Spread the
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Spread the
PUBWEST 2O15
FEBRUARY 5–7
WESTIN PASADENA
PASADENA, CA
Pasadena, California is the host city for PUBWEST 2015
This mid-size city tucked between Los Angeles and the imposing San Gabriel Mountains has it all, from worldclass art (the Norton Simon, the Huntington, the Pacific Asia) to world-class smarts (Caltech, JPL, Art Center
College of Design). It’s home to the Rose Bowl, an incredible collection of Arts & Crafts architecture, two famous
flea markets, and the historic Vroman’s Bookstore. That there are more restaurants per capita than any other U.S.
city makes the nightlife sensational. Now, consider the great hiking, shopping, and theatre and you begin to see
Pasadena’s charm. To top it off, the Metro Gold Line, a short walk from the conference, connects quickly and easily to Downtown L.A. and beyond.
Our theme for the conference is “Spread the Word.” As we all are aware, getting the word out on any new publishing project is the key to success. From publishing new books, new titles in a series, or ebooks, it’s imperative
to “Spread the Word.” For each and every conference offering—each keynote, each panel, each intensive session,
and each event—spreading the word will be at the forefront.
It’s time to get away from daily office distractions and join publishing professionals from throughout North
America for an incredible three-day book-publishing immersion program. Whether you are a longtime publishing
professional or new to book publishing, fresh ideas and information abound as our dynamic industry continues
to evolve and as technology further advances. Publishers will gain critical insights for navigating and thriving in
our industry as it experience monumental changes in print and electronic workflow.
Program Highlights:
Keynotes by Joe Rohde, creative executive, Walt Disney Imagineering; Thatcher Wine, founder of Juniper
Books; and H. Kevin Miserocchi, executive director at Tee and Charles Addams foundation
Preconference intensive sessions, including “How to Sell TV, Movie, and Foreign Rights” and “Data
Speaks: How to Leverage your Sales Track Record to Sell Your Next Book.”
An extended publisher/head of house roundtable
Sessions on “Libraries and Technology,” “Getting Organized and Being Efficient,” “The Self-Publishing
Opportunity for Publishers,” “Direct to Consumer Sales,” “The Business of Creativity,” “Resolving Publishing Legal Questions,” and “Royalties: Best Practices”
Peer-to-peer roundtable discussions for sharing ways to prevail in this transforming industry
Plus:
The PubWest bowling tournament
“Speedy Spiels,” where selected attendees/speakers have four minutes to share something they’ve found
to be helpful in their publishing experience.
WeNote, Not Keynote: An Open Discussion about Publishing Challenges in the Marketplace
THE LINEUP: Day-by-Day Conference Details
Please note: The schedule below is current as of November 1, 2014, and is subject to change. Check the PubWest
website (www.pubwest.org) regularly for programming details and schedule updates.
Three tracks of all-day intensive education offer unique opportunities to explore topics in depth. Delivered by
experts in their fields, these sessions have limited seating to permit more contact time with the presenters and,
as such, are not included in the base conference tuition. Please see the enclosed price sheet for details.
THURSDAY FEBRUARY 5
T H E S E I N T E N S I V E S A R E C E R TA I N T O F I L L U P Q U I C K LY !
1:00–5:00 P.M. I N T E N S I V E T R A C K O N E
How to Sell TV, Movie, and Foreign Rights
Many publishers have that one book that they know could become a major Hollywood movie, or television
series. But, how do you sell it to a studio? And, how do you sell the foreign rights for your books? Many in
publishing call these sales “found money.” Find out how the entire system works in this fun, informative, and
intensive session taught by industry professionals.
1:00–5:00 P.M. I N T E N S I V E T R A C K T W O
Data Speaks: How to Leverage Your Sales Track Record to Sell Your next Book
As an industry professional predicting the sales for upcoming titles can be a very tricky game. This game often
involves weighing the data against sales expectations and hoping for the best outcome. So, what is the secret to
projecting the sales of your next title? How can the author’s sales record, good competitive title data, and other
factors help your sales? In this sales and marketing intensive learn from industry experts on the best way to
target the sales for your next titles and increase income.
2:00–5:00 P.M. I N T E N S I V E T R A C K T H R E E
Publishers Roundtable
Publishers and heads of houses are invited to attend this extended publishers roundtable, designed to give
publishers ample time to engage in smart, open-forum discussion on the ever-changing landscape of publishing. Share challenges, explore a range of topics, and exchange valuable information with your peers. Attendance
is limited to publishers and heads of house.
