Critical Perspectives on Accounting (1990) 1,239-261 ONTOLOGY A N D ACCOUNTING: THE CONCEPT OF PROFIT K A R l LUKKA Turku School o f Economics and Business A d m i n i s t r a t i o n , Finland Whenever accounting is discussed it involves dealing with concepts like revenue, cost, depreciation and profit. The question raised in this paper is in what sense do those phenomena that accounting concepts refer to actually exist. Therefore, the underlying assumptions about the existence of reality that are reflected in accounting concepts are discussed. The analysis concentrates on the ontological nature of the concept of profit in accounting. Traditionally, and even today, the general idea of objectivity dominates the thinking in both accounting theory and practice: accounting concepts are usually interpreted as reflecting the reality that exists somewhere "out there." From the ontological point of view, this corresponds to realism in philosophy. However, it seems that this interpretation is insufficient if we wish to gain a more thorough understanding of the significance and the roles of accounting in organizations and society. It is argued that in order to deepen this understanding it will be necessary to reduce the dominant role of realistic ontology in favour of idealistic ontology. In line with this it is suggested that the social constructivist v',ew might offer a common and fruitful basis for the interpretation of the basic nature of accounting concepts. A detailed ontological analysis of the concept of profit is presented to support this basic argument. Introduction In general, any discussion of accounting tends to deal w i t h concepts like revenue, cost, depreciation and profit. Despite m a n y significant d e v e l o p m e n t s in accounting t h i n k i n g d u r i n g the last few decades, some of the most i m p o r t a n t problems relating to accouting concepts do not appear to have been solved. It may be argued that certain m i s c o n c e p t i o n s impede all the three d i m e n s i o n s of accounting, that is practice, teaching and research, as far as the basic nature of accounting concepts is concerned. These p r o b l e m s often arise from the fact that accounting concepts, or actually the p h e n o m e n a they refer to, are interpreted too objectively and mechanistically. A c c o u n t i n g concepts are usually interpreted as reflecting the reality existing s o m e w h e r e " o u t t h e r e ; " accounting is t h u s rather closely linked w i t h realistic o n t o l o g y . 3 This v i e w has m a n y dysfunctional consequences w i t h regard to the different d i m e n s i o n s of accounting, including the f o l l o w i n g : (1) The value of the measures and theories based on accounting concepts is usually judged on the scale t r u e - - u n t r u e , t h o u g h j u d g e m e n t s o p e n l y based on the usefulness d i m e n s i o n w o u l d perhaps be more fruitful. 2 Address for correspondence: K. Lukka, Turku School of Economics and Business Administration, Rehtorinpellonkatu 3, SF-20500 Turku, Finland. Received 12 September 1989; revised 22 October 1989, 3 March 1990; accepted 3 April 1990. 2,39 1045-2354/90/030239 + 23 $03.00/0 ~ 1990 Academic Press Limited 240 K. Lukka (2) The roles of accounting in organizations and society are often understood too objectively, as if accounting would give us an impartial and unbiased picture of the functioning, resources and results of firms and other organizations. 3 (3) The mechanistic and objective ontology has not been apt to promote the adoption of a wider, i.e. behaviourally, organizationally and socially more sensitive, perspective of the roles of accounting. For example, it has led to the fact that the links between accounting and the power and interest structures in organizations and society have not been recognized in accounting research until quite recently. 4 The question raised in this paper is in what sense do those phenomena that accounting concepts refer to actually exist. Accordingly the underlying assumptions about the existence of reality that are reflected in accounting concepts are discussed. This calls for an ontological analysis, the purpose of which is to clarify the basic nature of accounting concepts by pointing out how inappropriate ontological assumptions have led to obscurity and ambiguity. This analysis is essentially philosophical by nature, though it has practical consequences as well. The discussion focuses on the ontological nature of the concept of profit, perhaps the most central concept in accounting. The paper is divided into three major sections. The exposition begins with an outline of the ontological discussion in philosophy. In this section the alternative ontological views used in further analysis are put forward. In the second section the ontological assumptions that underlie accounting thinking in general are analysed. Here a review of one of Chua's recent articles (1986a) plays a major role. Further, the key issue of this paper, the notion of a socially constructed reality, is presented and briefly discussed in this context. The third major section attempts to illustrate the main arguments of this paper by focusing the analysis on the concept of profit in accounting. The final section pulls the arguments together and provides some concluding remarks. The Notion of Ontology in Philosophy Philosophers have always been interested in knowing what constitutes the world, i.e. what entities and beings exist, and what the essential nature of their existence is. That branch of philosophy that deals with the nature of existence is called ontology. ~ In fact, everything that is said in philosophy is tied up with this question. The history of philosophy reflects this point very clearly: almost all of the greatest thinkers have based their ideas, at least to some extent, on an individual ontological perspective (Russell, 1984; Saarinen, 1985). Plato's theory of ideas as well as the starting point of Descartes' philosophy, the argument that "1 think, therefore I am," may be mentioned as examples. 