ISSANCE ATYRAU • RENAISSANCE DUBAI DEIRA • RENAISSANCE BANGKOK RATCHAPRASONG • RENAISSANCE HAMBURG • RENAISS
RIS LA DEFENSE • RENAISSANCE ST. PETERSBURG BALTIC • RENAISSANCE BOCA RATON • RENAISSANCE KOTA BHARU • RENAISSAN
NAPLES HOTEL MEDITERRANEO • RENAISSANCE PHILADELPHIA AIRPORT • THE IMPERIAL RIDING SCHOOL RENAISSANCE VIENNA •
RENAISSANCE SHANGHAI YANGTZE • RENAISSANCE LONG BEACH • RENAISSANCE CHICAGO DOWNTOWN • RENAISSANCE SAPPORO
3
AISSANCE WESTCHESTER • CASA DE PALMAS RENAISSANCE MCALLEN • RENAISSANCE ATLANTA DOWNTOWN • RENAISSANCE PARI
RC TROCADERO • RENAISSANCE SHARM EL SHEIKH GOLDEN VIEW BEACH RESORT • RENAISSANCE CHARLOTTE SUITES • RENAISSAN
LTIMORE HARBORPLACE • RENAISSANCE NEWARK AIRPORT • RENAISSANCE CLUBSPORT® ALISO VIEJO • RENAISSANCE CHARLEST
HISTORIC DISTRICT • RENAISSANCE SAIGON RIVERSIDE • RENAISSANCE CHICAGO NORTH SHORE • RENAISSANCE DUESSELDORF •
ENAISSANCE PHOENIX GLENDALE • RENAISSANCE HONG KONG KOWLOON • RENAISSANCE DALLAS MARKET CENTER • RENAISSANC
SHEVILLE • THE LODGE AT SONOMA RENAISSANCE RESORT & SPA • RENAISSANCE MUNICH • RENAISSANCE DENVER • RENAISSANC
USSELS • RENAISSANCE DALLAS RICHARDSON • THE INN AT BAY HARBOR RENAISSANCE LAKE MICHIGAN GOLF RESORT • RENAISSA
EADOWLANDS • RENAISSANCE LONDON CHANCERY COURT • RENAISSANCE BOULDER FLATIRON • RENAISSANCE CURACAO RESORT
INO • RENAISSANCE POLAT ISTANBUL • RENAISSANCE WOODBRIDGE • RENAISSANCE MONTGOMERY HOTEL & SPA AT THE CONVENT
NTER • RENAISSANCE SCHAUMBURG CONVENTION CENTER • THE WORTHINGTON RENAISSANCE FORT WORTH • RENAISSANCE ZURI
RENAISSANCE NASHVILLE • RENAISSANCE KARLSRUHE • RENAISSANCE MOBILE RIVERVIEW PLAZA • RENAISSANCE OKLAHOMA CIT
NVENTION CENTER • RENAISSANCE KUALA LUMPUR • RENAISSANCE COLOGNE • RENAISSANCE AUSTIN • RENAISSANCE NEW ORLE
RTS • RENAISSANCE AKTAU • RENAISSANCE CHARLOTTE SOUTHPARK • RENAISSANCE ANTALYA BEACH RESORT & SPA • RENAISSAN
ANGHAI PUDONG • RENAISSANCE CHICAGO O'HARE SUITES • RENAISSANCE COLUMBUS DOWNTOWN • RENAISSANCE WASHINGTON
QUARTER • RENAISSANCE BIRMINGHAM ROSS BRIDGE GOLF RESORT & SPA • RENAISSANCE MANCHESTER CITY CENTRE • RENAISS
AWA • RENAISSANCE WASHINGTON, DC DUPONT CIRCLE • RENAISSANCE COLUMBUS DOWNTOWN • ESMERALDA® RENAISSANCE IN
WELLS RESORT & SPA • RENAISSANCE SEOUL • RENAISSANCE DES MOINES SAVERY • RENAISSANCE SALZBURG CONGRESS CENTER
NAISSANCE POLAT ERZURUM • RENAISSANCE FORT LAUDERDALE-PLANTATION • RENAISSANCE SHANGHAI YANGTZE • WASHINGTON
ENN QUARTER • VANCOUVER HARBOURSIDE • MANCHESTER CITY CENTRE • RENAISSANCE NEW ORLEANS PERE MARQUETTE • POL
BUL • RENAISSANCE LAS VEGAS • RENAISSANCE ATLANTA DOWNTOWN • RENAISSANCE NEW YORK TIMES SQUARE • RENAISSANCE K
UMPUR • RENAISSANCE HONG KONG KOWLOON • THE SHELBOURNE RENAISSANCE DUBLIN • RENAISSANCE NEW YORK HOTEL 57 •
CHA RENAISSANCE SAN JUAN RESORT • RENAISSANCE ST. LOUIS GRAND • PARIS ARC DE TRIOMPHE • RENAISSANCE AMSTERDAM
CKSTONE RENAISSANCE CHICAGO • THE DEPOT MINNEAPOLIS • RENAISSANCE OKINAWA • RENAISSANCE BEIJING CAPITAL • THE BA
USE RENAISSANCE MOBILE • THE STANFORD COURT RENAISSANCE SAN FRANCISCO • VILA SOL ALGARVE RENAISSANCE SPA & GOL