No cost for publishers or heads of houses. Moderator: Katie Burke, Pomegranate Communications
PUBWEST 2O15 B E G I N S
5:30–6:30 P.M. Opening Reception in the Exhibit Hall
(presentation of the presidents and the executive director awards, and the Hollyword Stars Game begins)
6:45– 8:30 P.M. PubWest Bowling Tournament, sponsored by Thomson-Shore, Inc.
(optional) Separate registration required. Registration is limited to 48, so sign up early!
Come get to know your fellow conference attendees at the PubWest Bowling Tournament! Join us for some
friendly competition and a light dinner at a popular local old-school style bowling alley. All skill levels are welcome. We’ll make sure the pool sharks are paired with novices to keep all the teams competitive. Registration is
limited to forty eight, so sign up early!
FRIDAY FEBRUARY 6
6:45–7:30 A.M. Run /walk around Pasadena
guided by VeloPress (weather permitting)
Registration desk open
8:00 A.M.–4:00 P.M. Exhibit Hall open, Hollywood Stars Game
8:00–9:00 A.M. Coffee and muffins in the Exhibit Hall
9:00–9:45 A.M. Keynote Session:
“Narrative, Theme, and Environment: Building Story in the Physical World”
8:00 A.M.–5:00 P.M.
Speaker: Joe Rohde, creative executive, Walt Disney Imagineering
Joe Rohde is a Creative Executive at Walt Disney Imagineering in Glendale, California. Imagineering is the creative arm of the Walt Disney Company that designs and builds everything from cruise ships, theme parks, rides
and attractions, hotels and infrastructure systems for the company’s theme parks and resorts worldwide.
Joe is a veteran of more than thirty years with the company, starting his career as a model designer on Epcot,
and continuing with projects at Disneyland Park in California, Walt Disney World, and Disneyland Paris Resort.
Joe led the team that conceptualized, designed, and built Disney’s Animal Kingdom at the Walt Disney World
Resort in Orlando, Florida. He continues today to oversee new attractions for that park, including the new Avatar
project scheduled to open in 2017, and is also responsible for the creative design and content of Aulani, A Disney
Resort and Spa, at Ko Olina, O‘ahu, Hawai‘i.
10:00–11:30 A.M. Peer-to-Peer Seminars
Meet with your colleagues to explore topics important to you. These three focused tracks are geared for mid- to
senior-level professionals and are discipline specific. Publishers and heads of houses are encouraged to select the
track that is of most interest to them.
EDITOR IA L & S A L E S / M A R K E T I N G T R A C K
Effective Communication Between Editorial and Sales & Marketing
Communication is the key ingredient in running a successful publishing company. Great communication between editorial and sales & marketing can lead to higher sales, happier authors, and a well-informed staff. What
are the keys to improving communication between these two departments? When issues arise between the
departments how should they be addressed? How can an effective process and workflow help to support communication among departments? This informative session will explore practical solutions and share strategies and
tips for overcoming challenges, improving collaboration, and building trust across departments. PR ODUC TION / D E S IGN TR A C K
Book Printing—Keep it Simple
“Book printing is more art than science, but it need not be challenging. Learn from two book printers how they
define print ready files and how you can get the most for your printing dollar with a minimal amount of effort.”
F INA N C IA L /A D M IN IS TR AT I V E T R A C K FI N A N C I A L
Royalty Programs and Software
Still doing your book royalties manually on a spreadsheet? Learn about the advanced software solutions from
royalty tracking to reporting and payment. The new royalty software solutions are designed for compatibility
with multiple industries: book publishing, music recording, life sciences, and others, ensuring complete control
and maximum profit from your licensing agreements. Learn how software is designed with the power and flexibility to meet the royalty needs of your organization, enabling you to generate royalty statements quickly and
efficiently. Small or large, your publishing house will find services tailored to your needs that can handle royalty
rules from simple to highly complex. Statements clearly show print royalties, ebook royalties, and earned subsidiary rights income for each title. Advances, reserve against returns, and adjustments are all easy for you and your
authors to see and understand using advanced software. Learn how your distributors or your own daily sales data
can be fed into the royalty system automatically.
