Eliminating Language Barriers. . . Enhancing Communication Skills Company Profile • • • • • • • Introduction Leadership ARI in the News Clients Testimonials Affiliates Corporate Offerings : Products & Services www.lessaccent.com (734) 665-2915 Thank you for your interest in The Accent Reduction Institute (ARI), LLC. The demand for clear and effective communication is a core requirement in today’s global economy. Accent reduction provides a solution for non-native English speakers who desire to share their expertise with an English speaking customer base. The Accent Reduction Institute is the industry leader in accent reduction training, providing mastery of English pronunciation to non-native English speakers around the globe. To date we have received a great deal of national and international press and have also amassed a very satisfied customer base. In order to familiarize you with our products and services, we have included a company profile for your review. Introduction The Accent Reduction Institute is passionate about improving the ability of non-native English speakers to easily communicate with the English speaking world. ARI’s combination of expert training, world-class software learning tools, and state-of-the art technology make mastery of easy-to-understand English possible, and affordable, for millions of people around the world. We hope that you enjoy reading about The Accent Reduction Institute. We also welcome the opportunity to speak with you about ways your organization can eliminate language barriers and increase profitability. Best Regards, Judy Ravin, President The Accent Reduction Institute, LLC The Godfrey Building, 3rd Floor 410 N. 4th Ave. Ann Arbor, MI 48104 judy@lessaccent.com www.lessaccent.com (734) 665-2915 1 Ravin and her methods have been featured on CNN.com, CBS Radio, Yahoo! Finance, NPR and profiled in ComputerWorld Magazine and media forums around the world. Ravin has acquired national acclaim for her system of visual and auditory cues that enable her clients to quickly master the mechanics of the speech apparatus for long-term language acquisition, clarity, and articulation. Ravin and her faculty at ARI also certify licensed instructors at major universities in English pronunciation training. ARI clients find that their training allows them to maintain their unique cultural identity while enhancing self-confidence, productivity, and job performance. www.lessaccent.com (734) 665-2915 Leadership Judy Ravin is the President of the Accent Reduction Institute (ARI) and author of “Lose Your Accent in 28 Days,” a complete computer-based learning system for rapid accent reduction training. 2 • Danielle Sonnenberg of TheStreet.com wrote, “This distance-learning format allows executives in other continents and countries to get personalized instruction and tips, such as how to position one’s lips when speaking” in her article “Voices Carry.” 22 December 2006. • Cynthia Hahn of Automation Alley wrote, “ARI clients consistently find that as their language barrier decreases, their confidence, productivity, and recognition for their work performance and accomplishments significantly increase” in her article “ESD & ARI Join Forces for Global Communication Efforts.” 11 May 2006. • On Mitechnews.com, Rich Sheridan explains, “Our intent is to automate what Judy does and bring the software for accent reduction to the rest of the planet. We estimate there are a billion people who want to improve their ability to be understood by English speakers” in the article “English Communications Services Bought By Menlo Innovations .” 12 September 2005. • Gary Gosselin of The Daily Oakland Press wrote, “And, although native-English speakers may be uncomfortable talking about someone’s accent, those who want to reduce their accent are very, very receptive to the change” in his article “Firm Helps Foreigners Lose Accents.” 18 February 2005. www.lessaccent.com (734) 665-2915 ARI in the News • Margarita Bauza of the Detroit Free Press wrote, “The class is a step beyond courses that teach English as a second language and focuses on teaching tongues, lips and teeth how to form the closest thing to an American sound” in her article “Pronunciation for Professionals: Accentuate the Positive.” 22 May 2006. 3 • Accent reduction expert, Judy Ravin, publishes book and interactive CD-ROM system, first to help busy professionals achieve accurate American English pronunciation in one month. Yahoo! Finance August 2004. • Judy Ravin explains, “...invariably, our students will come and say, ‘Guess what?’ People are no longer saying, ‘What? Can you repeat that? What did you say?’ and we know it’s working” on the National Public Radio (NPR) show “Stateside with Charity Nebbe.” 9 January 2003. • G.M. Pasfield of Business Direct Weekly explains that the process, “...doesn’t particularly focus on grammar and language rules, which most foreign-born professionals already know. Instead it concentrates on pronunciation problems that vary from language to language” in the article “Accentuating the Positive.” 