Company profile 2015
The Bragagnolo family, the name behind
a successful business story for 117 years
The first person to be taken by surprise at the extent of the success
was Emanuele Bragagnolo himself when he was no longer able to
keep up with the volume of work brought in by the pasta shop that
had been opened in Villarazzo (Treviso) in 1898. Luckily, his son
Umberto came along to boost his father’s clever entrepreneurial
intuition. With the spirit of a pioneer, he decided to invest in the
business, moving the premises to Castelfranco Veneto, again in the
province of Treviso and turning the small family pasta business into
an industrial reality: the Pastificio Bragagnolo. The factory started
working and began to develop straightaway, so much so that
Emanuele was convinced that he should open a second factory
which he did in Zara, the then capital of Venetian Dalmatia and the
factory was called Pastificio Adriatico. However, this time Umberto
had not reckoned on the forthcoming historical events, on the
second world war, on Tito and the Socialist Federal Republic of
Yugoslavia or on a bombing that destroyed the factory. Umberto was
forced to flee, taking with him a painful wound. Fortunately, things
at Castelfranco Veneto were doing better. During the post war
years, Mino Bragagnolo gave new impetus to the business which
culminated in 1965 with the opening of a new factory built in Riese
From left to right, the Bragagnolo
family all together under the Via
Franco Bragagnolo road sign and
the mill in Marche which works
exclusively for Pasta ZARA. Below,
the three Pasta ZARA plants:
Riese Pio X, Muggia and Rovato.
Pio X, again in the province of Treviso. Here the company was given
the name Pastificio di Riese Pio X, then in memory of the events of
Zara, it was named Pasta di ZARA (then Pasta ZARA). The
historical turning point came though with Franco Bragagnolo who
decided to concentrate everything on the export market. The
results were quick to follow. Year after year Pasta ZARA spread
rapidly through abroad, becoming an international reference point.
This mission was followed and extended by Franco’s children, in
other words the fourth generation of the Bragagnolo family, Furio
(the Chairman), Arianna, Umberto and Franca who have led the
company to become one of the leaders, achieving prestigious goals.
This escalation has involved two fundamental phases. In 2002,
there was the inauguration of the second, new, futuristic
production plant in Muggia (on the outskirts of Trieste) and in
2010, the takeover of the Pastificio Pagani in Rovato (Brescia)
which became the third production unit. Furthermore, in 2012, an
agreement was signed with the Tesa mill in the Marche region
which today works exclusively for Pasta ZARA. Finally, in 2014 the
road leading to the Riese Pio X plant was named after Franco
Bragagnolo, in memory of a pioneer.
3
Constant investments and development
thanks also to our partners Simest and Friulia
Anticipate, look ahead and invest, because development must
always be on-going. A company mission that Pasta ZARA has
never failed to follow. A mission for which the proof is clear to
see: it is sufficient to look at what has happened and what is still
happening in the production plants. After completing the
extension of the Riese Pio X plant with the new road access,
operations have now been moved to Muggia with the building of
the new automated warehouse and the installation of the sixth
4
production line that will provide an additional production
capacity of 70 thousand tons. Soon, it will be the turn of Rovato,
where it has been announced that important measures are to be
taken. All this has also been possible thanks to the strong
partnership set up with Friulia, the investment trust of the Friuli
Venezia Giulia region, and Simest, the public-private merchant
bank controlled by the Cassa Depositi e Prestiti which form part
of the Pasta ZARA S.p.A. shareholdership.
Both partners provide backing for Pasta ZARA in the completion
phases of the investment programme, enabling the company’s
financial position to remain balanced and consolidating its
competitive position throughout the world.
Above, from left to right: the construction of the sixth production line
in the plant in Muggia, product packaging. Below, product packaging
and shipment at Muggia.
