Group Assignment Cover Sheet
for OUA Students
A Group Assignment Cover Sheet needs to be included at the front of each assignment submitted.
Details of one group member is to be provided – this is where your group assignment will be returned once
marked
Address details
Full name:
Address:
Postcode:
Assignment details
Unit code: ACG10
Unit name: Communication and Information Systems in Business
Assignment no.1
Due date: 29 April 2012
Assignment topic (as stated in the Unit Information Booklet): REPORT
Student names
UniSA email ID
1. Courtney Peake
peacy002@mymail.unisa.edu.au
2.
@mymail.unisa.edu.au
3.
@mymail.unisa.edu.au
4.
@mymail.unisa.edu.au
Student Declaration
We declare the work contained in this assignment is our own, except where acknowledgement of sources is made.
We authorise the University to test any work submitted by us, using text comparison software, for instances of
plagiarism. We understand that this will involve the University or its contractor copying our work and storing it on a
database to be used in future to test work submitted by others. We understand that we can obtain further information
on this matter at http://www.unisa.edu.au/learningadvice/integrity/default.asp
Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same
authority as a signed statement.
Signed
Date
29.04.2012
29.04.2012
29.04.2012
29.04.2012
LODGING YOUR ASSIGNMENT
If you are submitting the assignment in hardcopy please staple this sheet to the front of the assignment.
If you are submitting the assignment online via AssignIT or Gradebook on your myUniSA course page please ensure
this cover sheet is included at the start of your document, rather than a separate attachment.
OFFICE USE ONLY
Date received:
Received by:
Assessed by::
Assessment/grade:
Date recorded and dispatched to student:
Recorded and dispatched by:
University of South Australia
Communication and Information Systems in Business (CISB)
DECLARATION OF CONTRIBUTION
Assessment Name: Assessment 2 Report
Group No: DAVID 16
The following is a declaration of your individual contributions towards this team assessment. If any
contribution does not meet the assessment requirements, the coordinator may adjust individual marks
up or down, depending on the level of contribution made.
Team Member 1
Name: Courtney
Peake
I contributed _____________ words/slides (select whichever is appropriate) towards this assessment.
I worked on the following sections/questions/slides (select whichever is appropriate).
_________________________________________________________________________________
_________________________________________________________________________________
Team Member 2
Name: Lauren
Philp
I contributed _____________ words/slides (select whichever is appropriate) towards this assessment.
I worked on the following sections/questions/slides (select whichever is appropriate).
_________________________________________________________________________________
_________________________________________________________________________________
Team Member 3
Name: Christy-Lee
Czerny
I contributed _____________ words/slides (select whichever is appropriate) towards this assessment.
I worked on the following sections/questions/slides (select whichever is appropriate).
_________________________________________________________________________________
_________________________________________________________________________________
Team Member 4
Name: Glen
Phelps
I contributed _____________ words/slides (select whichever is appropriate) towards this assessment.
I worked on the following sections/questions/slides (select whichever is appropriate).
_________________________________________________________________________________
_________________________________________________________________________________
ASSESSMENT 2
REPORT
Case Study
Google, Apple, and Microsoft Struggle for Your Internet Experience
Laudon, K. C., and Laudon, J. P. (2012), Management Information Systems: Managing the Digital
Firm, Global Edition,12 Edition, Prentice Hall.
Word Count 2500
Due 29 April 2012
Prepared by
Courtney Peake
Lauren Philp
Christy-Lee Czerny
Glen Phelps
Table of Contents
Executive Summary.................................................................................................................... 6
Introduction ............................................................................................................................... 7
Q1. Define and compare the business communication processes and business
models and areas of strength of Apple, Google, and Microsoft ............................................... 8
Q2. Why is mobile computing so important to these three firms? Evaluate the mobile
platform offerings of each firm.................................................................................................. 9
Q3. What is the significance of applications and app stores to the success or failure ofmobile
computing?.................................................................................................................................1
0
Q4. Which company, communication and business models do you believe will prevail
in this epic struggle? Explain your answer ............................................................................... 11
Q5. What difference would it make to you as a manager or individual consumer if
Apple, Google, or Microsoft dominated the Internet experience? Explain your
answer. What would be the impact and/or implications for your business
communication processes?................................................................................................... 12
Conclusion ................................................................................................................................ 13
Recommendations ................................................................................................................... 14
References ............................................................................................................................... 15
Appendices............................................................................................................................... 16
Executive Summary
An executive summary is no longer than half a page. It provides a snapshot of your
assignment in the order in which the sections appear. <REMEMBER TO DELETE THIS TEXT>
<Place your text here>.
