APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8 ESSENTIAL
COMPONENTS
1. Performance Standards
Demonstrate customer
service and cashiering skills
in a school based
enterprise setting.
MONTHLY TEMPLATE
Month: August
Cash Registers/Making Change – How do you operate both manual and electric cash registers? Why is good cashiering good
customer service?
Skills Role play using demo registers. List 3 functions of cash registers. Describe arrangements of currency/coin in cash drawer.
State 2 most important rules for safeguarding money in cash register.
Resources/Tools – Demo cash registers, Multimedia Presentation, Textbook
Assessments & Evaluations – Teacher Observation, Notetaking, Worksheets, Tests
Customer Service Mindset – defined
Customer Service Mindset beliefs –Importance of Customer Service
Occasions to show a Customer Service Mindset. Ways to show a Customer Service Mindset.
Skills Explain the importance of exhibiting a customer-service mindset. Demonstrate how to exhibit a customer-service mindset.
Resources/Tools – Multimedia Presentation, Lap 32 Customer Service-Mindset
Assessments & Evaluations – Review Questions, Worksheets, Test
2. Essential Questions
Questions that lead
students to Big Ideas.
3. Big Ideas
Student answers to EQs
that lead them to the Big
Ideas
4. Cognitive Level
Webb’s/Bloom’s Taxonomy
Link
5. Content
What students need to
know (nouns)
Vocabulary List
Words students need to
know to understand
concept
6. Skills
What students need to be
able to do (verbs)
Learning Activities /
Lesson Plan Links
Essential Experiences or
Guided Practice
Advanced Marketing
How do you operate both manual and electronic and cash registers? Why is good cashiering good customer service?
How do you focus on the customer?
The students are able to successfully make change, and demonstrate a customer-service mindset while doing so.
Remembering –List the items and their prices Understanding – Draw the coins that you would use to pay for items Applying –
Draw the coins you would receive as change if you paid $1.00, $2.00, $5.00, $10.00 and $20.00 Evaluating - What criteria would
you use to evaluate if your answer is correct. Creating – Create several meals you would order from the school based enterprise
. Record your meal, the cost and any change you would receive.
Currency, Cash, Till, Overage, Shortage, Odd Cent Method of Dispensing Change, Change, Count Forward Method
Listed on the glossary of Making Change Lap 50
Listed on the glossary of Customer-Service Mindset Lap 32
Greet Customers, Make Change, Safeguarding Cash,
Lap 50, Handouts, Multimedia Presentation, Textbook, Lap 32 (Learning Activity Packets) from Mark Ed.
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
7. Assessments:
Formative Assessments
How will students and
teacher know what
students have learned so
far? Differentiated
Rubric Links / Attached
Summative Assessments
How will students show
that they have mastered
the standard?
Differentiated
Rubric Links / Attached
8. Resources Links,
Curriculum Frameworks,
Other Websites
MONTHLY TEMPLATE
Teacher Observation, Note taking, Worksheets, Tests
Demonstrate customer service and cashiering skills in a school based enterprise setting
Lap 50 Math (Learning Activity Packet) Mark Ed., Marketing Essentials Textbook, Multimedia Presentations,
Lap 32 Human Relations (Learning Activity Packet) Mark Ed.
APS/LEI/TLS/JAN08
Advanced Marketing
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8 ESSENTIAL
COMPONENTS
1. Performance Standards
2. Essential Questions
Questions that lead
students to Big Ideas.
3. Big Ideas
Student answers to EQs
that lead them to the Big
Ideas
4. Cognitive Level
Webb’s/Bloom’s Taxonomy
Link
5. Content
What students need to
know (nouns)
Vocabulary List
Words students need to
know to understand
concept
6. Skills
What students need to be
able to do (verbs)
Learning Activities /
Lesson Plan Links
Essential Experiences or
Guided Practice
7. Assessments:
Formative Assessments
How will students and
teacher know what
students have learned so
far? Differentiated
Rubric Links / Attached
Summative Assessments
How will students show
that they have mastered
the standard?
Differentiated
Rubric Links / Attached
Advanced Marketing
MONTHLY TEMPLATE
Month: September
EC:007 Explain the types of economic systems
HR:312 Demonstrate honesty and integrity
SE:932 Explain company selling policies
DS:026 Calculate inventory shrinkage
How does a country select an economic system? Why is it important to demonstrate honesty and integrity? How does a person
explain selling policies? How and why do you calculate inventory shrinkage?