Cerved Rating Agency: “Pasta ZARA is a sound company
that is more than able to meet its financial commitments”
Credit ratings concern the potential credit worthiness of
entities such as companies for example. They are drawn up on
the basis of a risk measurement that assesses the ability of an
entity to meet its financial obligations on time. Cerved Rating
Agency is the Italian rating agency specialised in this type of
assessment. The agency’s credit ratings (recognised on a
European level) are based on a strict and systematic method.
Cerved Rating Agency carried out this assessment on Pasta
ZARA. The final result was more than gratifying for the
company: very high credit worthiness and very low probability
of insolvency (0.34%). The final report states: “A company with
very sound fundamentals that is more than able to meet its
financial commitments”.
At the side, a copy of the final report of the Cerved Rating Agency concerning
Pasta ZARA: the opinions are extremely gratifying, representing, as they do,
important credentials for suppliers, partners and customers.
Above, Furio Bragagnolo at
the Radicchio d’Oro talk show
hosted by Giorgio Martino: he
is shown together with the
writer Alessandro Marzo
Magno, the actor Lando
Buzzanca and the Chairman
of Sampdoria football team
Massimo Ferrero.
From the left, the Chairman
of Pasta ZARA during an
interview on the Rai Tg1
news; Umberto Bragagnolo;
Arianna Bragagnolo; Franca
Bragagnolo.
5
1,500 tons of pasta to satisfy consumers’
every day needs
22 production lines, divided into long, short and nest type
pasta, producing 1,500 tons of pasta that are sent all over the
world every day. These are the figures of the leading Italian
exporter of pasta. These are the figures of Pasta ZARA.
To be present with its products in every country of the world.
Encouraged by this ambitious project, the production capacity
of Pasta ZARA continues to grow year after year, exceeding the
goals that are set closer and closer together. The objective now
is to achieve a production capacity of 400 thousand tons of
pasta a year, compared with the current 290 thousand tons.
Everything is moving in this direction. Focusing on
development and innovation, but also on the speed of arrival of
the products and the services, and, of course, quality combined
with the right price at the point of sale.
This is how Pasta ZARA has won over consumers worldwide. To
understand the Pasta ZARA escalation to the full, it is sufficient
to examine what has happened over the last 13 years. In fact, in
2000, the company sold an annual quantity of 110 thousand
tons of pasta. In 2014 it sold 290 thousand. An unceasing and
continual increase. Obviously, this has had positive effects on
employment. So much so that today the company has about 430
employees and shows an upward trend in this area too.
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Above, the production capacity of the three Pasta ZARA
plants until 2018 (in tons). Here at the side, the production
phases of some Pasta ZARA shapes.
500.000,0
450.000,0
400.000,0
350.000,0
300.000,0
250.000,0
280.000
290.000
2013
2014
330.000
360.000
2015
2016
380.000
400.000
2017
2018
245.035
200.000,0
150.000,0
100.000,0
50.000,0
2012
Markets, the strategy: to open marketing offices
in emerging countries
On the right, the distribution of
Pasta ZARA throughout the world.
Below, Pasta ZARA products in
various international sales points
and on a Chinese table.
116: this is the number of countries in which Pasta ZARA is
present with its products, a figure which covers almost the
entire globe with red Pasta ZARA markers. The company is not
the leading Italian exporter of pasta for nothing! These
countries have to be overseen more and more and for this
reason Pasta ZARA has decided to open marketing offices
abroad. The first of these was the office in Alexandria in Egypt
which covers markets in continual expansion such as those in
the Middle East and in North Africa.
The company is represented abroad either by its own brand
names or by private labels which come under the large scale
international distribution. As a result, to all effects and
purposes, Pasta ZARA represents the flagship of the Made in
Italy label all over the world. A commercial success
substantiated by the quality of the products, by the constant
offer of new shapes, by the quality of the services and the
cooperation established with importers and distributors even in
the remotest corners of the planet.
