Brand Personality Worksheet
©
“love your brand”
The Say What! Brand Personality Worksheet is a tool to help establish a visual and conceptual reference of what
you think your Brand looks like. By understanding your Brand’s tone, manner, look and feel, you can develope
your Brand story and use this as a checking system to ensure that all branding materials and exposures are on
target with your “Brand Personality”.
Here is an example: the Say What! Brand Personality Story...
Say What! is Jimmy Fallon wearing a John Varvatos t
listening to “Sofi Needs a Ladder” by Deadmau5.
He’s reading ZAG by Marty Neumeier, while driving
a Toyota FJ through Vegas, munching on a handful of
Party Mix on route to a Dodgeball competition. And
in the backseat is an original signed Niagara print
just rolling around as “Hangover” plays on the iPad.
From this Brand Personality exercise, we were able to
start on our brandSimplicity journey which defined
the Say What! brand position “Love your Brand”.
So now it’s your turn to answer the 10 questions that
will help you create your brand story. Let us know
how this works for you.
cheers from the Say What! BrandLove Crew
What’s your Brand Personality?
1 - If my brand was an actor it would be ________________________________________________
2 - If my brand was a band/singer it would be __________________________________________
3 - If my brand was an book it would be
______________________________________________
4 - If my brand was a sport would be __________________________________________________
5 - If my brand was an artist it would be ________________________________________________
6 - If my brand was a food it would be ________________________________________________
7 - If my brand was a movie it would be ________________________________________________
8 - If my brand was a car it would be __________________________________________________
9 - If my brand was a city it would be __________________________________________________
10 - If my brand was a clothing brand it would be ________________________________________
say what! communications corp.
116A main street north, markham, ontario, canada L3P 1X8 905.752-3110 info@saywhat.com www.saywhat.com