www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
ROS Campaigns
Acceptable Ad Formats for 728x90, 300x250 and 180x150 ads
Standard Image: Animated GIF, JPG, or PNG
--Maximum file size: 50K for all banner sizes
--Maximum number of loops: 3
--Maximum frames for animated GIFs: 4
Standard images due no less than 3 business days prior campaign launch
Flash: Version 10.1 or lower
--Maximum file size: 50K for all banner sizes
--Maximum number of loops: 3
--ActionScript 2.0 or ActionScript 3.0 clicktag required
--Back-up image required in JPG, GIF or PNG no larger than 36K
--Clickthrough URL required
Penton Media uses DFP Premium to serve our advertising, which cannot measure clicks
without the inclusion of the clicktag. Please do not hardcode your URL into the ad.
Example: Adding a clickTAG to ActionScript 2.0
Create a button on your Flash movie and use getURL() to specify the clickTAG:
on (release) {
getURL (_level0.clickTAG, "_blank");
}
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
ROS Campaigns, cont’d
Example: Adding a clickTAG to ActionScript 3.0
If you use the example below, change 'Link_1' to the instance name of your clickTAG button.
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void
{
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), "_blank");
}
Flash ads due no less than 5 business days prior to campaign launch.
Third Party Ad Tags: Internal redirects, redirects, Java, iFrame and standard ad calls are
accepted.
--Approved vendors include DART Motif, Atlas, PointRoll, MediaMind (EyeBlaster), Mediaplex
--All others should be run by your ad trafficker for testing and verification.
--Anti-caching documentation is required.
Third party ads due no less than 5 business days prior to campaign launch.
Rich Media: Initial download for rich media not to exceed 40K; maximum additional file weight
polite download max is 100K.
Rich media ads due no less than 5 business days prior to campaign launch.
Forward material to: brandi.mckenzie@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Custom Ad Units
Expandables
This format is available in 728x90 and 300x250 in-page units. The advertisement expands
either in width or height (not both) when the user mouses over or clicks on the ad. This unit
must be provided as a third party ad tag and meet the specifications below.
Specs and acceptable formats:
Max banner size: 40K initial; 100K polite download
Max # of panels: 4
Panel activation/closing: on mouse over or click with clear and obvious “close” text
Max panel expansion dimensions and direction: 728x90 expands down to 728x180; 300x250
expands left to 500x250.
Audio/Video acceptance: user initiated only; controls should include “Close X”, “Play”,
“Pause”, “Rewind”, Volume
Maximum video weight: 1.2MB streaming video max.
Material due no less than 5 business days prior to campaign launch.
Forward material to: brandi.mckenzie@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Custom Ad Units, cont’d.
Site Intro (aka Introstitial or Roadblock)
This format is designed to display to the user at their first visit to the Web site one time every
6 hours. The Web site page is overlaid with a white box labeled “Sponsored Introduction”
where the Site Intro ad runs. A “Continue” link is included to ensure optimal user experience.
Specs and acceptable formats:
Ad size 640x480; Time: 10 seconds
File size for standard formats: 40K
Formats: JPGs, GIFs, SWF, Java, IFrame, and most third-party tags. NO 1x1 tags
Flash Spec: 18fps, AS2 or AS3 clickthrough URL should not be hard-coded, clickTag should be
implemented per instructions below.
Third-party Specs: 40K initial, 100K polite
Close button not required.
FLASH CLICK TAG SPECS (ActionScript 2.0 or 3.0 accepted)
Flash ads must come with a back up GIF or JPEG also no larger than 36K and the clickTag to be
inserted should be as follows:
Example: Adding a clickTAG to ActionScript 2.0
Create a button on your Flash movie and use getURL() to specify the clickTAG:
on (release) {
getURL (_level0.clickTAG, "_blank");
}
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Custom Ad Units, cont’d.
Example: Adding a clickTAG to ActionScript 3.0
If you use the example below, change 'Link_1' to the instance name of your clickTAG button.
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), "_blank");
}
*A note about multiple URLs in FLASH ads: to track multiple click tags within one banner, they
must be labeled as clickTag1, clickTag2, clickTag3, etc. The reporting from DFP Premium will be an
aggregate of all the clicks tracked across all of the click tags and cannot be broken out.
Material due no less than 7 business days prior to campaign launch.