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The key role of logistics:
from the self-supporting warehouse in Riese Pio X
9,200 sq. m. of space, 8 storeys, a storage capacity of 26,000 pallets, a
potential flow of 1,200 pallets a day and 2,400 shipments: mindspinning figures for the self-supporting warehouse which has enabled
yet another leap forward in quality at the Riese Pio X plant, promoting
it to one of the most highly automated warehouses in the world.
Logistics are understood to be a key feature for the company, with a
focus on two objectives: faster and more efficient customer services
including the absolute traceability of the whole production process
and environmentally-friendly applications to be given greater
emphasis. These factors are ideal for transforming, over time, a
considerable investment into a benefit for the community with
positive effects for the consumer too. A hyper-technological
warehouse has become the nerve centre of a company undergoing
constant development like Pasta ZARA. Devised and set up in a very
short time, today the warehouse is exploited to maximum capacity. As
a result, the company’s competitiveness has increased and new sights
have been set so that the development will allow even more ambitious
targets. A never-ending expansion that today knows no limits.
8
In the photograph, the self-supporting warehouse in the plant in Riese Pio X.
The key role of logistics:
to the futuristic logistics centre in Muggia
Surpass ourselves, push ourselves further, be highly
competitive: these have been the motivations that have led
Pasta ZARA over the years to become a worldwide colossus in
pasta making. Aiming constantly for results and objectives,
without sparing ourselves any effort.
The same has applied to logistics. Once the self-supporting
warehouse in the historic production facility in Riese Pio X was
completed, which in itself is a gigantic construction, work began
on the building of the warehouse in Muggia. Having more space
available, a project took shape without precedent in the sector.
An enormous automated warehouse capable of storing 66,000
pallets: more than twice the number of Riese Pio X! Other
figures: 11,000 sq. m. in size, 150 metres long, 75 metres wide
and 37 metres high, 11 stacker cranes. An imposing project that
had eyes popping in astonishment right from the very first days
of construction. With completion set for 2015, the progress
made so far is shown in the photographs on this page.
Above, the building of the new self-supporting warehouse in the plant in Muggia. At the top, how it will look when it has been completed.
9
A complete production chain thanks to an exclusive
agreement with the Tesa mill in Ancona
To complete the production chain, Pasta ZARA needed a mill
that would ensure a direct supply of the raw ingredient, durum
wheat semolina. The problem was overcome in 2012 thanks to
the signing of an exclusive contract with the Tesa S.r.l. mill in
Santa Maria Nuova (Ancona) for the processing on account of
durum wheat. The centre of Italy and Marche region were not
10
chosen just by chance: in fact, this region has a milling capacity
that is below the quantity of cereal produced. With a cultivated
area of about 120,000 hectares and an average harvest of more
than 500,000 tons a year, Marche is, after Puglia and Sicily, the
third region in Italy for the production of durum wheat. This
initiative enables Pasta ZARA to have direct contact with the
producers of durum wheat, acquiring know-how and new
market opportunities. The daily milling capacity of the Santa
Maria Nuova mill is about 450 tons, which means more than
150,000 tons of durum wheat a year. Furthermore, the mill has
a storage capacity of 70,000 tons.
In the photographs, outside and
inside the Tesa mill in Santa
Maria Nuova (Ancona).
In Marche, Pasta ZARA has developed a new variety
of durum wheat to enrich the Made in Italy label even more
With an eye to making the most of Italian crops, an aim that has
been under way for some time, Pasta ZARA has signed a
marketing collaboration agreement with Sis (Società Italiana
Sementi), a seed company in Bologna and the leader in the sector
of wheat seed in Italy, in order to develop a new variety of high
quality durum wheat called Furio Camillo which, according to Sis,
represents a “rustic and healthy” seed. This new development has
Above and at the side, the Furio Camillo durum
wheat developed by Pasta ZARA and Sis. On the right,
the sowing of the wheat on land in Marche.
been applied in Marche thanks to some cooperatives and
stockists who have drawn up production/sowing agreements with
Pasta ZARA and Sis, creating a true and proper agricultural
development network with a pooling of the crops. All the Furio
Camillo wheat harvested is processed in the Tesa mill in Santa
Maria Nuova and used to make pasta in a way that satisfies to the
full the demanding technologies of Pasta ZARA. In this way, a
complete and controlled cycle is established, from the cultivation
and harvesting of the seed to the processing. The agreements
signed aim to reach an objective of 200 tons of seed for the 2014
sowing campaign. A remarkably high quantity for a field
experiment. The agreement between Pasta ZARA and the local
cultivators has important economic consequences for the whole
agricultural chain in the Marche region.
