MKT 301
PRINCIPLES OF MARKETING
Spring Term, 2012
Instructor:
Office:
Office Phone:
email Address:
Websites:
Office Hours:
Credit Hours:
Meeting Time:
Meeting Location:
Brent Cunningham, Ph.D.
217B Merrill Hall
782 - 5785
brentc@jsu.edu
http://jsu.blackboard.com/
MWF 8:00 am – 8:45 am
MWF 9:45 am - 12:30 pm
Wednesday’s 5:30 pm - 6:15 pm
Or By Appointment
3 hours
MWF 12:30 pm - 1:30 pm
101 Merrill Hall
PREREQUISITES
All students must refer to the official Jacksonville State University Student Catalogue for a
listing of any and all prerequisites for this course.
REQUIRED TEXT
Contemporary Marketing; 15th edition; Boone & Kurtz; South-Western Cengage Learning; 2012;
ISBN #978-1-111-22178-2
COURSE DESCRIPTION
This course will present an introduction to Marketing, a survey of the topic areas relevant to a
comprehensive study of Marketing. Emphasis will be on describing the Marketing process and
on stressing the implications of these activities upon society and upon business.
COURSE OBJECTIVES
The objective of this course is to ask and answer questions concerning:
*Why Marketing must exist?
*What is Marketing?
*How to do Marketing well?
*What Marketing means to your career?
Class meets Jan. 11, 2012 - April 20, 2012; MWF 12:30 pm - 1:30 pm, Room 101 MB
Semester schedule is subject to change at Dr. Cunningham’s sole discretion.
DISABILITY ACCOMMODATION STATEMENT
Any individual who qualifies for reasonable accommodations under the Americans With
Disabilities Act or Section 504 of the Rehabilitation Act of 1973 should contact the Instructor
immediately.
POLICIES
Participation and Attendance: In order to deepen your understanding, participation and
attendance are encouraged. Your regular attendance makes good sense. Class lectures will
deepen understanding and supplement the material in the textbook. Thus, more learning is
achieved with regular class attendance. Additionally, the examinations will cover lecture
material.
For record-keeping purposes, and to enable Dr. Cunningham to begin learning your
names, attendance will be taken periodically. However, attendance is not factored into your
grade. Please keep in mind that studies clearly indicate that students who attend class regularly
perform significantly better than students who miss a large number of classes. Also, Dr.
Cunningham has yet to have a student who has participated while not in class. Regular
attendance is YOUR responsibility, not the instructors.
When a student is late to class they should enter quietly, without disturbance and go to
the nearest vacant seat.
The student is expected to attend all class sessions, complete assignments on schedule
and take exams on time.
Classroom Behavior: The time spent in the classroom is time paid for by you, your parents, etc.
Be respectful of others who have also paid for this time. No excessive talking, text messaging,
etc. is allowed during class. Turn off all cell phones, beepers and watch alarms (all electronic
devices) before entering the classroom. Also, no laser lights are permitted in this class.
Disruptive students and/or students who retard the learning process will be asked to leave the
classroom. Persistent problem students will be dealt with according to university policies.
Daily Assignments: The class calendar indicates the material that will be discussed each day.
You are expected to have read prior to each class meeting the designated chapter(s) in the
textbook and any handout materials given to you. You should come to class each day prepared
to engage in discussion with your instructor and fellow students. You are encouraged to ask
relevant questions and to seek explanations, as you require. Dr. Cunningham will make every
effort to keep on schedule throughout the semester. However, he does have the right to make
changes to the schedule if the need arises. All schedule changes will be announced at least a
week in advance when possible. Unanticipated school closings (i.e., bad weather) will be
addressed later in the syllabus.
All presentation overheads used by Dr. Cunningham may be accessed through the
Blackboard website (http://jsu.blackboard.com/). These files are made available to you as an
additional service. However, you are NOT required to access them and you are MOST
DEFINITELY NOT REQUIRED to print them out. If you chose to print them out, Dr.
