Restaurant
Market Potential
Prepared by Kevin McGrawCollege Station East Retail Pad
Latitude: 30.588254
Longitude: -96.321237
College Station
East Retail Pad
Ring: 1 mile radius
Demographic Summary
Population
Population 18+
Households
Median Household Income
Product/Consumer Behavior
Went to family restaurant/steak house in last 6 months
Family restaurant/steak house last month: <2 times
Family restaurant/steak house last mo: 2-4 times
Family restaurant/steak house last mo: 5+ times
Family restaurant/steak house last 6 months: breakfast
Family restaurant/steak house last 6 months: lunch
Family restaurant/steak house last 6 months: snack
Family restaurant/steak house last 6 months: dinner
Family restaurant/steak house last 6 months: weekday
Family restaurant/steak house last 6 months: weekend
Family restaurant/steak house last 6 months: Applebee`s
Family restaurant/steak house last 6 months: Bennigan`s
Family restaurant/steak house last 6 months: Bob Evans Farm
Family restaurant/steak house last 6 months: Cheesecake Factory
Family restaurant/steak house last 6 months: Chili`s Grill & Bar
F il restaurant/steak
Family
t
t/ t k house
h
last
l t 6 months:
th Cracker
C k B
Barrell
Family restaurant/steak house last 6 months: Denny`s
Family restaurant/steak house last 6 months: Friendly`s
Family restaurant/steak house last 6 months: Golden Corral
Family restaurant/steak house last 6 months: Intl Hse of Pancakes
Family restaurant/steak house last 6 months: Lone Star Steakhouse
Family restaurant/steak house last 6 months: Old Country Buffet
Family restaurant/steak house last 6 months: Olive Garden
Family restaurant/steak house last 6 months: Outback Steakhouse
Family restaurant/steak house last 6 months: Perkins
Family restaurant/steak house last 6 months: Red Lobster
Family restaurant/steak house last 6 months: Red Robin
Family restaurant/steak house last 6 months: Ruby Tuesday
Family restaurant/steak house last 6 months: Ryan`s
Family restaurant/steak house last 6 months: Sizzler
Family restaurant/steak house last 6 months: T.G.I. Friday`s
Went to fast food/drive-in restaurant in last 6 months
Went to fast food/drive-in restaurant <5 times/mo
Went to fast food/drive-in 5-12 times/mo
Went to fast food/drive-in restaurant 13+ times/mo
Fast food/drive-in last 6 months: breakfast
Fast food/drive-in last 6 months: lunch
Fast food/drive-in last 6 months: snack
Fast food/drive-in last 6 months: dinner
2010
11,594
9,947
4,928
$23,889
2015
12,606
10,852
5,365
$28,753
Expected
Number of
Adults
Percent
MPI
6,815
2,524
2,645
1,640
1,086
2,152
295
5,010
3,786
3,932
2,690
328
325
598
1,428
1
1,030
030
935
292
798
1,155
315
550
1,895
1,035
497
1,513
411
797
385
170
1,223
9,010
3,036
2,655
3,326
2,732
6,008
2,150
5,493
68.5%
25.4%
26.6%
16.5%
10.9%
21.6%
3.0%
50.4%
38.1%
39.5%
27.0%
3.3%
3.3%
6.0%
14.4%
10
10.4%
4%
9.4%
2.9%
8.0%
11.6%
3.2%
5.5%
19.0%
10.4%
5.0%
15.2%
4.1%
8.0%
3.9%
1.7%
12.3%
90.6%
30.5%
26.7%
33.4%
27.5%
60.4%
21.6%
55.2%
94
97
97
84
91
85
106
95
98
89
105
115
71
92
128
85
100
78
104
104
104
176
112
87
134
105
83
90
86
54
116
101
100
85
121
99
102
121
113
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer
behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition.
Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
© 2010 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778
12/2/2010
Page 1 of 2
Restaurant
Market Potential
Prepared by Kevin McGrawCollege Station East Retail Pad
Latitude: 30.588254
Longitude: -96.321237
College Station
East Retail Pad
Ring: 1 mile radius
Product/Consumer Behavior
Fast food/drive-in last 6 months: weekday
Fast food/drive-in last 6 months: weekend
Fast food/drive-in last 6 months: A & W
Fast food/drive-in last 6 months: Arby`s
Fast food/drive-in last 6 months: Boston Market
Fast food/drive-in last 6 months: Burger King
Fast food/drive-in last 6 months: Captain D`s
Fast food/drive-in last 6 months: Carl`s Jr.
Fast food/drive-in last 6 months: Checkers
Fast food/drive-in last 6 months: Chick-fil-A
Fast food/drive-in last 6 mo: Chipotle Mex. Grill
Fast food/drive-in last 6 months: Chuck E. Cheese`s
Fast food/drive-in last 6 months: Church`s Fr. Chicken
Fast food/drive-in last 6 months: Dairy Queen
Fast food/drive-in last 6 months: Del Taco
Fast food/drive-in last 6 months: Domino`s Pizza
Fast food/drive-in last 6 months: Dunkin` Donuts
Fast food/drive-in last 6 months: Fuddruckers
Fast food/drive-in last 6 months: Hardee`s
Fast food/drive-in last 6 months: Jack in the Box
Fast food/drive-in last 6 months: KFC
F t ffood/drive-in
Fast
d/d i i llastt 6 months:
th Littl
Little C
Caesars
Fast food/drive-in last 6 months: Long John Silver`s
Fast food/drive-in last 6 months: McDonald`s
Fast food/drive-in last 6 months: Panera Bread
Fast food/drive-in last 6 months: Papa John`s
Fast food/drive-in last 6 months: Pizza Hut
Fast food/drive-in last 6 months: Popeyes
Fast food/drive-in last 6 months: Quiznos
Fast food/drive-in last 6 months: Sonic Drive-In
Fast food/drive-in last 6 months: Starbucks
Fast food/drive-in last 6 months: Steak n Shake
Fast food/drive-in last 6 months: Subway
Fast food/drive-in last 6 months: Taco Bell
Fast food/drive-in last 6 months: Wendy`s
Fast food/drive-in last 6 months: Whataburger
Fast food/drive-in last 6 months: White Castle
Fast food/drive-in last 6 months: eat in
Fast food/drive-in last 6 months: home delivery
Fast food/drive-in last 6 months: take-out/drive-thru
Fast food/drive-in last 6 months: take-out/walk-in
Expected
Number of
Adults
Percent
MPI
6,971
5,289
826
2,515
600
3,644
408
314
424
1,199
495
583
304
1,489
97
1,506
813
422
920
1,099
2,289
1
1,196
196
928
5,640
894
1,142
2,373
626
1,379
1,427
1,785
512
3,546
3,619
3,152
790
203
3,945
1,226
5,450
2,696
70.1
53.2
8.3
25.3
6.0
36.6
4.1
3.2
4.3
12.1
5.0
5.9
3.1
15.0
1.0
15.1
8.2
4.2
9.2
11.0
23.0
12
12.0
0
9.3
56.7
9.0
11.5
23.9
6.3
13.9
14.3
17.9
5.1
35.6
36.4
31.7
7.9
2.0
39.7
12.3
54.8
27.1
105
109
163
121
113
99
76
54
125
96
92
127
69
90
30
107
71
146
118
102
79
176
129
100
96
128
102
87
145
124
123
94
113
113
98
174
47
103
111
105
110
Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer
behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average.
Source: These data are based upon national propensities to use various products and services, applied to local demographic composition.
Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. ESRI forecasts for 2010 and 2015.
© 2010 ESRI
On-demand reports and maps from Business Analyst Online. Order at www.esri.com/bao or call 800-447-9778
12/2/2010
Page 2 of 2