MISSION statement
Dedicated to providing the
ultimate in entertainment,
Watch! treats its readers
to revealing, behind-thescenes interviews and
encounters with the
stars…exclusive celebrity
insights that no other
magazine can offer.
Watch! tackles television
and popular culture from
an insider’s point of view,
allowing its readers the
opportunity to immerse
themselves in the
fascinating worlds of
show business, glamour,
food, fashion, travel and
other lifestyle subjects.
Both upscale and
engaging, Watch! is a
high-quality glossy
publication that offers
intelligent, thoughtprovoking editorial
content, iconic images
and a reader-friendly
design…the one
essential publication that
covers every intrinsic
angle for today’s
demanding consumer.
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EDITORIAL environment
Fashion / Travel
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EDITORIAL environment
BLISS
GILT
“A life less ordinary.”
“Everything in excess.”
ICONS
POP
“A toast to television’s best.”
“What's poppin’ in pop culture.”
SCRIPT
“Celebrity showcase...jumps off script and off the page.”
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EDITORIAL environment
TRAVEL
Australian Tourism
American Airlines
Beau Rivage
The Breakers
Cavalieri Hotel
Continental Airlines
Fairmont Hotel
Four Seasons
Hawaiian Airlines
Hotel Fouquettes
Italian Tourism
Mayflower
Mexico Tourism
Plaza Athenee
Qantas
Swiss Air
Travelscene
Taj Hotels
The Willard
The Peninsula
FINANCIAL/
INSURANCE
Visa Black Card
Citibank
CMS
Esurance
Farmers
Fidelity
GMAC (Ally Bank)
Geico
The Hartford AARP
Humana
ING
Met Life
New York Life
Progressive
Quicken Loans
TD Ameritrade
Turbo Tax
USAA
WIRELESS/
BROADBAND
Verizon Wireless
Sprint
CONSUMER
ELECTRONICS
JEWELRY/WATCH/
EYEWEAR
Activision
Barnes & Noble Nook
BlackBerry
Canon
CDW
Dell
Dish Network
Garmin
HP
HTC
Kuerig
LG
Macy’s
Microsoft (Zune, XBOX)
Microsoft 7 Phone
Motorola Droid
Nikon D90, D300, D3000
Radio Shack
Sharp
Sony (Playstation)
Ubisoft (CSI DVD Game)
Y2K
Avakian
Black Starr & Frost
Charriol
Chas Schwartz & Son
Christopher Kaufmann
Dorfman Jewelers
Susan Hanover
Judith Ripka
Links of London
Oliver Peoples
Roberto Coin
Rolling Stonz
RETAIL
Darden
The Home Depot
Isaia
Fashion
Macy’s
Outback
Pal Zileri
Radio Shack
Sears
Skechers
HEALTH/BEAUTY
CVS
GNC
Nature’s Bounty
Nature Made
Nutrisystem
P&G Cover Girl
P&G Oil of Olay
Van Cleef & Arpels Midnight in
Paris
MOTORCYCLE
Harley-Davidson (V-ROD)
PHARMACEUTICAL
Abbott Labs (Humira, TriLipix)
Allergen: (Restasis, Latisse)
Astra Zenica: (Nexium)
Astra Zenica: (Symbicort)
Astra Zenica: (Crestor,
Seroquel)
Amgen (Neulasta)
Bayer
Boehringer (Spririva, Zantac)
Bristol (Abilify, Orencia)
GSK
Meda (Astepro)
Merck
Merial (Frontline)
Mirapex (Spiriva)
Novartis
Pfizer
Schering
Sanofi (Ambien)
Sanofi-Pastuer (Adacel,
Menactra)
Sepracor (Lunesta)
Takeda (Uloric)
PACKAGED GOODS/
SERVICES
Bayer
Corona
Church & Dwight (SpinBrush,
Arm & Hammer)
Conagra (Orville)
Edible Arrangements
General Mills
Nestlé
Olympic Paints
Preen
Wyeth (Chapstick)
SC Johnson
AUTOMOTIVE
OTHER
Bentley (Continental GTC,
Mulsanne)
Chrysler: Jeep Grand Cherokee
General Motors
Honda
Maserati Gran Tourismo S
Maybach
Mercedes (SLS)
Michelin
Nissan
Porsche (Cayenne, Boxter)
Subaru
Toyota (Avalon)
Volkswagen
Avis
DirecTV
Hoveround
Kaplan
Konica Minolta
Keurig
FedEx
Midwar Car Rental
Music Choice
National Alzheimer’s
Association
Siemens (Sylvania)
Universal Theme Parks
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audience
CIRCULATION
200,000
Total Audience
1,000,000
Female/Male
78%/22%
Median Age
48
Adults 25-54
62%
Adults 21+
98%
Income $50,000-$74,999
22%
HHI $75,000+
23%
Source: CBS Watch! Subscriber study December, 2011. Conducted by: Signet Research Inc. signetresearch.com
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circulation
On Target, Engaged Readers
160,000
1. Subscribers (paid/controlled)
2. Newsstands/Airports
24,000
3. Airline: (Delta, US Air, United)
13,000
4. CBS Talent and Properties
3,000
CIRCULATION
200,000
*as of 01/2011
Available now at cbswatchmagazine.com
ABC applied for 12/09
PC
Mac
iPhone
iPad
Coming soon!
