Mr. Copel: DVC: Elements of Design: Color Theory Worksheet 1 NAME ___________________________________ Date _______________________ For this assignment go to the www.sleepingdogstudios.com website and go to the Photoshop-1 section and click on the COLOR link that will take you to the index for all information on color and perception of colors. Use the information in the website to answer all the questions on this worksheet. Keep this finished worksheet in your notes or notebook- much of your midterm and final exam questions on color will come from the answers you find in this lesson. Basic Color Theory: 1: What are the three basic categories of color theory that are logical and useful? 2: What are the three colors the color wheel is based off? 3: Name the three primary colors 4: What makes primary colors different then all other colors? 5: What are secondary colors? 6: Name the secondary colors. 7: What are tertiary colors? How are they named? 8: What do we mean by a color harmony? 9: Why is color harmony important? 10: What do we mean by analogous colors? Give an example of three analogous colors. 11: What two colors are analogous colors to red? 12: What do we mean by complementary colors? 1 Mr. Copel: DVC: Elements of Design: Color Theory Worksheet 1 NAME ___________________________________ Date _______________________ 13: What is the complement to red? 14: What is the complementary color to yellow? 15: What do we mean by color context? IMPORTANCE OF COLOR TO DESIGNERS 16: What percentage of buyers find the most important factor when purchasing a product how it looks? 17: What percentage of buyers find color accounting for more then half their decision to purchase a product? 18: By what percentage does color increase brand recognition? 19: How does color help us remember things? 20: Ads in color are read by what percentage more then the same ads in black and white print? 21: What percentage of merchandisers believe customers remember presentations and documents better when color is used? COLORCODING AND DESIGN 22: Name three ways shown in the Color-usability examples that color coding is used to help navigate an experience. COLOR SYSTEMS 23: What color system is an additive color system? 24: In an additive system, what color is created from the mixing of red-green-blue light? 2 Mr. Copel: DVC: Elements of Design: Color Theory Worksheet 1 NAME ___________________________________ Date _______________________ 25: Red and green light combined make what color light? 26: Name three media experiences that the RGB additive color system is used in? 27: The subtractive color system is made up of what three primary colors? 28: What type of color system is used in the printing industry to mix the full range of colors? 29: What does the K stand for in CMYK? ARE BLACK AND WHITE COLORS 30: In additive color theory, is black a color? 31: In additive color theory, is white a color? 32: In subtractive color theory, is black a color? COLOR WHEEL AND COLOR SCHEMES 33: When light bounces off an objct, why do we see certain colors, wavelengths of light only? 34: What do we mean when we talk about the hue of an object? 35: What does chroma refer to in a color? 36: What is saturation in terms of color? 37: What does intensity of a color refer to? 3 Mr. Copel: DVC: Elements of Design: Color Theory Worksheet 1 NAME ___________________________________ Date _______________________ 38: What lowers the intensity of a color? 39: What does value/luminance of a color indicate? 40: What makes a color a shade? 41: What is meant by a color tint? 42: What do we mean by a color tone? 43: What scientist is credited with creating the first color wheel? 44: What are monochromatic color schemes based on? 45: What type of colors make up a triadic color scheme? 46: How does one come up with a tetradic/quadratic color scheme? 47: How is a split complementary color scheme created? 48: What is a neutral color scheme? 49: What is meant by an accented neutral color scheme? 50: What do we mean when we say we are using a natural color scheme? 4