Dallas Fort Worth Houston
Lukeslocker.com
Volume 1, Issue 1
November 2002
What you need to know.
• Turkey Trots in all cities
• White Rock Marathon
• www.lukeslocker.com
• Luke’s QL card.
Look Inside for these
articles:
Swim/Bike/Run
The Fall Race
2
To Yoga or not?
Accessorize
3
Support from
Group Events
3
Exercise Options
Fuel up
4
Luke's Houston
4
Luke's Fort Worth 5
Luke's Dallas
Mission Statement 6
Find Inspiration within Nike and Luke's
Luke's in Dallas has become the home of the
Goddess...the Nike Goddess of Victory to be
exact! As many of you know Nike is named
after the Goddess of Victory; and Nike has
given Luke's the opportunity to be the first specialty store in the United States to launch their
new Goddess Shop Concept.
This new concept is Nike's first ever store
that focuses on women and demonstrates Nike's
commitment to the female consumer. There are
presently 5 other Nike Goddess Shops in the
United States. With its tagline, "find inspiration
within," Nike Goddess evokes "Her" individuality, promotes "Her" personal motivation and
values "Her" internal beauty. This recognition
both empowers and honors all women!!
Our new Nike Goddess Shop has a clean,
modern look complemented by wood accents
and accessories. The store offers the highest
quality product and the best assortment of Nike
apparel, footwear and equipment for women.
These items are displayed to showcase fitness
and lifestyle wardrobe solutions that work from
the gym to the street. Nike goddess-with Luke'swill provide women the greatest level of cus-
tomer service.
Our Goddess Shop specialist and other sales
associates will be available for consultations to
help women integrate functional athletic pieces
into her overall wardrobe. In short, this new
shop is like shopping in your living room with a
wardrobe consultant at hand!
We celebrate the presence of our new Nike
Goddess shop. We feel it is a victory for Luke's
to be apart of this commitment to female athletes and certainly a victory for women to experience it. We look forward to your visit so that
we can welcome you and introduce you to this
wonderful new concept.
Feel like at Goddess in the New Nike
Goddess Concept Store at Luke's
Fabrics for Fall Exercise
We all know that Texas weather is unpredictable. It
may be hot one day, cool the next or raining all
weekend. Luke's locker has everything you need to
stay cool, warm or dry during the fall season. You
will probably want to invest in a pair of tights or
yoga pants for fall exercising. Great ideas for men
are the Nike pocketed track pant, a versatile running
vest, or a lightweight breathable jacket. Women will
find the technical fabric of the Pearl Izumi eVent
jacket is perfect for all kinds of exercise. Layering is
always a good idea in these uncertain weather times.
Men and Women should take notice of a new line
from Switzerland called ODLO. Their fabrics and
styling have an interesting European flare. Don't
forget if you are exercising outside at night it is a
good idea to make sure your jacket glows in the dark.
Common mistakes people make in fall dressing for
exercise are wearing cotton fabrics next to the skin,
not wearing gloves and hats in extreme temperatures
and choosing the wrong socks. Stop by Luke's and
see the many great fabrics available this fall.
Tri Luke’s
Yeah, we carry that…(swim, bike, run)
Luke’s is also a great resource for cycling clothing,
swim gear and triathlon gear.
We carry Pearl Izumi and
Hind cycling shorts and tops
and cycling gloves. In addition, we carry swim suits and
accessories from Speedo, Tyr,
Seal Mask, Barracuda, Zoomers, Finis, and many more. We
also carry triathlon specific
clothing from Hind, Pearl
Izumi, Tyr and some new
brands for Spring 2003.
We typically do not carry our
triathlon gear year around,
focusing instead on stocking it
during the triathlon season.
ffer great forms of exercise.
Substituting a quality swim or
bike workout for one of your
runs or walks during the week
provides you with a new chalIf you are not a runner or look- lenge, an element of variety,
ing for ways to incorporate
lower impact on your joints
other types of exercise into
and the chance to develop new
your weekly running or walk- muscles in your body. This
ing routine (see also yoga arti- keeps your physical condition
cle that follows), consider
well rounded.
swimming and or biking. Both Luke’s will be offering fun,
sports take away the often
informative and well organharsh impact on the joints that ized triathlon training prorunning brings and o
grams in spring 2003.
