Dear Members of the Social Enterprise Community:
Welcome to Rhode Island. It is a pleasure to serve as the Honorary
Chair for the SEEED Summit. I believe social enterprise offers great
promise as an innovative economic development driver for Rhode
Island and our nation. In my home state alone, I have seen how
social enterprise is creating new jobs and opportunities. I have
experienced how it creates more sustainable solutions for the most
pressing societal challenges. I look forward to supporting the field
as it continues to develop and commend you for your work.
Sincerely,
Senator Sheldon Whitehouse
In the spirit of tru
e collaboration,
our students and
members will lea
faculty
rn together with
th
e social entrepren
Rhode Island com
eurs from the
munity and arou
nd the world. W
SEEED to inform
e
ar
e excited for
, challenge and in
spire the Brown
are deeply enga
Co
mmunity who
ged in this work,
and we look forw
together to adva
ar
d
to working
nce the social en
terprise agenda.
Enjoy!
Alan Harlam,
Director of Socia
l Innovation at Br
2
own University
SEEED SUMMIT 2012
Welcome to the SEEED Summit.
SEEED aims to be a leading annual national convening of social
enterprise leaders and ecosystem builders. It offers a venue to share
models and explore the increasingly important role social ventures
are playing in our economy.
At SEEED you can meet with and learn from leaders in the field,
find social enterprise opportunities at the Career Fair, learn about
and purchase social venture products and services at the Buy with
Heart Marketplace, and enjoy delicious meals from Rhode Island
social enterprises.
We wish you a day of learning, collaboration and inspiration!
Warm wishes,
The SVPRI Board
Left to right: Tobias Lederberg, Jen Silbert, Chuck Holland, John Atkins,
Ron Corriveau, Stan DeAngelis, Wayne Grover, Alan Harlam, Scot Jones,
Diane Lynch, Rob Panoff, Kelly Ramirez, Tony Silbert, and Conley Wake Zani
www.seeedus.com
3
Buy with Heart
Buy with Heart aims to be the Amazon.com for social enterprise.
It is a marketing movement and ecommerce platform for the more
than 30,000 social enterprises across the nation.
Want to join the movement?
<< List your social venture product or service on buywithheart.org
<< Create a Buy with Heart Franchise in your city or state
<< Align your company with this growing movement through
sponsorship or advertising
<< Most importantly, when buying your next gift, planning your
next event, or simply shopping ­— Buy with Heart!
Contact: kelly@svpri.org
Buy with Heart Matchmaking
SVPRI, through the Buy with Heart matchmaking, is committed to
facilitating win-win connections between social enterprise vendors
and large organizations.
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SEEED SUMMIT 2012
Big Challenge Coaching
Through Big Challenge Coaching SEEED participants can set up one half
hour individual or group coaching sessions with renowned business
experts and leaders in the social enterprise field. Get advice on your
venture idea, discuss your challenges and opportunities, and/or explore
career options with the experts below.
Chris Bull - technology
Claude Case - small business development
Barrett Hazeltine - international development
Ruth Jones - fundraising
Scot Jones - operations and finance
MJ Kaplan - strategic leadership
Rick Kremetz - international, manufacturing, technology
Ross Mitchel - effective operations
David Poritz - business formation
Camille Preston - leadership
Clay Rockefeller - partnership development
Manya Rubenstein - online marketing
Kevin Shaw - market research
Anson Stookey - investment strategy
Danny Warshay- entrepreneurship
Sign up at the registration table — slots are available on a first come
first serve basis — or simply go to Alumnae 212 or Andrews Dining
Hall anytime between 12:30 and 2:30 on Friday, or to the Crystal Room
anytime between 12:30 and 2:30 on Saturday.
