Facebook 4 Business
3 Essential Strategies Demystified
Page
1
May 2012
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com twitter.com/catherineheeg
Facebook.com/CustomizedManagementSolutions LinkedIn.com/in/CatherineHeeg
Pinterest.com/CatherineHeeg
Timeline on Facebook – NEW!
Cover Photo Guidelines:
Cover images must be at least 399 pixels wide and may not contain:
 Price or purchase information, such as "40% off" or "Download it at our website"
 Contact information, such as web address, email, mailing address or other
information intended for your Page's About section
 References to user interface elements, such as Like or Share, or any other
Facebook site features
 Calls to action, such as "Get it now" or "Tell your friends"
www.Facebook.com/help
About Section Updates: Increase your credibility
 Include your awards and designations in the Awards category
 Include your preferred suppliers in the Products category
o Have you included Celebrity?
 Highlight the destinations you’ve visited and ships you’ve sailed
Why this is important in the travel industry
Source: digitalbuzzblog.com/infographic-the-social-travel-revolution/
Page
2
800
million
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com twitter.com/catherineheeg
Facebook.com/CustomizedManagementSolutions LinkedIn.com/in/CatherineHeeg
Pinterest.com/CatherineHeeg
Best Practices



Engage, share, respond regularly
Video, photos, links
Relevant info for YOUR audience and niche market
Content Strategy
Questions
Google.com/alerts
Criteria when including links to other material:
1. NO ads or links to booking engines
2. .
3. Reputable sources
4. .
5. Your own unique content
FUN!
http://www.infohub.com/scripts/quiz_cgi/index.php
http://travel.nationalgeographic.com/travel/travel-quizzes/
http://www.factmonster.com/quizzes/travel/1.html
 Add video from Vimeo or You-Tube
 Create your own video of your next ship
inspection.
Page
3
Add Value
• Insider tips
• Packing tips
• Photo album
• Whitepaper
• Checklist
• Top 10 lists
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com twitter.com/catherineheeg
Facebook.com/CustomizedManagementSolutions LinkedIn.com/in/CatherineHeeg
Pinterest.com/CatherineHeeg
Posting Strategy
Best
1.
2.
3.
4.
5.
6.
Practices
Post regularly
Ask questions
Create an Event
Add links
Add photos
Calendar
Criteria
Grab Attention
Short
Add…
Shorten Links with bit.ly or goo.gl
Challenge
•
•
What event will you post on your page?
Post your answer at:
Facebook.com/CustomizedManagementSolutions
(post your e-mail address)
• You’ll receive a Facebook checklist designed specifically for Travel Professionals
BONUS: Create an event and invite me!
 I’ll send you a complimentary Social Media Resource Guide
Monitoring Strategy
Page Insights on your Facebook Business page

Must have 30 fans to access
Social Media Calendar – my secret to success!
Page
4
(Want a copy of my calendar? ‘Like’ my business page on Facebook, post your request with your e-mail
address and I’ll send you a copy of a customized calendar)
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com twitter.com/catherineheeg
Facebook.com/CustomizedManagementSolutions LinkedIn.com/in/CatherineHeeg
Pinterest.com/CatherineHeeg
My commitment plan
3 things I will add into my Facebook marketing plan next week.
1.
2.
3.
Put a
next to the one thing that you’ll do first. Which one can you not
afford to miss?
YOUR Challenge
•
•
What event will you post on your page?
Post your answer at:
Facebook.com/CustomizedManagementSolutions
(post your e-mail address)
• You’ll receive a Facebook checklist designed specifically for Travel Professionals
Page
5
BONUS: Create an event and invite me!
 I’ll send you a complimentary Social Media Resource Guide
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com twitter.com/catherineheeg
Facebook.com/CustomizedManagementSolutions LinkedIn.com/in/CatherineHeeg
Pinterest.com/CatherineHeeg
Additional reading and resources
Facebook Marketing. Leverage Social Media to Grow Your Business. Steven Holzner.
2009
Purple Cow. Transform your Business by Being Remarkable. Seth Godin. 2003
The New Relationship Marketing. Mari Smith 2011
The New Rules of Marketing & PR. How to use news releases, blogs, Podcasting,
viral marketing & online media to reach buyers directly. David Meerman Scott. 2009
CmsSpeaking.com Check the blog for travel industry social media marketing
information
Celebrity Cruises. Connect with your sales manager
Sources
Page 3: searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
Page 2: digitalbuzzblog.com/infographic-the-social-travel-revolution/
Google.com/alerts
My Offer to You
•
•
Would you like a copy of the media calendar?
• ‘LIKE’ my page then….
• Post your e-mail address and request at:
Facebook.com/CustomizedManagementSolutions
You’ll receive a customized media calendar
Page
6
Appendix
Change Cover Photo
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com twitter.com/catherineheeg
Facebook.com/CustomizedManagementSolutions LinkedIn.com/in/CatherineHeeg
Pinterest.com/CatherineHeeg
7
Page
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com twitter.com/catherineheeg
Facebook.com/CustomizedManagementSolutions LinkedIn.com/in/CatherineHeeg
Pinterest.com/CatherineHeeg
Catherine Heeg
Bachelor of Science, majoring
in Management
Leading expert in social
media marketing, sales and
communication
Chapter member of CAPS
(Canadian Association of
Professional Speakers)
Calgary,
Guest Lecturer,– CITC, SAIT,
Grant MacEwan, Career
College and Medicine Hat
College
SKAL Club,
President 2007
Vice President 2006
Detroit, 1991-1993.
Calgary, 1993-Present.
Houston, 2009-present.
She is an international speaker who creates and delivers
dynamic keynotes and workshops that meet the unique
needs of her clients.
Enthusiastic and passionate about her topics and the
industry is how her clients describe her. Meeting planners
and conference organizers are delighted with her
professionalism and ability to go above and beyond
expectations.
Workshop participants say she provides relevant tools and
techniques that can be implemented immediately thereby
increasing personal & business success. Managers say
their critical outcomes are monitored and results are
achieved.
Customized keynotes and workshops provide the means for
greater client and staff engagement leading to improved
revenues.
Catherine Heeg is a tourism, travel and hospitality
business expert with over three decades experience
establishing loyal client relationships and growing
businesses. She listens closely to the needs of her clients,
customizes her training and has a dynamic and engaging
style.
When you want to see your business soar to a new level with social media, stronger sales
techniques, higher client retention, call Catherine Heeg. She will transform your people and
ultimately your business.
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com
www.cmsspeaking.com twitter.com/catherineheeg
Facebook.com/CustomizedManagementSolutions LinkedIn.com/in/CatherineHeeg
Pinterest.com/CatherineHeeg
8
Three decades sales and
marketing experience in the
airline, tour wholesale, car
rental, hotel and travel
agency segments of the
tourism industry
Catherine Heeg, one of the top-rated speakers and trainers
in the tourism, travel and hospitality industry, is considered
an expert by her peers and clients. Social media
marketing, sales and customer service are her
specialties.
Page
Professional Expertise