BLOUNT International Diversity That Delivers May 7, 2000 By: The Analytical Graduates The Analytical Graduates TABLE OF CONTENTS Executive Summary …………………………………………………………….………………….. 3 Current Situation ……….……………………………………………………….………………….. 4 Strategic Posture ………………….…………………………………………….………………….. 5 Blount Intl Corporate Governance ……..……………………………………….………………….. 7 External Analysis ……………………………………………………………….………………….. 9 Internal Analysis …………………….………………………………………….………………….. 20 Financial Analysis ……………………………………………………………….………………….. 24 Strategies ………………………….…………………………………………….………………….. 28 Implementation ………………………………………………………..……….………………….. 35 Evaluation & Control ……………..…………………………………………….………………….. 36 SWOT Analysis …………………..…………………………………………….………………….. 37 Appendix I ………………………..…………………………………………….………………….. 38 Appendix II ………………………..…………………………………………….………………….. 39 Appendix III …………………..…..…………………………………………….………………….. 41 Appendix IV ………………………..…………………………………………….………………….. 43 2 The Analytical Graduates EXECUTIVE SUMMARY Mission & Vision Corporate Mission: Blount International Inc. is a diverse global company that manufactures Outdoor Products, Industrial & Power Equipment and Sporting Equipment. Its leading position is a result of the company's attributes, distribution skills and excellent Customer service.. Vision: We will be a one billion dollar company via a growing portfolio of industrial manufacturing companies that control leadership positions in niche markets targeted to Outdoor Products, Sporting Equipment, and other related product needs. Objectives Strategic: Short Term: Consolidate operating costs in the Industrial & Power Group within 3-6 months; Analyze value chain cost reductions in the Outdoor Product and Sporting Equipment Groups within 6 months; Management will complete the analysis and recommendations for a new target incentive plan; Reevaluate its corporate civic involvement to establish guidelines that are in proportion with profits, the percentage cap will be no more than 5% of net income. Long Term: Management will restructure the Industrial & Power Group and divest the division by year end 2001; Revenues realized from the sale of the group will write down a percentage of longterm debt (short term) and will be invested in R&D, in product innovation as well as acquisition in Outdoor Products and Sporting Equipment; The new incentive plan for employees will be from 5-30%; Executive compensation levels for future hires will be re-designed to coincide with Industry average; Executive compensation levels for future hires will be redesigned; Establish a Six-Sigma initiative throughout the value chain of all operating groups by year end 2002 to increase productivity gain of 6-7%. Opportunities and Threats Opportunities: Name Recognition International Expansion Cost Management Quality of Product & Service Product Innovation Threats: Economic Cycles Government Regulations Buyer Switching Anti-Gun Movement Mature Markets Strengths and Weaknesses Strengths: Effective Customer Service Product Innovation ISO 9000 Implementation Employee Relations Weaknesses: Percentage of Leverage Brand Name Recognition Inbound/ Outbound Logistics Market Share for Industrial & Power Equipment Recommendations Divestiture Decrease Long Term Debt Expand Outdoor & Sporting Equipment Promote Brand Name Recognition Value Chain Cost Reductions Increase Inventory Turnover 3 The Analytical Graduates Mission & Vision Objectives Opportunities and Threats Financial: Short Term: Increase Gross Margin by at least 11% within 6 – 12 months Strengths and Weaknesses Recommendat ions : Corporate Increase ROA, ROE, and ROI by at least 50% within 6 – 12 months Long Term: Decrease Long Term Debt no later than the year 2002. Increase Inventory Turnover no later than year end 2002. You want to increase the number of times that your inventory turns in a year, if the number of days decreases than your turns increase. ???????????? ???????????? ???????????? ???????????? Business level for each of the three SBUs ???????????? CURRENT SITUATION BLOUNT PERFORMANCE Blount is a diversified international company operating in three segments: Outdoor Products, Sporting Equipment, and Industrial & Power Equipment. Blount manufactures and distributes products in more than 100 countries around the world. Total sales for 1999 were $809.9 million, a 3% decrease when 4 The Analytical Graduates compared to the 1998 sales figure of $831.9 million. Sales for each group are as follows, Outdoor Products was $327.6 million an increase of 4% over the 1998 sales; Sporting Equipment was $323.7 million an increase of 11% over the 1998 sales; and Industrial & Power Equipment was $158.6 million a decrease of 31% from the 1998 sales. Net income for 1999 was ($21.8) million compared to the net income of 1998 of $61.3 million, this reflects a decrease of 136%. The Long Term Debt to Equity of 1999 has significantly increased. Blount’s 1999 ratio was (2.52%) compared to the Industry average of 0.59%, resulting in a (122%) difference. The Gross Margin is also lower than the Industry. Industry ratio is 32.51% compared to Blount ratio of 29.09, a 10% difference. The results of 1999 demonstrate the strength in the Outdoor Product and Sporting Equipment Groups, and the weakness in the Industrial & Power Equipment Group. The substantial increase in the Long Term Debt to Equity, which has initially increased the percentage of leverage for Blount, is a result of the merger with Lehman Brothers. Long term debt increased 122% in 1999 compared to 1998 figures. Therefore, in the short term there is not any positive cash flow out of this merger. This factor needs immediate attention in order for Blount to survive as a diversified company. However, in the long term, this merger is expected to give Blount strength especially, if the recommendation of divestiture is implemented. Currently, the Market Share and Market Size respectively for each group are as follows, Outdoor Products is 20%, $1.63 billion; Sporting Equipment is 16%, $1.98 billion, and Industrial & Power Equipment is less than 1%, $61.1 billion. The Market Growth Rate for each is as follows; Outdoor Products 3-4% in developed countries, 4-5% in emerging countries. Sporting Equipment 6% overall, and Industrial & Power Equipment is no more than 2% for the medium to long run. . This demonstrates that opportunities for Outdoor Products and Sporting Equipment are steady in developed countries and ripe for expansion in emerging countries. Opportunities in Industrial & Power Equipment SBU lie in providing outsource components and services to heavy equipment industry. In order to rectify Blount's Long Term Debt and Gross Margin Problems, AG recommends the divestiture of the Industrial & Power Equipment SBU as a strategic and financial objective. 5 The Analytical Graduates STRATEGIC POSTURE Mission: Blount International Inc. is a diverse global company that manufactures Outdoor Products, Industrial & Power Equipment and Sporting Equipment. Its leading position is a result of the Company’s attributes, distribution skills, and excellent service. Vision: We will be a one billion dollar company via a growing portfolio of industrial manufacturing companies that control leadership positions in niche markets targeted to Outdoor Products, Sporting Equipment, and other related product needs. Short Term, Strategic Objectives: Blount will minimize and consolidate its operating costs in the Industrial & power equipment division through plant consolidations and work force reduction in the next 3-6 months in order to reduce their costs. Blount will analyze opportunities in value chain cost reductions in the Outdoor Product and Sporting Equipment Divisions in the next 6 months. Within six months Blount management will have completed their analysis and recommendations for a new target incentive plan for employees. The new plan will be comparable to like industry compensation packages and geared predominantly to the attainment of results/performance of the individual market segments as well as the company at large. Blount International will re-evaluate its corporate civic involvement to establish guidelines that are in proportion with its profits. The percentage cap for this activity will be no more than 5% of net income. Short Term, Financial Objectives: Increase Gross Profit Margin by at least 11% within 6 – 12 months. There are several strategies to complete this task. Our recommendation is to increase total sales by reducing the selling price. This strategy may initially reduce the gross margin, however, anticipated sales of each group will increase enough to raise the absolute amount of gross margin. Increase ROA, ROE, and ROI by at least 50% within 6- 12 months. The lower than ordinary average for Blount is an indication of high risk and low profitability. Long Term, Strategic Objectives: In anticipation of improving market conditions, Blount management will restructure the Industrial & Power Equipment division, solicit potential buyers for it, and divest the division in 2001. Revenues realized from the sale of Industrial & power equipment division will serve a dual purpose. In the short-term to write down a percentage of the long-term debt. Blount will use the balance of the revenue to invest in internal growth through R&D, in innovative products in key market segments, and in additional bolt on acquisitions in similar or related markets of Outdoor Products and Sporting Equipment. 