The students are able to explain the types of economic systems, demonstrate honesty and integrity, explain company selling
policies and calculate inventory shrinkage.
Understanding, applying, analyzing, evaluating, creating
Types of economic systems, honesty and integrity, company selling policies, inventory shrinkage
Listed in EC 20, EC 17, HR 19, DS 4
Explain the types of economic systems, demonstrate honesty and integrity, explain company selling policies and calculate
inventory shrinkage.
EC 20, EC 17, HR 19, DS 4, Handouts, Multimedia presentation, Textbooks
Teacher observations, note taking, worksheets, quiz, exam
Explain the types of economic systems
Demonstrate honesty and integrity
Explain company selling policies
Calculate inventory shrinkage
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8. Resources Links,
Curriculum Frameworks,
Other Websites
MONTHLY TEMPLATE
EC 20 Business Connections
EC 17 Economic Systems
HR 19 Honesty and Integrity
SE 121 Selling Policies
DS 4 Inventory Shrinkage
APS/LEI/TLS/JAN08
Advanced Marketing
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8 ESSENTIAL
COMPONENTS
1. Performance Standards
2. Essential Questions
Questions that lead
students to Big Ideas.
3. Big Ideas
Student answers to EQs
that lead them to the Big
Ideas
4. Cognitive Level
Webb’s/Bloom’s Taxonomy
Link
5. Content
What students need to
know (nouns)
Vocabulary List
Words students need to
know to understand
concept
6. Skills
What students need to be
able to do (verbs)
Learning Activities /
Lesson Plan Links
Essential Experiences or
Guided Practice
7. Assessments:
Formative Assessments
How will students and
teacher know what
students have learned so
far? Differentiated
Rubric Links / Attached
Advanced Marketing
MONTHLY TEMPLATE
Month: October
PM:001 Explain the nature of scope of the product/service
EC:016 Explain the nature of international trade
EC:018 Explain the concept of business cycles
EC:017 Explain the concept of gross domestic product
EC:011 Determine factors affecting business risk
What is the nature of scope of a product or service? Why is international trade important? What is a business cycle? What is
GDP? What is risk? How does a business minimize risk?
The students are able to explain the nature of scope of the product/service, explain the nature of international trade, explain the
concept of business cycles, explain the concept of gross domestic product, and determine factors affecting business risk
Understanding, applying, analyzing
Nature of scope of the product/service, international trade, business cycles, gross domestic product, business risk
Listed in PM 17, EC 4, EC 9, EC 1, EC 3
Explain the nature of scope of the product/service, explain the nature of international trade, explain the concept of business
cycles, explain the concept of gross domestic product, and determine factors affecting business risk
PM 17, EC 4, EC 9, EC 1, EC 3, Handouts, Multimedia Presentations, Textbooks
Teacher observations, note taking, worksheets, quiz, exam
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
Summative Assessments
How will students show
that they have mastered
the standard?
Differentiated
Rubric Links / Attached
8. Resources Links,
Curriculum Frameworks,
Other Websites
MONTHLY TEMPLATE
Explain the nature of scope of the product/service
Explain the nature of international trade
Explain the concept of business cycles
Explain the concept of gross domestic product
Determine factors affecting business risk
PM 17 Rapping Up Products
EC 4 Beyond US
EC 9 Business Cycles
EC 1 Gross Domestic Product
EC 3 Lose, Win, or Draw
APS/LEI/TLS/JAN08
Advanced Marketing
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8 ESSENTIAL
COMPONENTS
1. Performance Standards
2. Essential Questions
Questions that lead students
to Big Ideas.
3. Big Ideas
Student answers to EQs that
lead them to the Big Ideas
4. Cognitive Level
Webb’s/Bloom’s Taxonomy
Link
5. Content
What students need to know
(nouns)
Vocabulary List
Words students need to
know to understand concept
6. Skills
What students need to be
able to do (verbs)
Learning Activities /
Lesson Plan Links
Essential Experiences or
Guided Practice
7. Assessments:
Formative Assessments
How will students and
teacher know what
students have learned so
far? Differentiated
Rubric Links / Attached
Summative Assessments
How will students show
that they have mastered
the standard?
Differentiated
Rubric Links / Attached
Advanced Marketing
MONTHLY TEMPLATE
Month: November
EC:014 Explain the concept of specialization/division
EC:005 Explain the concept of organized labor and business
PM:003 Explain the concept of product mix
IM:196 Explain the concept of market and market identification
Why is specialization important? What is a union? What is product mix? How does a business identify a market?
