Graduate Institute of Intellectual Property, College of Commerce, NCCU
Chang, Shun Chiao
GRADUATE INSTITUTE OF INTELLECTUAL PROPERTY
MBA PROGRAM
COLLEGE OF COMMERCE
NATIONAL CHENGCHI UNIVERSITY
The Economic Analysis of High-tech Industry
FALL 2009
A. Instructor: Assistant Professor, Chang, Shun-Chiao
E-mail:
scchang@ba.ntust.edu.tw
Phone/Fax: 27301004
Class Hours: Monday
06:10 p.m. – 09:00 p.m.
Office Hours: By Appointment
B. books
1. Shun-Chiao Cahng, The Economic Analysis of the High-tech Industry, 2006,
Yeh-Yeh Book Gallery,
Taiwan.(textbook)
2. Others
CLASS SCHEDULE
No.
Date
Subject
1
9/14
Economic knowledge &
Chapter
Notes
ch1
Technology Innovation
2
9/21
Semiconductor Industry (1)
ch2
Raw material and Components
3
9/28
Semiconductor Industry (2)
ch2
Industry Structure
Syllabus_IIP_MBA in IP_The Economic Analysis of High-tech Industry_Chang, Shun Chiao: 1
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Graduate Institute of Intellectual Property, College of Commerce, NCCU
4
10/05
Semiconductor Industry (3)
Chang, Shun Chiao
ch2
Case Study
5
10/12
6
10/19
Learning Effect
Communication Industry (1)
ch3
ch5
Fixed Net Communication
7
10/26
Communication Industry (2)
ch5
Wireless Communication
8
11/02
Frequency Spectrum & Auction (1)
ch6
Frequency Spectrum & Auction (2)
ch6
9
11/09
Midterm Report
10
11/16
Flat Panel Display (FPD) Industry (1)
ch7
11
11/23
Flat Panel Display (FPD) Industry (1)
ch7
12
11/30
Flat Panel Display (FPD) Industry (1)
ch7
13
12/07
Network Economy (1)
ch8
14
12/14
Network Economy (2)
ch8
15
12/21
Network Economy (3)
ch9
16
12/28
Network Economy (4)
ch 9
17
01/04
Case Summary
18
01/11
Final Discussion
C. Course Objectives
The main purpose of the course is to introduce the global high-tech industry by the
viewpoint of industrial analysis.
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Graduate Institute of Intellectual Property, College of Commerce, NCCU
D. Grading Policy
Class Participation
Midterm Report
Final Report
Total
Chang, Shun Chiao
30%
30%
40%
100%
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Graduate Institute of Intellectual Property, College of Commerce, NCCU
Chang, Shun Chiao
學習成效檢核表 ASSURANCE OF LEARNING CHECK LIST
期初設計課程版本 Before the Semester Begins
 期末檢核學生學習成效版本 After the Semester Ends
請各位教師根據課程規劃，勾選出適合的選項
本課程與商學院願景的關連性 Adherence to Mission
 Globalization 訓練國際化的能力

Technology 訓練科技與應用的能力


Humanity 訓練人文素養
Innovation
訓練創新的能力
本課程與本系所學程學習目標的關連性
Adherence to Program Learning Goals
General MBA with special emphasis on Intellectual Assets Management & Intellectual
Property Protection. Students will gain access to the following elements indispensable to
the management of intellectual property-management skills from the College of
Commerce, NCCU, and moreover, expertise on law and technology.
本課程所運用到的教學方法 Pedagogical Methodologies

Lecture

e-Learning
 Study Group

Seminar
 Case Study

Internship
 Project

Independent Learning
 Role-Playing

Theater Learning
 Others: ______________________

Others: __________________________
本課程教授的核心能力
Student Skills, Knowledge and Attitude Enhancement
 Theory

Action Planning
 Analytics

Listening
 Descriptive

Persuading
 Technical

Teamwork
 Decision-making

World-view
 Others 其他能力: ______________

Others 其他能力: __________________
Syllabus_IIP_MBA in IP_The Economic Analysis of High-tech Industry_Chang, Shun Chiao: 4
of 6
Graduate Institute of Intellectual Property, College of Commerce, NCCU
Chang, Shun Chiao
學習成效檢核表 ASSURANCE OF LEARNING CHECK LIST
 期初設計課程版本 Before the Semester Begins
 期末檢核學生學習成效版本 After the Semester Ends
請各位教師根據課程規劃，勾選出適合的選項
本課程與商學院願景的關連性 Adherence to Mission
 Globalization 訓練國際化的能力

Technology 訓練科技與應用的能力


Humanity 訓練人文素養
Innovation
訓練創新的能力
本課程與本系所學程學習目標的關連性
Adherence to Program Learning Goals
General MBA with special emphasis on Intellectual Assets Management & Intellectual
Property Protection. Students will gain access to the following elements indispensable to
the management of intellectual property-management skills from the College of
Commerce, NCCU, and moreover, expertise on law and technology.
本課程所運用到的教學方法 Pedagogical Methodologies

Lecture

e-Learning
 Study Group

Seminar
 Case Study

Internship
 Project

Independent Learning
 Role-Playing

Theater Learning
 Others: ______________________

Others: __________________________
本課程教授的核心能力
Student Skills, Knowledge and Attitude Enhancement
 Theory

Action Planning
 Analytics

Listening
 Descriptive

Persuading
 Technical

Teamwork
Syllabus_IIP_MBA in IP_The Economic Analysis of High-tech Industry_Chang, Shun Chiao: 5
of 6
Graduate Institute of Intellectual Property, College of Commerce, NCCU
Chang, Shun Chiao
 Decision-making

World-view
 Others 其他能力: ______________

Others 其他能力: __________________
Syllabus_IIP_MBA in IP_The Economic Analysis of High-tech Industry_Chang, Shun Chiao: 6
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