6 The Analytical Graduates The new incentive plan will be based on the responsibility/contribution level of the individual. Percentages will be from 5-30%. Executive compensation levels for future hires will be re-designed to provide base salaries that are at or slightly above mid-range level for the industry. Blount will establish a Six-Sigma quality initiative throughout the value chain of all its operating segments. This integration should be completed by year-end 2002. The goal is to improve the quality of products, internal systems, organizations etc. and realize an annual productivity gain of 6-7%. Long Term, Financial Objectives: Decrease Long Term Debt no later than year-end 2002. Our recommendation is to use cash flows available from each operation and from the proceeds of the divestiture of Industrial & Power Equipment Group. Increase Inventory Turnover no later than year-end 2002. Our recommendation is to lower the Average days’ inventory by 18% to at least meet Industry via the establishment of Six-sigma initiative throughout. BLOUNT INTERNATIONAL CORPORATE GOVERNANCE John M. Panettiere Chairman of the Board and Chief Executive Officer James S. Osterman President, Outdoor Products Group Harold E. Layman President and Chief Operating Officer Gerald W. Bersett President, Sporting Equipment Group Richard H. Irving, III Senior Vice President and General Counsel Donald B. Zorn President, Industrial & Power Eqpmt Gp John D. Marshall Senior Vice President, Administration and Treasurer Kenneth R. Day President, Frederick Mftr Corporation Rodney W. Blankenship Vice President and Controller John P. Mowder President, Dixon Industries, Inc. Arlin R. Perry President, Gear Products, Inc. John M. Panettiere is currently the Chairman of the Board and Chief Executive Officer of Blount International. Panettiere has held several different positions within Blount since 1986. These positions include; Senior Executive Vice President, Chief Operating Officer, Chairman, President and CEO of Grove 7 The Analytical Graduates Worldwide Company. He attended three different colleges finally receiving his degree from Rockhurst College in Kansas City, MO. He also received a Honorary Doctorates from Westminster College, Fulton, MO. Harold E. Layman, President and Chief Operating Officer. . He had previously worked as a Controller and Assistant General Manager of White Truck Division of Volvo Corp. In 1981, he held the position of Financial and Operational Manager of Ford Motor Company. Richard H. Irving, III is currently the Senior Vice President and General Counsel. He attended Northwester University and Harvard Law School, cum laude, 1968. He is a member of the American Bar Association, American Corporate Counsel Association, and the International Bar Association. James S. Osterman President of Outdoor Products Group. He previously served as the President of the Oregon Systems Division. Gerald W. Bersett is President of Sporting Equipment Group. He served as President and Chief Operating Officer of Sturm Ruger. He also served as President of Ammunition / Winchester Division of Olin Corporation. Donald B. Zorn is President of the Industrial & Power Equipment. He previously served as a President of Forestry and Industrial Equipment Division. He also served as President and Chief Operating Officer of Grove. What are top management’s chief characteristics in terms of knowledge, skills, background, and style? If the corporation has international operations, does top management have international experience? Are executives from acquired companies considered part of top management? Has top management been responsible for the corporation’s performance over the past few years? How many managers have been in their current position for less than 3 years? Were they internal promotions or external hires? Has top management established a systematic approach to strategic management? What is the level of involvement in the strategic management process? How well does top management interact with lower level managers and with the board of directors? Are strategic decisions made ethically in a socially responsible manner? Is top management sufficiently skilled to cope with likely future challenges? 8 The Analytical Graduates EXTERNAL ANALYSIS Economy SOCIETAL, POLITICAL, REGULATORY, & COMMUNITY CITIZENSHIP FACTORS Impact on the company Impact on the Industry Opportunities Threats Factors or strategic business unit The strong US and The Outdoor Product Expansion of Subject to economy International SBU should expand its product lines in saws cycles, a recession economic markets product line and and lawnmowers could hurt sales. will increase market improve its brand geared to The economic boom is size in the Outdoor name recognition home/individual use. eliminating rural areas Equipment/Sporting through an extensive Product innovation, that supported hunting Equipment Segments. marketing effort high quality, and and gun club activities. focused on its #1 competitive pricing World wide soft The Industrial & Power ranking and product will strengthen markets in the paper Equipment SBU quality. to capitalize worldwide markets. and pulp industry will experiences loss of on the robust continue to Expanding markets economies of scale and economy. negatively effect the in small arms and low capacity utilization Industrial & Power The Sporting ammunition with rates that negatively Equipment segments equipment SBU women/children gun impact value chain that are involved in should improve its club members. efficiencies. timber harvesting, brand name Acquisition of weak Company may be etc. recognition through an companies in the exposed to changes in extensive marketing Industrial & Power interest rates, in campaign through gun Equipment SBU by currency exchange clubs, the NRA, and financially stronger, rates, and in associations to more diversified commodity pricing for capitalize on the companies. raw materials in robust economy and economic downturns. expand its product base. The Industrial & Power Equipment SBU needs to consolidate its operations, reduce its workforce to reduce costs to minimize the effect of the soft market Potential divestiture. 9 The Analytical Graduates Political, Regulatory, Legal The 3 industry segments are subject to costs associated with comprehensive US and foreign laws and regulations relating to the protection of the environment, the discharge of pollutants into the air or water, hazardous waste material disposal, and potential cleanup of containment sites. US and International gun laws may negatively impact sales of the sporting equipment SBU. Free Trade agreements and potential joint ventures with International companies will aid expansion and provide further economies of scale. US product and safety laws need to be met. ISO 9000 registration and compliance will be extremely important in International expansion. Areas of compliance in environmental areas, US safety regulations, and ISO readiness that are not being met must be identified, budgeted for, and implemented. Stringent gun laws in US and prohibitive import regulations by foreign countries mean lobbying and marketing effort needs to be built to overcome/accommoda te. Value chain functions, one or some, may be relocated to take advantage of low cost production/joint venture and improve economies of scale. Build Company reputation as "World Class Industrial Producer" through environmental compliance and quality products with high safety standards International expansion Environmental laws Gun laws Ever-changing safety requirements, tariffs, and legal ramifications in the US and other countries. 10 The Analytical Graduates Technology Socio-cultural The sporting Marketing and equipment segment is advertising Campaign effected positively by to emphasize the the expanding attractive aspects of customer base in sport/hunting gun women/children gun activities. club enthusiasts. It is Produce easy to use effected negatively quality products that by anti-gun are geared to the movement caused by sporting use of current events such as women/children. the Columbine The Outdoor massacre, terrorist Equipment SBU news items, and would be supported by crime stories. a marketing campaign The Outdoor and by use of equipment SBU is demonstrations, supported by the particularly helpful in robustness of the the growing home building and home/individual home improvement markets. industry by individuals. Demand for rapid Market research product innovation needed to determine that meets the everneeds of changing changing needs of the markets end user. R&D investment How will the increased use of technology impact the pulp and paper industry and its suppliers in the I&PE industry? INDUSTRY COMPETITIVE ANALYSIS Development of new products to meet the needs and preferences of emerging customers, commercial and individual users. Innovative products that are strategically promoted will result in SCA. Anti-Gun lobby Changing safety requirements Private environmental organizations. Obsolete inventory Blount competes in three separate and distinct industries. You should conduct separate industry analyses. I do see where you have embedded the analysis for each industry in the matrices. INDUSTRY'S DOMINANT ECONOMIC TRAITS ECONOMIC TRAIT Market size Market growth stage STRATEGIC IMPLICATION Outdoor Product Sales $1.63 Billion Sporting Equipment Sales $1.98 Billion Industrial & Power Equipment $61.1Billion Large customer base in all segments, attracts new entrants. Late growth or mature in Opportunities are in global expansion in Outdoor Product 11 The Analytical Graduates Market growth rate developed countries for Outdoor Products and Sporting Equipment. Growth stage in these 2 segments in emerging markets. Same conditions hold true for the Industrial & Power Equipment Segment except for those specializing in timber harvest equipment, these markets are in decline worldwide. Outdoor products 3-4% in developed countries, 4-5% in emerging. Sporting equipment 6% overall and big game hunting 13%, Industrial & Power Equipment for the medium to long run no more than 2% Surplus Capacity surplus or shortage High Industry profitability High entry and exit Entry and exit barriers Product Cost Low to medium in the Outdoor Product and Sporting Equipment SBUs. High in the Industrial & Power Equipment segment. Opportunities for Outdoor products and Sporting equipment are steady in developed countries and ripe for expansion in emerging countries. Opportunities in the Industrial & Power Equipment lie primarily in providing outsource components and services to the heavy equipment industry. (This comment is for those involved in timbering equipment) Competitive pricing extremely important. Blount is not a low cost producer, has extreme capacity utilization problem in the Industrial & Power Equipment SBU (50%) and a capacity problem in the Sporting Equipment SBU as well. (72%) This continues to drive up their costs/inefficiencies. Attracts new entrants. This does not apply to the Industrial & Power Equipment SBU of Blount due to their focus on timber equipment. Experience and learning curve in International manufacturing, marketing, and distribution, global economies of scale, limited access to distribution channels, brand preference/customer loyalty, and high capital requirements are entry barriers. Large capital investment is an exit barrier. There is a need to keep costs low to be competitive due to buyer switching possibilities and maturing markets. In economic downturns, buyers may purchase or rent used equipment rather than invest in high cost new equipment. Yes Competitors have similar products. Must supply unique product/service features to differentiate. High Entry barriers for new companies. Standard product Capital requirements and Sporting Equipment SBUs. Opportunities lie in divesting the Industrial & Power Equipment SBU, divesting the product lines associated only with the timber harvesting, acquisition, or joint venture. 