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The return of the Pastificio Bragagnolo trademark:
a gourmet range with Bigoli Veneti
A leap back in time to when Pasta ZARA was not yet Pasta ZARA, but
Pastificio Bragagnolo. A historical trademark, a sign of success that
Pasta ZARA has retrieved and presents once again today to launch a
new range of exclusive products. Products that encompass the skills
of times past and are destined for the modern day gourmet. Furio,
Arianna, Umberto and Franca have put their name directly on an
exceptional new product: Bigoli Veneti of the Pastificio Bragagnolo. A
product that combines both history and tradition, the forerunner of
other products that will follow this creative philosophy, a sort of
“Bragagnolo Reserve” collection, destined for those who love timeless
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traditional flavours, tastes and recipes. It is not just a coincidence
that Pastificio Bragagnolo offers Bigoli Veneti. The long path followed
by this family of pasta makers has very precise roots and its
geographic origin in Veneto and the area of Treviso, where one of the
traditional dishes from times past is Bigoli. The Bigoli Veneti of the
Pastificio Bragagnolo are produced using durum wheat flour, in other
words the product obtained from the grinding and subsequent sifting
of the durum wheat to remove foreign matter and impurities after the
extraction of the semolina. With a cooking time of 10 - 12 minutes,
the pasta has an exceptional capacity to retain the sauce.
Bigoli Veneti from the new Pastificio Bragagnolo range,
a historical trademark that has been relaunched.
And the union between Pasta ZARA and Pastificio Bragagnolo
has given rise to “i Gustosi”, four products with unusual flavours
Product innovation to satisfy the requirements of consumers
with increasingly sophisticated tastes. Pasta ZARA studies,
devises and experiments new products continuously. Some of
them are shelved, while others make their way into production
and are marketed. The latter now include the latest range to be
launched on the market “i Gustosi”, the result of a happy “union”
between Pasta ZARA and the gourmet brand Pastificio
Bragagnolo, combining fascinating flavours with nutritional
quality. Particular products which contain particular ingredients.
The range goes from Linguine with rosemary to Gemelli with
tomato, basil and beetroot (pizza flavour); from the Sedani rigati
with beans to Spaghetti with cuttlefish ink. Why rosemary?
Because it is a plant rich in active ingredients contained
within its essential oil and to which it owes its distinct
fragrance. As a result, Pasta ZARA’s Linguine with rosemary
are recommended especially for those consumers who want to
try new flavours and combinations. Why tomato, basil and
beetroot? Because Pasta ZARA has obtained a preparation of
chopped and dried vegetables that are reminiscent of the
flavour and taste of pizza. The Sedani rigati with tomato, basil
and beetroot are interesting because they combine
carbohydrates with vegetables that have an anti-oxidant
function. Why beans? Because they are considered to be an
excellent food and very nourishing. Pasta ZARA has chosen to
produce pasta using dried beans that represent an important
source of protein. The Sedani rigati with beans have been
created especially for the “over 50s” because of their
considerable supply of fibre. Why Spaghetti with cuttlefish
ink? To offer a traditional first course based on fish without
the need for any other ingredients. The pasta just needs to be
cooked and served. It features the traditional deep, black
colour and its strong flavour and fragrance of the sea.
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A new concept: Italian first courses.