The students are able to explain the concept of specialization/division, explain the concept of organized labor and business,
explain the concept of product mix, and explain the concept of market and market identification
Understanding, applying, analyzing
Specialization/division, organized labor and business, product mix, market and market identification
Listed in EC 7, EC 5, PM 3, IM 9
Explain the concept of specialization/division, explain the concept of organized labor and business, explain the concept of
product mix, and explain the concept of market and market identification
EC 7, EC 5, PM 3, IM 9, Handouts, Multimedia Presentations, Textbooks
Teacher observations, note taking, worksheets, quiz, exam
Explain the concept of specialization/division
Explain the concept of organized labor and business
Explain the concept of product mix
Explain the concept of market and market identification
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8. Resources Links,
Curriculum Frameworks,
Other Websites
MONTHLY TEMPLATE
EC 7 Specialization of Labor
EC 5 Organized Labor
PM 3 Mix & Match
IM 9 Have We Met?
APS/LEI/TLS/JAN08
Advanced Marketing
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8 ESSENTIAL
COMPONENTS
1. Performance Standards
2. Essential Questions
Questions that lead
students to Big Ideas.
3. Big Ideas
Student answers to EQs
that lead them to the Big
Ideas
4. Cognitive Level
Webb’s/Bloom’s Taxonomy
Link
5. Content
What students need to
know (nouns)
Vocabulary List
Words students need to
know to understand
concept
6. Skills
What students need to be
able to do (verbs)
Learning Activities /
Lesson Plan Links
Essential Experiences or
Guided Practice
7. Assessments:
Formative Assessments
How will students and
teacher know what
students have learned so
far? Differentiated
Rubric Links / Attached
Advanced Marketing
MONTHLY TEMPLATE
Month: December
EC:071 Describe types of business activities
PR:010 Selecting advertising media
EC:010 Identify factors affecting a business’ profit
HR:030 Interpret business policies to customers/clients
What are some business activities?
How is advertising media selected?
What factors impact business profit?
How should you explain policies to customers or clients?
The students are able to describe types of business activities, select appropriate media, identify factors affecting a business’
profit, and interpret business policies to customers/clients
Understanding, applying, analyzing
Business activities, select media, business’ profit, business policies to customers/clients
Listed in EC 19, PR 5, EC 2, HR 25
Describe types of business activities, select media, identify factors affecting a business’ profit, and interpret business policies to
customers/clients
EC 19, PR 5, EC 2, HR 25, Handouts, Multimedia Presentations, Textbooks
Teacher observations, note taking, worksheets, quiz, exam
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
Summative Assessments
How will students show
that they have mastered
the standard?
Differentiated
Rubric Links / Attached
8. Resources Links,
Curriculum Frameworks,
Other Websites
MONTHLY TEMPLATE
Describe types of business activities
Identify factors affecting a business’ profit
Interpret business policies to customers/clients
EC 19 Strictly Business
PR 5 Selecting Promotional Media
EC 2 Risk Rewarded
HR 25 Interpreting Business Policies
APS/LEI/TLS/JAN08
Advanced Marketing
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8 ESSENTIAL
COMPONENTS
1. Performance Standards
2. Essential Questions
Questions that lead
students to Big Ideas.
3. Big Ideas
Student answers to EQs
that lead them to the Big
Ideas
4. Cognitive Level
Webb’s/Bloom’s Taxonomy
Link
5. Content
What students need to
know (nouns)
Vocabulary List
Words students need to
know to understand
concept
6. Skills
What students need to be
able to do (verbs)
Learning Activities /
Lesson Plan Links
Essential Experiences or
Guided Practice
7. Assessments:
Formative Assessments
How will students and
teacher know what
students have learned so
far? Differentiated
Rubric Links / Attached
Advanced Marketing
MONTHLY TEMPLATE
Month: January
EC:006 Explain the concept of price
FI:002 Explain the purpose and importance of credit
DS:019 Explain the nature of inventory control systems
DS:022 Explain types of unit inventory control systems
CM:003 Explain the nature of channels of distribution
What determines price?
How does a business obtain credit? Why is it important?
What are inventory control systems?
How does the product reach the consumer?