12 The Analytical Graduates High Vertical integration Economies of scale Rapid product innovation High High The larger players in this business have a high degree of vertical integration. Important for competing with a lowcost strategy. Appropriate utilization would provide a company with a sustained competitive advantage of a low cost strategy. Innovative producer could gain a sustained competitive advantage. FIVE FORCES MODEL Strength Implication for the Industry Competition is intense. Strong Low cost of buyer switching makes product innovation and competitive pricing a necessity. Weak High capital requirements, customer loyalty and brand preferences make new entries difficult. New Entrants Buyers Rivals Strong Implication for the company Focus on product and marketing innovations to maintain leading position in Outdoor Products and grow position ranking in Sports Equipment. Blount’s weakness in the Industrial & Power Equipment SBU combined with rival strength may hinder the ability to compete effectively. Technological changes and improvements will maintain customer loyalty. Combination of quality products at competitive prices will be a necessity. All 3 SBUs are participants in an industry that is in an oligopoly. Outdoor products #1 ranking will be maintained and grown. Sporting equipment #3 ranking means that Blount will concentrate its efforts on the 2 leaders. Industrial & Power Equipment SBU has only 1%. Opportunities Threats Gain new customers through marketing innovations and product R&D and innovation Develop quality, safety, environmental standards that exceed industry average. Loss of sales from intense competition. Buyer switching in Industrial & Power equipment This belongs in the buyers portion of the analysis. Six sigma will provide product quality improvements and process quality improvements which will lower production costs Lack of brand name recognition and customer loyalty Switching Increase market share in Outdoor products and Sporting equipment by making inroads on established companies. None foreseen. 13 The Analytical Graduates Suppliers Medium Substitutes Weak in Outdoor Products and Sporting Equipment. Strong in Industrial & Outdoor Products. Strong economy allows for competitive pricing, weak economy will limit competitive pricing and potential pool of suppliers. For Outdoor/Sporting there are no competitive substitute products. In the Industrial/Power SBU, used or rental equipment is a large factor. Build long term binding relationships with several suppliers for Outdoor/Sporting. Maximize in-bound logistics. Strategic partnerships with Japanese engine producers and other Asian optical suppliers will enable Blount to compete effectively. Purchasing power will be limited in depressed economic conditions, which will result in increased pricing. Company must establish brand name recognition in order to maintain and grow customer base in Outdoor/Sport. Industrial/Power will lose customers in Pulp and Paper Market down turns. Aggressive marketing and product innovation to attract new customers and to retain the current ones. Industrial/Power will experience competition from used or rental products. DRIVERS OF CHANGE IN THE INDUSTRY: Industrial & Power Equipment: The long-term industry growth rate for niche participants is low, currently forecast at 2%, and subject to conditions in the paper and pulp industry. The customers in this SBU are commercial loggers, waste disposal businesses, paper and pulp businesses, dealers, wholesalers and OEMs who historically buy used or rental equipment in times of economic downturn. The rate of product innovation is rapid and the cost of product development is capital intensive. Due to the high entry and exit barriers caused by resource requirements and the strength of the top 4 manufacturers, new competition is limited and increases in market share for the existing companies outside the top 4 will be difficult to achieve. Success in the industry is achieved through acquisition, international expansion, and efficient utilization of manufacturing and distribution capabilities.Good! Stringent environmental protection laws continually increase the cost of doing business and limit growth opportunities. Risk reduction is found in broad diversity within this capital goods sector rather than in focused niche. Outdoor Products: The long-term industry growth is 3-4% in developed countries and 4-5% in emerging countries. The customers in this SBU are distributors, dealers, mass merchandisers, OEMs, and individuals who are likely to 14 The Analytical Graduates purchase less in economic downturns. The rate of product innovation is rapid and focused on continual product improvement efforts to distinguish themselves in the market. Marketing is increasingly done through a mix of television, radio, print, and direct mail programs. Entry and exit of major firms is difficult due to the oligopoly and the resource requirements. Companies in this industry seek greater efficiencies and improved work processes; there is a focus on total quality process to improve product quality and customer response time, and to reduce overall product cost. Since these products are sold globally, there are different government standards in safety, environmental protection, tariffs and trade barriers that companies must be aware of and that they must accommodate. Companies in this sector must take preventive action to hedge against economic downturns and currency fluctuations. Sporting Goods: The shooting sports sector is forecasted to grow at 6% annually and the big game sector to grow at 13%. The customers in this sector are law enforcement agencies, OEMs, national and regional retail accounts, including sports super stores and mass merchandisers, dealers and distributors. Marketing initiatives have targeted gun and rifle clubs, organizations such as the NRA, and a new segment of customers, women and children. International expansion is subject to changes in political/economic conditions, adverse tax policies, changes in government regulatory, and currency fluctuations/restrictions. Low cost production efficiencies are key to achieving a sustained competitive advantage. These industries are subject to various US/Foreign environmental laws, those that deal with air and water pollution, waste disposal management, and the cleanup of contaminated sites. Firearm regulations in small arms may restrict the manufacture and sale of ammunition or decrease demand. Recent events in terrorist activity and school shootings have led to a strong anti-gun movement worldwide. RIVALS NEXT MOST LIKELY STRATEGIC MOVES Toro: Leader in home outdoor lawn and garden market. World leader in supplying equipment and irrigation systems. 15 The Analytical Graduates Their strategic approach has been to help the customer with their landscapes the way they want it, when they want it, better than anyone else. Growth has been through acquisitions and strategic alliances both domestically and internationally. Toro is expected to maintain and grow its leadership position through a balanced growth in sales and profitability in fiscal 2000 subject to changes in weather and world economies. All Toro plants should be ISO 9000 certified by the close of fiscal 2001. Toro has partnered with the governing bodies of golf to help create The First Tee program, an initiative to make golf affordable and accessible to urban youth. The company was the leading sponsor with the National Future Farmers of America (FFA) to develop a green industry studies program in high schools across the nation. Toro is a recent recipient of an environmental award for recycling. Regal-Beloit: Recent financial setbacks have caused Regal-Beloit to be sold and subsequently divested by Harmischlager Industries. Regal-Beloit was put in Chapter 11 and sold to a diverse Canadian company, Groupe LaPierre. Regal-Beloit has encountered quality problems and is in litigation with a major Asian paper company. Due to recurring quality problems Regal-Beloit has had cancellations in contract work. Winchester/Olin: Is among the largest manufacturers/distributors in the U.S. for ammunition. Winchester operates the U.S. Army’s Lake City ammunition plant. Contract expires in 2000. Winchester has a web-site called Black’s Wing and Clay: ultimate guide to shooting and hunting. Through this web-site they collect information about their customers. Winchester is targeting the youth and women segment, people new to the sport. Winchester continues to invest new capital expenditures and operating costs to comply with environmental safety laws. Winchester is enrolled in the U.S. EPA’s Voluntary Industrial Toxics Reduction Program 16 The Analytical Graduates Olin uses pollution prevention programs and waste minimization at all its manufacturing sites. WHAT COMPANIES ARE IN THE STRONGEST AND WEAKEST POSITIONS? Outdoor Products: The strongest in the saw-blades and hand-saws sector is Blount due to its wide product line and mix-merchandise, quality, name brand recognition. Blount commands 20% of the market share in this sector and is the number one manufacturer. Sporting Equipment: Blount is one of the stronger companies due to its quality, product line and merchandise mix and the brand name recognition of Federal Cartridge. It has fierce competition from Winchester, which is owned by Olin Industries. This company has slightly better pricing. Industrial and Power Tool: The strongest in the construction machinery industrial sector are Caterpillar Inc., Deere, and Company. They hold the strongest position due to their image, wide breadth of in-depth products, quality, pricing, durability, product innovation and name brand recognition. Blount and RegalBeloit as niche players are in a very weak position. (See appendices for Bubble) INDUSTRY'S KEY SUCCESS FACTORS Industrial/Power Equipment: Quality Pricing Corporate/Brand Name Recognition Product Service Product Innovation Value chain cost containment Outdoor Products Quality Corporate/Brand Name Recognition Pricing Flexibility and response to customer needs as reflected in product development, sales and service efforts. Distribution network strength Value chain cost containment 17 The Analytical Graduates Sporting Equipment Customer Service Pricing Corporate/Brand Name Recognition and Loyalty Product Innovation Strong Market Position Quality Value