Pasta ZARA provides everything: from the pasta to the sauce
The Mediterranean Diet is and remains the flagship of healthy
Italian eating. It is acknowledged and publicised as the
maximum expression of the “Made in Italy” label. However, in
other countries it is often misunderstood and the object of
ambiguity. Sometimes, it is even copied and imitated, with a
deceptive use of the colours of the Italian flag…
In some countries it is even linked to Turkey, another country
which lies on the Mediterranean…
To remove any doubt, Pasta ZARA has decided to rely on an
alternative message that really can become an emblem of Italy, a
new way to convince people and an important marketing
instrument: an Italian first course. The most important element is
obviously the “must-have” pasta, accompanied though by
everything necessary to complete a traditional Italian first course,
so sauces, oil, seasoning, grated cheese, tomatoes, etc.
In this sense, Pasta ZARA is able to supply everything, or nearly
everything. In fact, the company’s catalogue also presents nonpasta products for sale so that distributors and importers have
a complete offer at their disposal and can carry out combined
promotional activities. Some of these products, included in Le
Delizie range, have been tested over time and have now been
improved and are presented in a new packaging: the balsamic
vinegar, the extra virgin olive oil, the ready cooked sauces.
Then there are the tomatoes, because the dish of the Italians
“par excellence” is pasta with tomato. So here it is, ready to
serve, a true Italian first course!
16
Above, traditional pasta with tomato. Here at the side, the Pasta ZARA
products with which to create an Italian first course.
Pasta ZARA Green, a project which puts
environmental policies before everything else
Over the last few years, environmental policies have taken on a
leading role, so much so that they now represent a fundamental
factor for a company’s development. For Pasta ZARA they have
become a mission that the company has been following for
several years since the Pasta ZARA Green project was set up due
to the company’s wish to create a business system prioritising
“sustainability”. The Green project aims to study, encourage and
perform all the measures possible so that the company’s
production safeguards the environment, the territory and work.
And, consequently, the quality of life of those working in the
company. To this end, the measures have concentrated firstly on
saving the amount of energy used and in rationalising the use of
the same. The sectors where measures have been taken are
overall energy saving, lighting, optimisation and management of
In the photographs, the photovoltaic panels fitted on the production
units in Riese Pio X and in Muggia. In the centre, the monitor
located in the reception at Riese Pio X showing the energy saving.
heat flows and the company’s own energy production.
Furthermore, for some time now Pasta ZARA has been making
wide use of renewable energy, thanks to photovoltaic
installations fitted on the roofs of the production units.
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International certifications, Pasta ZARA’s “passport”
that is valid worldwide
Pasta ZARA undertook a commitment more than 15 years ago to
achieve national and international certification of its system and
products, certification which acknowledges and bears witness to
the efforts made and the resources dedicated to reaching the
highest standards of quality to be offered to the market with
maximum transparency. An ethical obligation for a company like
Pasta ZARA which exports the great majority of its products abroad
and which deals daily with the requirements and needs of many
different countries. Pasta ZARA is proud of these certifications
which also prove the company’s correct behaviour. Consequently,
the Quality System of the three production units in the Pasta ZARA
Group complies with the ISO 9001/08 Standard. The certification
was issued by S.G.S. Furthermore, the commitment with which
Pasta ZARA produces its products, selects and constantly controls
the raw ingredients has also been acknowledged. Following the
audit carried out by the auditor of the C.S.Q.A certification body,
the certificates of conformity to the B.R.C. (British Retail
18
Consortium) Standard and the I.F.S. (International
Food Standard) were confirmed for all three of the
Pasta ZARA production units with the highest
level of assessment. These concern very strict
regulations governing the health and hygiene of
the production processes and the environmental
conditions in which they take place. Pasta ZARA can also count
on the ISO 22005:08 product certificate in compliance with the
requirement for “Intra-company traceability of the pasta product”.
