QUICK REFERENCE GUIDE
BIOMETRIC SCREENING
WHAT IS BIOMETRIC SCREENING?
WHY DO BIOMETRIC SCREENING?
Biometric screening is a short health examination that determines
Provide objective data that can be tracked over time and used
a person’s risk level for certain diseases and medical conditions.
to deliver more timely and personalized health interventions.
Common tests include:
> Blood pressure
> Cholesterol / lipids (HDL & LDL)
> Body mass index (BMI)
> Help individuals become more accountable and engaged
in healthy lifestyle choices by arming them with greater
information and support about their health.
> Identify individuals at risk for chronic conditions and allow
sponsors to direct them to appropriate programs.
> Blood glucose / blood sugar
STEPS TO SUCCESS
1. Define Your Process
> Strategic planning - Determine how biometric screening fits
Testing Methodologies
CATEGORY
Accuracy/Precision Test Results
into your overall wellness program; set short- and long-term
Perception of Accuracy/ Precision Test Results
objectives and decide who, what and how to test.
# of Tests Supported
> Screening partner – Evaluate the participant experience,
staff qualifications, compliance with legal and privacy
requirements, and any complementary services.
> Testing options/methodologies – Decide which population
you are targeting; for onsite employees will you use fingerstick
or venipuncture? For offsite dependents, consider home tests.
2. Enhance User Engagement and Experience
> Engage and motivate consumers with a consistent,
multi-channel campaign
FINGERSTICK
VENIPUNCTURE
✓
✓
✓
✓
✓
Test Measurement Range
Employee Participation
Timeliness of Test Results
Success in Obtaining Test Sample
Timeliness of Counseling
Risks Associated with Draw
Timely Identification of High-Risk Results
Overall Employee Experience
Return on Investment (ROI)
✓
✓
✓
✓
✓
✓
✓
✓
> Address privacy/confidentiality concerns up-front
> Clearly explain the process and timeframe
> Communicate the benefits of “knowing your numbers”
> Support testing with health education materials
> Have senior leadership lead by example
Testing Options
1. Healthy Heart Fingerstick - Nonfasting
•TC, HDL, TC/HDL ratio
•Blood Glucose
•Blood Pressure & Pulse
•Body Mass Index (BMI)
2. Healthy Heart Fingerstick – Fasting Lipid
•TC, HDL, TC/HDL ratio, LDL, Triglycerides
•Blood Glucose
•Blood Pressure & Pulse
•Body Mass Index (BMI)
> Optimize the user experience with minimal wait time,
less paperwork and one-on-one screening
3. Effectively Leverage Data
> Seize the “teachable moment”
> Integrate data into wellness offerings
> Report, measure, and refine
Commmon Packages
3. Healthy Heart Venipuncture
•TC, HDL, TC/HDL ratio
•Blood Glucose
•Blood Pressure & Pulse
•Body Mass Index (BMI)
4. Healthy Heart Home Test Kit
•Total Cholesterol
•Blood Glucose
•Blood Pressure, self-reported
•Self reported Height
•Self-reported Weight
•Calculated BMI
To learn more, visit: www.webmdhealthservices.com
ENABLE A ROBUST
CONSUMER HEALTH PROFILE
Incorporating screening data into a
BIOMETRICS SCREENING
Stratify
Medical Claims
Clinical Data
•Identify early risk factors
•Target consumer interventions
based on health risks
consumers health profile increases
your ability to more accurately stratify
Incent
a population and enables you to target
interventions based on a consumer’s
•Medical Claims
•Medications
•Biometric Screenings
•Clinical Data
•Self-entered Data
specifics risk factors.
Engage
CONSUMER HEALTH PROFILE
Messaging
•Drive participation through
rewards & incentives
•Incent behavior change &
lifestyle improvement
•Help consumer understand
their unique health risks
•Provide powerful resources
to empower consumer action
Incentives
HRA
PHR
Trackers
PITFALLS TO AVOID
SINGLE-STATION SCREENING FOR OPTIMAL PARTICIPANT EXPERIENCE
• Inadequate planning time
> A single professional performs all screening services throughout the encounter
• Lack of communications/incentives
> Establishes trust and rapport with the employee
• Inefficient scheduling
> Full session is available for questions and coaching
• Inadequate onsite facilities
• Lack of internal champions
TYPICAL SCREENINGS
Lines
Paperwork
SINGLE STATION SCREENINGS
• Lack of senior management buy-in
• No follow-up after screening
ONLINE APPOINTMENT SYSTEM
STATION 1
Lines
Paperwork
Lines
Paperwork
STATION 2
• C
ompliance with all federal, state,
and local legal requirements
STATION 3
Lines
Paperwork
WHAT TO LOOK FOR IN
A PARTNER
SCREENINGS / EDUCATION
• C
ompliance with HIPAA privacy protection
RESULTS
STATION 4
• Focused on participant experience
Your employee’s time is valuable.
Make their health screening fast and easy.
• Qualified, credentialed staff
• A
ppropriate liability insurance
protections
STILL HAVE QUESTIONS?
• Rigorous quality control
For more information on Biometric Screenings, please contact whsinfo@webmd.net
• Data integrity
or view our archived webinar, “The Role of Biometric Data in Driving Personalized
• Complementary to existing offerings
Health Interventions.”
WebMD Health Services is a registered trademark of WebMD Health Services Group, Inc. ©2011 WebMD Health Services Group, Inc. All rights reserved. This document may not be copied in
any form without written permission from WebMD Health Services Group, Inc. Information in this document subject to change without notice.
1101 Rev A 6/11
To learn more visit: www.webmdhealthservices.com