chain cost containment Industry’s growth potential Short Term US and developed countries have late growth/mature markets in Outdoor/Sporting. Expansion and higher growth rate potential in emerging countries. Long Term Outdoor, 3-4% in developed, 4-5% in emerging. Sporting 6 % overall, 13% in big game hunting. Industrial /Power 2% world wide Does current competition permit adequate profitability? Yes. In the Outdoor and Sporting SBUs, low costs in the value chain are important factors. No, in Industrial/Power for niche players. Product pricing and maximization of value chain synergies will be key to increased profitability in Outdoor and Sporting. Profitability for niche Industrial/Power continues to be weak. In Outdoor Products and Sporting Equipment, stronger players will attempt to gain control of their competitors and market share. In Industrial/Power niches weak companies will not survive or will be taken over. Will competitive forces become stronger, weaker or the same? How will the prevailing driving forces impact profitability? How does the company’s competitive position in the industry impact profitability? Can the Company capitalize on competitor’s weaknesses? Stronger in Outdoor/Sporting due to increased globalization, and innovative marketing Weaker in Industrial/Power due to current economic conditions that prevail in Pulp and Paper. In Outdoor, Sporting, quality, value, service and product innovation will ensure customers remain loyal. Driving forces in the Industrial/Power will have a negative effect short term as well as long term. Blount’s position as #1 in Outdoor and #3 in the Sporting, in Industry sectors that are in oligopoly, will allow them to take advantage of economies of scale. The Industrial/Power with less than 1% market share makes it a non-viable competitor. Blount’s excellent customer service, product innovation, and reputation for product quality will support their capitalization on competitors’ weaknesses. Continual improvement in cost management will be necessary. Blount’s product innovation, customer service, and product quality will keep Blount in the leading position in Outdoor and in the top 3 or better in Sporting. The long term shows no improvement for Industrial/Power. Six Sigma and improved value chain cost management will continue the capitalization on competitors’ weaknesses. 18 The Analytical Graduates Is the Company insulated from or able to defend against driving forces that makes this industry unattractive? How risky and uncertain is the future of this industry? How severe are the problems facing the industry? Due to its lack of financial strength and its high percentage of leverage the company may experience short-term difficulties. Through divestiture, improved cost management, and international expansion, Blount should be better able to defend against the driving forces. Outdoor/Sporting markets are currently stable and growing due to robust economy. Industrial/Power extremely risky due to downturn in Paper and Pulp markets. Outdoor market will be as risky as the general economic cycles. Sporting goods is not as sensitive to changes in the economic cycle and should remain stable. Industrial/Power in niche markets will continue to be risky in the medium to long run. Outdoor and Sporting will experience growth through product innovation in international and domestic markets. Industrial/Power will continue to suffer cyclical problems. Outdoor and Sporting will be largely effected by the slow growth rate in maturing countries. Industrial/Power has severe problems. SUMMARY OF EXTERNAL FACTORS External Forces Opportunity and Factors Societal, Political, Quality in product and service and product innovation that meet changing needs and Legal and Regulatory Forces preferences. and Factors Industry Competitive Forces and Factors Value chain cost management is critical to competitiveness within the industry. Threat Government Regulations in safety/environmental protection, tariffs and trade barriers. Anti-gun movement Downturn in economic cycles could result in loss of sales in Outdoor Products. Mature markets in developed countries may impact profitability. 19 The Analytical Graduates INTERNAL ANALYSIS Throughout this section you could improve your analysis by specifically indicating if your analysis reveals a strength or a weakness. BLOUNT CORPORATION COMPETITIVE CAPABILITIES 1. HOW WELL IS THE CURRENT STRATEGY WORKING? You should address these sub-questions from the case analysis outline. 3 tests of a winning strategy (competitive advantage, goodness of fit, performance) portfolio tests This is a key factor in the case. Blount uses an unrelated diversified strategy at the corporate level. Therefore, is Blount focusing on financial performance and is that performance better than its competitors and other investment options? If so, their strategy is working. If not, then their corporate strategy is not working. strategic and financial objectives met or exceeded strategic approach (focused or broad// cost or differentiation) market share industry position financial strength # of stages in the value chain participating in the production-distribution chain size and diversity of geographic market size and diversity of the customer base Currently, Blount is an unrelated diversified firm focusing on leadership positions in a manageable number of substantial niche markets (Excellent); on developing new products; on acquisition opportunities; on expansion into international markets, and on reducing costs. Blount is attempting to use the company diversification to its advantage. Being a diverse organization has its advantages and disadvantages. In the Outdoor Products Group and the Sporting Equipment Group, sales are high, diversification is strength. However, in the Industrial & Power Equipment Group, sales are significantly lower, diversification is a weakness. 2. VALUE CHAIN ANALYSIS Assess the structural and executional cost/value drivers for each step in the value chain and for the overall value chain for each of the SBUs. Are these drivers strengths or weaknesses? Repeat case facts only in support of your analysis. 20 The Analytical Graduates Purchase Supplies and Inbound Logistics: Blount Groups possess strong relationships with both suppliers and customers worldwide. In the Outdoor Products Group, the Company primarily has two vendors by whom they purchase raw material and strip steel. This is part of the reason the Company has been able to sustain an annual growth of 15% since 1991. Are inbound logistics strengths or weaknesses for each of Blount's SBUs? Operations: Currently Blount has several manufacturers ing covering the diverse product lines. They distribute and sell products in more than 100 countries around the world. Several of the Company’s plants are certified under ISO 9001 or 9002. The ISO certified divisions include; The Lewiston Idaho operations of the Sporting Equipment group and the Oregon Cutting Systems division. This maximizes efficiency and gives an assurance to the customer that they are dealing with a reputable high quality organization. Outbound Logistics: Due to the large geographic market coverage and customer base, the Company uses a variety of distribution channels. The distribution channels for Outdoor Products include; distributors, dealers, and mass merchandisers serving the retail replacement market, and more than 30 original equipment manufacturer. The Sporting Equipment SBU's channels include two-step distributors, government agencies, cooperative buying groups, and mass merchants. The Industrial & Power Equipment SBU's channels include timber harvesting, material handling, construction, land reclamation, utility businesses, and pulp and lumber mills. The Company currently has five manufacturing locations and 7 distribution, sales, and training centers supporting the Outdoor Product Group. In Industrial & Power Equipment, there are 6 manufacturing locations and 2 distribution, sales, and training centers. The Outdoor Sport Group has 6 manufacturing locations and 2 distribution, sales, and training centers affiliated with them. Refer to the comments at the beginning of this section. This is where you should have addressed the capacity utilization issues. Sales and Marketing: You did not address this part of the value chain. This is where you should have addressed the brand name recognition issue that you cite throughout the case. There isn't any part of your analysis that provides the logic for arriving at a brand name recognition problem. 21 The Analytical Graduates Service: Blount is committed to exceptional quality combined with unrivaled customer service and value. Through the Company’s strong, loyal, and dedicated employees, Blount has had the ability to meet and exceed the needs and wants of its customers. Profit Margin: Blount has a profit margin that is 11% lower that the Industry average. In 1999, its profit margin was 29.09% versus the Industry average of 32.51%. Our recommendation to the Company is to meet or exceed the Industry average within the next 6 – 12 months. Product R&D, Technology, and System Development: The Company must be highly innovative to meet the broad customers needs. A continuing focus on new and better technologies has enabled the Company to introduce hundreds of new products annually. As an example, Outdoor Products Group offered more than 19 different chain products in 1999. These quality innovations have allowed Blount to maintain a leadership position over competitors. Human Resource Management / General Administration: Blount’s employee total in 1999 was approximately 5,600. The Company workweek consists of a five-day, three-shift structure. It appears to be working at a deficit for Blount since the capacity utilization for the three segments is; Outdoor Products 87%; Sporting Equipment 72%; and Industrial & Power Equipment 50% as of year-end 1999. Why does/did Blount hire their senior managers from outside the company? 3. HOW WELL ARE BLOUNT’S FUNCTIONAL AREAS PERFORMING? The key parts of this question are how well and performing. You need to address these parts through your analysis. Marketing: Since the organization is so diverse, the competition is not congruent to one particular Industry, but, rather to various Industries. This being the case, Outdoor Product Group marketing personnel is are strategically placed throughout the United States and foreign countries. Currently the Company expenditures for research and design are expensed as incurred. The most recent annual investment into research and design was $7.2 million. This is an operational issue. Finance: See Financial Analysis. 