Class meets Jan. 11, 2012 - April 20, 2012; MWF 12:30 pm - 1:30 pm, Room 101 MB
Semester schedule is subject to change at Dr. Cunningham’s sole discretion.
Cunningham suggests printing 3-6 overheads per sheet in black and white (grayscale). Please
remember that access to any website depends on many factors. At any time during the semester
you may have limited or no access to Dr. Cunningham’s website. If this happens, first check to
see if the problem is on your end or the university’s. If it is a university problem, please contact
Dr. Cunningham.
Writing Exercise: One writing exercise will be assigned and is due February 10th by 1:30
pm. This writing exercise will be graded “Pass” or “Fail”. This exercise will be graded as
follows: Pass = 5 or 2.5 points added to a test score; Fail = 5 points deducted from a test score;
Completed But Not Pass or Fail = 0 points; Late = a penalty of 2 points will be deducted from
the student’s test score for every day the paper is late; and Exercise Not Completed = a 10 point
penalty will be assessed against the student’s test score. More information concerning this
exercise will be provided on the first day of class.
Exams and Make-up Policies: Four exams will be administered, each worth 100 points (25%).
The format of each exam will be indicated just prior to the administration of that exam. If an
exam is missed, make-up exams will be administered at the convenience of the instructor. All
make-up exams must be completed within 7 days of the original examination. If the make-up is
not taken within 7 days, then it will be administered the same day and time as the final exam.
All make-up exams will be different than original exam. There will be no exceptions to this
make-up policy. The calendar indicates the test dates. Again, Dr. Cunningham has the right to
make changes to the schedule.
There will be no access granted to an exam once someone turns in a completed exam.
Students arriving late (after someone has turned in an exam) must schedule a make-up exam.
NO discussion of grades, make-up exams, etc. will be conducted during an exam.
The only materials needed for an exam are a dark leaded pencil and a SCANTRON sheet
882-E (or money to purchase an answer sheet from Dr. Cunningham). Any other materials
brought to an exam (PDA’s, calculators, lecture notes, translation dictionaries, etc.) should be put
away out of sight before the exam begins. If any materials other than the test and the answer
sheet are out during an exam, then cheating will be assumed. Dr. Cunningham observes students
taking exams from several different vantage points in the room. One general announcement will
be made to the entire class during the exam if Dr. Cunningham suspects someone to be cheating.
If the suspicious behavior continues, then Dr. Cunningham will confront the student individually
and ask that all materials be turned in to him immediately.
Instructions: It is critical in business, and particularly so in Marketing, that a businessperson
pay attention to details and follow instructions. In order to encourage the development of such
behavior, any deviation from any instructions provided will generate a penalty.
Course Cancellations: If a class is canceled for any reason (i.e., bad weather, illness of
instructor, etc.), then whatever was scheduled for the canceled class will be rescheduled for the
next time the class meets.
Class meets Jan. 11, 2012 - April 20, 2012; MWF 12:30 pm - 1:30 pm, Room 101 MB
Semester schedule is subject to change at Dr. Cunningham’s sole discretion.
ACADEMIC HONESTY AND ETHICS
Academic Dishonesty: Academic dishonesty in all forms will be dealt with swiftly and
severely. That includes all forms of cheating, plagiarism, and collaboration on individual papers.
All students are required to do their own work on exams and individual projects. For group
projects, all members are expected to contribute and their contributions should be of quality.
Plagiarism & Code of Ethics: All students are expected to abide by the rules regarding
plagiarism and academic dishonesty found in the JSU Student Handbook. If you have any
questions or concerns about this policy or the definition of plagiarism, please speak with me.
Each student agrees to the following statements of student behavior:
1. I agree that I, and only I, will be the one completing and submitting class materials
(homework, exercises, exams, written projects, etc.) in my name.
