Backgrounder: Grundfos Water Utility Center LOCATION: Aurora, Illinois, 40 miles west of Chicago (photo right). DESCRIPTION: Formerly operating as Yeomans Chicago Corporation (YCC), this office, warehouse and manufacturing facility is devoted exclusively to the production, servicing and distribution of pumps and other equipment for the municipal waste water treatment market throughout North America, while also working on international projects. The Aurora operation now produces a variety of pumps, motors and related equipment, including: Waste water pump systems and heavy-duty waste water pumps; Pneumatic ejector systems, air compressors and dry vacuum pumps; Severe-duty, cup-type recess impeller pumps and heavy-duty waste water pumps; Waste water/sludge grinder solutions; Package lift stations; Dry pit and wet pit motors. FACILITY: Opened in 1999, the Aurora facility spans 105,000 square feet (sf) on one level, including an 86,000-sf machine shop for production, assembly, servicing, painting, and testing. This space also includes 22,000 sf of rack storage space for raw castings, parts and components that are machined to exacting customer specifications, either for new projects or the after-market servicing. Total inventory value fluctuates between $3 million and $4 million. MANAGEMENT: Andrew Warrington, CEO and General Manager of the Water Utility business unit; Jeff Deurlein, vice president of business development; Bryan O’Toole vice president of sales; John P. Kelly, vice president of operations; Michael J. Franzen, executive director of manufacturing. PERSONNEL: Aurora employs approximately 95 full-time workers, including 31 machinists who work two shifts five days per week. Most machine-shop employees are certified machinists capable of operating multiple machines and doing multiple processes. These skills are critical for what is largely a specialty business devoted to Page 1 engineered, rather than mass-produced, products. “Having machinists capable of handling all the many variables that go into a customized order is essential,” says Franzen. “Such orders are costly to fabricate, involving a huge degree of risk, so we simply cannot afford mistakes. That is why we maintain such a high degree of competency, and why Grundfos has invested so much in new technology” since acquiring YCC. HISTORY: Seeking to raise its profile in the North American municipal waste water market in dramatic fashion, Grundfos purchased YCC in December 2008. YCC itself consisted of a collection of venerable, Chicago-based pump brands whose roots go back a century or more: Morris Pumps (founded in 1864), Yeomans Pumps (1898) and Chicago Pump (1909). After operating for decades as highly successful independents, Yeomans and Chicago became part of the Clow Corporation (now Clow Valve) in 1966 and 1980, respectively. When McWane, Inc. bought Clow in 1985, the two Overview of the machine shop at the Water Utility Center in Aurora, Ill. pump companies were divested as a single entity and renamed Yeomans Chicago Corporation. Seven years later, YCC was purchased from its management by former Clow president John L. Kelly and his son, John P. Kelly (now vice president of operations for Aurora). The pair subsequently added Morris to their portfolio in a 1996 acquisition. THE GRUNDFOS ADVANTAGE: John P. Kelly cites several reasons for the 2008 sale to Grundfos, emphasizing in particular the worldwide recognition and clout of the Grundfos brand. “This is a capital-intensive business that entails quite a bit of risk because of the large projects and custom-made orders we pursue,” says Kelly, who points to the investments Grundfos immediately began making post-acquisition. “Grundfos has helped us upgrade our machinery with the latest technology for Computer Numerically Controlled programming. That — along with Grundfos’ worldwide sourcing and buying power—has allowed us to maintain world-class quality at a competitive price.” Along with greater access to more sophisticated technology and global sources, the 2008 acquisition has given Aurora greater access to… Grundfos. “We have four sister companies with whom I communicate on a regular basis,” says Kelly, who also serves on the Grundfos Operations Council that meets quarterly to discuss issues and strategies. “As an independent, we didn’t enjoy that type of ongoing knowledge exchange.” Page 2 Kelly also underlines the Grundfos commitment to energy-saving products made in local facilities, such as the recent move to produce the Grundfos S range of submersible sewage pumps in Aurora. “Grundfos has worked hard to push its manufacturing out of Europe and into the national markets it serves around the globe, including the United States,” he says. “Besides being more energy-efficient, these products are also sustainable by virtue of their being locally produced. In the wake of the recent downturn, Americans have a much better appreciation of the fact that ‘my neighbor has a job because he works for a company that manufactures in the United States.’” COMPETENCE CENTER STRATEGY: Now, three years after the acquisition, the Aurora operation has been named a “competence center” that will spearhead Grundfos’ involvement in the municipal waste water market in North America. Jes Munk Hansen, CEO of Grundfos North America, defines a “competency center” as “a critical mass of knowledgeable experienced professionals with an in-depth understanding of a particular industry and working closely together under one roof.” The essential skills these people provide include sales, service, engineering, education, supply-chain management and production — all critical to the success of the Water Utility Center. “We are marketing highly engineered products that routinely cost several millions of dollars,” Hansen explains. “Simply selling these sophisticated products without major support would never work. Our customers depend on consultative services that typically start years before the sale is made.” And once the sale is finalized, that product will likely be in operation for decades, requiring ongoing engineering and service support of the kind the Aurora center provides. THE FUTURE: Jes Munk Hansen, CEO of Grundfos North America, says the company is committed to a long-term investment and growth strategy in Aurora, with the goal of boosting annual revenues by a factor of two or three over the next half-decade. Describing the introductions made to date as “just the tip of the iceberg,” he promises that Grundfos will launch over the next two or three years “a strong and growing portfolio of even more advanced waste water pumps with higher energy efficiencies. We will also see the influx of new services that will be in greater demand, such as remote pump monitoring and data collection.” The launch pad for these introductions will be, of course, the Aurora operation with its skilled and seasoned team of waste water industry professionals. “It is rare that you can say that an acquisition makes as much sense as the Yeomans purchase,” says Hansen, “but we see Grundfos and YCC as a perfect match.” For editorial assistance, contact: 1) John O’Reilly or Joel Williams, c/o O’Reilly/DePalma, 32 West Nebraska Street, Suite 1C, Frankfort, Illinois 60423; tel.: 815-469-9100, extension 302; fax: 815-469-2555; E-mail: john.oreilly@oreilly-depalma.com or joel.williams@oreilly-depalma.com. 2) Helen Mubarak, Communications Officer, Grundfos. Tel. 913-302-3702; E-mail: hmubarak@grundfos.com Page 3