• RENAISSANCE SUZHOU • RENAISSANCE CHICAGO OAK BROOK • RENAISSA
NAISSANCE WUHAN • RENAISSANCE ATLANTA WAVERLY
DEVELOPMENT
GUIDE
•
•
NDON HEATHROW RENAISSANCE PARIS VENDÔME RENAISSANCE NEW YORK TIMES SQUARE • RENAISSANCE MUMBAI CONVENTI
ENTRE • RENAISSANCE RALEIGH NORTH HILLS • RENAISSANCE CLEVELAND • RENAISSANCE BEIJING CHAOYANG • RENAISSANCE LO
LES AIRPORT • RENAISSANCE AGOURA HILLS • RENAISSANCE AMSTERDAM • RENAISSANCE HONG KONG HARBOUR VIEW • RENAISS
NCOUVER HARBOURSIDE • RENAISSANCE ST. LOUIS GRAND • RENAISSANCE TAMPA INTERNATIONAL PLAZA • RENAISSANCE HOUST
ENWAY PLAZA • RENAISSANCE MELAKA • RENAISSANCE ST. LOUIS AIRPORT • THE BLACKSTONE RENAISSANCE CHICAGO • RENAISSA
IN DOWNTOWN • RENAISSANCE LAS VEGAS • RENAISSANCE BARCELONA AIRPORT • RENAISSANCE PITTSBURGH • RENAISSANCE BO
RENAISSANCE HOTELS
1
LIVE LIFE TO
discover
“Renaissance” signifies a deep belief in the
spirit of exploration and discovery. It’s a spirit
that celebrates innovation, creativity, originality,
and expression — all the things that contribute
to living a life less ordinary. “Renaissance”
speaks to the modern discoverer in all of us who
lives to unearth life’s hidden gems — collecting
new tastes, sights, sounds, and experiences,
and adding them to their own story.
with every Renaissance stay,
there’s always something
wonderfully new to be found.
All images; Renaissance Paris Arc de Triomphe Hotel
RENAISSANCE HOTELS
2
A COLLECTION
OF HIDDEN GEMS
Every Renaissance hotel is like a gemstone:
multifaceted, uniquely cut, with beautiful
and interesting characteristics. No two are
quite alike, but each and every property has
something intriguing and unique about it.
It might be a notorious history, an unusual
architectural feature, an unexpected view,
a fabulous bartender, an interesting furnishing.
We celebrate what makes us distinctive,
different, wonderful.
The Renaissance brand’s growth and
individuality is realized by remaining true
to its core values:
INTRIGUING · INDIGENOUS · INDEPENDENT.
Renaissance is part of the Marriott family of
hotels. In addition, by benefiting from Marriott’s
unparalleled demand engines and access to a
vast international customer base, Renaissance
Hotels’ collection of worldwide ‘gems’ continues
to outshine its competitors.
All images; Renaissance Woodbridge Hotel
RENAISSANCE HOTELS
3
NAVIGATING
THE POTENTIAL
Niche lifestyle brands have introduced
travelers to a world of new possibilities, to the
realization that travel can be an experience.
With Renaissance Hotels, owners and
developers have a unique opportunity to develop
a differentiated experience and provide the
assurance of a global lifestyle brand, while
partnering with one of the world’s largest
hospitality leaders.
All images; Renaissance New York Hotel 57
RENAISSANCE HOTELS
4
A LIFESTYLE
PLATFORM
Operating in a lifestyle space requires
focused dedication. At Renaissance, this is
achieved through our many brand programs
that support the lifestyle platform, including
culture and operations, style and design, and
marketing and public relations.