LEGAL TR A C K
Resolving Publishing Legal Questions
Publishers encounter common publishing legal questions, which require evaluation and practical solutions for
resolution. These include: questions that are central to a publisher’s content acquisition and editorial processes,
about author and freelance contracts; copyrights and clearances; trademarks and fair use; manuscript acceptability; and interior and exterior cover matter. In this content-packed session, we will discuss questions we’ve encountered in these areas, related legal principles, and how we evaluate and recommend solutions for resolution.
12:00–2:00 P.M. Membership and Business Meeting and Lunch
(opening will include the presentation of the Jack D. Rittenhouse Award)
2:00–3:00 P.M. Free time to visit Exhibit Hall, Hollywood Stars Game
(Exhibit Hall closes for the day at 3:00 p.m.)
3:00–4:15 P.M. Roundtables
Meet with your publishing peers and discuss issues and topics that are important to you. Build on discussions
started in the morning sessions, share ideas, and tackle problems with new people. Roundtables run concurrently
and are led by PubWest members. This year’s moderators are:
EDITORIAL:
Michael Greer, Pearson, Development by Design
SALES/MARKETING:
Patty O’Sullivan, Prospect Park Books
PRODUCTION/DESIGN:
Tim Hewitt, Friesens Corporation
FINANCIAL/ADMINISTRATIVE:
Brad Farmer, Gibbs Smith Publisher
WeNote, not Keynote : An Open Discussion about
Publishing Challenges in the Marketplace (plenary)
4:30–5:30 P.M.
Join your colleagues in this plenary session to discuss such driving issues as:
The Big A: Do you see Amazon as a destructive predator or a helpful partner? Has your relationship with
Amazon changed in recent months? What steps are you taking to maximize benefits from selling (or not selling) to Amazon?
The Big B&N: Is Barnes & Noble’s business crucial to yours? Has the overhaul of their stores affected you in
positive or negative ways? Are buyers’ communication channels open to you?
The Big Discounters: Wal-Mart, Costco, Target, Kmart—are these stores desirable partners for independent
publishers?
Returns: Are they increasing, decreasing, staying level? How can we minimize them?
The Independents: How can we better partner with independent retailers?
Why We Publish: With retailers and writers adopting the function of publishers, what can we do to educate
our customers and our communities about the vital function we publishers provide?
Anything Else! Find the form in your registration packet for submitting other topics for discussion.
Moderated by a panel of board members—Dave Trendler, Katie Burke, and Derek Lawrence—this WeNote session
offers a unique opportunity to share information and ideas. Grousing will be kept to a minimum!
Happy Hour in the Exhibit Hall
Free Evening
5:30–6:30 P.M.
6:30 P.M.
Enjoy a stroll through the streets of Pasadena. Visit the art galleries, dine with colleagues, or simply enjoy some
downtime with this event-free evening. For more local details, see the registration desk or visit the concierge at
the Westin Pasadena.
SATURDAY, FEBRUARY 7
New Board Meeting
8:30 A.M.–5:00 P.M. Registration desk open
8:00 A.M.–3:45 P.M. Exhibit Hall open, Hollywood Stars Game
8:30–9:30 A.M. Coffee and muffins in the Exhibit Hall
9:30–10:30 A.M. Plenary Session:
“The Addams Family: An Evilution - In publishing”
8:00–9:00 A.M.
Speaker: Kevin Miserocchi, executive director of the Tee and Charles Addams Foundation
Writer and producer Kevin Miserocchi will discuss his own evolution in guiding the publication of books of
Charles Addams’s cartoons. Starting out with one of the New York Big Five, Kevin found the experience frustrating and eventually found his way to a small publisher, where a strong and beneficial collaboration developed.
Acutely aware of the important role publishing plays in sustaining the Addams legacy, Kevin also directs the
Foundation in broadening the awareness of the artist’s life and work—on Broadway and in film, museum, and
community events.
Kevin Miserocchi is the executive director of the Tee and Charles Addams Foundation. As the guardian of the
archives of Charles Addams’s inimitable cartoons (including but not limited to The Addams Family), he has
produced books, a Broadway musical, museum exhibitions, community events, and a film (currently in progress),
furthering the work of Addams and the Foundation. His experience with expanding the “brand” of Addams includes foreign rights, contracts, working with “creatives,” and initiating all the various venue and media opportunities that keep Addams’s cartoons in the public consciousness. 10:45 –12:00 P.M. Renaissance Sessions
These cross-training sessions give you a chance to explore information outside of your specialty. There are two
sessions to choose from in each time slot.