The Fall Road Racing Season:
Keep those
extra lbs off by
running a 5K
every weekend.
Also, it makes
great fun for
the family.
As the summer heat melts into
fall, runner’s competitive juices start
to flow. The need for speed is rejuvenated as they try to remember the
last time someone presented them
with a trophy as a reward for a wellrun race?
On reviewing a list of over 60
races that will be run in the North
Texas area, it quickly becomes apparent that the race distance of
choice is the 5K. Sure there are a
few 10Ks (8), a Half-Marathon and
of course the White Rock Marathon
on December 15th and assorted other
distances, but it seems there is always a 5K to be run!
by Terry Jessup
Here are the raw numbers in this raise awareness of one of the numerincomplete and completely unscientific ous well-deserving causes that prostudy of local racing:
mote marathon participation. For
many this will be “it” for their run5K=53
ning careers. They came, they saw,
10K=8
they conquered and they retired.
15K=4
Others just cannot wait to hear the
20K=1
starting gun to signal another battle
½ Marathon=1
with one’s inner self to push the lim25K=1
its and run just one more PR. Good
Marathon=1
for them! They have developed a life
style that includes running for fitness
It is true that many more people run in and for competition and at least for
the fall than any other time of the year. them, there is a race (5K) every week
Most are on a mission to run a mara- from now until Christmas.
thon-local, national and even international-for their own self-esteem or to
"Turn it up a Notch" with a Training Program
Are you tired of your same
routine? Do you feel like you
aren't challenged with your current exercise program? Or, perhaps you don't even have an exercise program. Don't peak out at
this stage. Turn it up a notch
with a Training Program offered
by Luke's. There are programs in
Dallas, Fort Worth, and Houston.
Page 2
You can get that extra push you
need by attending these programs and other group events at
Luke's. Winter is a great time to
get moving. The temperatures
are cooler and more pleasant for
exercising outside. All fitness
levels and ages are welcome.
Why not sign up for Luke's Beat
Goes On program today? Call us
for more information:
Dallas: 214.528.1290
Fort Worth: 817.877.1448
Houston: 713.529.0786
Luke's Locker
Yoga and Running: Combine the two and reap the benefits
By Chris Green
It’s the hottest trend to hit Dallas
since sushi. Not to say that yoga is
new to Dallas, some local studios
have been around for decades, but
it’s popularity has reached a point of
a Starbucks commonplace. You no
longer have an excuse to not try
yoga, but if you’re a runner and expect to continue in the sport for a
lifetime with minimal injury then you
will want to consider taking a sip.
When I decided to start running
again several years ago I quickly
discovered that I didn’t have the
same body that took me to the cross
country state meet in high school.
Like many new or born again runners
I developed an injury that was due to
a lack of flexibility but couldn’t be
remedied by regular stretching. Once
I worked up the courage to venture
into a free Power Yoga class being held
at my gym an eye opening discovery
into mind and body began while an end
to months of Achilles anguish was
finally coming into focus.
An ounce of prevention is worth a
pound of cure.
The medical community agrees that
the human body undergoes changes
after the age of 30. Those changes;
decreasing muscle mass, strength and
flexibility; can be linked to many of the
most common running injuries from
runner’s knee and Achilles tendonitis to
plantar fascitis as well as others. Let’s
face it every runner is an aging one.
With each passing birthday you welcome a new year full of new possible
setbacks and injuries. Just because
there wasn’t a problem last year doesn’t
mean you will not face one now. Aging
High Tech Accessories
The new Timex Ironman Speed +
Distance uses Garmin technology and
a network of global positioning satellites around the world. By using this
technology it can accurately measure
how fast and how far you have gone.
You are able to track your speed,
pace, and distance for any given
workout while also having a continuous odometer. Another one of the
really wicked features that the watch
carries is the fact that you can use it
for more than just one sport.
You do not have to worry about
getting tired or going up or down a
hill and your stride length changing
with the Timex. The Timex does not
by
aside the regular muscle contractions
necessary to facilitate running and the
resulting tightness will eventually reek
havoc in the form of injury. Every injury has a cause but once discovered it
can be avoided by simple prevention. A
regular yoga workout of at least two
visits a week can help fight the effects
of aging and the negatives of running
and the poor performance that results.
The Sanskrit meaning for the word
yoga is simply a union of mind and
body. During a class a student will perform several different positions, called
asanas, at the direction of an instructor.
