Albert E. Gustafson
1130 Dickens Road, Lilburn, GA 30047
Phone: 770-638-1602 -- Email: matrixchief@yahoo.com
Results oriented design and deployment of Enterprise Data Warehouse (DW), Business Intelligence (BI), Corporate
Performance Management (CPM) for Financial Analysis, Marketing Analysis, Strategic Planning and decision making
resulting in significant reduction of Enterprise operating expenses, increased revenue and improved profitability;
Exceptional Program Management and functional leadership over SAP (FI, CO, TR, HR, MM, SD, PP, PM) and Oracle
ERP deployments; Diverse hands-on experience BI, DW, and ERP technologies, including Informatica, Hyperion,
Cognos, MicroStrategy, Business Objects, SAS, SPSS, MS BI & SQL Server, Oracle 8i,9i,10g,11i, Discoverer,
Jdeveloper.
Education
B.A. (psychology)
M.B.A. – Operations Research
B.S. Accounting Major (no degree, only courses)
Masters Accounting
M.S. Finance
M.S. MIS
Juris Doctorate
Doctor of Science - Computer Science
Kansas Wesleyan University
University of Missouri at KC
Memphis State University
Florida International University
Florida International University
Florida International University
Memphis State University
Belford University
1966
1972
1978
1986
1988
1990
1984
2006
(gpa 3.5)
(gpa 3.8)
(gpa
(gpa
(gpa
(gpa
(gpa
3.8)
3.5)
3.5)
83)
3.6)
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SAP Certification (FI, CO, HR, BW, SD, MM, SM, PP, PM) – Over 400 courses taken.
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Data Warehouse and Business Intelligence (18 seminars) from Kimball University, Informatica,
Business Objects, Microstrategy, SAS, Hyperion, Brio, Cognos, and Oracle that provided in-depth
technical training on these products and on OLAP, DW Life-cycle, Dimensional Modeling, ETL Architecture,
Integration Strategy, DW Architecture Design, DW Business Requirements, Leveraging Metadata, DW Best
Practices, SAS BI.
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CFO Rising Corporate Finance Certificate
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APC Data Center University - Certification Data Center Power, Cooling, Racks, Cabling, Fire Protection,
Management and Physical Security - 38 courses on Data Center Power, Cooling, Availability, Reliability, High
Density Blade Servers, Generators, Racks, Design, Telephony, NCPI, Cabling, Security, Operations, Fire
Protection, and infrastructure.
Continuing Education Seminars: More than 300 seminars have been taken related to Information
Technology, SOA, security, telecommunications, business intelligence and financial analysis.
CFO New Dimensions in Financial Leadership
Alcatel – Power of Convergence Certificate
Institute for Advanced Technology Certificate - Model Fitting and Optimization by Computer
US SEC Certificate of Training
Storage University Certificate – Brocade Fiber Channel and SAN/NAS Training
Adtran Certificate Network Training
ESB University -- (1) Principles of SOA Design Using Enterprise Service Bus; -- (2) Introduction to SOA
Process Orchestration and Top Down Service Design; -- (3) Mapping and Transforming Diverse Data Formats
Using an SOA; -- (4) Service Enablement and Quality of Service with SOA.
Associations:
Beta Gamma Sigma
Councils of Advisors
Academic honor for high achievement in finance and accounting
Top 20 Percent Scholar
Significant Personal Attributes
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Expansive out-of-the box thinker with proven skills in using BI, analysis and strategic planning for increasing
revenue and reducing operating expenses.
Exceptional results-oriented leadership and unique executive team working strength.
Outstanding dynamic, clear and persuasive communications and interpersonal skills.
Broad in-depth hands-on understanding and application of many technologies that enable more effective
utilization of resources, reduction of operating expenses, increasing revenue and profitability.