SESSION A 1: Libraries and Technology
Libraries are hubs of technology. Some have created their own solutions to overcome issues with restrictions
placed around the lending of ebooks. These solutions use open source software, and apply DRM to titles that
they purchase directly from publishers and lend out to participating libraries. It’s a huge change in how publishers work with libraries. Many smaller independent presses love the opportunity to sell directly to libraries, not
having to work through a middleman. As a small to medium sized publisher this session will explain how to work
closer with libraries and technology. Plus, you will learn how to court the library media trade and target academic
libraries with your titles.
SESSIO N A 2: Can-Do Technology: Solutions for Better Business Workflow
Speaker: Jeff Stafford
Even those of us who are doing a good job of organizing—projects, accounts, schedules, finances, you name it—
might benefit from the experience of Jeff Stafford. Formerly the general manager of Communication Arts magazine for eight years—and its technology director for nine years prior—he’s well versed in the challenges that
computers, employees, and communication can pose. In this session, Stafford will address such issues as:
Plan your company’s technical future: Publishers need a forward-thinking technical strategy to succeed. You
don’t need to be a techie to know what your IT needs are. Create a plan using simple methods to find solutions
for your business objectives.
Utilize cloud-based services: From Google Drive to Dropbox, learn how to choose the right ones to meet your
needs and budget. Know when it’s best to use online services instead of on-premise software and hardware.
Take a crowdsourcing approach to collaboration and productivity in-house: Keeping your staff organized and
efficient takes time. Find out how to make the job easier. Create a collaborative environment where communications and information sharing grows organically.
Make your systems run better through policies and practices: The more variables there are, the harder it is to
solve a problem. Why computer-use policies are needed and how unifying your technology systems can increase
efficiency.
Jeff Stafford is a business and technology consultant in the San Francisco Bay Area. Formally the technology director and general manager of Communication Arts magazine, Jeff now helps small companies utilize technology
to improve just about every aspect of their businesses. A son of a pressman, Jeff started his career as a pre-press
consultant, helping publishers adapt to digital systems at the beginning of the desktop publishing era. He went
on to co-found Smetts Stafford Media, a design firm specializing in interactive platforms. Jeff has worked with
publishers such as Lonely Planet, Ten Speed Press, Yoga Journal and Pomegranate Communications.
12:00–2:00 P.M. Luncheon Plenary:
“Finding a Niche in the Book Business No One Knew Existed”
Presenter: Thatcher Wine, Founder Juniper Books
(opening will include the Hall of Fame Awards and the Associate Member of the Year)
The book world is full of possibilities and there is no one “right” way to run a bookstore or sell books online.
When Thatcher started out in the book business thirteen years ago, he didn’t have a master plan to do all the
things Juniper Books does with books today. It’s been an evolution driven by a creative desire to do things that
that world has never seen before combined with wanting to be successful and provide products that customers
really want, need and are willing to pay for! Thatcher will talk about his experiences creating a variety of niche
book products for non-traditional niche markets over the years and how overall success is all about being creative
and listening to customers and the marketplace. Renaissance Sessions (select one)
SESSIO N B 1: The Self-Publishing Opportunity for Publishers
2:15–3:15 P.M.
Bowker says self-published print and ebook titles have grown over 400% in the past 5 years, contributing
458,000 new titles in 2013. Most of these books won’t sell more than 250 copies, but this fertile ground of nascent authors and new ideas is rich with opportunity for nimble small publishers. This session will explore ways
to hire self-published authors and turn their pet project into a discoverable, sellable title that can add to your
established publishing program. An experience panel including an acquisitions editor, author agent, sales and
marketing pro, a blogger, and an author will present each angle of this new source of authors and content. Just as
the Big Houses have turned to recruiting self-published authors, smaller publishers can turn this industry shift
into an opportunity instead of a threat to their business model.
SESSIO N B 2: New Ways to Sell to Your Readers
Selling your books directly to your consumers is a highly profitable sales channel that decreases your reliance on
increasingly powerful retailers. By owning your own customer list, you can promote titles and authors based on
customers’ interests. This panel discussion will feature three new DTC service providers that boast unique ways
to reach consumers, raise revenue, increase profit, and build your customer list.
3:15–3:45 P.M. Exhibits-only time
Browse the many excellent sponsor and vendor exhibits. And don’t miss your last opportunity to complete your
Hollywood Stars Game!
