BAPRA BRIGHT AWARDS ENTRY FORM
AGENCY NAME: United Partners
CAMPAIGN TITLE: United Partners agency profile
CATEGORY: Agency of the year
CONTACT PERSON: Maria Popova
ADDRESS: 120 Kiril I Metodii str, Sofia, Bulgaria
MOBILE: 00359888381856
E- MAIL: maria.popova@united-partners.com
COMPANY PROFILE
General information
 Founded: 1996
 Managing Director: Maria Gergova, IPRA President 2009
 Managing Partner: Gergana Vassileva, IPRA Board Member
 Number of staff: 21 full time and 5 part time
 Membership: IPRA (International PR Association), BPRA (Bulgarian PR Association)
International Networks Partnerships:
 MS&L:www.mslworldwide.com
 GlobalCom: www.gcpr.net
 FD:www.fd.com
 BondPR:www.bondpr.com
 PROI: www.proi.com
 EuroLynx: www.eurolynx.eu
Awards
 United Partners - PR Agency of the Year 2003, 2004, 2006 /Capital Weekly/
 Maria Gergova – PR Specialist of the year 2002 /Bulgarian PR Society/
 Smirnoff Fashion Safari
•Best PR Campaign 2001 - Golden Umbrella International Festival
•Best Fashion Show Nominee 2001 - Golden Needle Awards
 Blend-a-med School Program
•PR Campaign of the Year 2000 - Bulgarian PR Society Awards
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Clients
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Mr. Proper Cleaning the Central Station
•Best Product Launch PR 2003 - IPRA International Golden World Awards
BGteen.info
•Golden World Awards 2003 - Best CSR PR campaign - IPRA
•Best corporate PR campaign 2003 - Bulgarian PR Society Awards
10 years ING Bank in Bulgaria
•Best corporate PR campaign for 2004 – Bulgarian PR Society
Chance for Life, P&G CSR campaign
•Best Cause Related Campaign 2009 – Bulgarian Business Leaders Forum
P&G
ING Bank & ING Life
Western Union
UBB
BTC & Vivatel
Unicef
Diageo
IBM
Autodesk
AMD
Hild
GTC
Winslow
Intel
Rompetrol etc…
Long term client-agency relationships
 P&G – 12 years
 Diageo – 10 years
 Johnson – 7 years
 ING – 6 years
 Western Union – 6 years
 UBB – 5 years
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Johnson Wax
Opet/Aygaz
Shell
OMV
Lufthansa
Coca-Cola
Kirov
MAD TV
Bunge
Carlsberg
Coty
Philips
BAMP
BASF
Our approach
 How we pitch – for full video check the link
http://www.youtube.com/watch?v=XxWnuEUZf70&feature=player_profilepage
Services
 Strategic communication
Research
Planning
Implementtion
Evaluation
 Corporate communication
Reputation managemen
Strategic marketing
Corporate governance
CSR
 Financial communications
Stakeholders analisys
Investor relations
Capital market intelligence
M&A and IPO communications
 Public Affairs
Strategic communications councelling
Political intelligence
Policy information
Third party and coalition mobilization
 Brand communication
Brand positioning
Strategic marketing consultancy
Consumer communications
Launch and event management
 Internal communications
Communication infrastructure consultancy
Attitudinal research
Management and staff training
Corporate restructuring and culture change
 Design and marketing communication
Corporate identity
Web site development
Advertising
Print materials, video, animation
 Media relations
Target media programmes
Media monitoring and intelligence gathering
Digital and social media programmes
Regional media programmes
 Media and presentation training
Media training
Executive presentation coach
Speech writing
Conference management
 BTL
Loyality programmes
Sales promotions
Direkt marketing
Sampling
Event management
* Examples of our work can be found at www.united-partners.com , Projects section
Reccomendations
• Herewith I would like to express our appreciation and satisfaction by the cooperation which
P&G Bulgaria has had so far with the United Partners…
Rossen Missov, External Relations Manager, Procter & Gamble
• I have the pleasure to present to your attention the reference for United Partners… During our
joint work the agency has proved to be reliable and responsible partner…
Kamelia Slaveykova, European Promotions Co-ordinator, Shell Europe
• … They are creative, they are workaholic, they are flexible and effective. They are everything
the client could dream for…
Svetlana Stavreva, IMC Manager, IBM Bulgaria
• "Thank you" seems inadequate for how much I appreciate what you did for us. If you ever
need a reference for doing international work, please let me know!
Gwynn Chandler, KPMG Barents Group, USA
• I would like to place on record my deep appreciation of the excellent work that you did to make
the conference in Budapest a real success…
Jacques Dinan, IPRA President
2009 achievements:
 New internal corporate rules introduced
 New agency structure and new fields specialization introduced
 New internal training programme introduced
 New employee evaluation and motivation programme started
 New big international client retainer assignement – IBM
 Pro-bono work for all campaigns for Berbatov Foundation
 Award received for best Cause related campaign, Bulgarian Business leaders Forum
 Maria Gergova /UP Manageing Director/ served as President of IPRA /developed
strategic partnerships between IPRA and UNESCO, OECD, Global Alliance, PRCA etc/
 Partisipated as co-organiser of SEE IPRA conference – regional conference for the PR
industry