Professional Experience
ITS Group (Subsidiary of VISMEG)
Ma7 1987 – Present
Core Business: Telecommunications / TV service Provider, Professional Services and Outsourcing ($2.9 B revenue)
CTO / VP Business Intelligence, Strategic Planning and Analysis / Program Manager
Cross Functional Responsibilities
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Responsible for addressing the following issues: why does the business need to spend this money; where can
it spend it with the best returns; what should it be spending it on precisely; when to invest.
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Data Center Design and Implementation
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Provided technical leadership, organization management, strategic planning, capital and operations budgeting,
business intelligence, corporate performance management, financial analysis and corporate governance over
the global Enterprise IT and telecommunications infra-structure and Professional Services business segment.
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SAP Program Manager and Principle Functional Lead over 12 full lifecycle SAP configurations and deployments.
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SAP BW lead BI architect – Formulated design specifications, data models, data store objectives, Info Objects,
Master Data, InfoCubes and project management over 8 SAP BW deployments.
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Oracle 8i,9i,10g, 11i DBA responsibilities for Enterprise.
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Oracle 11i eBusiness program manager and principle lead functional consultant over 14 deployments.
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Oracle Chief Database Architect and Service Oriented Architecture (SOA) program manager.
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SOA Technology utilized for creating Web Services, integration and application development: BEA WebLogic,
Oracle Jdeveloper, IBM WebSphere, Sun NetBeans and .NET
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Change Management with Altiris and Citrix deployed for Enterprise and 12 clients that reduced IT expenses.
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COO for the Chinese outsourcing subsidiary (i.e., Juggernaut Globalization)
DataWarehouse, BI & Data Mining with Hyperion, Cognos, SAS, Business Objects, MS SQL Server, MS BI
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Chief Database architect and project manager over 13 enterprise data warehouse design and deployments
with star schema and snowflake data model design.
Informatica – utilized extensively for ETL development and processes.
Database technologies utilized for DW projects include: Oracle 8i, 9i, 10g, Oracle Discoverer, Microstrategy,
Teradata, MS SQL Server. MS BI.
Business Intelligence Technologies utilized extensively over 12 years: Hyperion 9, Cognos 8, SAS, Business
Objects XI, MicroStrategy, SPSS.
Financial Modeling, Budgeting, Corporate Performance Management ,Financial analysis and planning resulting
in substantial reduction of operating expenses.
Marketing analysis, research, modeling and strategic planning resulting in increased revenue growth.
Created the dimensional framework for enterprise financial analysis and strategic planning.
Created business performance management, six sigma and balanced scorecards to identify cause and effect
relationships, improve business processes, align tactical responsibilities with performance and to ensure
integrated collaboration for better decision making and corporate governance.
Financial Analysis using Hyperion, Cognos, SAS, SPSS, Business Objects, MicroStrategy
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Financial analysis and forecasting for the Enterprise and its multiple international subsidiaries.
Developed financial models for global enterprise strategic planning and decision making.
Prepared quarterly and annual consolidated financial reporting for Enterprise.
Implemented Enterprise operations budgeting and capital budgeting with collaboration from multiple business
units, resulting in substantial reduction in expenses and more rapid budgeting.
Technology management and leadership
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Results oriented technology management and flexible leadership over strategic planning and BI staff of 60
professionals that has significantly contributed toward reducing operations expense by over 35% and
increasing revenue by over $600 Million over 4 years.
Outstanding record in getting support for project initiatives, business processes and business rationales that
enabled the Enterprise to significantly reduce operating expense and increase revenue through financial and
marketing analysis and utilization of DW, BI, CPM, Scorecards, Dashboard, Six Sigma.
Proven ability to create strategic planning and implement difficult decisions that lead to increasing profitability.