24 December 2003. • Mike Wendland of the Detroit Free Press, writes, “Her clients have included Asians, eastern Europeans, South Americans, Israelis and Africans. They are physicists, engineers, computer programmers, scientists, researchers and business executives.” in the article “Expert Makes Accents Less Pronounced.” www.lessaccent.com (734) 665-2915 ARI in the News • In Crain’s Detroit Business, systems analyst Rama Ghanta explains, “...he still felt something was holding back his career. Ghanta, an India native who moved to the United States in 2000, believed his accent prevented his colleagues from understanding him. He says that’s no longer the case, thanks to 9 hours of accent-reduction courses provided through Ann Arbor-based English Communication Services L.L.C.“ in the article “Small Biz Finds Niche by Helping Others Lose Their Accents.” 21 February 2005. 4 The Accent Reduction Institute provides training at universities across the country and to Fortune 500 companies. • • • • • • • • • • • • • • • • • • Air Products and Chemicals, Inc. Asterand, plc. A.T. Kearney, Inc. Boeing Company Cisco Systems, Inc. Compuware Corporation Cornell University - Johnson School of Business Daewoo Heavy Industries Corporation DaimlerChrysler Denso International America, Inc. DSM Desotech DTE Energy Company Ducker Worldwide, LLC. Federal-Mogul Corporation Flint Group General Motors Corporation Holcim (US) Inc. HSBC Bank USA, N.A. Hyundai Kia America Technical Center, Inc. Michigan State University/Eli Broad School of Business The National Education Association Niles U.S.A., Inc. Nortel Networks Novacom Technologies Pvt Ltd NSF International Palladium Group, Inc. Pfizer Inc. Global Research and Development Plug Power ReCellular Inc. St. John Hospital St. Joseph Mercy Hospital Residency Programs The Siegfried Group, LLP State of Michigan, Department of Career Development Terumo Cardiovascular Systems Corporation TRW Automotive University of Michigan - Comprehensive Cancer Center University of Michigan - Ross School of Business Wacker Chemie AG www.lessaccent.com Clients • • • • • • • • • • • • • • • • • • • • (734) 665-2915 5 • “The facilitators were able to address not only the needs of the company but also our individual concerns. Every session would start with gathering feedback from the participants on areas (terminology, expressions) that were challenging to us in the context of our daily work or life.” Morella Urbina, Manager-Vantage Support, Compuware • “I highly recommend it for anyone interested in improving their accent in American English.” Testimonials Kathryn Laurent, Language Program Manager, IOR Global Services • “The best executive skills workshop that I’ve attended to date! This will change the way I speak.” Participant in the University of Michigan Ross School of Business seminar • “The best in the field. Very simple and effective.” • “Must have for international students. Period.” Participant in the University of Michigan Ross School of Business seminar Participant in the University of Michigan Ross School of Business seminar www.lessaccent.com (734) 665-2915 6 • “I can say without a doubt that this system will help you tell your accent, “Hasta la vista, baby”! Which in conversational English means: “See ya!” Vadim Yarmolinets, Novoye Russkoye Slovo newspaper • “In one day of training, I’ve forever changed the way I speak.” • “As a CEO of a high-tech company it is of paramount importance that I can communicate well with potential customers, collaborators and investors... Your system assisted me in fine tuning my accent to an excellent level... when I asked employees of mine who struggled with major accent barriers to use your system, the results were outstanding.” Nader Najafi, CEO & President, ISSYS • “…Judy has showed why she is considered the best in the business… What I got out of Judy’s two-day class was more than what I got from my previous classes combined.” Bin Du, RSA Fundamentals COE, Plug Power Corporation www.lessaccent.com (734) 665-2915 Testimonials Participant in the Cornell University Johnson School of Business seminar 7 Menlo Innovations is a software design and development firm in Ann Arbor, Michigan. Menlo’s clients come to them with ideas for software products that Menlo designs and then builds. In 2005, Menlo Innovations’ parent company, Menlo Associates, acquired English Communications Services, founded by Judy Ravin and formed the Accent Reduction Institute, with Ravin as its President. Using the software design and development services of Menlo Innovations, the Accent Reduction Institute uses cutting edge software technology to bring the Ravin Method TM for accent reduction to non-native English speakers the world over. The result of this online training is enhanced careers, happier employees, better relationships with co-workers and stronger ties to clients and customers. (ESD), founded in 1895, is a multi-disciplinary society uniting engineering, scientific, and allied professions to enhance professional development and foster excitement in math and science to produce our next generations of leaders. With several hundred corporate and several thousand individual members throughout the Great Lake Region, ESD unites engineers, scientists, architects and those in related technical fields in a common goal - the advancement and promotion of the profession. Language