The students are able to explain the concept of price, explain the purpose and importance of credit, explain the nature of
inventory control systems, explain types of unit inventory control systems, and explain the nature of channels of distribution
Understanding, applying
Price, purpose and importance of credit, inventory control systems, unit inventory control systems, channels of distribution
Listed in EC 12, FI 2, DS 2, DS 3, CM 1
Explain the concept of price, explain the purpose and importance of credit, explain the nature of inventory control systems,
explain type of unit inventory control systems, and explain the nature of channels of distribution
EC 12, FI 2, DS 2, DS 3, CM 1, Handouts, Multimedia Presentations, Textbooks
Teacher observations, note taking, worksheets, quiz, exam
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
Summative Assessments
How will students show
that they have mastered
the standard?
Differentiated
Rubric Links / Attached
8. Resources Links,
Curriculum Frameworks,
Other Websites
MONTHLY TEMPLATE
Explain the concept of price
Explain the purpose and importance of credit
Explain the nature of inventory control systems
Explain types of unit inventory control systems
Explain the nature of channels of distribution
EC 12 Price
FI 2 Credit and Its Importance
DS 2 Inventory Control Systems
DS 3 Unit Inventory Control Systems
CM 1 Channel It
APS/LEI/TLS/JAN08
Advanced Marketing
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8 ESSENTIAL
COMPONENTS
1. Performance Standards
2. Essential Questions
Questions that lead
students to Big Ideas.
3. Big Ideas
Student answers to EQs
that lead them to the Big
Ideas
4. Cognitive Level
Webb’s/Bloom’s Taxonomy
Link
5. Content
What students need to
know (nouns)
Vocabulary List
Words students need to
know to understand
concept
6. Skills
What students need to be
able to do (verbs)
Learning Activities /
Lesson Plan Links
Essential Experiences or
Guided Practice
7. Assessments:
Formative Assessments
How will students and
teacher know what
students have learned so
far? Differentiated
Rubric Links / Attached
Advanced Marketing
MONTHLY TEMPLATE
Month: February
PR:016 Prepare print advertising copy
PR:014 Explain the parts of a print advertisement
PR:009 Calculate media costs
FI:006 Describe the nature of budgets
PR:003 Explain the concept of promotional mix
How is a print advertisement created?
How much does advertising cost?
What is a budget?
What is a promotional mix?
The students are able to prepare print advertising copy, explain the parts of a print advertisement, calculate media costs, describe
the nature of budgets, and explain the concept of promotional mix
Applying, analyzing, evaluating, creating
Print advertising copy, parts of a print advertisement, media costs, budgets, promotional mix
Listed in PR 9, PR 7, PR 6, FI 3, PR 1
Prepare print advertising copy, explain the parts of a print advertisement, calculate media costs, describe the nature of budgets,
and explain the concept of promotional mix
PR 9, PR 7, PR 6, FI 3, PR 1, Handouts, Multimedia Presentations, Textbooks
Teacher observations, note taking, worksheets, quiz, exam
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
Summative Assessments
How will students show
that they have mastered
the standard?
Differentiated
Rubric Links / Attached
8. Resources Links,
Curriculum Frameworks,
Other Websites
MONTHLY TEMPLATE
Prepare print advertising copy
Explain the parts of a print advertisement
Calculate media costs
Describe the nature of budgets
Explain the concept of promotional mix
PR 9 Preparing Print Ads
PR 7 Parts of Print Ads
PR 6 Calculating Media Costs
FI 3 Money Tracks
PR 1 Promotional Mix
APS/LEI/TLS/JAN08
Advanced Marketing
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8 ESSENTIAL
COMPONENTS
1. Performance Standards
2. Essential Questions
Questions that lead
students to Big Ideas.
3. Big Ideas
Student answers to EQs
that lead them to the Big
Ideas
4. Cognitive Level
Webb’s/Bloom’s Taxonomy
Link
5. Content
What students need to
know (nouns)
Vocabulary List
Words students need to
know to understand
concept
6. Skills
What students need to be
able to do (verbs)
Learning Activities /
Lesson Plan Links
Essential Experiences or
Guided Practice
7. Assessments:
Formative Assessments
How will students and
teacher know what
students have learned so
far? Differentiated
Rubric Links / Attached
Summative Assessments
How will students show
that they have mastered
the standard?
Differentiated
Rubric Links / Attached
Advanced Marketing
MONTHLY TEMPLATE
Month: March
EI:009 Explain the concept of leadership
SE:055 Explain the nature of sales training
EI:033 Exhibit cultural sensitivity
Are leaders born leaders?
What training should a salesperson receive?
