, control of purchases and
expenditure. Sources of income and fundraising in sports. PPBES-Planning-ProgrammingBudgeting Evaluation System as related to sports.
HRS 057: Sociology of Sport
Definitions and concepts; social aspects of sport; sports in the work place; personal
development through sport; sports and politics, law, economy; sports and
cohesion/integration; youth development and sport; ethnicity and race in sports; Sports and
gerontology; career transitions in sport; deviance in sports; sports and mass media; sports and
culture; globalization of sport; reward structures and competition in sports, Sports in
institutions.
HRS 758: Sport Activities
Rules, regulations, techniques, coaching, organization and officiating procedures in the
following sport activities: Swimming, Basketball and Tennis
HRS 761: Practicum (4 months)
All candidates will undertake an internship for 4 months. Each one of them will be assessed
on ability to apply information learnt in class in a relevant work environment. Each student
will be expected to compile a written report on the internship/practicum.