I Heart Dr Pepper Book

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Dr pepper was created in the
1880’s by Charles Alderton in Waco,
Texas. To test his new drink, he first offered it to store owner Wade Morrison
in 1885, who also found it to his liking.
Customers of the drug store would
order the drink by saying “shoot me a
waco”. Alderton gave the formula to
Morrison, who named it Dr Pepper. Dr
Pepper was first nationally marketed in
the United States in 1904. The company
introduced Dr Pepper to 20 million people attending the World’s Fair Exposition in St. Louis. The period after “Dr”
was discarded for stylistic and legibility
reasons in the 1950s. Dr Pepper’s logo
was redesigned and the text in this new
logo was slanted. The period made “Dr.”
looked like “Di:”. After having been used
1880’s - Dr Pepper is first
invented by Charles Alderton.
1885 - Dr Pepper first offered
to a store owner, Wade
Morrison, who agreed to sell
it.
1904 - Dr Pepper is first
intermittently in previous logos, followed
by some debate, the period was removed permanently. To broaden its appeal across the nation, Dr Pepper hailed
itself as “the most misunderstood soft
drink,” and then in the 1970s became
“the most original soft drink ever in the
whole wide world.” In 1977, Dr Pepper
advertising was marked by the famous
“Be a Pepper” campaign, followed by
“Be You.” The newest slogan out today
is “There’s just more to it,” which coordinates with the emphasis on the 23 fruit
flavors that give Dr Pepper its unique
taste.
“Be A Pepper”
introduced to the public at
the World’s Fair Exposition
in St. Louis and is marketed
nationally for the first time.
1950’s - After some stylistic
changes, the period is
removed from the Dr Pepper
logo for legibility reasons.
1970’s - Dr Pepper began
using new slogans to broaden
their appeal.
Dr pepper was created in the 1880’s by Charles Alderton in Waco, Texas.
To test his new drink, he first offered it to store owner Wade Morrison in 1885,
who also found it to his liking. Customers of the drug store would order the
drink by saying “shoot me a waco”. Alderton gave the formula to Morrison, who
named it Dr Pepper. Dr Pepper was first nationally marketed in the United States
in 1904. The company introduced Dr Pepper to 20 million people attending the
World’s Fair Exposition in St. Louis. The period after “Dr” was discarded for stylistic and legibility reasons in the 1950s. Dr Pepper’s logo was redesigned and the text
1880’s - Dr Pepper is invented
1885 - Dr Pepper is first sold in a drug store.
1904 - Dr Pepper is introduced to the public at
the World’s Fair Exposition in St. Louis.
1950’s - After some stylistic changes, the period
is removed from the Dr Pepper logo for
legibility reasons.
1970’s - Dr Pepper began using new slogans to
broaden their appeal.
in this new logo was slanted. The period made “Dr.” looked like “Di:”. After having
been used intermittently in previous logos, followed by some debate, the period
was removed permanently. To broaden its appeal across the nation, Dr Pepper
hailed itself as “the most misunderstood soft drink,” and then in the 1970s became
“the most original soft drink ever in the whole wide world.” In 1977, Dr Pepper
advertising was marked by the famous “Be a Pepper” campaign, followed by “Be
You.” The newest slogan out today is “There’s just more to it,” which coordinates
with the emphasis on the 23 fruit flavors that give Dr Pepper its unique taste.
1880’s - Dr Pepper is first
invented by Charles
Alderton. Dr Pepper first
offered to a store owner, Wade Morrison, who
agreed to sell it.
1900’s - Dr Pepper
is first introduced to the
public at the World’s Fair
Exposition in St. Louis and
is marketed nationally for
the first time.
Dr pepper was created in the 1880’s by
Charles Alderton in Waco, Texas. To test his
new drink, he first offered it to store owner
Wade Morrison in 1885, who also found it to
his liking. Customers of the drug store would
order the drink by saying “shoot me a waco”.
Alderton gave the formula to Morrison, who
named it Dr Pepper. Dr Pepper was first
nationally marketed in the United States in
1904. The company introduced Dr Pepper to
20 million people attending the World’s Fair
Exposition in St. Louis. The period after “Dr”
was discarded for stylistic and legibility reasons
in the 1950s. Dr Pepper’s logo was redesigned
and the text in this new logo was slanted.
Dr Pepper
Dr pepper was created in the 1880’s by Charles Alderton
in Waco, Texas. To test his new drink, he first offered it to store
owner Wade Morrison in 1885, who also found it to his liking.
Customers of the drug store would order the drink by saying
“shoot me a waco”. Alderton gave the formula to Morrison, who
named it Dr Pepper. Dr Pepper was first nationally marketed in
the United States in 1904. The company introduced Dr Pepper
to 20 million people attending the World’s Fair Exposition in St.
Louis. The period after “Dr” was discarded for stylistic and legibility reasons in the 1950s. Dr Pepper’s logo was redesigned and the
text in this new logo was slanted. The period made “Dr.” looked
like “Di:”. After having been used intermittently in previous logos,
followed by some debate, the period was removed permanently.
To broaden its appeal across the nation, Dr Pepper hailed itself as
“the most misunderstood soft drink,” and then in the 1970s became
“the most original soft drink ever in the whole wide world.” In 1977,
Dr Pepper advertising was marked by the famous “Be a Pepper”
campaign, followed by “Be You.” The newest slogan out today is
“There’s just more to it,” which coordinates with the emphasis on
the 23 fruit flavors that give Dr Pepper its unique taste.
1950’s - After some stylistic changes, the period is
removed from the
Dr Pepper logo for
legibility reasons.
1970’s - Dr Pepper
began using new slogans
to broaden their appeal.
It became known as the
most mis-understood soft
drink.
The period made “Dr.” looked like “Di:”. After
having been used intermittently in previous
logos, followed by some debate, the period
was removed permanently. To broaden its
appeal across the nation, Dr Pepper hailed
itself as “the most misunderstood soft drink,”
and then in the 1970s became “the most original soft drink ever in the whole wide world.”
In 1977, Dr Pepper advertising was marked by
the famous “Be a Pepper” campaign, followed
by “Be You.” The newest slogan out today is
“There’s just more to it,” which coordinates with
the emphasis on the 23 fruit flavors that give
Dr Pepper its unique taste.
1880’s - Dr Pepper is first
invented by Charles Alderton.
1950’s - After some stylistic
changes, the period is
removed from the Dr Pepper
logo for legibility reasons.
1885 - Dr Pepper first
offered to a store owner,
Wade Morrison, who agreed
to sell it.
1970’s - Dr Pepper began
using new slogans to broaden
their appeal.
1904 - Dr Pepper is first
introduced to the public at
the World’s Fair Exposition
in St. Louis and is marketed
nationally for the first time.
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