Broad and hands-on understanding and application of BI, DW, ERP, Database, SOA technologies for integration
and reducing IT infra-structure costs, including Oracle 8i,9i, 10g, 11i, Discoverer, Jdeveloper, Cognos,
Hyperion, MicoStrategy, Business Objects, SAS, SPSS, Teradata, Informatica, Microsoft SQL Server and MS BI,
.NET, Excel, Windows, BEA WebLogic and AquaLogic, Sun Solaris, NetBeans, Red Hat Linux, SAP
(FI/CO/HR/MM/SD/SM/PP, ABAP4), PL/SQL, Altiris, Citrix.
Outstanding record in technology consulting and new business development for Professional Services.
Business process design for driving improvement and corporate governance required by Sarsbane-Oxley.
Negotiated and managed complex SLA and contracts.
Effective strategic planning IT infrastructure and administration to ensure compliance with Enterprise Policies.
Technologies deployed and used for Business Intelligence, Data Warehouse and Financial Analysis
Informatica
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Extensive utilization of Informatica ETL development and ETL processes for implementation of data
warehouses and data marts.
Hyperion 9 - and applications used for financial analysis and business performance management –
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Extensive use and deployment of Hyperion9 and previous versions and products for financial and
marketing analysis for over 9 years.
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Hyperion EssBase multidimensional database server that is used for planning, analysis and. reporting
has been installed and configured 21 times in client engagements. Hyperion EssBase is use extensively
for Enterprise financial and marketing analysis and strategic planning to view data on demand.
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Hyperion EssBase APIs have been used with Microsoft Visual Basic, Visual C++, PowerBuilder and other
applications developed to provide extended functionality for specific projects.
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Hyperion Scorecards and Dashboards were deployed to analyze and monitor Key Performance
Indicators (KPI), pinpoint business issues and take fast corrective action. Results: Employees
performance were aligned with Enterprise strategy and objectives by empowering managers to define
successful performance measures and monitor KPIs.
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Hyperion Intelligence and Dashboards were deployed for Enterprise customer call centers to enable
agents to be able to identify and capitalize on opportunities for improved performance and much better
customer satisfaction.
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Hyperion Pillar was used to creating and managing budgets, planning, forecasting and analysis for the
global Enterprise. Activity-based budgeting and analysis was especially good for improving performance
for field technicians. Replication technology allowed distributed users in different geographical areas to
work independently and submit their budgets for consolidation.
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Hyperion Enterprise was used for Enterprise financial consolidation, reporting and analysis. Excel add-in
was deployed for direct linkage to Hyperion Enterprise for input and reporting.
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Hyperion Strategic Finance was used to create financial models and analysis for developing strategic
corporate planning.
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Hyperion Business Modeling was use to create interactive profitability modeling over the Web and test
assumptions used in the modeling process, and determine optimization of resources.
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Hyperion Planning, Budgeting and Forecasting was used for adaptive planning and creation of
dynamic budgets, forecasts and plans to needed to drive profitability across the global enterprise.
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Hyperion Financial Management was used for the Enterprise’s global financial consolidation and
reporting for 18 subsidiaries. It substantially improved the financial and closing process and easily
integrated with the existing infra-structure.
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Brio - Over 5 years of extensive experience using Brio products before and after its acquisition by
Hyperion. Brio products extensively used included: Brio Intelligence (Hyperion Intelligence) , Brio Metrics
Builder (Hyperion Metrics Builder), Brio SQR (Hyperion SQR) , and Brio Performance Suite 8 (Hyperion
Performance Suite) to extract information for business intelligence from the Enterprise data warehouse
and data marts and distribute this business intelligence to the appropriate personnel.
Cognos 8
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Financial Analysis and Marketing Analysis with Cognos - Deployed and used Cognos8 and earlier
versions for strategic planning, budgeting and analysis to improve and support the Enterprise’s
telecommunications operations:
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Cognos Planning was used to create strategic plans and budgeting that connected finance and
operations and real-time feedback to the teams engaged in planning, analysis and reporting process.
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Cognos Finance with its multi-source data collection and integration capability was used to create
collaborative workflow corporate finance management and streamline Enterprise budgeting, forecasting,
consolidation and financial reporting processes and current information on key performance indicators.