Why is sensitivity important in business and society?
The students are able to explain the concept of leadership, explain the nature of sales training, and exhibit cultural sensitivity
Applying, analyzing
Leadership, sales training, cultural sensitivity
Listed in EI 16, SE 123, EI 11
Explain the concept of leadership, explain the nature of sales training, and exhibit cultural sensitivity
EI 16, SE 123, EI 11, Handouts, Multimedia Presentations, Textbooks
Teacher observations, note taking, worksheets, quiz, exam
Explain the concept of leadership
Explain the nature of sales training
Exhibit cultural sensitivity
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8. Resources Links,
Curriculum Frameworks,
Other Websites
MONTHLY TEMPLATE
EI 16 Lead the Way
SE 123 Sales Training
EI 11 Getting to Know You
APS/LEI/TLS/JAN08
Advanced Marketing
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8 ESSENTIAL
COMPONENTS
1. Performance Standards
2. Essential Questions
Questions that lead
students to Big Ideas.
3. Big Ideas
Student answers to EQs
that lead them to the Big
Ideas
4. Cognitive Level
Webb’s/Bloom’s Taxonomy
Link
5. Content
What students need to
know (nouns)
Vocabulary List
Words students need to
know to understand
concept
6. Skills
What students need to be
able to do (verbs)
Learning Activities /
Lesson Plan Links
Essential Experiences or
Guided Practice
7. Assessments:
Formative Assessments
How will students and
teacher know what
students have learned so
far? Differentiated
Rubric Links / Attached
Advanced Marketing
MONTHLY TEMPLATE
Month: April
SE:864 Explain sales quotas
PR:007 Explain the types of advertising media
PR:002 Explain the types of promotion
IM:001 Explain the nature of scope and marketing-information management
What is a quota?
What are some types of advertising media?
How does a business promote products/ideas?
What is marketing-information management?
The students are able to explain sales quotas, explain the types of advertising media, explain the types of promotion, and explain
the nature of scope and marketing-information management
Understanding, applying, analyzing, evaluating
Sales quotas, advertising media, promotion, marketing-information management
Listed in SE 118, PR 3, PR 4, IM 2
Explain sales quotas, explain the types of advertising media, explain the types of promotion, and explain the nature of scope and
marketing-information management
SE 118, PR 3, PR 4, IM 2, Handouts, Multimedia Presentations, Textbooks
Teacher observations, note taking, worksheets, quiz, exam
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
Summative Assessments
How will students show
that they have mastered
the standard?
Differentiated
Rubric Links / Attached
8. Resources Links,
Curriculum Frameworks,
Other Websites
MONTHLY TEMPLATE
Explain sales quotas
Explain the types of advertising media
Explain the types of promotion
Explain the nature of scope and marketing-information management
SE 118 Sales Quotas
PR 3 Ad-Quipping Your Business
PR 4 Know Your Options
IM 2 Marketing-Information Management
APS/LEI/TLS/JAN08
Advanced Marketing
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
8 ESSENTIAL
COMPONENTS
1. Performance Standards
Month: May
2. Essential Questions
Questions that lead
students to Big Ideas.
3. Big Ideas
Student answers to EQs
that lead them to the Big
Ideas
4. Cognitive Level
Webb’s/Bloom’s Taxonomy
Link
5. Content
What students need to
know (nouns)
Vocabulary List
Words students need to
know to understand
concept
6. Skills
What students need to be
able to do (verbs)
Learning Activities /
Lesson Plan Links
Essential Experiences or
Guided Practice
7. Assessments:
Formative Assessments
How will students and
teacher know what
students have learned so
far? Differentiated
Rubric Links / Attached
Summative Assessments
How will students show
that they have mastered
the standard?
Differentiated
Rubric Links / Attached
8. Resources Links,
Curriculum Frameworks,
How does a business obtain publicity?
Advanced Marketing
PR:055 Obtain publicity
The students are able to explain how to obtain publicity
Understanding, analyzing
Publicity
Listed in PR 8
Explain how to obtain publicity
PR 8, Handouts, Multimedia Presentations, Textbooks
Teacher observations, note taking, worksheets, quiz, exam
Obtain publicity
PR 8 Promoting Through Publicity
MONTHLY TEMPLATE
APS District Curriculum Map Grade Level: 10-12 Course /Subject: Advanced Marketing
MONTHLY TEMPLATE
Other Websites
APS/LEI/TLS/JAN08
Advanced Marketing