Success Press is a premier publisher of English language books and multimedia materials. The publishing house offers the popular “Lose Your Accent in 28 Days”, a highly effective system for minimizing foreign accents. This system, written by accent reduction specialist and Accent Reduction Institute President Judy Ravin, combines audio, video and helpful written instruction in a user-friendly format. www.lessaccent.com (734) 665-2915 Affiliates The Engineering Society of Detroit 8 Corporate Offerings RAVIN METHODTM Accent Reduction Training Program Offered by the Accent Reduction Institute, January 2007 Clear and effective communication is a key requirement for success in today’s global workforce. The Accent Reduction Institute (ARI) offers standard and customized instructional products and services to meet the English pronunciation needs of the varied language backgrounds reflected in a multi-national workforce. ARI’s approach is based on the proprietary Ravin Method TM for rapid accent reduction, as captured in the best-selling product Lose Your Accent in 28 Days. LYA28 is the internationally acclaimed book, CD-ROM, and audio CD computer based learning system written by Judy Ravin, President of ARI. The Ravin Method TM is successfully used by Fortune 500 companies, and has been featured by CNN.com, Yahoo!Finance, National Public Radio, and Computerworld magazine. www.lessaccent.com (734) 665-2915 9 Training Program “Roadmap” ARI is pleased to present this roadmap as a basis for discussions with your organization for a comprehensive Ravin Method TM program. This roadmap has been designed by Judy Ravin, President of ARI, to help your employees learn the pronunciation techniques required for clear communication. ARI understands that your global workforce may be too diverse for a ‘one size fits all’ approach. Accordingly, the training program “roadmap” can be customized to reflect your organization’s unique global reach, vocabulary, and diverse needs. Further, the program is designed to provide each participating employee with access to accent reduction training through alternative training venues in order to provide maximum flexibility in regards to format, scheduling, and cost. As these training venues are based on a common curriculum, they can be easily combined in a mix-and-match fashion to accommodate the needs of your employees. The curriculum provides the recommended training regime of 25 hours of combined instructor-led training and independent self-study. ARI faculty are available to help design and create the training formats that would best fit your organization’s needs. www.lessaccent.com (734) 665-2915 Corporate Offerings Ravin MethodTM Accent Reduction 10 Each training venue is based on a common curriculum, from which you can select the best fit for your organization’s needs. Details of each training venue are found on pages 14 - 23. • Products − modeled on “Lose Your Accent in 28 Days”, the standard Ravin Method TM products can be customized to reflect your organization’s unique global reach, vocabulary, and diversity needs. • Online Classes − a web-based version of the standard curriculum or your enhanced curriculum, available to your employees around the clock and around the world. • Web Seminars − live, interactive webinars by senior ARI faculty. Each session focuses on mastering specific sounds from the curriculum. Students may participate from any location in the world. • Onsite Classes − in-person group instruction, led by senior ARI faculty members and held at your global facilities. • Virtual Classes − live, interactive audiovisual instruction by ARI senior faculty members, available to all of your global employees. • Diversity Program − a seminar to help native English speakers “Tune Their Ear” to accents and communicate effectively with clients and colleagues for whom English is a second language. • Assessments − individualized assessments of an employee’s pronunciation skills and challenges, performed by ARI senior faculty members. • Individualized Curriculum − customized self-study curriculums based on individual assessments. • One-on-one Programs − intensive individual programs available in-person, or via live, interactive audiovisual instruction, available to all of your global employees. • Executive Coaching − intensive individual and group executive coaching programs taught by Judy Ravin, President of ARI, and available to your senior managers around the world. www.lessaccent.com (734) 665-2915 Corporate Offerings Program Summary 11 Thank you for your interest in a comprehensive Ravin Method TM program for your organization. We are confident that you and ARI working together can make a dramatic difference in the lives of your employees and contribute to enhancing the performance of your diverse global workforce through more effective communication. Best regards, Judy Ravin, President The Accent Reduction Institute, LLC www.lessaccent.com (734) 665-2915 Corporate Offerings All live training is delivered by Ms. Ravin and ARI’s senior faculty members. Each ARI senior faculty member is a professionally certified speech pathologist and certified in the Ravin Method TM . All ARI senior faculty members have taught at the university level and for Fortune 500 corporations. 