3:45–4:00 P.M. Hollywood Stars Game Showdown
Did you visit all of the PubWest 2015 exhibitors and collect your Hollywood Star stickers? Now compete for
a chance to win a free PubWest 2016 conference registration, as well as many other prizes donated by the
vendors!
Exhibit Hall closes
4:00 P.M.–5:15 P.M. The Business of Creativity
4:00 P.M.
Publishing is a highly creative business. We all work with creative authors and others to produce one of a kind
original publishing projects. How can we find ways to reinvent, reconfigure, and redraw the creative process that
can bring us to our best? From the first word, to editing, to design and production, to publicity, marketing, and
sales…the ineffable must be conjured, and the artful transmission to bring a book to its moment of publication is
to be regarded as a journey of dedication and triumph.
5:15–6:00 P.M. Speedy Spiels (plenary)
Expeditious expositions, brief brainstorms, the buzz in brief, spilling the beans, little low downs, lively low
downs, short and to the point, short and sweet, in a nutshell, light bulbs and sparks, four-minute morsels.
We’ve all heard the proverb that the best things come in small packages. It follows that thought-provoking viewpoints and shared experience can be the most valuable when presented concisely.
This second edition PubWest session will feature nine speakers; each will have a maximum of four minutes to
share something they’ve found helpful in their publishing experience. A range of subjects is bound to be explored: acquisitions, editing, design, marketing, sales, finance, and management. The topics might include such
tidbits as a new trick that saves time when editing a manuscript online, a creative way to handle a challenging
writer, a marketing campaign that had surprising results, or a personal story about a rewarding publishing career.
“Speedy Spiels” is lively, engaging, and chock-full of useful information—not to mention a boatload of fun.
If you would like to participate, please send your name and four-minute topic to Kent (kent@pubwest.org) at
PubWest by Friday January 2, 2014. Once all submissions are received, the conference committee will review the
speakers and suggested topics. The committee will determine the speaker order and tell speakers when in the
lineup they will present. A PowerPoint projector will be available, and each speaker can provide up to two PowerPoint slides for their four-minute spiel.
Christopher Kenneally, moderator
6:30 P.M. Annual PubWest Party
An evening to unwind and spend time sharing insights gained from the previous three days. Join us for a dinner
buffet and live music by Brazilian guitarist Capital Guitar. Don’t miss this last chance to connect with fellow
conference attendees and relax before returning to the office. We thank Ingram Content Group for sponsoring
the party!
Hotel information
Enjoy some of the finest views of the San Gabriel Mountains and the Pasadena area from The Westin Pasadena,
or step out to partake in the colorful spirit of downtown. Shoppers and food-lovers alike will revel in the remarkable range of options surrounding the hotel. Just a few minutes on foot, the Paseo Colorado features premier dining and retail outlets plus a cinema. Less than a mile away, historic Old Pasadena’s charming storefronts house
200 shops plus a wide array of restaurants and nightspots. Complimentary amenities include Wi-Fi throughout
the hotel, a fitness center, an outdoor heated swimming pool, and a business center.
RESERVATION DEADLINE: SUNDAY, JANUARY 4, 2015.
A block of rooms at a deeply discounted price
has been reserved for PubWest 2015 attendees. There are a limited number of rooms in the PubWest block, so
make your reservations soon! Please support the association by staying at the show hotel. Not only will you be on
site for all of our conference happenings, but you’ll also get a discount on your conference fees.
ROOM RATE
for Single or Double Occupancy, Traditional Rooms: $139 per night, plus tax. These special conference guest room rates will also apply three days before and three days after the official conference dates, based on
availability, so you can combine business trips, take a little time for rest and relaxation, or get out and do some
exploring in Pasadena at a reduced rate.
Westin Pasadena, 191 North Los Robles, Pasadena, California 91101
RESERVATIONS BY PHONE:
Call Westin Reservations line at 1-800-937-8461 (1-800-Westin1). Please be sure
to specify that you are with PubWest to receive our rate. Reservations hours are Monday through Friday, 7:00
a.m. until 8:00 p.m. (Mountain); Saturday, 8:00 a.m. until 5:00 p.m. (Mountain); and Sunday, 9:00 a.m. until
5:00 p.m. (Mountain).
RESERVATIONS ONLINE:
Go to www.pubwest.org/conference and click on the hotel reservation link.
Getting to Pasadena
BURBANK AIRPORT (BUR) Major airlines serve the Burbank Airport,
just thirteen miles from the Westin Pasadena, and rental cars are
readily available.
