Banner Advertising - TripAdvisor
http://tripadvisor.com/mediakit/advertising_opp.html
Why TripAdvisor
Customer Profile
Advertising Opportunities
Content Opportunities
Contact Us
We're talking about highly targeted display advertisements, the right content sponsorships, and even printable travel guides. When
you advertise on TripAdvisor®, you get many powerful ways to reach a huge audience of active travelers ready to research and
book their trips. Find out what advertising opportunities await you on TripAdvisor. Because if you aren't there to reach our 20
million unique monthly visitors, we can practically promise that somebody else will.
TripAdvisor® offers advertisers the right vehicles to reach our 25 million travelers while they are researching their vacations. Highly
targeted display ads, the right content sponsorships, even printable travel guides are all powerful ways to get your message to
active travelers before they book.
Types of Links
Banners
Sponsorships
Print
Sample Banner
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Banner Advertising - TripAdvisor
http://tripadvisor.com/mediakit/advertising_opp.html
Ad Banner Policies
Maintain and build the feeling of trust & quality with tripadvisor site visitors.
TripAdvisor may restrict certain industries or clients from advertising on the site. No competitive advertisers are allowed (e.g.
Fodors, Frommers, Zagat, etc.). Advertising for meta-search sites (kayak etc.) in the travel space will also not be allowed.
Decisions about non travel advertising without a travel tie-in will be determined on a case by case basis as will advertising for
other review or list sites. We encourage/are looking for travel agencies (Expedia, Orbitz, Travelocity), travel suppliers
(Intercontinental, Westin, Marriot, United) and travel-related advertisers (Universal Studios, Visa, DMOs).
TripAdvisor does not restrict any colors within advertisements; however creative could be rejected if it seems to mimic the colors,
functionality, content or look/feel of the TripAdvisor site or brand. This also applies to creative that may be mistaken for
TripAdvisor content such as lists, or Wiki-type functionality.
Booking widgets are not permitted.
Advertisers may not use the words "trip" and "advisor" or "advice" in a way that capitalizes on the
TripAdvisor name or brand.
No "flashy", "blinking" or "game" style ads ("punch the monkey").
No advertising for alcohol, gambling, prescription drugs, tobacco, religion, politics, guns or sexually
explicit themes will be accepted.
No mouse-over expandable ads or floating ads are allowed.
Rich media ads require TripAdvisor approval before launch.
Rich media ads cannot cover commerce or core navigation on the site.
Sponsorship proposals and acceptable sponsors are to be determined on a case by case basis with all applicable consideration
of the above guidelines.
• Third party ad-serving fees will either be paid by the advertiser/agency direct or added to CPM fees.
• TripAdvisor has final say on any creative running on the site.
• Creative swapping is not allowed when using a third party ad server unless the creative has been pre-approved by TripAdvisor.
The campaign will be pulled immediately if non-approved creative swapping occurs through the third party ad server.
Standard Ad Banners - Flash and GIF/JPEG
Unit
300x250,
728x90 or
160x600
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Weight Limits
GIF/JPG
Flash
40k
40k
Flash Coding Guide
Animation
Border
Alt Text
3rd Party
Served?
Sound
Image
Rotation
30 second limit;
unlimited looping.
No
60
characters
max.
Yes
User
Initiated
only
3 creatives
per
campaign
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Banner Advertising - TripAdvisor
http://tripadvisor.com/mediakit/advertising_opp.html
Rich Media - User Initiated Expandable Banners and Video*
Flash Coding Guide
*Homepage 300x250: No Rich Media allowed.
Art Size
File Size
Max Expansion
Expansion File Size - Polite Load Per Panel (4 Panels Max)
300x250
40k
400x350
80k
728x90
40k
728x350
80k
160x600
40k
496x600
80k
Animation
30 Seconds
Expansion Guidelines
Should expand and collapse on user click only (no mouse-over)
Method of expansion and un-expansion must be the same. (i.e., expands on user click;
un-expands on user-click)
Expansion "hotspots": Not allowed.
Controls
Mandatory "Close" button in top right corner
Audio Initiation
User Initiated by click
Video Initiation
Max length 30 seconds. Must have clear pause/stop button.
Trafficking Implementation Timeline Flash Coding Guide
Creative Type
Format
Assets due to TripAdvisor
Backup gif (required when running rich media)
GIF, JPEG
2 business days prior to launch
Standard (Flash, GIF, JPEG)
SWF, GIF, JPEG
2 business days prior to launch
Rich Media
3rd party rich media ad tags
5 business days prior to launch
Email Newsletters Creative Guidelines
Flash Coding Guide
Art Size
File Type
File Size
Animation
Border
Alt Text
Max
Expansion
Expansion File Size
- Polite Load Per
Panel (4 Panels
Max)
300x250
.gif, .jpeg
40k
15 Second
Limit
No
None
No
Expansion
No Expansion
Important Note: Creative must be received 14 business days in advance of drop date, please consult your salesperson for
scheduling.
© 2007 TripAdvisor LLC All rights reserved. TripAdvisor™ Terms of use | Privacy policy
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