This certificate examines the whole of the production chain, from
the moment of arrival of the raw ingredients to the dispatch of the
finished product to customers. Finally, Pasta ZARA’s environment
management system has been certified by the SGS body, according
to Standard ISO 14001:2004 which “awards” the efficient way in
which the various aspects and impacts of the company’s activities,
products and services are handled in the aim of continually
improving and safeguarding the environment from possible sources
of pollution. What is more, on the subject of
product certification, Pasta ZARA has maintained
and renewed the organic product certification
regarding CE Regulation n. 834/2007 and the
KOSHER certification for the products marketed in the
areas where consumers follow the Jewish religion.
Furthermore, the Halal certification has also been
introduced for those products marketed in areas where consumers
follow the Muslim religion. Finally, Pasta ZARA can count on the
AEO certification which recognises the company’s “customs
security and reliability”. In practical terms, the AEO certificate
represents a percentage of security which reduces the number of
inspections made on the goods and customs documents. Basically,
it simplifies customs procedures, enabling Pasta ZARA to work
throughout the European Union without moving the goods.
The reproductions show some of the certificates awarded to Pasta ZARA.
When pasta contributes towards solidarity
and helps the needy
At the top, Arianna Bragagnolo awards the voucher (shown on the left)
to Don Ciotti for the 2014 solidarity Prize during the Radicchio d’Oro event.
Here above, Father Amelio Troietto in his mission in the Philippines.
How can work be reconciled with ethics and solidarity? The
Bragagnolo family has always managed to do it in the firm conviction
that every business concern must dedicate considerable interest to
the community. Care for the needy, social commitment, social
responsibility: call it as you will. The meaning is always the same:
helping others, perhaps by paying maximum attention to the
territories in which Pasta ZARA operates and dedicating time and
resources to supporting various activities and organisations. Then as
pasta is a food that is appreciated and essential for nourishment all
over the world, the company does whatever it can, wherever it can,
working with non-profit organisations and associations. On this
matter, the company has set up a Solidarity Prize in connection with
the prestigious Radicchio d’Oro event. Every year during the event, a
voucher is awarded to a deserving association for a donation of 1,000
kilos of pasta. In 2014, the pasta was donated to Don Luigi Ciotti for
his Gruppo Abele. The well-known association was founded in Turin
in 1965 by Don Ciotti himself. The association is committed towards
taking in the homeless and needy. As the association’s
manifesto states, “For us, social commitment means rights
and justice, caring for those in difficulty and making every
effort to overcome anything that creates
marginalisation, inequality or loss of heart”.
Another event at which Pasta ZARA has played
a leading role in solidarity is the Palio dei Mussi
in Riese Pio X. At the traditional Pasta ZARA party, every dish was
served at a symbolic cost of two euros for the simple reason that all
the takings were donated to Don Mauro Polo, chaplain in Riese and
one of the missionaries of the diocese of Treviso “fidei donum” in
Africa. He works in the mission in Fianga in Chad, in other words in
one of the poorest African countries. Father Amelio Troietto too
works as a missionary and doctor and distributes our pasta to
the population in the Philippines, in Dolores on the east coast
of the island of Samar. Moreover, Pasta ZARA also supports “I
Bambini delle Fate” Foundation which was set up to finance
projects for parents’ associations, organisations and hospital
structures to help disabled children.
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Trade fairs and Pasta ZARA Parties, this is how
we keep in touch with our customers and consumers
Of all the work carried out constantly to publicise and promote
our products, there are two occasions that involve Pasta ZARA,
its customers and the consumers more than any other and these
are our presence at trade fairs and the Pasta ZARA Parties. In
2014, the all red stand of Pasta ZARA stood out at Gulfood in
Dubai, at Plma in Amsterdam, the number one exhibition in the
world of private labels and at Sial in Paris.
Our presence at these fairs reinforces the image of Pasta ZARA
and enables buyers and distributors to see exactly what the
company is doing with their own eyes. On the other hand, Pasta
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ZARA Parties are the most effective way to gain appreciation for
our products: by enabling people to taste them. In our opinion at
least there are no better ways to convince and persuade people.