12 Ravin MethodTM – Products Lose Your Accent in 28 Days (LYA-28) is the internationally acclaimed book and computer based learning system written by Judy Ravin, President of The Accent Reduction Institute. Now in its second printing due to high demand, this curriculum is designed to ensure rapid mastery of the basic elements of clear, accurate, and effective pronunciation. LYA-28 consists of a workbook, a CD-ROM with real-time video clips for visual feedback, and an audio CD. LYA-28 provides 982 specific techniques for articulating correct pronunciation in the following areas: • Vowels (15 standard American vowels, plus 6 American vowels followed by ‘r’) • Consonants (24) • Common patterns of American rhythm, syllable stress, and intonation (23) Corporate Offerings Products If a customized Ravin Method TM program is desired, the standard Lose Your Accent in 28 Days can be enhanced to meet your organization’s specific needs. Your enhanced version includes all of the features and capabilities of the standard Lose Your Accent in 28 Days, plus an expanded curriculum covering: • Industry-specific words, acronyms, and jargon • Instructional chapters categorized according to language background needs • Instructional guides to the 10 most common sounds needed for mastery according to language background • Pronunciation patterns as determined by English grammar rules • Pronunciation patterns for English speakers at various levels of proficiency: beginners, intermediate, advanced, high-advanced • Complete curriculum on rhythm, syllable stress, and intonation (34 chapters) • List of the 500 most commonly used English words with audio and visual recordings of their correct pronunciation • Glossary of the 100 most common business idioms with audio recordings of their correct pronunciation A superior product suitable for independent selfstudy in its own right, LYA-28 serves as the curricular foundation of the Ravin Method TM program. www.lessaccent.com (734) 665-2915 13 Ravin MethodTM – Online Classes The Online Class is the online version of the LYA28 curriculum. It is identical to LYA-28, but the instructional material is web-based and available at the click of a button. Corporate Offerings - Online Classes The Online Class includes: • All of the features and capabilities of LYA-28. • A site license for internal use by your organization of the LYA-28 curriculum, for hosting on your own internal online training environment. As such, linking to the online class is seamless for your employees, exclusive to your employees, and the number of participants is determined by your internal platform restrictions only. • The option to have ARI assist in the implementation of the LYA-28 curriculum in your organization’s online training environment, if desired (separate proposal required). • The option to have ARI develop and host a separate online training environment, if desired (separate proposal required). www.lessaccent.com Services The Online Class is the most cost-effective venue for a large-scale program. There is no incremental cost per student after the up-front investment. Online Classes are available to your employees worldwide. (734) 665-2915 14 Ravin MethodTM – Web Seminars The Ravin Method TM Web Seminar includes: • One-hour sessions of live instruction focusing on 3 particular sounds per session. • Visual guides demonstrating the correct placement of the speech apparatus (teeth, lips, tongue, jaw). • A live question/answer forum with web seminar participants. • Up to 3 web seminar sessions per week. • Up to 1,000 participants per web seminar session. • The web seminar hosting environment. • The option to deliver the web seminar from your internal hosting system, if desired. As such, linking to the seminar is seamless for your employees, exclusive to your employees, and the number of participants is determined solely by your platform restrictions. www.lessaccent.com Services Valuable as a complete training curriculum in its own right, the Ravin Method TM Web Seminar also allows your employees to focus on specific pronunciation challenges rather than a full curriculum. It is also a cost-effective method of reaching your internationallybased community with live instruction. Web Seminars are available to your employees worldwide. Corporate Offerings - Web Seminars Senior ARI faculty members deliver live web seminars to your employees around the world. (734) 665-2915 15 Ravin MethodTM – Onsite Classes The Onsite Class is an effective choice when large numbers of employees are located in the same geographic area. www.lessaccent.com (734) 665-2915 Services The Onsite Class includes: • Ravin Method TM Products for each attendee. • 20 hours of live group instruction. • The option to have follow-up guided practice group sessions provided via the Virtual Class format or the on-site format. • Within 24 hours of the initial session and after each guided practice follow-up, participants receive a customized practice guide (PDF and MP3 files via email) based on the group’s specific pronunciation needs. The practice guide teaches the techniques necessary to speak with clarity and precision. These tailor-made practice guides target the group’s specific pronunciation problems in the areas of: vowels, consonants, rhythm, stress, intonation, rate of speech, and volume. Practice guides provide written instruction of pronunciation patterns taught in class and audio recordings of target words and sounds for guided practice. Customized practice guides are used for at-home and on-the-road practice between sessions, as well as supporting long-term language acquisition objectives posttraining. • Up to 25 students per class. Corporate Offerings - Onsite Classes ARI senior faculty members provide in-person, onsite group training to professional foreign nationals for whom English is a second language. 