Throughout each asana you learn to be
aware of every individual part of your
body and how they relate to one another
as well as the space around you. (cont.
pg 5)
" …..Timex does not
Cody Brewer
use your stride length to measure
your speed; therefore, you can use it
while cycling, mountain biking, rafting, skiing, rowing, kayaking, and
even hang gliding. The watch itself
is water resistant just like any other
Timex (up to 50 meters), but the GPS
unit is only splash proof. So it
should not go any deeper than about
a meter under water for more than 30
minutes. If they could water proof the
GPS unit, then you would be able to
swim (open water or pool) and know
exactly how far you have gone.
The Timex GPS can either be
purchased in a 50 or 100 lap version.
They have a countdown timer,
have to be calibrated
chronograph, different alarms, an
odometer, and Indiglo with Night-mode
feature. It gives you the option of metric or English units. With the purchase
of either unit you get the arm strap, belt
clip, a handlebar mount, and a reusable
case for storage.
When you compare the Timex to
other brands, you find that Timex does
not have to be calibrated and is 99%
accurate. The others have a cumbersome piece that attaches to your shoe.
The Timex GPS unit can either be worn
on your arm or on your waist. Timex is
a great choice.
Group Events at Luke's provide support
Looking for some motivation
from your peers? Try one of our
weekly workouts for fun, fitness
and support. Plus, you get rewarded with refreshments at the
end. All groups start at your local
Luke's except where noted.
Dallas - 6:00 a.m. on Wednesdays
are very popular with the running
crowd. Can't make it that early?
Volume 1, Issue 1
They go again that night at 6:00
p.m. Or, try Pilate's on Wednesdays at 6:30 p.m. Stretch those
muscles at Goodbody's on Sunday's at 5:30 p.m.
Fort Worth - Make it a weekly
thing every Tuesday and Thursday
at 6:00 p.m. from Luke's in University Village.
Houston - It's called the Thursday
Crawlers, but that's not what they
do. They run from the store at 6:00
p.m. or, jump out of bed for the
6:00 a.m. run every Wednesday.
Yoga is at 7:15 Wednesday nights.
No excuses, right? Here is your
chance for FREE group therapy
provided by Luke's. Bring a friend
or meet a new one. Just get up get
and get going.
Page 3
and is 99% accurate."
Operational Excellence
Luke's Locker is the
KING of customer
service.
by Andy Lucas
Since the beginning, Luke's Locker has remained
committed to certain core fundamentals that provide value to the
consumer. Offering customers top quality running and walking
shoes, apparel, and accessories… providing knowledgeable and
helpful employees… and producing local events and lending
community support… are just a few of these original concepts.
Even though we have evolved and refined our fundamental
values in order to satisfy today’s more modern consumer, they
remain deeply embedded within the organization.
Today, they create the focus behind our mission to
lead the specialty retail market in three areas. They include:
1) Product - offering the best products in the Running, Walking,
and Fitness markets, and to our Communities.
2) Service and Product Knowledge - delivering superior service
and product knowledge to every customer.
3) Atmosphere - providing a store atmosphere that is warm,
friendly and enjoyable. These three components of value come
together to create the Luke’s Experience.
Yet everyday, our top priority remains to provide
you, the customer, with a solution to your exercise needs that
exceeds you expectations. And we do it in a professional and
friendly way. As we see how new developments in the marketplace alter the playing field in the retail business, we recognize
the opportunity that exists to continue to differentiate our Company's core values. Our goal is now to refine, and build upon
Characteristics of Excellence that can reinforce our core values,
improve our operations, and make our Company great.
Each day, our store management teams face the challenge of building, retaining, and growing a staff that fulfills
these Characteristics of Excellence. We believe that it takes a
special group of people to combine skill, experience, maturity,
passion and personal interest to successfully manage a Luke’s
Locker store. Today, we have an outstanding group of people
who manage each of our three stores.
These groups are challenged by a combination of
responsibilities, none of which is more important than creating a
superior environment for our customer. They rise to this challenge by balancing Sales and Service responsibilities, with the
Inventory and Merchandising requirements of the major product
departments. In addition, they lead by example as each stand out
as product experts and Customer service specialists. In Dallas,
this Management effort is led by Gregg Martinez, Mike Lucas,
Tiffany Newell, and Dustin Valle. In Fort Worth , this effort is
led by Dan McAuley, Andy Lucas, Josh Ray, Cody Brewer, and
Robert Webb. In Houston, this effort is led by Faron Young,
Amy Cassidy, Sally Normand, and Bert Gulledge.
