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INTTRA RECORDS 50 PER CENT VOLUME INCREASE IN ASIA-PACIFIC REGION
CEO Ken Bloom opens new expanded Hong Kong headquarters as INTTRA reaches 5,500
customers in the Asia Pacific region.
HONG KONG –September 17th, 2008 – INTTRA recorded a 50 per cent increase year-on-year
volume growth in the Asia Pacific region in 2008, as the number of customers passed the 5,500
mark. The Hong Kong regional headquarters office has been expanded to accommodate its
growing customer base in the region, INTTRA, will expand its sales, carrier account management
and global customer service teams to provide enhanced service levels.
INTTRA opened its first international headquarters in Hong Kong in 2001 with a few key
customers. With increasing adoption of e-commerce in the APAC region, INTTRA is now serving
customers in the region, which covers a vast area, consisting of the Middle East gulf region, India,
China, Australia, New Zealand and other Asian countries. E-commerce transactions include
bookings, accessing sailing schedules, submitting shipping instructions, reviewing bills of lading,
creating standardized reports, and tracking shipments around the globe.
As the largest e-commerce platform in the industry today, INTTRA offers a range of e-commerce
products to help shippers and forwarders plan, process and manage their documentation with
their carriers. With more than 260,000 container orders initiated on the platform each week, the
INTTRA platform represents more than 10 percent of annual global ocean container trade.
“We are thrilled to announce the opening of our new headquarters in Hong Kong. The opening of
this office allows INTTRA to continue driving product innovation and the further adoption of ecommerce solutions in the APAC region,” said Paul Stephen, Managing Director, APAC, INTTRA.
“The APAC region is a vital growth area for the global shipping industry and our presence there
ensures that our users have access to the multi-carrier connections that allow seamless shipment
transaction management and communications throughout the ocean-container supply chain.”
To celebrate the new Hong Kong office, President and CEO Ken Bloom will lead an opening
ceremony followed by an evening welcome reception for INTTRA employees, partners and
customers as well as select members of the press. Alfred Hofmann, Director of Seafreight, Asia
Pacific for Kuehne + Nagel will be attending the opening and will speak about Kuehne + Nagel’s
world wide use of INTTRA’s e-commerce platform and tools. He will highlight the benefits to his
organization and speak to the future of ocean freight e-commerce, and specifically to some of the
emerging trends of their customer base.
What: INTTRA Hong Kong Headquarters Opening Ceremony and Welcome Reception
Who: Ken Bloom, President & Chief Executive Officer, INTTRA
When: September 18, 2008
Opening Ceremony - 5:00 to 6:30 p.m. HKT
Welcome Reception - 6:30 to 8:30 p.m. HKT
About INTTRA
INTTRA, founded in 2000 and headquartered in Parsippany, N.J., is a leading global provider of
e-commerce solutions to ocean carriers and their customers. INTTRA professionals work with
customers to streamline and standardize their shipping processes, applying their e-commerce
knowledge of the shipping industry for customers in markets worldwide.
More than 260,000 container orders are initiated on the INTTRA platform each week,
representing more than 10 percent of global ocean container trade.
INTTRA’s e-commerce platform offers a comprehensive range of e-commerce tools, including:
Tender, Sailing Schedules, Booking, Shipping Instructions, Bill of Lading, Track & Trace, and
Reports. Accessing the INTTRA platform is simple, using any combination of their channel
solutions: INTTRA-Link (EDI-based, system-to-system connection), INTTRA-Desktop (off-line PC
application), or INTTRA-Act (web-based application).
INTTRA’s carrier network includes, Alianca, ANL, CCL, CMA CGM, CSAV, CSAV NORASIA,
Deutsche Afrika-Linien, Emirates Shipping Line, Hamburg Sud, Hanjin Shipping Co., HapagLloyd, “K” Line, Libra, Maersk Line, MCC Transport Pte Ltd., MISC, Mitsui O.S.K. Lines, MSC
Mediterranean Shipping Company S.A., NYK Line, Safmarine, Senator Lines, United Arab
Shipping Company.
INTTRA, the INTTRA logo, INTTRA-LINK, INTTRA-Desktop, INTTRA-ACT are trademarks or registered trademarks,
service marks or registered service marks of INTTRA, Inc. All other product and company names mentioned herein may
be trademarks of their respective holders
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