16 Ravin MethodTM – Virtual Classes The Virtual Class is an optimal choice when it is difficult to consistently assemble a selected group of employees at the same location. www.lessaccent.com (734) 665-2915 Services The Virtual Class includes: • Ravin Method TM Products for each attendee. • 20 hours of interactive audiovisual group instruction, delivered as twice-weekly, 1 hour group sessions. • After each group session, participants receive a customized practice guide (PDF and MP3 files via email) based on the group’s specific pronunciation needs. The practice guide teaches the techniques necessary to speak with clarity and precision. These tailor-made practice guides target the group’s specific pronunciation problems in the areas of: vowels, consonants, rhythm, stress, intonation, rate of speech, and volume. Practice guides provide written instruction of pronunciation patterns taught in class and audio recordings of target words and sounds for guided practice. Customized practice guides are used for at-home and on-the-road practice between sessions, as well as supporting long-term language acquisition objectives posttraining. • Participants provide their own webcam, microphone, and internet connection. • Up to 10 students per class. Corporate Offerings - Virtual Classes ARI senior faculty members provide the same training curriculum, instructional materials, and learning experience as the Onsite Class, but via live, two-way voice-over-IP (VOIP) interactive audiovisual instruction. ARI uses state-of-the-art software technology to deliver live training with visual acuity in real-time to students around the world. This ‘virtual’ classroom provides the same interactive connection between teacher and students as on-site training. 17 Ms. Ravin teaches the Diversity Program, which includes: • A two-hour seminar (unlimited attendance). • Instructional material for each attendee (coursepack with workbook and interactive CD). The native English speaking audience is often ignored in language programs, creating an unbalanced approach and inadvertently contributing to your nonnative English speaking employees feeling ‘singled out’. ARI believes that the responsibility for effective communication resides with both speakers and listeners, and the Diversity Program ensures both audiences receive the support they need to ‘build the bridge’ to successful communication. The Diversity Program is available to your employees worldwide. www.lessaccent.com (734) 665-2915 Services The Diversity Program represents the “other half” of addressing language barriers, as it focuses on the native English speaking audience. This seminar helps native English speaking professionals understand and communicate effectively with clients and colleagues for whom English is a second language. The Ravin Method TM Diversity Program teaches professionals to: • Understand why English pronunciation is difficult for non-native English speakers • ‘Tune Their Ear’ to foreign accents • Recognize the most commonly mispronounced sounds for foreign nationals • Substitute incorrectly spoken words for correct words • Pronounce common, non-English names • Use effective techniques to politely and successfully avoid breakdowns in communication Corporate Offerings - the Diversity Program Ravin MethodTM – the Diversity Program 18 Ravin MethodTM – Assessments Each Assessment is an independent measurement of an employee’s progress in reducing communication barriers, valuable for performance reviews or as part of the employee’s career development planning. Assessments are also used to establish an Individualized Curriculum. Assessments are available to your employees worldwide. www.lessaccent.com (734) 665-2915 Services Each Ravin Method TM Assessment includes: • An initial 30-minute interview (teleconference) with a senior ARI faculty member. • A written assessment detailing the accent reduction areas in need of modification. This initial assessment identifies the speaker’s pronunciation errors that are mispronounced to such an extent that a significant language barrier results. This is the specific metric used as the baseline to evaluate pronunciation progress during the speaker’s course of study. • Optional follow-up assessments to measure progress against the baseline established in the initial assessment. Corporate Offerings - Assessments Upon request, ARI senior faculty members can provide language proficiency (pronunciation) assessments. 