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Cognos Controller was used to consolidate multiple diverse international ledgers for the Enterprise’s 18
wholly owned subsidiaries and business segments accurately manage processes of consolidation.
Dimensions were defined to support collection and reporting of multiple levels for cost centers, products,
and customers to provide the core for operational and strategic decisions.
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Cognos Customer Analytics was used to determine the top revenue generating customers, most
profitable customers, highest ROI for marketing and advertising.
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Customers were identified for high demand products, cross-selling opportunities which
substantially increased sales by identifying purchase patterns and trends across various market segments.
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Cognos Business Intelligence (BI) – used for financial analyze and marketing planning / analysis.
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Cognos ReportNet was used for creating business intelligence reports across the Enterprise through web
services-based architecture to provide for integration and adaptive authoring.
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Cognos PowerPlay was used for OLAP over the Web to analyze large amounts of data through scalable
cubes and create models to determine the “why” behind actions so that steps to address problems.
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Cognos Visualizer was deployed to create dash-boards to visualize data and present a real-time view of
marketing, sales, finance, HR, logistics and provide a complete view of profitability.
SAS
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SAS Master - Over 20 years in using SAS; Designed, real world problems were solved by SAS
programs statistical econometric models used to analyze marketing, finance, logistics and operations data
and forecast trends and customer behavior using regression and time series methods from data
warehouses that I designed. Modules deployed and used: SAS9, SAS integration, SAS/Connect, SAS
OLAP Server, SAS Data Surveyor, SAS/Access, SAS Map Studio, SAS BI
Created SAS programs to deploy systematic improvements across the Enterprise for statistics analysis,
business economics, strategy, and change management.
SAS9 for data mining applications for business intelligence and analytical intelligence issues using
Enterprise data warehouses.
SAS integration technologies were used to gather, analyze and distribute data to create integrated
global enterprise business intelligence.
SAS/Connect was implemented to reduce the time to process large, complex SAS programs for
disparate systems across the global Enterprise. Result: estimated ROI 75% by fully using IT infrastructure and Oracle 10g GRID computing.
SAS OLAP Server was deployed and used extensively as a multidimensional data store to utilize
metadata from the data warehouses, strategic planning, critical decision making and reporting.
SAS ETL Studio was deployed to reduce the time to had code batch ETL jobs and access to its library of
pre-built data transformation.
SAP Data Surveyor for SAP, Oracle Applications and Siebel was deployed and used extensively to
interact data from Enterprise ERP and CRM applications.
SAS/Access was deployed to transparently access data in the Oracle and SQL2000 databases.
SAS Map Studio was deployed to enable less technical users to easily access Enterprise data warehouses
for business intelligence needs
Oracle Database Administration (DBA)
Responsible for DBA functions over mission critical Oracle 8i, 9i, 10g DBMS and 11i e-business suite. Major
technical and strategic responsibilities include:
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Logical database design and physical implementation of mission critical business systems.
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Change management (i.e. enforce procedures for change management regarding all database object,
jobs, scripts and one time data modifications).
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Backup, recovery, disaster planning and recovery strategies and deployment
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Security planning and policies for databases, applications, systems, and networks.
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Configuration management (i.e., maintain multiple related database and ERP/CRM applications
environments for production, reporting, staging and performance testing).
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Mentoring and project management over systems architects & applications developers for design &
integration.
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Performance Verification (i.e. enforce procedures for validating performance characteristics of new or
modified procedures, jobs and scripts).
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Proactive and Reactive Monitoring (i.e. establish proactive monitoring plan for long term trend
analysis and created baselines against which to compare problem events.)
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Capacity Planning (i.e., planning for current and future capacity requirements).
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Database Configuration-tuned database configuration to achieve availability/performance goals.
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Database Security (i.e., established and enforced database security guidelines)
Chief Oracle Systems, Database Architect & Oracle Business Suite
Over 10 years design and deployment of Oracle databases and applications.
