JOB DESCRIPTION
Designation:
Brand Strategy Manager
Region:
Division:
Marketing
Department:
Dar es Salaam
Marketing
1. JOB PURPOSE
Oversee the development of brand strategies to position the company ahead of competition. Develop
brand execution plan for consumer and enterprise, in line with the business strategic direction to
achieve customer, revenue, market share goals.
The goal of the position is to develop and oversee an aggressive Brand Strategy, that will allow
Vodacom to get closer to target segments. The role requires in depth understanding of the Tanzanian
market, including key customer segments, communication channels, and media.
Evaluate sponsorship and brand activations including overseeing implementation and proper
execution to optimize ROI in the sponsorship budget of the company.
2. KEY ACCOUNTABILITIES

Defines and implements the overall Brand Strategy for the company

Translate the marketing strategy into a marketing plan so as to increase brand awareness,
market share and deliver the yearly targets for revenue and number of customers.

Develop and co-ordinate the yearly marketing calendars for consumer and enterprise

Works with creative agencies to ensure that execution is aligned with brand framework

Monitor performance of the segment including competitor activities and take corrective action
where necessary.

Implements and administers Marketing policies and/or programmes within guideline and
establishes best practices and market standard

Assists Head of Brand & Communication and general management level within the definition
of marketing tactical plans for each product in order to ensure that tactical plans reflect
strategic objectives.
3. QUALIFICATIONS & EXPERIENCE
Educational Qualifications
& Functional / Technical
Skills
 Bachelor in Marketing, Business Administration or other related social
sciences
 Good understanding of the Tanzanian market segments
 Creativity & analytical thinking
C1: FOR PUBLIC/UNRESTRICTED
Relevant Experience (Type
of experience and minimum
number of years)
Other requirements
(Behavioural etc.)

The person should have at least 5 years of marketing or brand
management experience in the FMCG industry



Team player
Building Collaborative relationships
Empowering & Developing people
C1: FOR PUBLIC/UNRESTRICTED