2. I agree that I will not directly copy or plagiarize material from articles, books, publications,
the Internet, other students’ work, or any other source. I am familiar with, and I agree not to
violate, copyright laws. If small amounts of material from other sources are used as part of
any class assignment, I agree to clearly indicate such and properly cite the source.
3. I agree that I will not share answers to homework assignments, quizzes, exams, or any other
course material with fellow classmates.
4. I acknowledge that failure to comply with any of the above statements may result in failure of
an assignment, removal from the course, failure in the course, and discipline action deemed
appropriate by the instructor in his sole discretion and/or policies and procedures set forth by
the JSU’s Academic Honor Policy found in the Student Handbook under the University
Policies link: http://www.jsu.edu/depart/handbook/page17.html#honesty.
Academic Honesty: If I believe an exam has been compromised, I reserve the right to retest the
whole class or any individual in the class. (Check the Academic Honesty Policy online at
http://www.jsu.edu/depart/handbook/page17.html#honesty). Violations of the University's
academic code include, but are not limited to: possession or use of unauthorized materials during
exams; providing information to another student, sharing information on in-class exercises.
Violations of this code may result in academic penalties, including receiving an "F" in this
course.
Student Code of Conduct: Students are expected to adhere to the CCBA Student Code of
Conduct which is posted in various locations around Merrill Building as well as on the CCBA
web site.
Cheating: Cheating is a serious offense and will be punished in accordance with university
policy. Cheating is defined as, but not limited to, knowingly giving out answers, taking answers,
using aids during a test, plagiarizing, etc.... Cheating is a direct insult to the instructor as well as
fellow students. Do not force me to make a judgment call. Divorce yourself from any situation
that might lend itself to be interpreted as cheating.
Class meets Jan. 11, 2012 - April 20, 2012; MWF 12:30 pm - 1:30 pm, Room 101 MB
Semester schedule is subject to change at Dr. Cunningham’s sole discretion.
GRADING
Numerical Scale: Grades will be computed on a numerical scale and converted to alphabetical
grades at the end of the course. The weighing of the exams will be as follows:
Points
% Of Grade
-Exam One
100 points
25%
-Exam Two
100 points
25%
-Exam Three
100 points
25%
-Final Exam
100 points
25%
Total
400 points
100%
Alphabetic Scale: The alphabetical grading scale used in this course is the standard scale of:
360 - 400 points = A (90 - 100%)
320 - 359 points = B (80 - 89%)
280 - 319 points = C (70 - 79%)
240 - 279 points = D (60 - 69%)
0 - 239 points = F (0 - 59%)
Grade Distribution: No grades (exam grades or final letter grades) will be given out over the
phone, email or via posting (only get in person or with Blackboard). This policy is in place to
comply with the Privacy Act.
Class meets Jan. 11, 2012 - April 20, 2012; MWF 12:30 pm - 1:30 pm, Room 101 MB
Semester schedule is subject to change at Dr. Cunningham’s sole discretion.
The Seven Habits of Highly Effective Students *
Habit 1: Be Proactive - take responsibility for your own attitudes and actions.
Class Application: The student is responsible for completing all assignments made for the
course on time: reading, writing, tests, projects, activities, note-taking, and lecture contents even those given during a student’s absence from the classroom. The student earns his/her
grade; it is not a gift to be received. If a student is late for class, it is his/her responsibility to
make his/her presence known to the instructor after class.
Habit 2: Begin With The End In Mind - use your objectives as a frame of reference for
making all related decisions.
Class Application: The student should acquaint - and align - himself/herself with all the
classroom policies and the course syllabus at the first of the semester - to prevent unpleasant
surprises at the end of the semester.
Habit 3: Put First Things First - manage your time around the priorities set in Habit 2.
Class Application: The student is expected to attend all class sessions and complete assignments
on schedule. Missed work can be made up only with the instructor’s permission and at his
discretion.
Habit 4: Think Win-Win - cooperation creates mutual benefit.
