Twitter Party Creative Brief
Please complete the information below so that we can develop Twitter Party materials
(invite, script, etc.) with correct information.
Theme/Objective:
The main objective needs to be engaging attendees in a conversation about:
The main objective is to celebrate Hispanic Heritage and the Milk/Quaker partnership by
using the different recipes that include Milk and Quaker. We want the topics to be
recipes/cooking and different ways to make Hispanic recipes. We also want to focus on
the added benefits of making your morning oatmeal with milk and serving it with a glass of
milk versus water. Nutrition should be a key factor.
Target Audience:
Please list and describe the target audience desired for the Twitter Party:
 Hispanic moms (Bilingual with more of a Spanish-language focus)
Brand Twitter Handle & Hashtag:
The brand Twitter handle is: @SiempreLeche
The hashtag for the party is:
PRIMARY (MUST BE ON ALL TWEETS): #Herencialeche
SECONDARY (CANNOT BE USED ALONE): #Quakerconleche
Will there be a celebrity or spokesperson participating? If so, please provide their Twitter
handle here:
 Su-Nui Escobar (She will be using @SiempreLeche)
Links:
Please provide any links that must be included as part of the dialogue. Links should
correspond to program goals. (EX. driving traffic to a brand microsite, Facebook page or
YouTube channel)
Brand website URL: https://fuertesconleche.com/
Follow us on Twitter: https://twitter.com/siempreleche
Like us on Facebook: https://www.facebook.com/siempreleche
Follow us on Instagram: http://instagram.com/siempreleche
Prize Questions:
Provide up to six sample questions and answers that can serve as prize questions during
the Twitter Party. Questions should NOT be open-ended, and the “HINT” should link to an
easy to find answer that does not require more than one click.
PROPRIETARY & CONFIDENTIAL © 2013 Latina Moms Media, LLC
1






What should you use to make your morning oatmeal more nutritious? HINT:
https://fuertesconleche.com/quaker-con-leche
o (Answer: Milk)
How many grams of high quality protein are in an 8 ounce glass of milk? HINT:
https://fuertesconleche.com/quaker-con-leche
o (Answer: 8)
Who is the latest celebrity donning the Milk Mustache? HINT:
https://fuertesconleche.com/quaker-con-leche
o (Answer: Larry, the Quaker guy)
Where can you go for more information and recipes with oatmeal and milk?
HINT: https://fuertesconleche.com
o (Answer: Fuertesconleche.com)
Name one of the ingredients in the croqueta recipe. HINT:
https://fuertesconleche.com/articulos/recetas/croquetas-de-avena-quakery-papa
o (Answer: Oatmeal or milk or potatoes or egg or flour or paprika or oil)
How many grams of protein do you get if you prepare your oatmeal with milk
and serve it with an 8 ounce glass of milk? HINT:
https://fuertesconleche.com/quaker-con-leche
o (Answer: 21)
Prizes:
Please list the four (4) prizes that will be awarded during the party, including the Retail
Value of each prize. LMB recommends that the total value of Twitter Party prizes be a
minimum of $600. SAMPLE PRIZES: *Product baskets can include a selection of items to
include accessories, electronics, branded premiums, etc.




Prize 1: A branded Milk/Quaker product basket (valued at $50+) and one (1)
$25 gift card
Prize 2: A branded Milk/Quaker product basket (valued at $50+) and one (1)
$50 gift card
Prize 3: A branded Milk/Quaker product basket (valued at $50+) and one (1)
$75 gift card
Prize 4: A branded Milk/Quaker product basket (valued at $50+) and Free Milk
for a Year (valued at $208)
Key Messages:
Please provide key messages to be incorporated into the script and Tweeted during the
party.
 The Milk Life Lo que nos hace fuertes campaign reinforces that milk is a
delicious, easy and affordable way to get high-quality protein in the morning.
Health experts recommend spreading out protein throughout the day yet
PROPRIETARY & CONFIDENTIAL © 2013 Latina Moms Media, LLC
2






















most Americans pack in the protein at dinner. Breakfast is the meal least likely
to include protein, yet it may actually be the most important.
While the number of beverage options multiplies each year, milk continues to
stand apart as a naturally nutrient-rich beverage – including 8 grams of highquality protein in every 8 ounces. It’s the top food source of three of the four
nutrients Americans are most likely to be lacking in their diets – potassium,
calcium and vitamin D.
Try Quaker Warm & Crunchy Granola and discover the crunchy side of
oatmeal. Make it with milk for a boost of protein. There’s 8 g of protein in
every 8 oz. glass of milk.
Good days start with good energy. Mornings made with Quaker, 100% natural
wholegrain oats is one of nature's most perfect energy sources. Make it with
milk for a boost of protein. There’s 8 g of protein in every 8 oz. glass of milk.
Like when we make our Old Fashioned Quaker Oats oatmeal with low fat
milk, it gives us a boost of protein that helps fuel our mornings to get our best
out of every day. There’s 8 g of protein in every 8 oz. glass.
Studies suggest that students who skip breakfast have a harder time
concentrating in the classroom. Help your kids get a better start to the day
with a healthy and nutritious breakfast that includes milk.
An 8 once glass of milk contains 9 essential nutrients, including 8 grams of
high-quality protein.
Spreading out your protein consumption throughout the day optimizes how
your body uses it. A good place to start the days protein consumption is at
the breakfast table.
Quaker Oats and milk make a fun and versatile combination that can help
create all sorts of delicious flavors and textures.
Being a mother brings a lot of joy, but also many concerns. One of the top
concerns is a healthy and nutritious diet that will help her kids.
Like when we make our Old Fashioned Quaker Oats oatmeal with low fat
milk, it gives us a boost of protein that helps fuel our mornings to get our best
out of every day.
With milk, it’s always better.
Don’t forget the milk.
Always prepare it with milk.
Milk and oatmeal, meant for each other.
The only thing better than Quaker, is Quaker with milk.
Oatmeal and milk. Flavor at first sight.
Oatmeal with milk is more delicious (enriched), in nutrients.
The power of oatmeal multiplies with milk.
Oatmeal found it’s other half. Milk.
Oatmeal with milk or milk with oatmeal that is the question.
Have breakfast with oatmeal and milk. Nourish your day.
Prepare it with milk every morning. Very good morning!
PROPRIETARY & CONFIDENTIAL © 2013 Latina Moms Media, LLC
3



“Prepare me with milk” – Yes, it’s me, your oatmeal.
What starts well, started with milk and oatmeal every morning.
Milk is naturally-nutrient-rich. It has 9 essential nutrients, including 8 grams of
high-quality protein per serving and three of the top nutrients most likely to be
missing in the American diet – calcium, vitamin D and potassium.
Images:
The following images MUST BE submitted with Creative Brief to ensure that Twitter Party
materials (i.e. invite, script, etc.) are properly created. All images should be at least 300
pixels wide.
-Brand Logo(s)
-Brand, campaign-relevant, or product photos (please provide in jpeg format)
Twitter Party Rules:
Latina Mom Bloggers provides standard Twitter Party rules, or the client can provide their
own. Please confirm which the client prefers.
 Latina Mom Bloggers standard rules.
PROPRIETARY & CONFIDENTIAL © 2013 Latina Moms Media, LLC
4