Forward material to: brandi.mckenzie@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Custom Ad Units, cont’d.
Site Intro – with video
Streaming Video:
Max. Initial File Load Size: 40KB
Subsequent Max Polite File Load Size: 100KB
Subsequent Max User Initiated File Load Size: 2.2 MB for creative files
Subsequent Max User Initiated Additional Streaming File Size: Unlimited for Streaming Video
Max Video Frame Rate: 24 fps
Max Video Length: 30-seconds
Audio Initiation: must be user initiated (on click: mute/ un-mute); default state is muted
Hot Spot: Not to exceed ¼ size of ad. Only initiated when cursor rests on hotspot for at least 1sec. Must NOT initiate audio.
Z-Index Range: 0 – 4,999
Max percentage of CPU Usage: 30%
Minimum Required Controls: “Close” control provided by browser window. Video must
include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in
addition to Mute control)
Material due no less than 7 business days prior to campaign launch.
Forward material to: brandi.mckenzie@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Custom Ad Units, cont’d.
Web site Skin / Homepage Takeover
The skin allows an advertiser to brand both sides of a home page for a one week period. It is
served in conjunction with the home page ad units to create the appearance that the site is
"owned" by the advertiser.
Specs and acceptable formats:
Creative should be delivered as a single image.
The standard site width across the Penton network is approximately 970 pixels. Screen
resolution varies by user, but a single image should be designed based on standard screen
resolutions (1024x468 or 1280x1024) allowing for the site to be centered within the creative.
Smaller images can be tiled horizontally or vertically but may require additional time for
testing.
Lead time: 10 days
Maximum file size: 40K
Accepted formats: GIFs and JPGs
The ad units on our homepage are upper and lower 728x90, upper and lower 300x250 – 4
total ad units. We recommend submitting separate, distinct creative for each 728x90 and
each 300x250.
Standard Image: Animated GIF, JPG, or PNG
--Maximum file size: 50K for all banner sizes
--Maximum number of loops: 3
--Maximum frames for animated GIFs: 4
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Custom Ad Units, cont’d.
Flash: Version 10.1 or lower
--Maximum file size: 50K for all banner sizes
--Maximum number of loops: 3
--ActionScript 2.0 or ActionScript 3.0 clicktag required
--Back-up image required in JPG, GIF or PNG no larger than 36K
--Clickthrough URL required
Penton Media uses DFP Premium to serve our advertising, which cannot measure clicks
without the inclusion of the clicktag. Please do not hardcode your URL into the ad.
Example: Adding a clickTAG to ActionScript 2.0
Create a button on your Flash movie and use getURL() to specify the clickTAG:
on (release) {
getURL (_level0.clickTAG, "_blank");
}
Example: Adding a clickTAG to ActionScript 3.0
If you use the example below, change 'Link_1' to the instance name of your clickTAG button.
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void
{
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), "_blank");
}
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Third Party Ad Tags: Internal redirects, redirects, Java, iFrame and standard ad calls are
accepted.
--Approved vendors include DART Motif, Atlas, PointRoll, MediaMind (EyeBlaster), Mediaplex
--All others should be run by your ad trafficker for testing and verification.
--Anti-caching documentation is required.
Rich Media: Initial download for rich media not to exceed 40K; maximum additional file weight
polite download max is 100K.
Material due no less than 10 business days prior to campaign launch.
Forward material to: brandi.mckenzie@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Custom Ad Units, cont’d.
Companion (Tandem) Ads
This method of delivery books multiple ROS units to run simultaneously, rather than randomly.
All ad formats are compatible to this method of delivery
Specs and acceptable formats:
Ad sizes: top 728x90 and top 300x250
Lead time: 5 days
Formats: JPGs, GIFs, SWFs, Java, IFrame, and most third-party tags.
Maximum file size for JPGs, GIFs, and SWFs: 40K
Third-party Specs: 40K initial, 100K polite
Flash Spec: 18fps, AS2 or AS3, clickthrough URL should not be hard-coded, clickTag should be
implemented per instructions below.
FLASH CLICK TAG SPECS (ActionScript 2.0 or 3.0 accepted)
Flash ads must come with a back up GIF or JPEG also no larger than 36K and the clickTag to be
inserted should be as follows:
Example: Adding a clickTAG to ActionScript 2.0
Create a button on your Flash movie and use getURL() to specify the clickTAG:
on (release) {
getURL (_level0.clickTAG, "_blank");
}
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Custom Ad Units, cont’d.