LOS ANGELES INTERNATIONAL AIRPORT (LAX)
The Los Angeles International airport is just 27 miles
from the Westin Pasadena.
SHUTTLE SERVICES
Super Shuttle: Local LAX Reservations (310) 782-6600 (800) BLUE VAN (800-258-3826)
The Super Shuttle rate from Burbank Airport to The Westin Pasadena is $23.00 (one person) and $9.00 for each
additional passenger. From Los Angeles International Airport to The Westin Pasadena it is $30.00 (one person)
and $9.00 for each additional passenger Exclusive Super Shuttle Non-Stop Van Service $85.00 (one to seven
passengers) Maximum number of passengers is seven for all Super Shuttle Vans
CABS AND BLACK CARS
City Cab: Tel # 888-CITY CAB Yellow Cab: Tel # 877-733-3305
The average Taxi Cab rate from Burbank Airport to The Westin Pasadena is $45.00-$50.00 depending on traffic.
Los Angeles International to The Westin Pasadena is about $90.00 depending on traffic.
Black Car: Tel #818-707-1919
One way from Hotel to LAX $87.00 + 20% gratuity = $104.00.
One way from Hotel to BUR $57.00 + 20% gratuity = $68.00
This is provided for informational purposes only and pricing is not guaranteed. All rates are subject to change.
PUBWEST 2O15 Exhibitor Price Sheet
Online registration will begin in November. To register, go to www.pubwest.org and click the link Register for
Conference. This link will take you through an easy step-by-step registration process. You will be asked for a
credit card to complete the transaction.
MEMBERSNON-MEMBERS
10’ x 10’ wall space
$900 $1000
8’ Tabletop
$750 $850
8’ Tabletop Sole Proprietor/Freelancer $650 $800
 Discounts
before December 15, 2014. You will see instructions for taking the Early
Bird Discount on our online registration form.
EARLY BIRD DISCOUNT: SAVE 15%
HOTEL DISCOUNT: SAVE $20 if you stay at the host hotel, WESTIN PASADENA . Click the appropriate box
on our online registration form to receive this discount.
NEW ATTENDEE DISCOUNT:
First-time PubWest conference attendees will receive a $25 DISCOUNT.
Conference programming can occasionally change between press time and the conference.
Please check Pubwest.org for updates.
 Exhibitor Registration includes:
Thursday evening Opening Reception
✦
✦ Friday morning 3 mile walk/run ✦
✦ Friday Annual Membership Meeting Luncheon ✦
✦ Saturday Keynote Luncheon
✦ Morning coffee and pastries
✦
All midmorning and afternoon coffee breaks
Saturday night PubWest Party
We invite and encourage exhibitors to attend
conference sessions, as their schedules allow.
If more than one person is coming from your company, please register them online as a Supplemental
Exhibitor. They must be registered to receive a name badge, to be included in the conference Who’s Who,
and to join us for meals. Meal prices range from $25-$35 for Supplemental Exhibitors.
Additional Thursday Activity
Bowling Competition 6:45 p.m.
Fee includes games and light dinner $45
Maximum: 48 people
Optional Activities (requiring separate fees)
Thursday Intensive Sessions
1:00 P.M. TO 5:00 P.M.
How to Sell, TV, Movie, and Foreign Rights
PubWest member
|Non-member
Student rate
$275
$325
$225 (with valid ID)
1:00 P.M. TO 5:00 PM
Data Speaks: How to leverage your next books sales track record
PubWest member
Non-member
Student rate
$250
$300
$225 (with valid ID) 2:00 P.M. TO 4:30 P.M.
Norton Simon Museum Tour
$25.00
2:00 P.M. TO 5:00 P.M.
Publishers Roundtable
No cost to publishers and heads of house attending Pubwest 2015
 Important Exhibitor Information
Exhibitor setup will take place on February 5, 2015 between 2:00 pm and 4:30 pm and must be complete in time for
the opening reception at 5:30 p.m. Any exceptions to this policy must be granted by the PubWest office. Thank you.
Exhibit hall hours are Thursday from 5:30 p.m. to 6:30 p.m., Friday 8:00 a.m. to 4:00 p.m., and Saturday from
8:00 a.m. to 3:45 p.m. Please check our Web site for any changes to this schedule.