www.seeedus.com
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Friday Lunchtime Table Discussions
Launching and Growing a Business:
Martin Keen, Founder, Keen Footwear
Building a Social Enterprise Ecosystem:
Kate Emery, reSET
Building a Food-based Social Enteprise:
Anne Wunderli, Director for Social Enterprise, Pine Street Inn;
Danny Cordon, Haley House
Honest Accounts of Failure by Successful Entrepreneurs:
Shana Dressler, Social Innovators Collective; Kyle Westaway, Westaway Law
Business Model Innovation:
Ellie Stefanski, Chief Market Maker, Business Innovation Factory
Spreading Emerging Social Innovations:
Katie Barnett, Root Cause; Lindsay Hyde, Strong Women Strong Girls
Accelerating Social Innovation in your City:
What’s in the Water in Seattle?:
Will Poole, Angel Investor for Social Enterprise
Nonprofit Fundraising and Membership Recruitment:
Janet Levinger, Board Chair, SVP Seattle
Using Markets to Create Social Impact:
Dean Cycon, Founder, Dean’s Beans
Online Incubator: Using Broadband to
Drive Business Development:
Rob Panoff, RPM; Stuart Freiman, BBRI and Alisson Walsh, BBRI
Innovations in International Development:
Katherine Lucey, Founder and CEO, Solar Sister
Investing with a Gender Lens:
Jackie Vanderbrug, Criterion Ventures
The Social Impact Bond - A Potential Revolution in Funding:
Diane Lynch, SVPRI Partner
Growing a Sustainable Business from Farmstand to Madison Avenue:
Brenda Brock, Founder and CEO, Farmaesthetics
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SEEED SUMMIT 2012
Social Enterprise Ecosystem Builders
At SEEED we aim to share best practice in how to provide the support,
mentoring, incubation and capital social ventures need to be successful.
We also aspire to convene a community of ecosystem builders that can work
together to share research to better understand the social enterprise field
and advance a common agenda.
If you are interested to learn more about the social enterprise ecosystem
builder landscape and/or get involved in the SEEED Movement please
contact Kelly@svpri.org.
www.seeedus.com
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8:00
Registration & Networking
8:30
Celebrate Social Enterprise Sayles Hall
Kelly Ramirez and Alan Harlam
9:00
What We Need to Advance Sayles Hall
the Social Enterprise Agenda
Ecosystem: Christopher Gergen, Founder, Bull City Forward
Research: Kelley Kreitz, Director, Root Capital
Business: Martin Keen, Founder, Keen Footwear
Investing for Impact: Laurie Lane-Zucker, Founder, Hotfrog
Panel Lead: Tony Silbert, Founding Partner,
Innovation Partners International
Why Social Enterprise Now Sayles Hall
Senator Sheldon Whitehouse
10:00
Break Sayles Hall
10:30
Social Enterprise Peer Learning Groups:
Ecosystem Builders - Smith-Buonanno 101
Suzanne Smith, Flywheel; Christopher Gergen, Bull City Forward
Social Entrepreneurs - Smith-Buonanno G01
Anne Yurasek, FIO Partners; Jen Silbert, Innovation Partners
Building a Student Movement - Andrews Dining Hall
Betsy Stubblefield Loukes, Dell Social Innovation Competition;
Austin Young Soo Ha, Waterwalla; Kimberly Muellers, Brighter
Dawns; Mauricio Gomez-Diaz, e-Luma; Khalil Fuller, NBA Math
Hoops; Christi Zaleski, The School Fund; Aaron Horowitz,
Jerry the Bear
SE4Jobs - Smith-Buonanno G12
Derek Mitchell, UTEC; Jake Jacobs, ROCA
Social Enterprise Educators/Researchers - Smith-Buonanno G13
Jill Kickul, Director, Social Enterprise NYU
Betsy Densmore, Social Enterprise Academies
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SEEED SUMMIT 2012
12:00
Lunch and Table Discussions Alumnae Hall
Descriptions are located on page 6.
