TEAM “INTERNATIONAL”
“SPORTS, FITNESS, AND LEISURE”
Assignment 1
MACROENVIRONMENT SCANNING
OUR QUESTIONS…
Students:
Zekerija SAVRAN
Leonid MALTSEV
Worawut JALA
Jonathan WANG
Igli TAKA (scribe)
February 17, 2003
BUS 870, Instructor: Dr. E. Desmarais
THE ECONOMY AT LARGE:
I – What are the Industry’s dominant economic features?
1. How big is the market and what is its growth rate?
2. What is SFLs’ position in the business life?
3. Industry profitability (above/below par)
4. Ease of entry and capital requirement.
5. How attractive is the market?
6. How do we access potential consumers? Advertising?
7. Is there an increasing demand for the product?
8. Who are the rivals, how big, and how many are they?
9. Are they national, regional, or local? Are they clustered?
10. Who are the buyers? How price-sensitive are they?
LEGISLATION AND REGULATION:
1. What are the main Regulatory and Government policies in this industry?
2. How do they affect the industry?
POPULATION DEMOGRAPHICS:
Size and composition of the (SFL-targeted) population in the designated area:
Marblehead, Salem, Peabody, Lynn, and Swampscott:
1. What is the overall population of this area?
2. What is the fraction of adult population (between 18 and 60 years)?
3. What is the overall number of households? Their average size?
4. What is the average income per household? In each city? In the area?
5. What is the per capita income in the area?
6. What is the gender composition of the area?
SOCIETAL VALUES AND LIFESTYLES:
1. What is the educational level in the area?
2. What is the traditional way (if any) of spending the free time?
3. What is the current trend (if any) of spending the spare time?
4. What percentage of population is interested in SFLs?
TECHNOLOGY:
1. What is its effect in the industry?
2. How fast does it change?
3. Is it a threat or an opportunity?
4. Is it relatively expensive to be acquired/applied?
5. How does it affect the SFLs’ substitutes?