Any changes in exhibit arrangements must be made by January 12, 2015. Until that date, the cancellation fee is
50% of the exhibit space. No refunds for exhibit space will be given after January 12, 2015. Please note: No refunds
will be given at any time for Conference Resource Guide advertising or sponsorships.
All orders for exhibit space are subject to approval by PubWest. PubWest will not be liable for any failures to provide exhibit space that occur due to circumstances outside the control of PubWest. PubWest reserves the right to
reject, adjust, or cancel any order for exhibit space for any reason at any time. In the event that PubWest fails to
provide exhibit space, its maximum liability will be limited to the amount of exhibitors’ payment for exhibit space.
Exhibit space is sold on an as-available basis.
Any exhibitor dismantling or otherwise tearing down their booth before the end of trade
show exhibit hours will be subject to a $250 penalty. Please remember attendees may be visiting the exhibit hall
late in the show.
TEAR DOWN PENALTY:
PubWest is a Colorado nonprofit corporation and Federal not-for-profit 501(c)6 organization, with federal tax ID number (FEIN) 84-0796515.
PUBWEST 2O15 Attendee Price Sheet

Online registration will begin in November. To register, go to www.pubwest.org and click the link Register for
Conference. This link will take you through an easy step-by-step registration process. You will be asked for a
credit card to complete the transaction.
Full Conference Registration includes:
PubWest member $525
Unlimited access to Friday and Saturday seminars
✦ Thursday evening Opening Reception
✦ Friday morning 3 mile walk/run
✦ Friday Annual Membership Meeting Luncheon
✦ Saturday Keynote Luncheon
✦ Exhibit hall pass
✦ Morning coffee and pastries
✦ All midmorning and afternoon coffee breaks
✦ Saturday night PubWest Party
(Early bird registration
15% off before 12/15/15)
✦
Non-member
$625
(Early bird registration
15% off before 12/15/15)
Student rate
$275
(No Early bird discount)
Discounts
EARLY BIRD DISCOUNT: SAVE 15% before December 15, 2015. You will see instructions for taking the Early Bird Discount
on our online registration form.
GROUP DISCOUNTS: Companies can save 10% on their registrations when they register as a group. Groups must have 2
or more people from the same company. One person must go online and register the entire group.
HOTEL DISCOUNT: SAVE $20 if you stay at the host hotel, Westin Pasadena. Click the appropriate box on our online
registration form to receive this discount.
NEW ATTENDEE DISCOUNT:
First-time PubWest conference attendees will receive a $25 discount.
Conference programming can occasionally change between press time and the conference. Please check Pubwest.org for updates.
Optional Activities (requiring separate fees)
Thursday Intensive Sessions
1:00 P.M. TO 5:00 P.M. How to Sell, TV, Movie, and Foreign Rights
PubWest member
Non-member
Student rate
$275
$325
$225 (with valid ID)
1:00 P.M. TO 5:00 PM
Data Speaks: How to leverage your next books sales track record
PubWest member
Non-member
Student rate
$250
$300
$225 (with valid ID) 2:00 TO 4:30 PM.
Norton Simon Museum Tour
$25.00
2:00 P.M. TO 5:00 P.M.
Publishers Roundtable
Additional Thursday Activity
Bowling Competition 6:45 p.m.
Fee includes games and light dinner $45
Maximum: 48 people
No cost to publishers and heads of house attending Pubwest 2015
PubWest is a Colorado nonprofit corporation and Federal not-for-profit 501(c)6 organization, with federal tax ID number (FEIN) 84-0796515.
One-Day Ticket Option
A One-Day Ticket includes unlimited access to conference sessions on the selected date, exhibits, receptions, morning
coffee/pastries, midmorning and afternoon coffee breaks. A One-Day Ticket for Friday February 6, includes the PubWest Annual Membership Meeting Luncheon, and a One-Day Ticket for Saturday February 7, includes the
Keynote Luncheon and PubWest Party.
ONE-DAY TICKET FOR FRIDAY FEBRUARY 6
ONE-DAY TICKET FOR SATURDAY FEBRUARY 7
PubWest Member Non-member
PubWest Member
Non-member
$325
$350
$325
$375
Additional Meals and Tickets
If you need to order additional meal/party tickets or exhibit hall passes, please contact the PubWest office.
Cancellations
Before December 26, 2014, cancellations may be made for the full amount of tuition, less a $75 processing fee.
Between December 27, 2014 and January 5, 2015, the cancellation fee is 75 percent of tuition.