All images; La Concha Renaissance San Juan Resort
RENAISSANCE HOTELS
5
A LIFESTYLE
PLATFORM
CULTURE & OPERATIONS
Renaissance ambassadors have to live
and breathe the brand in order to bring
the Renaissance experience to life for our
guests. This internal marketing is crucial to
the success of the brand. We do this through
branded recruitment and selection, heart of
house programming, brand-dedicated lifestyle
training, attire guidelines, and more.
R Perspectives depict every aspect of the
guest’s experience, and ensure that each and
every touchpoint is, in some way, uniquely
Renaissance. From our detailed OS&E specs
that are designed to stay current with guests’
changing needs, to lookbooks that help
properties achieve a look that is on-strategy,
everything communicates the brand to our
guests.
All images; Renaissance Bangkok Ratchaprasong Hotel
RENAISSANCE HOTELS
6
A LIFESTYLE
PLATFORM
STYLE & DESIGN
Renaissance Chic is the manifestation of our
core values into design language. Renaissance
Chic is all about the find. Current, compelling
and always inspiring. Our aesthetic scheme
places ‘modern’ in a new light. It meshes
contemporary styling with touches of luxury
and creativity. Renaissance Chic sets the tone
for the mood.
All images; Renaissance Phuket Hotel
RENAISSANCE HOTELS
7
A LIFESTYLE
PLATFORM
MARKETING & PUBLIC RELATIONS
Our marketing focus is on the online space.
RenaissanceHotels.com serves multiple
purposes - sells the brand story, makes it easy
to book a room, and creates opportunities to
highlight brand news and promotional offers.
Renaissance builds brand equity quickly and
cost-effectively. We partner with established
lifestyle brands who have a passionate
customer base in this space to mutually
leverage brand equities.
Developers not only gain access to the vast
resources of Renaissance and Marriott
International, but they also gain entry into
the lucrative market of their brand partners
globally.
RENAISSANCE HOTELS
8
BE
intriguing
Renaissance is an experience that provokes
exploration at every turn—a sensory adventure
that transports guests to a life less ordinary. With
Renaissance, taste, see, feel, sip, hear, do and try
things wonderfully new.
La Concha Renaissance San Juan Resort
BE
iNdigenous
Renaissance echoes and embraces the locale in a
unique point of view. It’s the unofficial gateway to and
expert on what’s special about each destination for
guests seeking a path of effortless discovery.
La Concha Renaissance San Juan Resort
BE
independent
Renaissance embraces the independently minded and
those proud to be utterly original. We set ourselves
apart by always giving our guests unusual and fabulous
options to make the most of their time and their trip.
It’s an invitation for the wonderful and unique.
Renaissance Woodbridge Hotel
RENAISSANCE HOTELS
9
REAP
THE BENEFITS
RESERVATION SYSTEM (MARSHA), Marriott’s
proprietary global reservation system—MARSHA—
powers our industry-leading distribution system
and is fully integrated with Marriott’s revenue
management, eCommerce, customer loyalty, and
property management systems, as well as the Global
Distribution System (GDS) used by travel agents and
systems of eIntermediaries.
MARRIOTT REWARDS The industry’s leading
loyalty program with over 32 million members
worldwide provides comprehensive customer data
to allow Marriott to capture share through strategic
targeted marketing.
REVENUE MANAGEMENT Marriott introduced
revenue management to the lodging industry, and
its existing One Yield revenue management system
is in place in over 3,300 Marriott hotels worldwide.
In 2011, the company will roll out an innovative new
system in all full-service Marriott hotels in North
America. Consolidated Inventory/Total Yield will
deliver improved revenue management capability by
providing a comprehensive sales and service system
for events, coupled with automated availability,
pricing guidelines, forecasting and revenue
optimization capabilities for transient, group and
local catering business.
GLOBAL SALES TEAM Marriott’s Global Sales Team
(GST) is comprised of four sales groups; Enterprise
Sales, Area Sales, Sales Offices and Property Sales.
These teams work together across the globe to meet
the needs of our customers and drive Marriott’s
preference, premiums, and profits.
In the U.S., the Enterprise Sales team (EST) oversees
300 multi-national corporate accounts that generate
approximately $3 billion in annual sales to Marriott’s
brands globally as well as the top 1,000 association
accounts that generate approximately $750 million a
year in future group bookings. This team also covers
the top 45 intermediary accounts (Group, TMC,
Wholesale, AAA) that generate approximately $5.5
billion in annual sales to Marriott’s brands, globally.