We want to continually get better, both as a management team and as a company. Hopefully, you are pleased with
what you see. I can be reached at (817) 247-6030, or at andylucas@lukeslocker.com. Thank you for your continued support.
Marathoners Need to Hydrate
Follow these guidelines on hydration:
2 hours before your run drink 16 fluid oz.
5 minutes before your run drink 4-8 fluid oz
Every 15-20 minutes drink 8-10 fluid oz
Note - 1 gulp = 1 oz
Water is a good choice for shorter runs. A beverage with carbohydrates may be
better for runs lasting longer than an hour. Added electrolytes in a beverage may help
you stay thirsty and drink more, but are not essential, as you can wait to replenish
these electrolytes automatically when you eat your next meal.
Trail Running with Luke's Houston
When is the next Huntsville Trail Run event with
Stan? This event departs from the parking lot in
front of the Laff Stop (across from Luke's) at 5:30am.
The October trip had 7 first-time Huntsville trail
runners, who all made it back to the bus without getting lost. This triumph occurred despite my leading a
few veterans off course -- but I'm sure the additional
miles they were forced to run will just make them
tougher.
As always, remember to bring water bottles, dry
clothes, towels, picnic food, and a sense of adventure.
We will leave the park for the return trip to Houston
Page 4
by Stan Timmer
at 11:00, with arrival back in Houston between Noon
and 12:30.
Cost for this adventure is $15 ($20 on trip day) per
person. The trip will be made regardless of weather.
So no refunds, please. Call the store for more information 713-529-0786.
To reserve a seat on the bus, stop by the store.
Or, call 713-529-0786 and we will charge the trip to
your credit card. Hope to see you on board.
Luke's Locker
Yoga and Running Cont.
around you. Before an asana can be performed properly
the body has to be aligned from toe to ankle, ankle to
knee, knee to hip, hip to chest and so on and so on with
an end goal of becoming physically aware of how that
alignment should feel. If you can understand biomechanical how the body should move during the running
process then yoga might provide additional insight into
connecting the mental with the physical aspects of good
running form and possibly aid in additional injury prevention. During these asana, the mind requires focus to
maintain that relationship without mentally becoming
reactive to the stresses being placed on the body. Distance runners have to turn off the brain’s worry switch in
order to deal with the pace the body is churning out in
order to stay relaxed and focused. The connection between mind and body which yoga teaches can be applied
to running and the benefits are huge once that understanding is reached.
You may be flexible in one area or another but one visit
will show you that touching your toes isn’t the end-all-beall to flexibility. Besides flexibility some yoga practices
require and promote strength that goes beyond bench press
and squats with quite a bit of balance thrown in.
Where do I sign-up?
There are several types of yoga to choose from and
their philosophies differ greatly, but runners will benefit the
most from Iyengar and Astanga (Power Yoga). The easier
pace and concentration on flexibility of Iyengar may interest some while the quicker more powerful pace of each heat
generating asana of Astanga may pique the interest of others. Although one-on-one classroom instruction can never
be duplicated there are several great video tapes and DVD’s
to ease your fears of public contortion, but I strongly encourage you to visit a runner friendly yoga studio first.
Once you get the hang of it within the class you can perform some workouts at home and visit the studio less. If
Check your flexibility at the door.
you don’t know where to look e-mail me for a studio in
The first complaint I hear is that I’m not flexible your area.
enough. That lack of flexibility is the number one reason
to consider yoga. What if I’m already pretty flexible?
Luke's Dallas
by Gregg Martinez
It is no secret that Luke's has the best shoe department
in Dallas for running and walking. The staff here knows
the product and uses it in their personal workouts. You
won't find attitude from these people upstairs. What you
will find are experienced runners. Some of them have
won marathons, trained marathoners and coached state
champion cross country runners. All of them just love to
talk about shoes (and music).
They can help you find a shoe that is comfortable and
right for your activity. They feel most important when
helping you find the shoe that fits their foot based on
your foot’s mechanics. They are here to help you put an
end to that aching foot or arch.