Nook
Kindle
®
*Hudson News Transit Hubs: Grand Central Sta. Penn Sta, Port Auth,PATH, Union Sta,. Hudson News Airport: JFK LGA, EWR, BOS, DFW, Miami, R.
Reagan, San Jose, San Fran, O’hare, Denver. Also available at: CVS, Borders, Supermarkets and convenience stores. **Delta Shuttle, US Air Shuttle, Delta
Club Rooms, United Club Rooms.
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2011 rates
(Rates effective 01/01/2011)
Circulation 200,000
PRINT
FULL PAGE
1X – 2X
3X – 6X
Full Page (4 Color)
$30,000
$28,000
Full Page (B&W)
$24,000
$22,800
1/2 Page (4 Color)
$15,000
$14,250
1/2 Page (B&W)
$12,000
$11,400
1/3 Page (4 Color)
$10,000
$9,500
$8,000
$7,600
Cover 4
$36,000
$34,000
Cover 2 + Page 1
$66,000
$62,700
Cover 3
$30,000
$28,000
$60,000
$50,000
FULL PAGE
1/3 Page (B&W)
COVERS
EDIT / LOGO INTEGRATION
Fractional Unit
All rates are gross. No charge for bleed.
DIGITAL
COMMERCIAL SPOT
PC
Mac
iPhone
iPad
1X – 2X
3X – 6X
: 30 seconds
$25,000
$22,000
:15 seconds
$12,000
$9,000
WEBSITE
UNIT
Full Banner
Medium Banner
cbswatchmagazine.com
DIMENSION
CPM (NET)
468 x 60
$3
300 x 250
$8
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specifications
PAPER MAGAZINE / UPLOADING INFO
URL: https://sendit.mcmurry.com/dropbox/watchupload
Preferred File Format: PDF-x1a
Contact: Tanya Clark, Production Manager at
tanya.clark@mcmurry.com or (888) 626-8779
PAPER MAGAZINE / SPECS
Printing
Binding
Trim Size
Screen/Den
Live Matter
Bleed
Full Page
Web Offset
Perfect Bound
8 x 10 1/2”
300% max
5/16” from the trim/gutter
Minimum 1/8”
Bleed: 8 1/4” x 10 3/4”
Non-Bleed: 7” x 9 1/2”
Bleed: 16 1/4” x 10 3/4”
trim: 16” x 10 1/2”
live area: 15 1/2” x 10”
Spread
DIGITAL / SPECS
Commercial Spot
:15 seconds & : 30 seconds
Video formats
PC
Mac
iPhone
iPad
Accepted: MP4/MOV
Preferred: MOV
WEBSITE / SPECS
Encoded using H264 compression
cbswatchmagazine.com
Top Banner: 468 x 60
Side Banner: 300 x 250
mp4 codec at 640 x 380
Max File Sizes
Please send digital creative to: michael.rizzi@cbs.com
Data Rate
Bit rate may be higher or lower depending
on video to target the max file size
Streamed: 10-15 MB
Embedded: 3 MB
At roughly 700-800 KB/sec
Max: 1.5 MB/sec
Min: 500 KB/sec
2011 SCHEDULE
ISSUE
SPACE CLOSING
MATERIALS
ON SALE
12/1
12/10
1/25
The Good Wife
April
2/3
2/14
3/29
Hawaii Five O
June
3/31
4/11
5/24
Blue Bloods
August
6/8
6/17
8/2
The Big Bang Theory
October
8/3
8/12
9/27
NCIS
December
10/4
10/13
11/29
–
February
THEME
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WEBSITE specs
468 x 60 unit
300 x 250 unit
WEBSITE / SPECS
cbswatch.com
Top Banner: 468 x 60
Side Banner: 300 x 250
Please send completed creative to:
michael.rizzi@cbs.com
ISSUE
ON SALE
COVER
February
1/25
The Good Wife
April
3/29
Hawaii Five O
June
5/24
Blue Bloods
August
8/2
The Big Bang Theory
October
9/27
NCIS
December
11/29
–
Free
Subscription!
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EDITORIAL calendar
2011 SCHEDULE
ISSUE
SPACE CLOSING
MATERIALS
ON SALE
COVER
February
12/1
12/10
1/25
The Good Wife
April
2/3
2/14
3/29
Hawaii Five O
June
3/31
4/11
5/24
Blue Bloods
August
6/8
6/17
8/2
The Big Bang Theory
October
8/3
8/12
9/27
NCIS
December
10/4
10/13
11/29
–
Free
Subscription!
Like us!
Follow us!