22 The Analytical Graduates Operations and Logistics: In the current situation, the utilization of only a few vendors may be construed as a weakness. Each Group should be buying from all the same vendors, this would create an inbound synergy, which would allow them to save money and time. Blount has put to use suppliers and distribution to their competitive advantage. Human Resource Management: As of December 31, 1999, Blount has a total 5,600 employee. The Company has a high regard for employees and values their worth. It is due to the skills and abilities of the employees that Blount could meet the high standards within the three Industries. The employees are trained under Six Sigma requirements and structured via the ISO standards. This is strength for Blount in the present as well as for the future. See my earlier question regarding management hiring. Information System: Technological and Information Systems at Blount surpass competitors. Blount has designers, engineers, plant manufacturing personnel, as well as other staff members who support manufacturing and technological advancement. The Company has shown major improvements in operating systems and e-commerce in 1999. General and Administrative You did not address this part of the value chain. 4. HOW STRONG IS THE COMPANY’S STRATEGIC POSITION Industrial & Power Equipment COMPETITIVE STRENGTH ASSESSMENT WEIGHTED SCALE Rating scale: 1 = weak; 10 = very strong Key success Factor/ Competitive Strength Measure Quality Pricing Brand Name Recognition Product Service Product Innovation Value Chain Cost Containment Company’s Strategic Position Company’s Strategic Position BLT R Weight BLT R 7 6 4 4 5 5 15% 15% 20% 1.05 0.90 0.80 0.60 0.75 1.00 8 10 5 5 NA NA 15% 15% 20% 1.20 1.50 1.00 0.75 NA NA 23 The Analytical Graduates Overall Strength Rating 40 19 1 6.45 2.85 BLT = Blount International, R=Regal-Beloit Outdoor Products COMPETITIVE STRENGTH ASSESSMENT WEIGHTED SCALE Rating scale: 1 = weak; 10 = very strong Key success Factor/ Competitive Strength Measure Quality Brand Name Recognition Pricing Customer Needs Distribution Network Value Chain Cost Containment Overall Strength Rating Company’s Strategic Position Company’s Strategic Position BLT T D Weight BLT T D 7 4 8 10 NA NA 15% 20% 1.05 0.80 1.20 2.00 NA NA 6 8 5 5 7 8 7 7 NA NA NA NA 15% 15% 15% 20% 0.90 1.20 0.75 1.00 1.05 1.20 1.05 1.40 NA NA NA NA 35 47 NA 1 5.65 7.90 NA BLT = Blount International, T = Toro, D = Deere Sporting Equipment COMPETITIVE STRENGTH ASSESSMENT WEIGHTED SCALE Rating scale: 1 = weak; 10 = very strong Key success Factor/ Competitive Strength Measure Customer Pricing Brand Name Recognition Product Innovation Strong Market Position Quality Value Chain Cost Containment Overall Strength Rating Company’s Strategic Position Company’s Strategic Position BLT O Weight BLT O 8 6 4 7 8 8 15% 10% 20% 1.20 0.60 0.80 1.05 0.80 1.60 10 4 7 5 8 6 8 7 10% 10% 15% 20% 1.00 0.40 1.05 1.00 0.80 0.60 1.20 1.40 44 52 1 6.05 7.55 BLT = Blount International, O = Olin 24 The Analytical Graduates BLOUNT INTERNATIONAL FINANCIAL ANALYSIS (Bookmark: AppendixI) The total Revenues in 1999 for Blount were 809.9 million, this reflects a drop of 3% compared to 1998 revenue. Compared to the Industry average, Blount is considerably lower with a sales ratio of 10.76 vs. Industry ratio of 19.90. The breakup of revenues is as follows: Outdoor Product Group was 327.6 million; Sporting Equipment Group was 323.7 million; and Industrial & Power Equipment was 158.6 million. This analysis shows a need for more aggressive sales, this must be immediately remedied in order for Blount to be able to keep up with competition. The following is a breakdown of the essential financial factors: (Bookmark: AppendixII) This section is very good. You could further improve your financial analysis by addressing trends for each SBU, its competitors and the industry averages. This approach tends to eliminate one-year aberrations. Gross margin is 11% lower than Industry average and 19.6% lower than Toro. However, Blount is 45% higher than Deere, 53% higher that Olin, and 4.5% higher than Regal Beloit. The difference between net sales and cost of good sold is the gross margin. To be successful, the Company must sell goods for an amount greater than cost - which is gross margin must be substantial enough to pay operating expenses and provide an adequate income. The fact that the Gross Margin for Blount is higher than three of the competitors shows strength, however, compared to the Industry average of gross margin, the lower figure tells this must increase in order to stay above your competitors. Return on Assets (ROA), Returns on Equity (ROE), and Return on Investment (ROI) are all lower than the Industry. The ROA is 145% lower than the Industry, ROE is 262% lower than Industry, and ROI is 140% lower than the Industry. Compared to the major competitors, per Appendix, Blount is failing in all three aspects. On average, the Blount ROA is 250% lower, ROE is 564% lower, and ROI is 207%. These figures demonstrate to investors that Blount is not profitable and at high risk. 25 The Analytical Graduates Current assets for Blount are 336.0 million compared to 327.1 for 1998. That is a 3% increase, which is a strong factor for the Company. Current liabilities for Blount are 148.5 million compared to 94.9 for 1998. This is a 36% increase, which should be a weakness for Blount. However, assets are greater than liabilities, and for the short term, the 36% increase is not significant. Quick ratio for Blount is 10% higher than the Industry. It also is a leader among the competitors, per figures shown in the Appendix. The Current ratio for Blount is 12% higher than the Industry average. This analysis shows the Company has the ability to meet short-term debt out of the current assets. Net Income for Blount was a net loss. The figure for 1999 was (21.8) million compared to the 1998 figure of 61.3 million. The analysis shows a 64.5% drop in income. Debt-to-assets for Blount is 146%. This indicates there is the Company is carrying a high amount of long term debt. This issue needs to be resolved for Blount to recover its financial strength. Inventory turnover is an area in need for Blount. The Industry has an average of 64 days inventory turnover, Blount has an average of 78 days inventory turnover. This indicates the Company is holding excess inventory, it means that funds could be invested elsewhere are being tied up inventory. There is a high carrying cost for storage of goods and the risk of obsolescence. Compared to the competition, we as split two for two. Blount is lower compared to Deere and Olin, and higher compared to Toro and RegalBeloit per figures in Appendix. Debt-to-equity for Blount is (3.14) vs. the Industry average is 0.70. Compared to competitors on average Blount in 437.5% lower, per figures in Appendix. This indicates the Company is at risk of running out of cash under conditions of adversity. The Company will have greater difficulty obtaining additional funds during a tight money market. Long-term-debt to equity for Blount is (2.52) vs. the Industry average of 0.59. Figures compared to competition on average are also lower for Blount. Blount is 449.8% lower, per figures in Appendix. This is an indication that the Company is employing too much debt. Asset turnover for Blount is 6% lower than the Industry and 23.6% lower than Toro. This indicates the Company is not generating enough business compared to the assets they possess. However, asset 26 The Analytical Graduates turnover is higher for Blount compared to Deere, Olin, and Regal-Beloit, per Appendix figures. This shows either the competition is very weak, or Blount is doing something right. Accounts receivable turnover is 26% lower for Blount than the Industry. This is an indication of slow collections. They are not employing aggressive credit collection. On the average, it takes Blount 74 days to collect vs. 55 days for the Industry to collect on debt. Dividend yield for Blount is 25 % higher than the Industry average and 29.9% higher than Toro. This indicates the commitment to the Company stockholders. Other competitors such as Deere, Olin, and Regal-Beloit appear to be more committed for on average, Blount, per figures in Appendix, is 23.1% lower. Overall, Blount has strength in the short-term analysis but there are weaknesses in the long-term financials analysis. This weakness for Blount must be controlled to be a viable competitor in the future. The long-term debt is substantially higher than what is acceptable to any organization to keep competitive. Due to this factor, the Company is going to have a difficult time borrowing funds for any additional acquisitions. The debt-to-asset ratio verifies how high the (Somethng is missing here.) actually is. The ROA, ROE, and ROI are a weakness for the Company. These figures, to investors, show low profitability and high risk. On the positive side, the commitment to stockholders is shown by the dividend yield that is higher than the industry. (How are they achieving this dividend yield? The answer is in their approach to capitalizing the firm and new acquisitions.) The current asset compared to current liabilities is sufficient for the educated investor. Another verification of successful short-term management is the analysis of both quick and current ratios. These indicate to investors that the capability of the Company to meet short-term debt is fine. Our analysis has indicated gross margin for Blount is 11% lower than industry average. The Company should obviously increase gross margin. There are several strategies to complete this task. Our recommendation is to increase total sales by reducing the selling price. This strategy may initially reduce the gross margin but anticipated sales of each group will increase and production economies of scale will be realized enough to raise the absolute amount of gross margin. Another recommendation would be to 27 The Analytical Graduates implement a Portfolio Restructure Strategy (Yes! Why didn't you address this in the first question (portfolio factor) in the internal analysis?). To substantiate this suggestion, our analysis brings us to the segmented operating income and sales for Blount. They are as follows: Outdoor Products is 71.8 million; Sporting Equipment is 40.4 million; and Industrial & Power Equipment is (1.1) million. The figure for Industrial & Power Equipment may not appear to be a significant loss, but compared to prior years it is. For the past three years, Industrial & Power Equipment