Facebook Essentials:
Developing a Great Facebook
Strategy for Your Organization
Presented by Ted Janusz
15%
85%
1. Why do I need a Facebook page?
2. Isn’t Facebook likely to go the same
way as Friendster and Myspace?
3. Fab 5 Facebook pages … plus 1
4. Using Facebook apps
5. How will I know when
my Facebook page
is a success?
You can
include
everything
that relates to
your business
in 1 place.
1. Overview of the company
2. Website and contact info
3. Press releases
4. Videos
5. RSS feed for your blog
6. Twitter updates
7. Company news and status
8. Customer interaction
757 million
users log on daily.
50 Million
Conversations
matter.
1,500–5,000
ads per day
1-way comunication
But I already have a
website. Why would I
need a Facebook page?
“
Trying to get attention via a typical
business website is like trying to
get attention holding up an 8.5-by11-inch sign in Times Square.
!
— Jerry Bloom
Isn’t Facebook
just a shiny
new toy?
20%
“
“
80%
believe word-of-mouth
recommendations.
People are used to
passive marketing.
!
— Susan Payton
Growing
Communities
Social Media
Marathon
But isn’t Facebook
likely to go the same
way as Friendster
and Myspace?
Profile
Friends
Page
Fans
Why should I care
about Facebook?
2. Two-way communication
3. Active discussion
4. Videos and images
5. A fun and causal tone
FAB 5
1. Creative content
FAB 5
FAB 5
FAB 5
FAB 5
FAB 5
Rules
1. Usernames can only include
alphanumeric characters or a period.
2. Only 1 username is allowed per page.
3. Some generic words are not available.
4. Notify Facebook if your trademarked
name has already been taken.
Your page
should include:
• Links to your blog posts
• Links to related articles
• Videos
• Photos
• Discussions
What do I do next?
• Polls
• Petitions
• Games
• Contests
• Slide Shows
• Surveys
Add your page URL
to your:
• Company website
• Blog
• Marketing materials
• Email signatures
• Email newsletter
• Business card
Regularly update:
• Surveys
• Contests
• Photos
• Announcements
• Articles
“
The most important element of a
successful blog is consistent,
quality posts.
!
— Peter Cashmore
Free Advertising
Why add apps to
your Facebook page?
How can I tell which
content on my page is
most effective in
creating interaction?
1. Don’t try to pitch
your company.
2. Make your fans
feel special.
3. Write something
memorable on
their wall.
4. Have information,
deals, or contests
just for your fans.
Keys to Success
What could you do to
draw more fans to
your Facebook page?
s
n
a
f
f
o
r
e
b
1. Num
t
n
e
m
e
g
a
g
n
2. E
t
n
e
t
n
3. Co
h
t
w
o
r
g
e
t
4. Fan
a
r
e
s
n
o
p
s
e
r
l
l
a
W
5.
Super 7
“
“
Rip Off
R&D
The key to marketing success is
to copy. Find someone who is
remarkable in an industry even more
dull then yours. It won’t take long.
Then do what they do.
!
Duplicate
— Seth Godin
1. Create awareness of our brand.
2. Get 10,000 likes by year end.
3. Have at least 5 comments a week.
4. Make Facebook 1 of the top 3
references of traffic to our site.
5. Get 2,000 entries to contests.
Success
Tips
• A services firm can post
pictures from the office.
• A Realtor can add
photos of houses
on the market.
• A dog groomer can take
before and after photos.
• Shoot a tutorial on how
to use your products.
1. Build awareness.
2. Drive sales.
3. Form a community.
4. Listen to feedback.
What should be the
objectives of my social
media strategy?
1. The fastest-growing segment on
Facebook is females age 55–65.
2. 5 critical components
3. Create a customized Web address.
4. Regularly update content.
5. Use Facebook Insights to
monitor data.
6. Forget about 1-way communication.
7. Just do it anyway!
Welcome to
Facebook Essentials:
Developing a Great Facebook
Strategy for Your Organization
Q&A
With Ted Janusz
Thank you for joining us today!