Logo Project Planner
We use this useful little planner to help capture your project’s scope, goals and overall
vision. Think of this as a business plan for your logo. The more information you can give
us, the better we'll be able to respond. Because each member of your team may have a
different vision for this project, we recommend completing this logo project planner as a
group. That way we won't miss any important details.
Once you’ve completed this questionnaire, please e-mail it to
info@careymuhammad.com and we’ll work out the right solution for you.
1
THE FUNDAMENTALS
1. Business name accurate spelling: (capitalized letters, dashes, periods, etc.)
2. Slogan or tag line:
3. Do you have any concepts or sketches already?
4. What should your logo represent or invoke?
5. Preferred colors:
6. Preferred fonts: (provide exact font name or general font styles)
7. Examples of logos you like: (provide URL’s if possible)
8. When does it need to be started by?
9. When does it need to be completed by?
2
WHAT DOES SUCCESS LOOK LIKE?
1. What is the ultimate purpose for this new logo?
2. In order of importance, what are the business objectives for this logo?
3. What is your measure for success - and what are you hoping to achieve?
3
TELL US ABOUT YOUR AUDIENCE
1. Describe your target audience.
2. How do your customers currently perceive your company, products & services?
3. Why will users choose you over your competitors?
4. Outline any ideas you have for your logo.
5. How do these ideas support your business goals?
4
LETS DISCUSS DESIGN
1. What kind of personality do you want your logo to portray?
2. List your online competitors and their website addresses that have the greatest
visibility with your target audience…
4. What makes them so great?
5. What do you know to be their weakness?
6. Leaving your competitors aside, have you seen any logos recently that you've liked
the visual design of? What did you like about it?
5
ADDITIONAL COMMENTS
What investment is your organization willing to make in order for us to deliver a clean,
modern and unique logo? (i.e. $5K - $10K, $20K - $50K, $50K+). Please note, a ballpark
figure is required in order to provide you with a fixed-cost estimate.
In our 10+ years in designing logos, we’ve found that logo projects are like snowflakes –
no two are ever alike. With that in mind, please provide any additional details you think
we should know about that we haven’t covered…
6