Luke's Fort Worth
Looking for a gift for the holidays? If you do not
know what shoe your recipient prefers or what size, let us
make it easy for you. We likely have their information
on file in our computer if they have previously purchased
shoes at Luke’s. Or, as an alternative, fill an empty shoe
box from Luke's with socks and a gift certificate, then
give it to that person. They will joyously look forward to
coming to Luke's to be fitted properly for their shoe.
by Dan McAuley
Fort Worth may be known as Cow town, but it
has other appeals as well such as the Zoo, the Botanical Gardens, the Amon Carter Museum and the
theatre. It also has a LUKE’S! Located in the University Village Shopping Center close to TCU campus. At Luke's you will find a staff that is eager to
help you with your fitness needs.
The shoe selection is incredible. Choose your
favorite shoe from Nike, Brooks, Asics, Adidas,
New Balance. Make sure you look at the latest
COOL and TECHNICAL active wear for men and
Volume 1, Issue 1
You won't find any egos at Luke's either. They can
help you find the right shoe for work, weekend bumming
around or training for a race. The main goal at Luke's is
for you to have happy feet. So, trot on upstairs and let
this able staff help you buy a new shoe.
women. You will find everything you need right
here.
Don't forget, Luke’s sells Oakley and Smith sunglasses, Reef sandals and Merrell shoes. No need
to go to the mall and you can get front row parking
at the Luke's in the University Village.
Looking for some entertainment this fall with the
family? Make sure you sign up for the Squirrel
Run on Nov. 9th. This race is taking place in Ft.
Worth’s beautiful Botanical Gardens.
Page 5
Join GoodBody's
and Luke’s on
Sundays.
Yoga Mats available for purchase
at Luke's.
Dallas Fort Worth Houston
Dallas
3607 Oak Lawn Ave
Dallas, TX 75219
214.528.1290
10-7 Mon-Fri., 9-6 Sat, 12-5 Sun
Fort Worth
1540 S. University Dr.
Fort Worth, TX 76108
817.877.1448
10-7 Mon-Fri, 9-6 Sat, 12-5 Sun
Houston
1953 W. Gray
Houston, TX 77019
713.529.0786
10-7 Mon-Fri, 9-6 Sat, 12-5
Sun
10% off
New Balance 764’s
25% off
ASICS GT-2070’s & Gel Eagle Trail
Brooks Adrenaline, Beast, Ariel
New Balance 1021 and WF824
40% off
Saucony Grid Web
Select Racing Flats
web!
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h
t
on
We're locker.com
Lukes
Let Luke’s Be Your
Past
ent
Pres
re
Futu
By
t
Mat
s
Luca
When Luke’s Locker began more than 20 years ago,
Don and Sharon Lucas established certain fundamental
values that have since become deeply embedded into the
Luke’s culture. A primary focus on the customer, running
and fitness gear that works, and a team spirited, welcome
attitude towards fellow employees and those wanting to
get or remain involved in running and fitness did and still
do represent the core of Luke’s values.
Within all of this, our Company feels strongly that
today’s running and fitness consumer seeks a shopping
environment that offers convenience, selection, and superior knowledge in order that the purchasing decision is
informed, appropriate, functional, enjoyable, and fairly
priced. Providing this environment is our value proposition to the consumer.
Keeping up with the times and maintaining the value
in our business is an exciting and challenging opportuA Company’s value proposition must be grounded in nity. Luke’s fundamental values are stronger than ever,
certain core fundamentals that provide value to the con- and we continue to refine them in the context of the cursumer. These core values must then evolve, sometimes rent and evolving communities we serve.
dramatically, in order to satisfy modern society. A favorWe can be better, and we know that our customers
ite quote of mine reads, “The more things change, the
more they remain the same.” Three developments have expect nothing less! Thank you for your support of
significantly altered the playing field in the retail busi- Luke’s Locker. Please contact me with any questions or
ness during the last two decades: the Internet and catalog comments you have. I can be reached at 214.528.4765,
shopping, the heavily urban developed and arguably ext. 149 or mattlucas@lukeslocker.com.
over-retailed United States landscape, and the more informed consumer. These three avenues of development
present opportunities for us to continue to differentiate Matt Lucas
Luke’s Locker Incorporated
our Company’s values. They challenge us every day.