12:30 - 2:30
Big Challenge Coaching Andrews Dining Hall
Scot Jones, Rick Kremetz, David Poritz, Clay Rockefeller, Manya
Rubenstein, Anson Stookey, Danny Warshay, MJ Kaplan
1:30
SESSION ONE: Alumnae Hall
SEA Announcement
Kevin Lynch, President and CEO, Social Enterprise Alliance
Choose
one session
to attend
Creating a Movement
Facilitators: Jen and Tony Silbert, Founders, Innovation Partners
International and Robert Leaver, Founder, New Commons
Save Chocolateville
Mike Ritz, Founder
SESSION TWO: Andrews Dining Hall
Conversation with Diana Wells, President, Ashoka
3:00
Break and Buy with Heart Alumnae Hall
3:30
The Social Enterprise Challenge Sayles Hall
Gina Raimondo, Rhode Island General Treasurer
Keynote Panel: Core Elements for
Building a Social Enterprise Ecosystem
Tracy Palandjian, Founder, Social Finance; Michael Brown,
Founder, City Year; Bill Strathman, CEO, Network for Good;
Lorne Adrain, co-founder, SVPRI
5:00
Adjourn
6:00 - 9:00
Celebrate Social Enterprise
Trinity Restoration, 393 Broad St., Providence RI
(Bus transportation leaving Faunce Arch at 5:45 and 6:15 with
stops at Wyndham Hotel. Leaving Trinity at 8:45 and 9:15)
www.seeedus.com
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8:00
Registration & Networking
8:30
Welcome Back Solomon Hall
Andy Cutler, Founder, Cutler & Company
STEM to STEAM
John Maeda, President, RISD
9:30
DCI Buy with Heart - Branding Social Enterprise Solomon Hall
Roni and Kara Kabessa, Founders, DCI; Mary Bergeron, SVPRI
Local Stories, Global Impact Solomon Hall
Dennis Litky, Founder, the Met School
Aaron Horowitz and Hannah Chung, Founders, Jerry the Bear
Felicia Delgado, Founder, Esther’s Well
Bert Crenca, Founder, AS220
Eileen Hayes, CEO, Amos House
Lead: Lisa DiCarlo, Founder, Field School For Social Innovation
10:45
Break Solomon Hall Lobby
11:00
Workshops & Seminars:
Descriptions, speakers and venues are located on page 12-13.
* Social Innovation Networks, Fellowships & More
* Impact Investing
* Alternative Staffing
* Understanding Legal Structures for Social Enterprise
* Starting a Venture While in College
* Creating Jobs through Social Enterprise
* BioMedical Social Innovations
* The Buy with Heart Verification
* Teenagers and Kids Who are Changing the World
* Buy with Heart Branding
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SEEED SUMMIT 2012
12:30
Lunch Alumnae Hall
12:30 - 2:30
Big Challenge Coaching Crystal Room
Chris Bull, Claude Case, Barrett Hazeltine, Ruth Jones,
Camille Preston, Kevin Shaw, Ross Mitchel
1:30
Bringing the Movement to Life Alumnae Hall
Jen Silbert, Innovation Partners; Tony Silbert, Innovation Partners;
Robert Leaver, New Commons
3:00
Supporting Social Enterprise
Congressman David Cicilline, U.S. Congress; Representative Chris
Blazejewski, Rhode Island House of Representatives
Reflections, Commitments, Awards, and Close
Panel Lead: Tobias Lederberg
www.seeedus.com
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Workshops and Panels
Social Innovation Networks, Fellowships & More: Learn about new
models that are facilitating social innovation and social enterprise
development.
Matthew Abrams, Mycellium School; Alex Simon, Compass Partners;
Ramil Ibrahim, Acumen Fund; Shana Dressler, Social Innovators Collective;
and Deborah Schimberg, Glee Gum
Location: Salomon 003
Impact Investing: Hear about organizations that are addressing one
of the major challenges social entrepreneurs face – access to capital.
Gita Drury, ImpactAssets; Randy Rice, Trillium Investments; Laurie Lane-Zucker, HotFrog; Natalia Oberti Noguera, Pipeline Fellowship; Andy Posner, Capital
Good Fund; James Gibson, Ameriprise Financial
Location: Salomon 202
Alternative Staffing: Learn about one of the most successful and
replicable social enterprise models – using a temporary staffing platform
to provide jobs to individuals with barriers to employment including
poverty, homelessness, and disabilities.
Brandynn Colgate, University of MA; Dave Shaffer, DePaul Industries; Newell
Lessell, Alternative Staffing Alliance Group; Silvia Dorado, University of Rhode Island
Location: Salomon 203
Understanding Legal Structures: An overview of structural options
available to social enterprises and the pros and cons of each.
