Professional Media Management
Grand Rapids, MI
Smart Mapping
Smart Targeng
Smart Markeng
Full-Service Print
Media Management
These services include accounts payable reconciliaon and consistent
quality control and can run on a
weekly, monthly, or periodic basis.
Ulizing our proprietary media buying system…
1. FSI-Free Standing Insert Ad Placement Service
⇒ orders based on customer runlists
⇒ secure ad inseron
⇒ request for weekly ad program
Ad types for FSI service:
♦ single-sheet
♦ mul-page tabloid
♦ broadsheet
2. ROP-Run of Press Ad Placement
Service
⇒ secure targeted ad placement
⇒ tear sheet verificaon for each
media/market
⇒ placement in targeted or relevant
special secons
⇒ spadea, front page strip, wrap or
plow promoons
Ad types for ROP service:
quarter-page
full-page
black & white
full-color
3. Internet Ad Placement Service
⇒ secure placement on local web
sites
⇒ tracking and reporng clickthrough rates and impressions
⇒ media types include websites for
local TV and radio staons
Ad types for Digital Ad Placement:
♦ big box
♦ banner
♦ link to landing page or your proprietary website
♦ sky-scraper
♦ corner peel
Media types included in all 3:
∗ shopping guides
∗ local weekly newspapers
∗ daily newspapers
∗ shared mail
♦
♦
♦
♦
4. Solo Mail Ad Management
⇒ secure saturaon or list delivery
of your mailer
⇒ GIS maps at the USPS carrier
route level
Ad types for mailing programs:
♦ post cards
♦ single-sheet
♦ mul-page tabloid
♦ broadsheet
5. Print Promoons Service
coordinate and implement special
ad type campaigns
Ad Types considered promoonal
services:
♦ Big Bag
♦ Mini Billboard
♦ Front-page Notes
♦ Door-to-door Product Sampling
♦ Grand Opening Ad Management
⇒
6. Co-op FSI Ad Placement Service
orders based on customer runlists
secure ad inseron
Ad types for Co-op FSI programs
♦ single-sheet
♦ mul-page
Media types for Co-op FSI:
∗ Smart Source
∗ Red Plum
∗ ValPak
⇒
Full-Service Media ManagementComplete Business Cycle Adversing Support
Increase your ROI and ensure high quality adversing campaigns reach the RIGHT people.
WATCH YOUR MARGINS GROW
PROFESSIONAL MEDIA MANAGEMENT www.promedmgt.com
Headquarters: 528 Bridge St. NW, Suite 7, Grand Rapids, MI 49504 800.242.0073 info@promedmgt.com
Northeast Regional Office: Box 445, Greenport, New York 11944 631.604.0456
MAY 2013
All your advertising
placement needs in
one location Call us
today!
8. Audits/Reviews
⇒ analyze current trade
areas and advertising
buys
7. GIS Mapping
⇒ compare purchase ad
(Geographical Inforquantity to circulation
maon System)
counts
⇒ coordinate the reallo⇒ visual representation
cation and targeting of
of media coverage by
your ads
area or retail location
9. Rate Negoaon Ser⇒ link market demographic information,
vice
store sales,
⇒ analyze curand media
Get the most rent retail concoverage
tracts and com⇒ color themed
out of your pare them with
maps display
media rate
ads with our cards
a variety of
geographic
⇒ secure lowexperienced est rates per
detail
thousand
staff
Displays include:
⇒ secure ap♦ zip code
plicable value
♦ USPS routes
added dollars
♦ newspaper routes
⇒ rate types include the
♦ and more
entire scope of print
media advertising capabilities and their
online products
SMARTER
MAPPING
Experience &
Discipline
Ulize our media buying
team’s experse
•
Smart Mapping
•
Consumer Index Data
•
Appropriate Publications
•
Automated Ordering
•
Licensing Agreements
•
Turn-key Services
•
GIS-based details
•
ESRI consumer data
•
Circulation integration
•
Order generating system
•
Available for your use
•
Rate Negotiations
•
Trade area evaluation
•
We can do it all
PARTNERSHIPS
"PMM has shown their expertise in offering many new
marketing ideas and has the
capability to manage implementation."
– David Somerset,
Director of MarketingSpartan Stores
" PMM's mapping and analytical tools are invaluable
and their team members are
professional and a pleasure to
work with."
– Edward S. Rix,
VP Marketing & Advertising,
MC Sports
Growing-Evolving
Valuable Partner
InventiveInnovative Solutions
How PMM can be of assistance is dependent on your needs?
Some agencies and businesses have complete departments that work in local print and just need a small
piece of the puzzle. Others would like to have the luxury of a full department but find the establishment a
daunting and costly task.
We have any number of “handles” to grab from “soup to nuts” to a single aspect of our services.
We are open to discussions on all levels and hope you take the time to contact us at your earliest convenience, tell us what you need and start the ball rolling.
PROFESSIONAL MEDIA MANAGEMENT www.promedmgt.com
Headquarters: 528 Bridge St. NW, Suite 7, Grand Rapids, MI 49504 800.242.0073 info@promedmgt.com
Northeast Regional Office: Box 445, Greenport, New York 11944 631.604.0456
MAY 2013