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Oracle 11i e-Business Suite Application Server DBA – Modules configured and deployed include,
Business Intelligence, Contracts, Customers, Discrete Manufacturing, e-Commerce. Finance, HRMS,
Interaction Center, Internal Procurement, Internet Procurement, Marketing, Oracle Services, Order
Management, Projects, Sales, Supply Chain.
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Oracle RDBMS 8i, 9i, 10g – Deployment of Oracle 10g Grid DB resulted in ROI of 85%
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Oracle J Developer – used to develop web services and portals J2EE/Java/XML and Service-Oriented
Architecture mission critical applications.
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Oracle Enterprise Manager – deployed for the Enterprise with 10g to provide integrated interface for
administration and monitoring.
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Oracle Workflow is used extensively for business process management, modeling, automation and
routing information to team members relating to Oracle 11i applications.
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Oracle Discoverer – used extensively for designing and creating data warehouses
SAP
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Principle Consultant and Functional Lead SAP ERP Program/Project Manager for 16 full life cycle
large scale SAP deployments over the last 10 years with respect to FI, CO, HR, MM, SD PM, PP and BW.
SAP BW - Lead SAP BI Architect for ITS Group Professional Services - Developed design
requirements to be implemented and project management over SAP BW deployment. Formulated data
models, data store objective, Info Objects, Master Data and Info Cube. .
U.S. Security and Exchange Commission
Staff Attorney
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May 1985 – May 1987
Enforcement of US security laws and regulations.
Federal Express Corporation
Jun 1978 – May 1985
Operations Research Analyst / Financial Analyst / Project Manager
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Developed operations research models for new projects and strategic planning and decision making.
Participated in strategic planning and provided financial analysis for all mission critical projects that enabled
FedEx to increase package volume from under 20,000 to over 500,000 package per night and achieve annual
revenue growth from under $30 million to over $3.7 billion.
Cross functional responsibilities in finance, information technology, business intelligence, operations research
and logistics enabled business managers to reduce operating expenses and utilize resources more effectively
to substantially increase revenue.
Created Enterprise Data Warehouse and utilized it for formulating business intelligence, corporate performance
management, marketing/financial analysis for strategic planning, alignment, governance and decision making.
Examples of Projects where major contributions were made: SuperHub, Package Tracking System, Enterprise
Operations Budgeting, Enterprise Capital Budgeting for Fleet, Mergers and Acquisitions, International Growth,
Fuel Management System, Expansion into new USA markets, Logistic improvement, Forecasting and more.
Pepperidge Farm, Inc
Core Business: Package goods food processor
Product Manager
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May 1976 – Jun 1978
Profit/Loss Responsibility for a $40 million division.
Formulated and implemented strategic and tactical market planning that increased revenue 24% per year.
Full lifecycle development of new products and their rollout that added $12 M revenue to division.
Identified consumer market segment and created brand positioning.
Participated actively with sales to increase distribution channels.
Preparation and administration of operations budgeting and capital budgeting.
Worked closely with advertising agency to create very effective advertising campaigns.
Provided financial analysis, forecasting that enabled profitability to increase 8% to achieve 21% net profits.
Interpublic Group of Companies
Jan 1973 – May 1976
Core Business: Worldwide Advertising Agency
Director Marketing/Advertising Research, Analysis and Strategic Planning
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Designed and performed marketing and advertising research studies/analysis for rollout of new products.
Created marketing, media and advertising models for strategic planning and decision making.
Formulated product positioning and execution strategy for account executives and clients.
Created advertising campaigns for new package goods products, such as Miller Lite Beer, Sprite, Tab.
Media Planning Models developed enabled optimal targeting of media to target segments.
Identified market segments and created product positioning that significantly increased revenue growth.
Created marketing/advertising plans for new business development that generated over $25 Mil revenue.
U.S.A.F.
Captain
Nov 1967 – Feb 1972