has steadily dropped. The 1997 figure was 15% higher than the 1998 figure, which was 139% higher than current loss of 1999. Sales for each segment are as follows: Outdoor Products is 327.6 million; Sporting Equipment is 323.7 million; and Industrial & Power Equipment is 158.6 million. The sales figure for Industrial & Power Equipment has declined 31% from the 1998 sales figure. This is a sign of an underlying problem facing the group. Our Portfolio Restructuring Strategy focuses on the Industrial & Power Equipment Group. This SBU is not financially producing the capital needed to lower the long-term debt. If a consolidated divestiture was cone, the identifiable assets for Industrial & Power Equipment totaling 109.2 million would be of great value to Blount. Despite the loss the group has historically shown, there is strength in the backlog they possess. Currently it is at 25.8 million, which has increased 38% since 1998. The backlog shows the pending orders received by customers indicate this product could exhibit potential within a less diversified organization. MANAGEMENT’S PERSONAL AMBITIONS, PHILOSOPHIES AND ETHICAL PRINCIPLES The ability to diversify your organization insures your commitment to your stockholders a commitment to them. This trickles over to your top management as well. At the head of each SBU, you have strategically placed those people who will continually lead your organization to the growth that you have come to know and expect. You have invested in not only one Industry, but also three industries that are very different in nature from each other. However, your EPS is considerably lower than that of the Industry average. This may be looked upon as a weakness in the eyes of your stockholders. To keep your stockholders, you must implement a plan that will allow your organization to earn at least 20% return in average stockholder’s equity. (How did you arrive at the 20% figure?) 28 The Analytical Graduates BLOUNT SHARED VALUES AND CORPORATE CULTURE Blount’s business roots can be traced to the pre-World War I era. Its corporate culture constitutes an atmosphere where people can and will come and devote their lives to the organization. As with any effective organization, the corporate culture must flow evenly down and through the organization. Blount does follow this organizational flow. Blount realizes how important and crucial its employees are to its success, and its culture reflects this respect. SUMMARY OF INTERNAL FACTORS Internal Factors Company’s Competitive Capabilities Management’s Personal Ambitions, Philosophies, and Ethical Principles Share Values and Company Culture Strengths Effective Customer service; Product Innovation; ISO 9001 & 9002 implementation; Employee Relations ions Management of Blount are focused on strategic placement of top management to guide the Company where needed. Corporate Culture is based on respect for your employees. Weaknesses Percentage of Leverage; Brand Name Recognition; Inbound/Outbound Logistics (Your analysis does indicate that logistics is a weakness.) ; Market Share (Market share is an external factor.) EPS is lower than Industry average, this may be construed as management not working for stockholders None that can be measured at this time STRATEGIES 1. GENERIC STRATEGY Blount International Inc.’s generic (corporate) strategy is to be a (an unrelated) diversified global company (The SBUs) concentrating on leadership positions in profitable (differentiated) niche markets. 2. DIVERSIFICATION STRATEGIES Acquisition of an existing business Repeat case facts only to support your analysis. In order to expand internationally, to strengthen its financial position, and to better protect the interests of its investors, Blount International, Inc. has used a strategy of diversification to acquire companies in several unrelated industries. 29 The Analytical Graduates The diversification process began in 1967 when Blount Brothers acquired the Benjamin F. Shaw Company of Wilmington, Delaware. This company manufactured and installed piping systems for power and chemical plants. Subsequent acquisitions included a steel fabrication business in Indiana and a mobile home operation. Although the mobile home operation appeared to be profitable initially, the mortgages assumed by Blount under the purchase/sale conditions eventually resulted in a $15 million dollar loss. In 1972, Blount acquired J.P. Burroughs & Sons, which was a manufacturer of agricultural products. This company had 2000 shareholders and operated profitably in the 70s. This acquisition provided Blount the opportunity to go public and to be listed on the American Stock Exchange. In 1976, Blount acquired Modern Farm Systems, which was a manufacturer of grain bins, metal farm buildings, and storage tanks. Blount made additional acquisitions in other businesses which included York Foundry and Engine Works, a manufacturer of belt conveyors and bucket elevators, Redex Industries, a manufacturer of dryers and grain handling equipment, and Mix-Mill Manufacturing Company whose product lines consisted of feed grinding and mixing equipment. By 1979, these acquisitions accounted for approximately for 50% of Blount’s operating income. The acquisition of Washington Steel further strengthened Blount’s position in the construction and agribusiness markets and initially pushed Blount’s annual revenues to nearly $500 million. Unfortunately, the agribusiness had to be divested in the mid-80s due to a downturn in the agribusiness economy. In 1985, Blount acquired Omar Industries, a prominent manufacturer of saw chains, hydraulic loaders, feller bunchers, and log products. In the 90s Blount acquired Gear Products, Inc. that makes a wide variety of power transmission products and hydraulic pump drives. In 1991Blount completed the acquisition of Dixon Industries, Inc, whose main products were zero-turning-radius-riding lawn mowers. In 1995 in 2 separate transactions, Blount acquired all the outstanding stock of CTR manufacturing, a manufacturer of automated forestry harvesting equipment and the operating assets of Ram-Line, Inc, a manufacturer of stocks, magazine, lens cap, and other products for the shooting sports market. In 1995 30 The Analytical Graduates Blount acquired Simmons Outdoor Corporation, a sports optics distributor. This acquisition helped Blount to expand its presence in sporting goods. In 1997 Blount acquired Frederick Manufacturing Corporation and Orbex Inc, suppliers of lawn mower accessories and sporting goods, which gave Blount a competitive advantage in the lawn mower replacement blade industry. In 1997, Blount acquired Federal Cartridge Company, a leading maker of ammunition and shooting sports equipment. This enabled Blount to double its size in the shooting sports business and to become one of the largest providers of shooting sports equipment in the world. In 1998 Blount purchased a percentage of the Redfield line that included primarily riflescopes, mounting systems, and related items. DIVESTURE AND LIQUIDATION STRATEGIES Refer to the earlier comments about case facts. In the mid-1980s, Blount spun off its agribusiness operations due to downturns in the agribusiness economy. In 1989 German businessman, Dietrich Gross, purchased Washington Steel for $280 million which, was four times Blount’s purchase price. This divestiture was necessary due to financial difficulties in the company’s domestic construction division. In the 1990s, Blount decided to divest the construction business due to the cyclical nature of the business and consecutive annual losses. In 1994, Blount contracted with Cadell Construction Company, Inc. to provide it the consulting and construction management services necessary to closing out all construction business. This agreement included a provision for Cadell to use the Blount name in the construction business for a certain amount of years and that Blount would remain liable for any losses more than current estimates. Restructuring Strategies Blount changed its strategic focus in heavy construction equipment to a more diversified international strategy. The new focus has been on business sectors that provide profitable leadership opportunities in niche markets. 31 The Analytical Graduates Multinational Strategy Blount is a diversified multinational company that has focused on limited segments of large market sectors resulting in a collection of diverse, unrelated manufacturing endeavors. Blount has achieved its successes from superior manufacturing technology, International market and sales experience, product development, and outstanding customer service. 3. STRATEGIES TO GAIN AN MAINTAIN COMPETITIVE ADVANTAGES Are these applicable for the overall corporation and/or for each industry segment? A) Offensive Strategies: 1. Initiatives to match or exceed competitor’s strengths: - Increase inventory turns and accounts receivable turns. - Incorporate world-class standards in environmental, safety, and quality to reinforce Industry leadership image. - Decrease Blount’s long term debt position 4. Initiatives to capitalize on competitor’s weaknesses: - Introduce innovative products that meet the customer changing needs and preference to the market in a quicker time frame than the competition. - Expand the Outdoor Product and Sporting Equipment product lines, breadth and depth, to retain and add customers worldwide. B) Defensive Strategies: - Establish pricing structure to be slightly under targeted competitors to gain competitive advantages over rivals and to entice more customers. - Take advantage of gaps/vacant niches of Blount’s would be rivals by broadening its product line through product innovation. - Establish on line help desk in each SBU to provide on-demand customer assistance for product information, pricing, service and use questions, and purchasing specifics. 4. MATCHING A STRATEGY TO BLOUNT’S POSITION AND SUMMARY. Blount has built a leading position in the Outdoor Product market and is currently ranked #3 in the Sporting Equipment market. Blount’s superior manufacturing technology, global value chain experience, product development and innovation, and outstanding customer service combined with the organization’s acquisition history have been responsible for its successes. 