Example: Adding a clickTAG to ActionScript 3.0
If you use the example below, change 'Link_1' to the instance name of your clickTAG button.
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), "_blank");
}
*A note about multiple URLs in FLASH ads: to track multiple click tags within one banner, they
must be labeled as clickTag1, clickTag2, clickTag3, etc. The reporting from DFP Premium will be an
aggregate of all the clicks tracked across all of the click tags and cannot be broken out.
Material due no less than 5 business days prior to campaign launch.
Forward material to: brandi.mckenzie@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
One-Stop Sponsorships
One-Stop Sponsorships sold on a monthly basis (all 5 ad units included).
Ad units:
Top Leaderboard – 728x90 pixels
Bottom Leaderboard – 728x90 pixels
Top Premium Boombox – 300x250 pixels
Bottom Premium Boombox – 300x250 pixels
*Small Boombox – 180x150 pixels
*This ad unit runs within the One-Stop article pages and not on the One-Stop index page.
Please refer to Pages 1 and 2 for acceptable ad formats for the above ad units.
Material due no less than 5 business days prior to campaign launch.
Forward material to: brandi.mckenzie@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Hot Topics Sponsorships
Company logo - high-res with a transparent background, and preferably vector-based
4 ad units – 2 – 728x90’s, 2 – 300x250’s
Standard Image: Animated GIF, JPG, or PNG
--Maximum file size: 50K for all banner sizes
--Maximum number of loops: 3
--Maximum frames for animated GIFs: 4
Flash: Version 10.1 or lower
--Maximum file size: 50K for all banner sizes
--Maximum number of loops: 3
--ActionScript 2.0 or ActionScript 3.0 clicktag required
--Back-up image required in JPG, GIF or PNG no larger than 36K
--Clickthrough URL required
Penton Media uses DFP Premium to serve our advertising, which cannot measure clicks
without the inclusion of the clicktag. Please do not hardcode your URL into the ad.
Material due no less than 10 business days prior to campaign launch
Forward material to: brandi.mckenzie@penton.com
Page | 13
www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Award Sponsorships
-728x90 and 300x250 pixel ads (these will run on the Award article page)
- Format: GIF, Animated GIF, JPEG
- File size: 40K or less
-Company logo – 300 pixels per inch and about 5 inches wide, GIF or JPEG
-Company logo – transparent background, 300 dpi, EPS
-Company description (100 words or less)
Material due no less than 20 days prior to campaign launch.
Forward material to: dannielle.kent@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Social / Interactive Media
Total Access Blog Sponsorship - Traditional
- Leaderboard ad (728x90) -- runs on Total Access Blog pages
- Premium Boombox ad (300x250) -- runs on Total Access Blog pages
Format: GIF, Animated GIF, JPEG, HTML, Flash, Rich Media
File size: 40K or less
- Company logo (150x110 pixels)
No background or transparency
300 dpi
Format: EPS
- Company description (100 words or less)
Material due no less than 20 days prior to campaign launch.
Forward material to: dannielle.kent@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Social / Interactive Media, cont’d.
Total Access Blog Sponsorship - Video
- 15 second pre-roll – 1280x720 quicktime video file
- Leaderboard ad (728x90) -- runs on Total Access Blog pages
- Premium Boombox ad (300x250) -- runs on Total Access Blog pages
Format: GIF, Animated GIF, JPEG, HTML, Flash, Rich Media
File size: 40K or less
- Company logo (150x110 pixels)
No background or transparency
Format: EPS
300 dpi
- Company description (100 words or less)
Material due no less than 20 days prior to campaign launch.
Forward material to: dannielle.kent@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Social / Interactive Media, cont’d.
Refresh – A Whole Health Blog
Ad units:
Top Leaderboard – 728x90 pixels
Top Premium Boombox – 300x250 pixels
Please refer to Pages 1 and 2 for acceptable ad formats for the above ad units.
Material due no less than 5 business days prior to campaign launch.
Forward material to: brandi.mckenzie@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Social / Interactive Media, cont’d.
Ask The Experts (ATE)
1)
2)
3)
4)
5)
ATE Title
Expert's Picture- 76x86 pixels- (static)
Expert's Name, Job Title and Company Name
Expert's Background Information - up to 100 words.
