SYLLABUS
1. Course title
2. Faculty/department
Managerial game (Strategical Project - Computer
Simulation)
Faculty of economics / chair of quantitative methods &
management informatics
3. Course code
4. Degree programme
Field of study
Degree level
Study mode
Economics
Bachelors’
Full time
5. Course format
Facultative (in english)
6. Year and semester
7. Name of coordinator
Dr inż. Colin Hales
8. Name of the teacher
Dr inż. Colin Hales
9. COURSE OBJECTIVES
The objective of this course is to provide the learner a realistic simulation of a market environment
which should assist them in attaining a comprehensive level of understanding of the functioning of
the real marketplace. The aim of the activities carried out by the use of interactive computer
simulation game, is to enable the students to develop the skills of strategic thinking, business
management and comprehensive understanding of business operations. .Attendees should acquire
skills and competencies allowing them to function at a management level within a business
environment
10. PREREQUISITES Satisfactory knowledge of economics and management theory and should be
capable of planning and carrying out business projects including fair
knowledge of financial planning and implementation. A good command of
English language is a necessity.
11. LEARNING OUTCOMES
KNOWLEDGE:
Learning
outcome
symbols
W1
W2
W3
Learning Outcomes
Learning
outcome symbols
for a given
discipline
Recognize basic principles and concepts of economic theories
K_W01
in the evolution of economic structures from the micro- and
macro-economic perspective.
Define basic concepts in the field of economic sciences
K_W03
Point out types of economic ties and their causative factors
K_W06
W4
Describe how markets function as well as the proper
K_W07
development of its structures
W5
Recognize processes of economic transformation and can
K_W10
define their causes, development and impacts
SKILLS:
Learning
outcome
symbols
Learning Outcomes
Learning
outcome symbols
for a given
discipline
U1
Apply theoretical economic knowledge in resolving basic
economic issues
K_U01
U2
Obtain and analyse data concerning
processes
Design simple research tasks and
implementation
socio-economic
K_U02
propose
K_U03
U3
their
FINAL COURSE OUTPUT - SOCIAL COMPETENCES
Learning
outcome
symbols
K-1
K-2
K-3
Learning Outcomes
Able to work in groups taking on varied roles and accepting coresponsibility for the accomplishment of tasks
Competent in defining priorities in the accomplishment of set
tasks
Willingly identify determinants of a given process and proffers
own solutions
Learning
outcome symbols
for a given
discipline
K_K01
K_K04
K_K05
12. COURSE ORGANISATION –LEARNING FORMAT AND NUMBER OF HOURS
EXERCISES /TUTORIALS IN A COMPUTER LAB WITH A MULTIMEDIA PROJECTOR / CASE STUDY /30
HOURS.
13. COURSE DESCRIPTION
LECTURES:
EXERCISES:
No. of hours
Discussion of game scenario
• principles of strategic planning
4
• analysis of the results of the test market
• establish the level of the company's financial needs
2
• team creation: assessment of the skills and style of team members,
• allocation of responsibilities
4
• the organization of work and determine personal goals for each member
• setting group norms
• determine the desired company image
3
• planning the market strategy:
• analysis of the results of market research
• identification and selection of target segments;
4
• selection of test markets
Preparing the market offer
2
• design of the brands for testing the market
• determination of production capacity
4
• building advertising strategy and planning distribution channels
• analysis of market results
• customization of strategy in response to market conditions
3
• preparation of marketing plan / roadmap
• development and use of R&D project outcomes
• improvement and change of marketing tactics
4
• Preparation of the final report, ie. A report on the activities of the company
TOTAL HOURS
30
14. METHODS
OF Lectures with multimedia presentations, literature studies, case study and
INSTRUCTION
open and group/team discussions
15. REQUIREMENTS
Written (oral) tests / group project
AND
ASSESSMENTS
16. GRADING
SYSTEM
Learning
Outcome
s
Learning
format
Evaluation of achievement of learning outcomes
W1
W2
W3
U2
U3
K1
tutorial
tutorial
tutorial
tutorial
tutorial
tutorial
K2
tutorial
Oral assessment of knowledge during the course
Oral assessment / short test
Oral assessment of knowledge during the course/ short test
Oral assessment of knowledge during the course/ short test
Oral assessment of knowledge during the course/ short test
Assessment of attitudes towards the topics discussed and the assessment
of readiness to make decisions based on knowledge
Assessment of readiness and ability to cooperatively solve case studies in
groups
17. TOTAL STUDENT WORKLOAD NEEDED TO ACHIEVE EXPECTED LEARNING OUTCOMES
EXPRESSED IN TIME AND ECTS CREDIT POINTS
18. STUDENT ACTIVITY FORM
Participation in lectures
Participation in tutorials/ seminars
Preparation for tutorials (report, written work, presentation, etc.)
Group work
Participation in Strategic planning or final test
Summary student workload
Total hours of student work in direct contact with the teacher (at least 50%)
STUDENT
WORKLOAD
30
8
6
6
50
35
MODULE ECTS CREDITS
5
LANGUAGE OF INSTRUCTION
English
19. INTERNSHIP
20. MATERIALS
PRIMARY OR REQUIRED BOOKS/READINGS:
1. Extensive information accessible within the simulation (electronic)which is made available as the game
develops - Business Management Student Materials”
SUPPLEMENTAL OR OPTIONAL BOOKS/READINGS:
1. “The Management of Strategy in the Marketplace” (Ernest R. Cadotte,, et.al!)
Podpis koordynatora przedmiotu
Podpis kierownika jednostki