32 The Analytical Graduates Blount’s market share in the Industrial and Power Equipment sector, due to its narrow focus on timbering equipment, has made the company a weak and ineffectual performer in this sector. The repetitious nature of downturns in the Paper and Pulp Industry has resulted in the periodic draining of Blount’s resources without an adequate offset in robust markets. Many of Blount’s competitors in this market are larger, more diversified, and better equipped financially to soften the economic impact. Some competitors are also involved directly in the Paper and Pulp Industry and thus able to capitalize on the extreme profit opportunities available when tight paper markets exist. Although Blount International, Inc. does not have the benefit of name brand recognition at the corporate level, it has achieved brand name recognition in the Outdoor Product and Sporting Equipment SBUs, in large part from its acquisitions. (You could have addressed this weakness in several portions of the internal analysis.) Blount’s goal should be to achieve name brand recognition for all companies, including a corporate identity. Since much of the long term business risk is associated with Government regulations in safety, environmental protection, quality, tariffs and trade barriers, Blount should acquire knowledge and expertise to promote itself as a world class manufacturer in these matters. This aggressive market campaign would include both Corporate and product brand promotions and would provide Blount a sustained competitive advantage in image and reputation. For many of the same underlying reasons that Blount chose to divest itself from the agribusiness and construction business, it would be prudent at this time to divest the Industrial and Power Tool division. Blount would then be better positioned financially with the decrease of long term debt, to be better able to invest in broadening the successful Outdoor Products and Sporting Equipment SBUs, geographically as well as in products, to be better equipped to invest in R&D for product development and innovation, and to focus on the restructure its value chains to lower costs overall. (This is a run-on sentence. Break it down into distinct thoughts.) STRATEGIC RECOMMENDATIONS 1. Divestiture 33 The Analytical Graduates Industrial & Power Equipment SBU: Blount should consolidate its manufacturing plants and reduce its workforce to maximize its capacity utilization to reduce fixed/variable costs in the short term. Blount management should prepare for the divestiture of this SBU either when improved market conditions prevail or year end whichever comes first. 34 The Analytical Graduates December 31, 1999June 30, 2005 Tranch B Term Loan $850,000 per quarter Total payments due September 30, 2005 $18,700,000 $80,000,000 January 31, 2006 $80,000,000 March 31, 2006 $80,000,000 June 30, 2006 $80,450,000 Total Tranch B payment Divestiture 2001 $339,200,000 December 31, 2001 Divestiture Revenue Cash-Flow $318,000,000 $460,000,000 Long-term debt reduced $172,750,000 $145,300,000$287,300,000 for investment, R&D, and expansion Economic cycles in the paper and pulp market will determine the outcome of the divestiture. We recommend that Blount divest this SBU as a single unit rather than spinning off its diverse product lines. Due to the fact Blount is the world leader in hydraulic timber harvesting, has innovative new products, and a strong performer in Gear products we believe that a large organization with similar product lines will be the ultimate purchaser. The revenue expected from the sale should range from $316 million to $460 million based on the prevailing market conditions. The divestiture recommendation was for completion in 2001, therefore, Blount should pay down a portion of its long-term debt by December 31, 2001. This should be done no sooner than September of 2001 due to pre-payment penalty clauses. The remaining revenues $145,300,000 - $287,300,000 should be utilized for investment, R&D, and expansions. 35 The Analytical Graduates Long term debt reduction: Blount should take a percentage, as much as 50%, of the revenue realized from the Industrial & Power Equipment SBU divestiture to reduce its long term debt. Expand Outdoor Products and Sporting Equipment SBUs: Blount should invest a percentage of the revenue realized from the Industrial & Power Equipment SBU divestiture to expand the Outdoor Products and Sporting Equipment SBUs. This expansion would entail global expansion in emerging countries and investment in R&D for product innovation. 2. Aggressive Marketing Initiative: Blount should perform worldwide research to ascertain current and future government regulations in environmental protection, safety, and trade and tariff barriers in each of its market segments. Once the research is complete, Blount should set benchmarks that would enable it to meet or exceed industry standards. This aggressive marketing initiative would increase Blount’s brand name recognition at a corporate level as well as at an individual brand level and should clearly establish it as “the world class industry leader”. 3. Cost reductions: Blount should consolidate plants and reduce work forces to maximize capacity utilization and to realize synergies in its value chain. The areas of opportunity in the value chain that would provide Blount with the best return are improvements in purchased supplies and inbound logistics, operations, and distribution and outbound logistics. Blount should fully implement Six Sigma throughout the value chains of each of its SBUs. This implementation would achieve “virtual” defect free products, would eliminate process redundancies, and would aid Blount in the restructuring of its value chain. The company should adjust its pricing structure to become more competitive. Although the company philosophy has been that, the inherent quality of its products warrants the current higher price, our analysis has revealed that the customer base is very price sensitive. In the long term, the adjusted pricing would increase demand, which in turn would increase scales of economy. This pricing recommendation is predicated on the first 2 initiatives of plant consolidation/workforce reductions and Six-Sigma implementation being done. 36 The Analytical Graduates Blount should revise its executive compensation and its employee bonus program to be more in line with the Industry. IMPLEMENTATION 1. Divestiture: Blount should form a steering committee that will be responsible for all activities surrounding the divestiture. This committee would be comprised of the corporate CFO, President of the Industrial and Power Equipment SBU and key functional managers. The committee will report its progress to the board in monthly written reports and summary quarterly meetings. The responsibilities of this committee would be to determine, in the short run, plant closures and workforce reductions, in order to realize to immediate savings in fixed/variable costs. The committee should make recommendations re the most advantageous timing for the divestiture, should identify potential buyers, and initiate negotiations with them. If market conditions fail to improve by year end, the company may be forced to change its divestiture stance, to pursue selling separate pieces of the SBU, or to be in the position of accepting a less than fair market value. Once the divestiture is complete, revenue would be available to expand the Outdoor Products and Sporting Equipment SBUs via product development and addressing new markets in emerging countries. 2. Aggressive Marketing Initiative: Blount should form a permanent committee which will include marketing, quality, legal, R&D, design, and production personnel. This committee would be responsible for conducting on-going data mining in worldwide regulations, standards, and laws that cover environmental protection, safety, and tariff and trade barriers. They should also concentrate on the competitions’ current standards and future moves in order to establish Blount benchmarks that meet or exceed them. Due to the committees’ specific knowledge base, Blount’s benchmarks should be designed to be attainable by all segments of the value chain. The committee will meet with senior management monthly to report its progress. In 6 months time the committee will unveil the final details of the benchmarking campaign and how it will materialize into labeling Blount as the Worldwide Leader in these matters. 37 The Analytical Graduates 3. Cost Reductions: The CFO will work with the Blount plant managers, along with their respective Operations and Financial Managers, to assess all the possibilities of plant consolidations and workforce reductions. The CFO will present the resulting recommendations and the financials that support it to the CEO and the Blount board in 90 days. As part of this process, this task force will also make recommendations on ways to improve the synergies in purchased supplies and inbound logistics, operations, and distribution and outbound logistics. The Six-Sigma team will be required to report its progress on a monthly basis to upper management to ascertain that the completion of Six-Sigma quality in the Outdoor Products SBU will be reached in 6 months time and that the level of productivity and cost efficiencies are consistent with the goals. Upper management will work hand in hand with this same team to begin implementation in other SBUs. A team of cost accountants will be charged with analyzing bottom line costs for all products. This team will determine pricing levels that provide the best combination of return and selling opportunity. This committee will solicit input from marketing and sales based on the competitions’ pricing and report its findings and recommendations to the CFO in 60 days. The Human Resource Director and the Controller will chair a task force to investigate Industry standards in executive compensation and employee bonus plans. Within 60 days, they will provide the parameters of the new plan to be implemented at the beginning of the next fiscal year. EVALUATION AND CONTROL The Six-Sigma team should conduct monthly meetings with upper management to report their progress and to enlist management’s aid in solving any potential problems. Once the new pricing has been in play in the market for a month, the cost accounting group should analyze the impact on the profitability margin and make adjustments accordingly. This process should continue to be evaluated on a monthly basis in conjunction with the cost reductions realized by the plant consolidations and workforce reductions to ensure that financial goals are being met. The Human Resource Director, the Controller, and the compensation task force should finish the recommendations for revised executive compensation and employees’ bonus programs in 6 months. Upon 38 The Analytical Graduates Board approval, Human Resources will devise the written policy and an action