19 Ravin MethodTM – Individualized Curriculum Each Individualized Curriculum includes: • An Assessment. • A customized practice guide (PDF and MP3 files via email) based on the individual’s specific pronunciation needs. The practice guide teaches the techniques necessary to speak with clarity and precision. This tailor-made practice guide targets the individual’s specific pronunciation problems in the areas of: vowels, consonants, rhythm, stress, intonation, rate of speech, and volume. The practice guide provides written instruction of pronunciation patterns and audio recordings of target words and sounds for guided practice. Customized practice guides are used for supporting long-term language acquisition objectives during and after training. The Individualized Curriculum is most useful for those employees who prefer an accelerated course of selfstudy, or who are seeking additional guidance to help them identify and focus on particular pronunciation issues. www.lessaccent.com (734) 665-2915 Services This customized curriculum is based on an Assessment by a senior ARI faculty member, and includes both a metric for determining the areas in which the speaker lacks American accent proficiency and the instructional feedback required to solve the problem. A customized self-study curriculum is created to direct a student to the relevant Ravin Method TM Product chapter, Online Class section, or scheduled Web Seminar that covers the student’s specific pronunciation issues. Corporate Offerings - Individualized Curriculum Upon request, ARI provides a customized selfstudy curriculum focused on an individual’s specific pronunciation needs. 20 Ravin MethodTM – One-on-one Programs The One-on-one Program is used selectively for those employees with language barriers that require greater than average assistance. www.lessaccent.com (734) 665-2915 Services The One-on-one Program includes: • The Ravin Method TM Products. • 20 hours of live one-on-one instruction, delivered either at your offices, The Accent Reduction Institute, or via the Virtual Class format. • Within 24 hours of the initial session and after each guided practice follow-up, the employee receives a customized practice guide (PDF and MP3 files via email) based on the employee’s specific pronunciation needs. The practice guide teaches the techniques necessary for the individual to speak with clarity and precision. These tailor-made practice guides target the individual’s specific pronunciation problems in the areas of: vowels, consonants, rhythm, stress, intonation, rate of speech, and volume. Practice guides provide written instruction of pronunciation patterns taught in class and audio recordings of target words and sounds for guided practice. Customized practice guides are used for at-home and on-the-road practice between sessions, as well as supporting long-term language acquisition objectives post-training. Corporate Offerings - One-on-one Programs Upon request, ARI senior faculty members can provide intensive instructor-led training focused on an individual employee’s specific pronunciation needs. 21 Ravin MethodTM – Executive Coaching Executive Coaching is suitable for senior managers who require rapid improvement in communication skills, and whose jobs demand schedule flexibility on short notice. Executive Coaching is available to all of your organization’s senior managers worldwide. www.lessaccent.com (734) 665-2915 Services Executive Coaching includes: • The Ravin Method TM Products for each participating senior manager. • An Assessment for each participating senior manager to determine accent reduction curriculum focus and areas such as idiomatic phrases and conversational English, grammar, listening comprehension skills, and vocabulary enrichment. • An all-day session of private one-on-one (or group) accent reduction instruction with Ms. Ravin, using curriculum customized for each participating senior manager. • For each participating senior manager, five private 1-hour follow-up guided practice and constructive feedback sessions with Ms. Ravin. Follow-up sessions are flexibly scheduled in accordance with each senior manager’s availability. • Within 24 hours of the initial session and after each guided practice follow-up, each senior manager receives a customized practice guide (PDF and MP3 files via email) based on the senior manager’s specific pronunciation needs. The practice guide teaches the techniques necessary for the individual to speak with clarity and precision. These tailormade practice guides target the senior manager’s specific pronunciation problems in the areas of: vowels, consonants, rhythm, stress, intonation, rate of speech, and volume. Practice guides provide written instruction of pronunciation patterns taught in the all-day session and audio recordings of target words and sounds for guided practice. Customized practice guides are used for at-home and on-the-road practice between sessions, as well as supporting long-term language acquisition objectives post-training. Corporate Offerings - Executive Coaching Upon request, Judy Ravin, President of ARI, provides one-on-one or group executive coaching for senior managers. This program is typically valuable for senior managers who are in communication-intensive roles or in the public eye. 22