To show off what we produce to full advantage we first cook the
pasta and then offer it around. In front of a dish of steaming hot,
well-cooked pasta, perhaps combined with the perfect sauce,
any words or arguments lose all their effect. Only the opinion of
those savouring the dish counts. And we count on always being
equal to the task. For this reason, Pasta ZARA Parties continue
to win everyone’s appreciation and approval.
In the photographs, various moments of
the Pasta ZARA Parties and, on the right,
the company’s stand at Sial in Paris.
A visit to the factory sales outlet in Riese Pio X
has become a “must” for consumers
After its opening two years ago, the Pasta ZARA sales outlet at the
production unit in Riese Pio X in Via Castellana 34 has become a
meeting point for consumers. Here customers can find the whole
range of Pasta ZARA products, as well as all the other brand
products from the non-pasta ranges, at reasonable prices. Not only
this, the sales outlet also deals with buying groups, organisations
and associations, and in fact many have already become regular
customers. This is not to mention the restaurant owners and
caterers who, for their purposes are interested in buying the pasta
shapes that are also available in 1, 3 and 5 kg packs. The success of
the initiative has gone beyond our wildest dreams, thanks above all
to the public who have realised its importance. This success has
encouraged us to come up with other ideas such as gift packs
which met with visitors’ interest right from the start and are
available all year round, not only during the festivities. The Pasta
ZARA sales outlet is open from Monday to Friday from 2.30 p.m. to
6.30 p.m. and on Saturday morning from 9 a.m. to 1 p.m.
Above, views of inside
and the entrance to the
shop in Via Castellana.
At the side, the gift pack
and its contents available
from our sales outlet.
21
Pasta and sport, the winning
message spread by Pasta ZARA
Pasta ZARA at sports
events: from the
Barcolana in Trieste, to
the G. P. di Poggiana, to
the sponsorship of the
Zalf-Euromobil-FiorPasta ZARA team and
Pallacanestro Trieste
2004.
22
Pasta as an energy-giving food, pasta as a tonic, pasta as an ingredient
that must never be missing from a sportsman’s or a sportswoman’s diet.
The reason is that pasta provides something extra, because the supply of
carbohydrates is essential whenever fatigue and resistance are the order
of the day and those who practise sport must eat properly to be able to
withstand the effort they are required to make. Pasta ZARA is fully aware
of these concepts and spreads the message through its commitment
towards sport. The company is involved both in partnerships for sports
events and as a sponsor of sports clubs, without forgetting its
commitments in the territory to ensure that young people have the
opportunity to do healthy, physical exercise. The most important sports
clubs sponsored by Pasta ZARA include Zalf-Euromobil-Fior-Pasta ZARA
(a reference team in amateur men’s cycling) and Pallacanestro Trieste
2004, a basketball team involved in a project centring on young people in
the area. As far as sports events are concerned, the Pasta ZARA logo
stands out in particular at the Venice Marathon, one of the most wellknown marathons, at the Barcolana in Trieste, the regatta that is known
for being the most crowded in the world, and at the Gran Premio Sportivi
di Poggiana, an international Under 23 cycle race which is acknowledged
to be the best Italian youth cycling competition.
Script • EAB
Pasta ZARA SpA
Riese Pio X - Italy
31039 Riese Pio X (TV) - Via Castellana, 34
Ingresso principale: Via Franco Bragagnolo, 1
tel. +39 0423 7541 - fax +39 0423 454043
www.pastazara.com
commerciale@pastazara.it
Pasta ZARA SpA
Muggia - Italy
34015 Muggia (TS) - Strada delle Saline Z.I.
tel. +39 040 2396820 - fax +39 040 2396815
italia@pastazara.it
Pasta ZARA 3 Srl
Rovato - Italy
25038 Rovato (BS) - Via XXV Aprile, 10/12
tel. +39 030 7243402 - fax +39 030 7243629
export@pastazara.it
Molino / Mill
Santa Maria Nuova - Italy
60030 S. Maria Nuova (AN)