BADM 653
Executive Masters of Business Administration (EMBA)
Global Planning / Strategy
Fall 2005
Dr. David Dawley
Office: B&E 118
Phone: 293-7923
E-mail:
david.dawley@mail.wvu.edu
Class Meetings: T-R 6:00pm – 9:00pm
Saturday 8-27 (interactive video)
Saturday 9-17 in Morgantown
Office Hours: MWF By Appointment
T-R 5:30pm – 6:00pm
T-R 9:00pm – 9:30pm (with notice)
Dr. Dick Riley
Office: B&E 303
Phone: 293-7849
E-mail:
richard.riley@mail.wvu.edu
Global Planning and Strategy explores the various strategic planning options available to
companies in order to compete in the global market place. The course places emphasis
on entrepreneurship, growing a business, developing a business plan and shopping that
plan with the goal of securing additional financing to support global expansion.
Course Objectives/Learning Outcomes:
(1) Analysis of business opportunities and strategies.
(2) Analysis of company performance with a goal of making subsequent
decisions.
(3) Development of a cross-discipline understanding of business, including
operations, marketing, production, distribution, financial and accounting.
(4) Emphasis on unstructured problem solving.
(5) Develop tolerance / appreciation for ambiguity.
(6) Consideration of ethical issues whenever appropriate.
(7) Interaction with business professionals.
Required:
Marketplace Business Simulation Software
Recommended Text:
(1) “Essentials of Strategic Management” by J. David Hunger
(2) "Bringing Your Product to Market" by Don Debelak
(3) "Successful Business Plan: Secrets and Strategies" by Rhonda Abrams
Teamwork and Leadership Skills:
This course was designed for extensive use of teams. As a result, teamwork concepts,
team management and leadership are pervasive throughout the exercise.
Marketplace Business Simulation Software:
Marketplace is a comprehensive / complex business simulation. The business
simulation requires participating teams to start and manage a personal computer
manufacturing company from scratch in competition with other participating
teams (your fellow classmates). Student teams are expected to make all start-up,
operational, marketing, production, financial and other strategic decisions
required to manage the business. Included in the process, participating teams
must develop / write a business plan for their company and solicit and negotiate
with venture capitalists for much needed growth capital. At the end of the
exercise, participating teams report the results of their company's performance,
including return on investment, customer satisfaction and market share to venture
capitalist investors. If you are interested, you can read more about Marketplace at
the following website: http://www.marketplace-simulation.com/.
Assignments:
(1)
(2)
(3)
(3)
(3)
Percentage
20.0
20.0
Business simulation
Written Business
Plan
Venture Capital
Presentation
Final Presentation
Class Preparation /
Participation
Total
20.0
20.0
20.0
100%
The professor reserves the right to incorporate quizzes and exams at his discretion.
Teamwork and leadership will have a significant impact on each of the above grading
categories.
Grading Policy:
The following grading scale will be used to assign grades at the end of the semester:
Grade
A
B
C
D
F
Interpretation
Excellent
Good
Satisfactory
Poor
Percentage
90%
80%
70%
60%
Below 60%
Topical Outline and Assignments
August 27
All-day Kick-off Session 9:00am – 5:00pm
Steve Cutright – Entrepreneur
Introduction to Marketplace Business Simulation
Review of Q2 Decisions
Q2 Dues by 1:30pm
Review Q3 Decisions
August 30
Q3 Team Meetings
September 1
Q3 Decisions due by 9:00am
Review Q3 Results
Introduction to Q4
September 6
Q4 Team Meetings
September 8
Q4 Decisions due by 9:00am
Review Q4 Results
Introduction to Q5
September 13
Are you ready: Analysis of Performance? / Business Plans / Raising Money
– Randy Gillett, Beacon Associates
September 15
Venture Capital Fair / Q5 Team Meetings / Preparation for VC Fair
– Review of Presentations / Valuations
September 17
Venture Capital Fair – Group Meeting in Morgantown 9:00am-3:00pm
September 20
Q5 Decisions due by 9:00am
Review Q5 Results
Review Venture Capital Fair Results
Introduction to Q6
Q6 Team Meetings - Informal
September 22
Q6 decisions dues by 9:00am
Regular Class:
Review Q6 Results
Q7 Team Meetings - Informal
September 27
Q7 decisions due by 9:00am
Review Q7 Results
Q8 Team meetings - Informal
September 29
Q8 decisions due by 9:00am
Review Q8 results
Prepare final Presentations
October 4
Final presentations to venture capitalists