Tobias Lederberg, Lederberg and Blackman; Kyle Westaway, Westway Law;
Jackie Vanderbrug, Criterion Ventures; Dirk Sampselle, B Revolution
Location: J Walter Wilson 201
Starting a Venture while in College: Hear about opportunities and
challenges for university students who are launching social ventures while
still in school.
Tyler Gage, Runa Tea; Matthew Severson, The School Fund; Eliza Cohen, Market
Shares; Caitie Whelan, The Merasi School; Brendan McNally, Rhode Island Center
for Innovation and Entrepreneurship
Location: J Walter Wilson 202
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SEEED SUMMIT 2012
Creating Jobs and Opportunities Through Social Enterprise: Inspiring stories
of how social enterprise is creating jobs and breaking down barriers around
the globe.
Derek Mitchell, United Teen Equality Center; Siiri Morley, Prosperity Candle;
Heidi Cuppari, IDE; April DeSimone, kreate; Wayne Grover, YANA
Location: J Walter Wilson 301
BioMedical Social Innovations: Learn how social enterprise models are
improving public health options right here and around the globe
Meg Wirth, Founder, Maternova; Dr. Michael Fine, Health Access RI and RI Dept.
of Health; Skylar Roebuck, co-Founder, Operation Simple; and Jayson Marwaha,
MED International
Location: J Walter Wilson 302
The Buy with Heart Verification: Help further develop a new tool that
provides guiding principles and definitional boundaries for social enterprise
Elizabeth Bennett, Brown University, Robert Leaver, New Commons;
Don Gregory, New Commons
Location: J Walter Wilson 402
Teenagers and Kids Who Are Changing the World: Inspirational stories
of youth led social enterprises.
Anthony DeFilippo, Earth Custom Designs; Jesus Holguin, Green Drive;
Cassandra Lin, Turn Grease Into Fuel; Riley Kinsella, The Music Smith; Kumar Raj,
Ashoka’s Youth Venture
Location: J Walter Wilson 403
Buy with Heart Branding: Work with product design and marketing experts
to brainstorm how and which product designs could best raise awareness
about social enterprise.
Roni Kabessa, Decor Craft Inc (DCI) and Ellen Donahue Dalton,
Dalton Marketing Group
Location: J Walter Wilson 502
www.seeedus.com
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SEEED Team
SEEED Advisory Board
Conference Design
Andy Cutler
Robert Leaver
Tobias Lederberg
Kelly Ramirez
Jen Hetzel Silbert
Tony Silbert
Melanie Friedrichs
Elizabeth Weber
Shahid Mallick
Florian Schalliol
Lisa DiCarlo
Alan Harlam
Honorary Chair
Senator Sheldon Whitehouse,
U.S. Senator
Website and Program
Hilary McConnaughey
Alan Harlam, Director, Swearer Center,
Brown Univeristy
Buy with Heart
Marketplace
and Career Fair
Laura Smith
Mary Bergeron
Sarah Lester
Jim Amspacher
Adam Leonard
Brooke Havens, Program Manager,
Community Relations and CSR,
Blue Cross & Blue Shield of RI
Outreach and BIG
Challenge Coaching
Josephine Korijn
SEEED Food
Caroline Mailloux
Joseph Escobar
Outreach and
Social Media
Kaleigh McKinney
Raisa Aziz
Kiran Satyavarapu
Jessica David, Vice President for Strategy
Planning and Special Projects
Katharine Flynn,
Business Development Consultant
Armeather Gibbs, Managing Director of
Urban Business Development, RIEDC
Barret Hazeltine, Professor of Engineering
Emeritus, Brown University
Brendan McNally, Director, Rhode Island
Center for Innovation and Entrepreneurship
Suzanne Smith, Founder & Managing
Director, Social Impact Architects
Laurie White, President, Greater
Providence Chamber of Commerce
Scott Wolfe, Executive Director,
Grow Smart Rhode Island
Planning
Kim Hanson
Rebecca Harrington
Steven Lutterbeck
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SEEED SUMMIT 2012
GAME C H A N G E R :
CHAMPI O N :
Underwritten by:
LEADER:
www.seeedus.com
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BUILDE R :
FOUND AT I O N A L :
IN KIN D :