✦ No tuition refunds will be given after January 6, 2015.
✦
✦
Hotel Information Westin Pasadena 191 North Los Robles Avenue, Pasadena, California 91101
West Pasadena is located just a few blocks from more than 120 trendy stores, shops and boutiques and more than 80 stylish
restaurants. The famous Westin heavenly beds will lull you to sleep and complimentary wireless will keep you connected.
Reservation Deadline: Sunday January 4, 2015. A block of rooms at a deeply discounted price has been reserved for
PubWest 2015 attendees. There are a limited number of rooms in the PubWest block, so make your reservations soon! Please
support the association by staying at the show hotel. Not only will you be on site for all of our conference happenings, but
you’ll also get a discount on your conference fees.
Room Rate for Single or Double Occupancy, Traditional Rooms: $139 per night, plus tax. These special conference guest
room rates will also apply three days before and three days after the official conference dates, based on availability, so you can
combine business trips, take a little time for rest and relaxation, or get out and do some exploring in Pasadena at a reduced rate.
Reservations by phone: Westin Reservations line at 1-800-937-8461 (1-800-Westin1). Please be sure to specify that
you are with PubWest to receive our rate. Reservations hours are Monday through Friday, 7:00 a.m. until 8:00 p.m. (Mountain); Saturday, 8:00 a.m. until 5:00 p.m. (Mountain); and Sunday, 9:00 a.m. until 5:00 p.m. (Mountain).
Reservations online: Go to www.pubwest.org/conference and click on the hotel reservation link.
Getting to the Westin Pasadena
SUPER SHUTTLE Local LAX Reservations (310) 782-6600, (800) BLUE VAN (800-258-3826)
From Los Angeles International Airport to The Westin Pasadena it is $30.00 (one person) and $9.00 for each additional
passenger. Exclusive Super Shuttle Non-Stop Van Service $85.00 (one to seven passengers). Maximum number of passengers is seven for all Super Shuttle Vans. From Burbank Airport to The Westin Pasadena is $23.00 (one person) and $9.00
for each additional passenger. From Ontario Airport Super shuttle’s cost is about $68.00.
CABS & BLACK CARS City Cab: Tel # 888-CITY CAB Yellow Cab: Tel # 877-733-3305 Black Car: Tel #818-707-1919
From Los Angeles International Airport Cab rate to The Westin Pasadena is about $90.00 depending on traffic. Black Car
rate from Hotel to LAX (One way) $87.00 + 20% gratuity = $104.00. From Burbank Airport Cab rate to The Westin Pasadena is $45.00-$50.00 depending on traffic. Black Car rate from Hotel to BUR (One way) $57.00 + 20% gratuity = $68.00.
From Ontario Airport Cab rate is about $110.00. Note: A local Ontario Taxi must be hired in Ontario. Pasadena Taxis and
Black Cars cannot go to Ontario Airport).
This is provided for informational purposes only and pricing is not guaranteed. All rates are subject to change; please contact
all vendors directly to confirm rates
Presorted Std
U.S. Postage
PAID
Portland, OR
Permit #1129
17501 Hill Way, Lake Oswego, OR 97035
Jack Swanson Scholarship
The Jack W. Swanson scholarship was established in 2013 to bring book publishing interns or first- or second-year
publishing-house employees to a PubWest conference. The scholarship is funded from the sale of rights, by royalties from
Rail Ventures, and by private donations from PubWest members who wish to encourage the next generation of book publishers. The scholarship covers full conference tuition travel, lodging, conference intensives, and other optional events. Only one
winner will be chosen for the scholarship. Other scholarships may be awarded, but recipients will need to cover their own
travel, lodging, conference intensives, or other optional events.
To apply for the scholarship to PUBWEST 2015, send a letter of introduction explaining your professional/academic
background and why you’re interested in a book-publishing career, along with a letter of support from one professional or
academic reference.
Please send applications to: Scholarship Committee, PubWest, 17501 Hill Way, Lake Oswego, OR 97035. Applications
must be received by Friday, January 2, 2015.
Major Sponsors of Pubwest 2015
TOTAL
PRINTING
SYSTEMS
800-465-5200
Digital Book Manufacturer
Helping You Put Your Best Book Forward
From Manuscript to Reader
Jamison Design
PubWest appreciates the support of Edwards Brothers Malloy for donating the printing for the registration materials. www.edwardsbrothersmalloy.com