Outside the United States there are Global Sales
Offices deployed against key corporate, TMC, Leisure
and Group accounts located in primary source
markets in 31 countries. This coverage is further
complimented by a network of General Sales Agents
deployed against accounts located in secondary
source markets in 81 countries. Annual production
from managed accounts totals approximately 25
million room nights per year.
Renaissance Paris Arc de Triomphe Hotel
Renaissance Amsterdam Hotel
eCOMMERCE eCommerce manages and drives
revenue growth and customer engagement through
Marriott’s electronic sales and marketing channels
(Marriott.com and its international sister sites,
online travel agencies, GDS, search engines, internet
affiliates), which account for over 40% of Marriott’s
gross sales. Marriott.com, the world’s largest lodging
web site, generated more than US$6.3 billion in gross
revenues in 2010 and accounted for 85% of company’s
internet- sourced revenue in 2010. In that same year,
Marriott customers booked more than 52 million
room nights online. In addition, Marriott commands
an impressive premium relative to GDS reservations.
While the company accounts for 3% of the GDS room
supply globally, 20% of GDS reservations booked are
for room nights at Marriott hotels.
RENAISSANCE HOTELS
10
REAP
THE BENEFITS
Revenue Management Hotels can pay to access
cluster revenue-management support. Marriott
revenue leaders will work hand-in-hand with hotel
general managers and sales, marketing and finance
contacts to create accurate forecasts and sales goals,
implement pricing and yield strategies to maximize
revenue per available room (RevPAR), and optimize
rooms and meeting space inventories.
SHARED SERVICES
Marriott provides hotels with multiple opportunities to
benefit from the company’s scale, market knowledge,
and discipline-specific expertise by participating in
powerful Shared Services program offerings.
Marriott Business Services (MBS) This shared
services organization has transformed traditional
hotel finance and HR functional capabilities by
leveraging technology and integrating processes.
For over a decade, hotels served by MBS have
enhanced the economics and improved the internal
controls of their properties by consolidating,
streamlining, and standardizing processes and
supporting systems. MBS offers services for labor
management and scheduling, accounts payable,
billing and accounts receivable, payroll, sales tax
compliance and general accounting. MBS has been
benchmarked by Hackett and achieved world-class
designations for 2007, 2008 and 2009.
The Stanford Court Renaissance San Francisco Hotel
Eden Roc Renaissance Miami Beach
Regional/Property Marketing and eCommerce Hotels
have the option to participate in cluster marketing
programs that drive demand by supplementing
Marriott’s global and national campaigns. This allows
hotels to leverage Marriott’s economies of scale and
benefit from key revenue-generating strategies.
In addition, hotels can purchase property-specific
marketing services. Marriott will help maximize
productivity/ROI by analyzing all property marketing
spend and executing all hotel-specific marketing
plans and tactics - including online and offline
efforts - as well as hotel merchandising (on-property
promotional signage and check-in pieces).
St. Pancras Renaissance London Hotel
RENAISSANCE HOTELS · NORTH AMERICA
11
Renaissance Atlanta Midtown Hotel
The Baronette Renaissance Detroit-Novi Hotel
Renaissance Baltimore Hotel
Renaissance Washington D.C. Downtown Hotel
Renaissance Arlington Capital View Hotel
Renaissance Schaumburg Convention Center Hotel
RENAISSANCE HOTELS · LATINRENAISSANCE
AMERICA
HOTELS DEVELOPMENT
12
Renaissance Sao Paulo Hotel
Renaissance Aruba Resort & Casino
La Concha Renaissance San Juan Resort
RENAISSANCE HOTELS · EUROPE, AFRICA & THE MIDDLE EAST
13
Renaissance Paris Le Parc Trocadero Hotel
St. Pancras Renaissance London Hotel
Renaissance Amsterdam Hotel
RENAISSANCE HOTELS · ASIA RENAISSANCE
PACIFIC
HOTELS DEVELOPMENT
14
Renaissance Shanghai Zhongshan Park Hotel
Renaissance Sanya Resort & Spa
Renaissance Beijing Capital Hotel
Renaissance Shanghai Putuo Hotel
2
To discover more about Renaissance Hotels and development opportunities,
visit, marriottdevelopment.com.
Marriott Confidential and Proprietary Information
The contents of this material are confidential and proprietary to Marriott International, Inc. and may not be reproduced, disclosed, distributed or used without
the express permission of an authorized representative of Marriott. Any other use is expressly prohibited.
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© 2012 Renaissance Hotel Holdings, Inc.