URL Address - we can include a link to your website. We need to know how the link
should appear.
6) eMail address - This is public and located in the Expert box. You may consider using a
general company email address or setting up a special Ask the Expert email address.
7) Phone number – We recommend using a general 800# or sales #
8) Company logo- high-res with a transparent background, and preferably vector-based.
9) Email addresses of everyone including Expert who will want to be copied when a
question is asked.
10) Three to five seed questions and answers to get the category Q & A started. This
helps generate higher quality questions.
Expert Category Banners – will run exclusively on ATE pages


728x90 Banner ad - 25k max file size
300x250 Banner ad - 25k max file size
Material due no less than 15 business days prior to campaign launch.
Forward material to: dannielle.kent@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Mobile Marketing
Mobile App Sponsorship
All 4 banners are required for your mobile campaign.
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Mobile Marketing, cont’d.
Mobile App Sponsorship, cont’d.
Along with your banner ads, please provide:
1) Advertiser Name
2) Banner Name
3) Banner Clickthrough URL
Material due no less than 10 days prior to campaign launch.
Forward material to: dannielle.kent@penton.com
Page | 20
www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Mobile Marketing, cont’d.
Mobile Site Sponsorship
Along with your banner ads, please provide:
1) Advertiser Name
2) Banner Name
3) Banner Clickthrough URL
Material due no less than 10 days prior to campaign launch.
Forward material to: brandi.mckenzie@penton.com
Page | 21
www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Video
Video Hosting and Promotion
WE DO NOT edit videos. We require all video/banners in final format.
Video – see Video Specs below
Title of clip - 40 characters MAX, including spaces (**we do not edit copy, if the copy provided
is too large it will be sent back and therefore add additional time to your scheduled launch
date). No technical limitation.
Copy/Description of video - 125 characters MAX, including spaces ( **we do not edit copy, if
the copy provided is too large it will be sent back and therefore add additional time to your
scheduled launch date).
A 728x90 and 300x250 banner ad to run on the video landing page
Format: GIF, Animated GIF, JPEG, HTML, Flash, Rich Media*
File size: 39K or less
Clickthrough URL for banner ad
Material due no less than 10 days prior to campaign launch.
Forward material to: dannielle.kent@penton.com
Page | 22
www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Video, cont’d.
Video Specs:
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
Online Lead Generation
White Paper Postings
1) 728x90 and 300x250 pixel ads (these will run on the registration page)
- Format: GIF, Animated GIF, JPEG
- File size: 40K or less
2) Company logo – 300 pixels per inch and about 5 inches wide, GIF or JPEG
3) Company logo – transparent background, 300 dpi, EPS
4) White paper (must meet editorial approval) in PDF format no larger than 1 MB. This
decreases frustration the online user may experience due to a slow Internet connection.
5) White paper executive summary
6) Three qualifying questions to include in registration form
7) Registration form answer options and required form fields (see example below)
8) eMail address to forward weekly leads
Material due no less than 20 days prior to campaign launch.
Forward material to: dannielle.kent@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
eMail Marketing
Supermarket News Daily eNewsletter
Header Position – 670x90 pixel ad
Left Column Positions -- 180x150 pixel ad with 50 words accompanying copy
Right Column Positions – 300x250 pixel ad
Format: GIF or JPEG ONLY -- Flash ads not allowed. We advise against sending
Animated GIFs as the animation can get stripped in many eMail platforms
File size: 20K or less
Optional 40 word description for eNL Text version
Url of advertiser’s choice
Material due: 10 days prior to deployment date
Send material to: brandi.mckenzie@penton.com
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www.supermarketnews.com
2013 Web Specs & Deliverables – revised 12/19/12
eMail Marketing, cont’d.
Refresh – The Week in Whole Health eNewsletter
Left Column Positions -- 180x150 pixel ad with 50 words text
Right Column Positions – 300x250 pixel ad
Format: GIF or JPEG ONLY -- Flash ads not allowed. We advise against sending
Animated GIFs as the animation can get stripped in many eMail platforms
File size: 20K or less
Optional 40 word description for eNL Text version
Url of advertiser’s choice
Material due: 10 days prior to deployment date
Send material to: brandi.mckenzie@penton.com
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