Class Application: Following all class policies and “habits,” helps the student in the pursuit of
success in the course as well as success in a subsequent career.
Habit 5: Seek First To Understand, Then To Be Understood - respect other viewpoints.
Class Application: Being prepared for class makes it possible for each student to participate
actively and intelligently in class discussions. A student’s role is to examine and comprehend
the points of view taken by authors, researchers, the instructor and other students. This practice
helps establish a stronger learning environment for everyone involved.
Habit 6: Synergize - creatively use all the resources available to you.
Class Application: Life is rich with learning opportunities - so are the library, the Internet, etc.
A student should use all of them prudently - without cheating and plagiarizing, evidence of
which will lead to an F for the course. When quoting or taking ideas from a source, offer a
bibliographic cite.
Habit 7: Sharpen The Saw - take care of yourself physically, mentally and spiritually.
Class Application: A wise student maintains a healthy lifestyle that facilitates satisfactory
academic achievement. A healthy lifestyle means keeping yourself physically fit, refraining
from any indulgences that may impede optimal mental performance, and securing yourself in
your faith.
*Based on Stephen Covey’s principles in the best-seller, The Seven Habits of Highly Effective
People.
Class meets Jan. 11, 2012 - April 20, 2012; MWF 12:30 pm - 1:30 pm, Room 101 MB
Semester schedule is subject to change at Dr. Cunningham’s sole discretion.
SPRING 2012 SCHEDULE
MKT 301 SECTION 01 (MWF 12:30 pm)
Jan.
Feb.
11
13
Introduction
PowerPoint Presentation
16
17
18
20
NO CLASSES - Martin Luther King, Jr. Holiday
Last Day to Register or Add a Class
PowerPoint Presentation
Chapter 1
23
25
27
Chapter 1
Chapter 11
Chapter 11
30
1
3
Chapter 12
Chapter 12
Chapter 12
6
8
10
EXAM ONE (Chapters 1, 11 & 12)
Chapter 13
Chapter 13
WRITING EXERCISE DUE!
13
15
17
Chapter 13
Chapter 14
Chapter 14
20
22
24
Chapter 14
Chapter 14
Chapter 2
Class meets Jan. 11, 2012 - April 20, 2012; MWF 12:30 pm - 1:30 pm, Room 101 MB
Semester schedule is subject to change at Dr. Cunningham’s sole discretion.
Spring 2012 Schedule Continued
27
Mar.
29
2
Chapter 2
Midterm Grades Due
Chapter 3
Chapter 3
5
7
9
EXAM TWO (Chapters 13, 14, 2 & 3)
Chapter 15
Chapter 15
12
14
15
16
Chapter 16
Chapter 16
Midterm Grades Due from Faculty
Chapter 16
19
21
22
23
Chapter 17
Chapter 17
Last Day To Drop Or Withdraw Without Academic Penalty
Chapter 17
26
28
30
SPRING BREAK
SPRING BREAK
SPRING BREAK
April 2
4
6
Chapter 5
Chapter 5
Chapter 6
Class meets Jan. 11, 2012 - April 20, 2012; MWF 12:30 pm - 1:30 pm, Room 101 MB
Semester schedule is subject to change at Dr. Cunningham’s sole discretion.
Spring 2012 Schedule Continued
9
11
13
May
EXAM THREE (Chapters 15, 16, 17, 5 & 6)
Last Day To Drop Or Withdraw Passing
IDEA Student Course Evaluations; April 9th - April 22nd
Chapter 18
Chapter 18
16
18
20
Chapter 19
Chapter 8
Chapter 9
Last Day Of Classes
27
FINAL EXAM (Comprehensive - Chapters 18, 19, 8 & 9)
8:00 am - 10:00 am
4
Commencement
Class meets Jan. 11, 2012 - April 20, 2012; MWF 12:30 pm - 1:30 pm, Room 101 MB
Semester schedule is subject to change at Dr. Cunningham’s sole discretion.