plan for it to be rolled out to the employees. The Public Relations Office should be an instrumental part in ensuring that the rollout communicates an accurate picture of the company’s current situation and the reasons why it is critical to make these changes. The Human Resource Director and Public Relations Office should emphasize that the company continues to value its employees and its culture but the current financial circumstances are dictating that adjustments must be made. SWOT ANALYSIS Opportunities Blount should promote its excellent customer service reputation to expand its markets in Outdoor Products and Sporting Equipment. Blount should maintain its high standards of product quality and strive to exceed industry standards. Blount should take immediate steps to set its benchmarks in safety, environmental protection, tariffs and trade barriers, to integrate the benchmarks in all value chain activities, and to promote the company to the world as “the World Class Leader” in these endeavors. Blount should strengthen its markets in emerging countries by expanding its product lines and in the long term by acquisition of a known company, this expansion should be financed by a portion of the divestiture revenue Blount International must initiate an aggressive marketing campaign to promote its name brand recognition at a corporate level as well as the product line level. Blount should reduce value chain costs through plant consolidations, workforce reductions, Six Sigma implementation, and changes in executive/employee compensation packages to improve its profit margins. This would enable the company to pursue the strategy to decrease the selling price of its products. Blount should divest Industrial and Power Equipment Division to combat the effects of the repetitive economic downturns in the pulp and paper industries and Blount’s ineffective market share. Blount should reduce its long-term debt with a percentage (up to 50%) of the revenue realized from the divestiture. Strengths Weaknesses Threats 39 The Analytical Graduates Appendix 1: Corporate Financial Data (Bookmark: Financials) ($Mil-Year End December) 1999 1998 1997 1996 1995 Net sales 809.9 831.9 716.9 649.3 621.4 Outdoor Product Sporting Equip. Industrial & Power Equip. Net income 327.6 323.7 315.4 286.7 319.3 239.1 292.7 209.5 282.0 232.2 158.6 (21.8) 229.8 61.3 158.5 59.1 147.1 55.2 107.2 49.4 Current assets 336.0 327.1 NA NA NA Current liabilities 148.5 94.9 NA NA NA Total assets 688.7 668.8 637.8 533.8 522.4 Total liabilities 1,010.4 314.2 140.3 85.8 108.7 Total shareholder’s equity (321.7) 354.6 316.1 290.8 244.6 Average shares outstanding 30,795,882 NA NA NA NA Cash Flow from Operations 19.1 88.9 80.3 NA NA Ratios and Growth Rates Blount International Industry Sales – 5 Yr. Growth Rate 6.60 15.04 Current Ratio 2.26 1.99 Total debt to equity (3.14) 0.71 Gross Margin – 5 Yr. Average 32.13 31.65 Net Profit Margin – 5 Yr. Average 5.97 4.92 Return on Equity – 5 Yr. Average 19.41 16.27 Return on Assets – 5 Yr. Average 6.95 7.43 Return on Investment – 5 Yr. Avg. 9.13 10.26 Net Income/Employee NM 14,851 Receivable Turnover 4.95 6.66 Inventory Turnover 4.66 5.74 40 The Analytical Graduates Appendix II Ratio Comparison for Outdoor Products (Bookmark: GrossMargin) Industry Blount Toro Deere Valuation Ratios P/E Ratio (TTM) 18.72 NM 11.23 39.30 P/E High – Last 5 years 30.59 NA 123.67 42.83 P/E Low – Last 5 years 13.51 NA 7.86 7.07 Beta 1.02 NA 1.08 1.01 Price to Sales (TTM) 1.66 0.62 0.30 0.76 Price to Book (MRQ) 3.47 NM 1.33 2.17 Price to Tangible Book (MRQ) 5.25 NM 2.51 2.34 Price to Cash Flow (TTM) 14.64 41.12 5.24 40.25 Price to Free Cash Flow (TTM) 25.01 NM 22.96 9.69 % Owned Institutions 50.08 2.44 57.67 79.53 Dividend Yield 1.72 2.28 1.60 2.32 Dividend Yield – 5 Yr. Avg. 1.42 NA 1.30 2.20 Dividend 5 Year Growth Rate 3.88 (4.37) 0.00 5.19 Payout Ratio 15.64 NM 17.60 90.63 Sales (MRQ) vs. Qtr. 1 Yr. Ago 19.90 10.76 11.76 (4.85) Sales (TTM) vs. 1 Yr. Ago 11.58 (2.65) 13.32 (13.42) Sales – 5 Yr. Growth Rate 15.04 6.60 6.45 5.53 EPS (MRQ) vs. Qtr. 1 Yr. Ago (11.87) (77.27) 15.00 (24.77) EPS (TTM) vs. Qtr. 1 Yr. Ago 7.57 NA 527.29 (72.87) EPS – 5 Yr. Growth Rate 15.41 NM (1.21) (15.14) Capital Spending – 5 Yr. Growth Rate Financial Strength 17.86 12.37 1.17 6.70 Quick Ratio (MRQ) 1.10 1.23 0.79 NM Current Ratio (MRQ) 1.99 2.26 1.55 NM LT Debt to Equity (MRQ) 0.59 (2.52) 0.69 0.84 Total Debt to Equity (MRQ) 0.71 (3.14) 1.25 2.19 Interest Coverage (TTM) 15.83 0.40 3.05 1.61 Dividends Growth Rates (%) 41 The Analytical Graduates (cont’d) Outdoor Products Industry Blount Toro Deere Gross Margin (TTM) 32.51 29.09 36.15 16.08 Gross Margin – 5 Yr. Avg. 31.65 32.13 36.31 21.07 EBITD Margin (TTM) 13.68 6.38 8.80 7.89 EBITD – 5 Yr. Avg. 12.46 15.32 7.69 16.64 Operating Margin (TTM) 10.61 2.19 5.77 3.00 Operating Margin – 5 Yr. Avg. 9.04 11.60 5.03 9.65 Pre-Tax Margin (TTM) 10.50 (2.79) 4.42 3.00 Pre-Tax – 5 Yr. Avg. 8.54 9.75 4.15 9.65 Net Profit Margin (TTM) 5.35 (2.69) 2.70 1.89 Net Profit Margin – 5 Yr. Avg. 4.92 5.97 2.52 6.13 Effective Tax Rate (TTM) 38.88 NM 38.93 37.01 Effective Tax Rate – 5 Yr. Avg. 37.93 36.94 39.40 36.53 Return on Assets (TTM) 7.01 (3.16) 4.13 1.18 Return on Assets – 5 Yr. Avg. 7.43 6.95 3.98 4.84 Return on Investment (TTM) 9.45 (3.79) 7.28 2.86 Return on Investment – 5 Yr. Avg. Return on Equity (TTM) 10.26 9.13 6.72 12.24 15.44 (25.08) 12.52 5.52 Return on Equity – 5 Yr. Avg. 16.27 19.41 10.14 21.05 Revenue/Employee (TTM) 216,694 144,625 279,152 300,561 Net Income/Employee (TTM) 14,851 NM 7,527 5,674 Receivable Turnover (TTM) 6.66 4.95 3.96 1.06 Inventory Turnover (TTM) 5.74 4.66 3.96 5.59 Asset Turnover (TTM) 1.24 1.17 1.53 0.63 Profitability Ratios (%) Management Effectiveness (%) Efficiency 42 The Analytical Graduates Appendix III Ratio Comparison for Sporting Goods Industry Blount Olin (Winchester) P/E Ratio (TTM) 18.72 NM 47.14 P/E High – Last 5 years 30.59 NA NM P/E Low – Last 5 years 13.51 NA 7.33 Beta 1.02 NA 1.21 Price to Sales (TTM) 1.66 0.62 0.58 Price to Book (MRQ) 3.47 NM 2.43 Price to Tangible Book (MRQ) 5.25 NM 2.43 Price to Cash Flow (TTM) 14.64 41.12 7.81 Price to Free Cash Flow (TTM) 25.01 NM NM % Owned Institutions 50.08 2.44 77.00 Dividend Yield 1.72 2.28 4.79 Dividend Yield – 5 Yr. Avg. 1.42 NA 3.60 Dividend 5 Year Growth Rate 3.88 (4.37) (3.93) Payout Ratio 15.64 NM 254.24 Sales (MRQ) vs. Qtr. 1 Yr. Ago 19.90 10.76 1.49 Sales (TTM) vs. 1 Yr. Ago 11.58 (2.65) (7.78) Sales – 5 Yr. Growth Rate 15.04 6.60 (10.33) EPS (MRQ) vs. Qtr. 1 Yr. Ago (11.87) (77.27) 5.26 EPS (TTM) vs. Qtr. 1 Yr. Ago 7.57 NA (55.75) EPS – 5 Yr. Growth Rate 15.41 NM (25.28) Capital Spending – 5 Yr. Growth Rate 17.86 12.37 (11.04) Quick Ratio (MRQ) 1.10 1.23 0.96 Current Ratio (MRQ) 1.99 2.26 2.00 LT Debt to Equity (MRQ) 0.59 (2.52) 0.74 Total Debt to Equity (MRQ) 0.71 (3.14) 0.74 Interest Coverage (TTM) 15.83 0.40 3.19 Valuation Ratios Dividends Growth Rates (%) Financial Strength 43 The Analytical Graduates (cont’d) Sporting Goods Industry Blount Olin (Winchester) Gross Margin (TTM) 32.51 29.09 13.69 Gross Margin – 5 Yr. Avg. 31.65 32.13 18.65 EBITD Margin (TTM) 13.68 6.38 9.96 EBITD – 5 Yr. Avg. 12.46 15.32 13.76 Operating Margin (TTM) 10.61 2.19 3.88 Operating Margin – 5 Yr. Avg. 9.04 11.60 8.51 Pre-Tax Margin (TTM) 10.50 (2.79) 2.05 Pre-Tax – 5 Yr. Avg. 8.54 9.75 8.73 Net Profit Margin (TTM) 5.35 (2.69) 1.29 Net Profit Margin – 5 Yr. Avg. 4.92 5.97 5.67 Effective Tax Rate (TTM) 38.88 NM 37.04 Effective Tax Rate – 5 Yr. Avg. 37.93 36.94 35.29 Return on Assets (TTM) 7.01 (3.16) 1.46 Return on Assets – 5 Yr. Avg. 7.43 6.95 4.96 Return on Investment (TTM) 9.45 (3.79) 1.89 Return on Investment – 5 Yr. Avg. 10.26 9.13 7.07 Return on Equity (TTM) 15.44 (25.08) 3.81 Return on Equity – 5 Yr. Avg. 16.27 19.41 12.16 Revenue/Employee (TTM) 216,694 144,625 196,269 Net Income/Employee (TTM) 14,851 NM 2,537 Receivable Turnover (TTM) 6.66 4.95 6.43 Inventory Turnover (TTM) 5.74 4.66 5.56 Asset Turnover (TTM) 1.24 1.17 1.13 Profitability Ratios (%) Management Effectiveness (%) Efficiency 44 The Analytical Graduates Appendix IV Ratio Comparison for Industrial & Power Equipment Industry Blount Regal-Beloit Valuation Ratios P/E Ratio (TTM) 18.72 NM 9.97 P/E High – Last 5 years 30.59 NA 19.35 P/E Low – Last 5 years 13.51 NA 8.95 Beta 1.02 NA 0.74 Price to Sales (TTM) 1.66 0.62 0.70 Price to Book (MRQ) 3.47 NM 1.49 Price to Tangible Book (MRQ) 5.25 NM 3.44 Price to Cash Flow (TTM) 14.64 41.12 6.21 Price to Free Cash Flow (TTM) 25.01 NM 7.79 % Owned Institutions 50.08 2.44 70.13 Dividend Yield 1.72 2.28 2.68 Dividend Yield – 5 Yr. Avg. 1.42 NA 2.00 Dividend 5 Year Growth Rate 3.88 (4.37) 10.23 Payout Ratio 15.64 NM 26.43 Sales (MRQ) vs. Qtr. 1 Yr. Ago 19.90 10.76 7.21 Sales (TTM) vs. 1 Yr. Ago 11.58 (2.65) 0.21 Sales – 5 Yr. Growth Rate 15.04 6.60 17.55 EPS (MRQ) vs. Qtr. 1 Yr. Ago (11.87) (77.27) (6.68) EPS (TTM) vs. Qtr. 1 Yr. Ago 7.57 NA (10.90) EPS – 5 Yr. Growth Rate 15.41 NM 9.70 Capital Spending – 5 Yr. Growth Rate Financial Strength 17.86 12.37 8.68 Quick Ratio (MRQ) 1.10 1.23 1.17 Current Ratio (MRQ) 1.99 2.26 2.96 LT Debt to Equity (MRQ) 0.59 (2.52) 0.59 Total Debt to Equity (MRQ) 0.71 (3.14) 0.59 Interest Coverage (TTM) 15.83 0.40 7.70 Dividends Growth Rates (%) 45 The Analytical Graduates (cont’d) Industrial & Power Equipment Profitability Ratios (%) Industry Blount Regal-Beloit Gross Margin (TTM) 32.51 29.09 27.81 Gross Margin – 5 Yr. Avg. 31.65 32.13 28.90 EBITD Margin (TTM) 13.68 6.38 17.53 EBITD – 5 Yr. Avg. 12.46 15.32 19.83 Operating Margin (TTM) 10.61 2.19 13.30 Operating Margin – 5 Yr. Avg. 9.04 11.60 15.96 Pre-Tax Margin (TTM) 10.50 (2.79) 11.61 Pre-Tax – 5 Yr. Avg. 8.54 9.75 14.81 Net Profit Margin (TTM) 5.35 (2.69) 6.99 Net Profit Margin – 5 Yr. Avg. 4.92 5.97 9.09 Effective Tax Rate (TTM) 38.88 NM 39.82 Effective Tax Rate – 5 Yr. Avg. 37.93 36.94 38.79 Return on Assets (TTM) 7.01 (3.16) 7.62 Return on Assets – 5 Yr. Avg. 7.43 6.95 12.89 Return on Investment (TTM) 9.45 (3.79) 8.75 Return on Investment – 5 Yr. Avg. Return on Equity (TTM) 10.26 9.13 15.43 15.44 (25.08) 15.97 Return on Equity – 5 Yr. Avg. 16.27 19.41 21.49 Revenue/Employee (TTM) 216,694 144,625 117,631 Net Income/Employee (TTM) 14,851 NM 8,222 Receivable Turnover (TTM) 6.66 4.95 7.12 Inventory Turnover (TTM) 5.74 4.66 3.95 Asset Turnover (TTM) 1.24 1.17 1.09 Management Effectiveness (%) Efficiency 46 The Analytical Graduates P R I C E BLT RB R Deere W Toro Product Line andMerchandise Mix BLT Q U A L I T Y Deere R W Toro RB Product Line and Merchandise Mix Toro I M A G E R Deere W BLT RB 47 The Analytical Graduates 48