Introduction
<Place your text here>.
Q1.
Define and compare the business communication processes and business
models and areas of strength of Apple, Google, and Microsoft.
<Place your text here>.
Q2.
Why is mobile computing so important to these three firms? Evaluate the mobile
platform offerings of each firm
<Place your text here>.
Q3.
What is the significance of applications and app stores to the success or failure of
mobile computing?
<Place your text here>.
Q4.
Which company, communication and business models do you believe will prevail
in this epic struggle? Explain your answer
<Place your text here>.
Q5.
What difference would it make to you as a manager or individual consumer if
Apple, Google, or Microsoft dominated the Internet experience? Explain your
answer. What would be the impact and/or implications for your business
communication processes?
<Place your text here>.
Conclusion
<Place your text here>.
Recommendations
For the recommendation section of the report, you should look at adding to the case study
your point of view in relation to the future direction of the case study. For example,
identifying potential opportunities for businesses to improve their IS and Comm areas with
the issues raised in the case study. You could also identify potential risks and a small
direction or suggestion to avoid the risks from the business perspectives. <REMEMBER TO
DELETE THIS TEXT>
<Place your text here>.
<Insert number of words here> words
Note: The word count for the case study DOES NOT include the Executive Summary,
References and Appendices sections. Sections included are: Intro, Body, Conclusion and
Recommendations. <REMEMBER TO DELETE THIS TEXT>
References
Provide details of all references used in your work here. References must use the Harvard
standard for referencing, see http://www.unisa.edu.au/learningadvice/referencing/default.asp
for further details. <REMEMBER TO DELETE THIS TEXT>
<Place your text here>.
Appendices
This is supplementary material and not included in the word count of your assignment.
Appendices are labelled by letter, rather than by number (eg refer to Appendix A).This
section is optional. <REMEMBER TO DELETE THIS TEXT>
<Place your text here>.
Assessment feedback
Communication and Information Systems in Business
Assessment 2: Report - Case Study (2500 Word limit, + or – 150 words) 35% of final grade
Group Number & Case Study: ______David-32________________________________________
Student Names: Craig Lawson, Gerrie De Wet, Christopher Glynn Robinson, Christiane Guise ____
Student Names: _______________________________________________________________________
Key assignment criteria
Performance on this component
Very
Poor
Fair
Good
Comment
Excellent
Poor
PRESENTATION AND FORMAT:
Display accuracy and guidelines met
Introduction, main body and conclusion
Correct spelling, grammar, punctuation and
use of inclusive language
Word length (as per course info.)
REFERENCING:
Harvard, author-date format
Correct use of references within text
References - minimum 6
Evidence of wider reading
CONTENT AND STRUCTURE:
Identification, clarity and comprehensive
discussion of key ideas with adequate
depth
Relevance of answer to the question
Logical planning & sequence of ideas
Supporting documentation for arguments
Engagement with key readings and theory
Summary comment
The Graduate qualities being assessed by this assignment are indicated by an X:
X GQ1: operate effectively with and upon a body of
GQ5: are committed to ethical action and
knowledge
GQ2: are prepared for lifelong learning
social responsibility
X
GQ6: communicate effectively
GQ3: are effective problem solvers
X
GQ7: demonstrate an international
perspective
GQ4:can work both autonomously and collaboratively
Assignment grade/mark: _______