6 It is characteristic of ontology, perhaps even more so than of philosophy in general, that due to its metaphysical nature the problems it deals with are principally unsolvable, "eternal" questions. Ontological ideas tend always to Ontology and accounting 2.41 remain at the level of pure linguistic argumentation: there is no empirical evidence that could either verify or definitely falsify them (see Sintonen, 1986). Though this is the case it does not, however, imply that the ontological discussion would be irrelevant. On the contrary, there is always a need for an analysis that will uncover our more or less silent basic assumptions and their implications. 7 The alternative traditional ontological assumptions in philosophy are realism, nominalism and conceptuatism, tn addition to these, idealism and materialism should also be mentioned (Niiniluoto, 1980; Russell, 1984; Saarinen, 1985). The difference between realism, nominalism and conceptualism is linked to divergent views of the existence of universals and their basic nature. As the most important issue with regard to this paper is, however, whether an objective reality may be assumed to exist or not, we shall concentrate here on the relation between realism and idealism, though some features o f materialism are discussed, too. The most essential features of these ontologies are outlined in the following. The ontological contents of realism may be divided into t w o interrelated parts: metaphysical and conceptual realism. According to the former, which is of the most interest here, the entities exist independently of our consciousness, i.e. the world is objectively what it is. Metaphysical realism includes various, and in many senses controversial, forms. According to Platonic realism we cannot ever perceive the real entities which exit objectively in the eternal world of ideas only. In Plato's view, our perceptions can at best only vaguely reflect real things, i.e. pure ideas (Russell, 1984; Saarinen, 1985). On the other hand, the logical positivists, though they also believe in the objectively existing world, rely purely on perceptions. Here a solution to ontological problems is provided by the so-called verification thesis: science should only examine the validity of statements that can be either supported or contradicted by empirical evidence. According to logical positivism, only these kind of statements c a n make sense (cf. Sintonen, 1986). The so-called scientific realists seem to hold an in-between position: according to their view both perceived things and theoretical ideas may exist and thus be parts of the objectively existing world (Harr6, 1970; Bhaskar, 1978; Outhwaite, 1983; M~iki, 1986). Conceptual realism claims that an essential feature of the world is the existence of so-called universals, i.e. general concepts. According to this view, the term "yellow," for example, in fact names an abstract entity, yellowness, that exists independently of the thoughts of individuals. Conceptual realism distinguishes various degrees. According to a strictly Platonic view only the universals exist. On the other hand, according to the moderate Aristotelian view the universals exist, but only through individual concepts, through particulars (Niiniluoto, 1980; Russell, 1984; Saarinen, 1985). 8 Thus, according to any form of (metaphysical) realism the world is considered to exist objectively. Entities do not depend, for their existence, on the fact that some mind is aware of them. For example, what is left for the researcher is therefore only to discover and examine the world that has already been created. Our consciousness has nothing to do with existence itself. 9 242 K. Lukka Idealism, as opposed by (metaphysical) realism, regards existence as basically spiritual by nature, or at least essentially dependent on human consciousness (Niiniluoto, 1980; Russell, 1984; Saarinen, 1985). 1° For a researcher idealism offers views that differ radically from those of realism. Here the researcher examines a constantly changing world that is dependent on individuals who act within and are involved with the research object. In addition, researchers have to bear in mind that they themselves are also active subjects whose reality is created by their own consciousness to a greater or lesser degree. Dialectic laws of development that explain the relations between things are essential features of the "objective idealism" of Hegel, whose philosophy is based on Kant's work. For Hegel the world was a reflection of the "Absolute Spirit." Marx and Engels interpreted Hegel's dialectics in a new way, which resulted in dialectic materialism, a way of thought that is, however, in sharp contrast with idealistic ontology: according to materialism the world is basically composed of matter, and it is thus essentially material, not spiritual. The material being of individuals determines their consciousness, and not the other way round. For example, from the viewpoint of the philosophy of history this implies that all human thinking, culture and development is determined by hard economic and social realities (e.g. Niiniluoto, 1980; Russell, 1984; Saarinen, 1985). An outline of a philosophical discussion of ontology was presented very briefly above. As far as this paper is concerned, the most important alternatives emerging from this discussion are the following two distinct views: (1) The world exists objectively independently of individual perception. Reality and the entities it consists of can thus be discovered, but they cannot be created. This is the view represented by realism. (2) The world is basically spiritual or at least dependent on the consciousness of separate individuals. The world is thus essentially subjective by nature, created by perceiving and acting individuals themselves. This is the basic view represented by idealism. Both extreme views include significant variations. Of these may be mentioned, e.g. Kant's critical idealism described above, which in fact seems to be to some extent reconcilable with Plato's realistic ontology. 11 Ontological assumptions that are linked to idealism, albeit loosely, are also included in Sartre's existentialism, but especially in Husserl's phenomenology, two ways of thought that are linked together by their emphasis on the concept of intentionality. TM It is especially characteristic of the latter to b r i n g the ontological problems to the focus of discussion, as one of the most basic questions raised in existentialism is: "What is the nature of the existence of consciousness?" (Saarinen, 1986, p.124). 13 Ontology in Accounting: An Outline While there are some indications of an increasing interest in ontological analysis in the field of accounting (e.g. Davis et al., 1982; Tinker et al., 1982; Ontology and accounting 243 Tomkins & Groves, 1983; Hopper & Powell, 1985; Chua, 1986a, b), to date very little attention has been given to the objects of accounting measurements. The focus has been on h o w accounting measurements should be made in specific situations (e.g. Sterling, 1970; Vehmanen, 1982) even though measurement theorists have recognized the importance of the fundamental objects of our measurements (e.g. Ijiri & Jaedicke, 1966; Vehmanen, 1979, 1982). This omission is addressed here by explicitly raising the questions of (1) what kind of objects (or, in terms of philosophy, entities) accounting actually attempts to measure and (2) in what philosophical sense do these objects exist? Above all an ontological emphasis seems to be characteristic of the so-called critical accounting research, which at present has a rather significant standing in the UK (see e.g. Burchell et al., 1980; Cooper, 1980, 1984; Hopwood, 1983, 1987; Cooper & Sherer, 1984; Cooper & Hopper, 1987; Laughlin, 1987; Hopper et al., 1987; Miller & O'Leary, 1987). However, there are researchers working in this field in other countries as well, especially in the US and Australia (e.g. Tinker, 1980, 1985; Tinker et al. 1982; Neimark & Tinker, 1986; Lehman & Tinker, 1987; Williams, 1987; Arrington & Francis, 1989; Chua, 1986a, b; Hines, 1988, 1989a ,b). In general critical accounting research is committed to the emancipation of humans from the constraints imposed by other humans. The purpose of the critical studies has often been to reveal the implicit links between accounting and various power structures in organizations and society. Usually the key issues addressed deal with competing interests and the significance of diverse accounts. In many cases critical studies have been more or less straightforward attacks both against the ideas included in neo-classical marginalist economics and against positive accounting research. As to the former attack, it has been suggested for instance that certain ideas growing out from classical political economy (especially alternative theories of value) should be taken into consideration again. Positive accounting research in turn has been criticized by its claim for the value-freeness of accounting research. TM However, even though it is possible to outline the area and the issues questioned, what critical accounting research is ultimately about seems to be an unresolved issue so far. There are a couple of sub-schools in this field which often appear to be more united by what they are not than what they are. The issue of materialism is one of the dividing questions in this respect: some of the critical researchers base their studies explicitly on materialistic philosophy, but there are also many, e.g. the interpretive and the Foucauldian researchers, whose studies are overtly non-materialistic. While critical researchers have been alert to ontological issues in accounting, it could yet be argued that the different ontological alternatives have not been analysed in critical accounting research as thoroughly as would have been possible, perhaps not least because the ontological nature of materialism seems to be far from clear. The examination of ontological problems in accounting has often been based on a sort of scale approach: the alternative ontologies have been located on a continuum, the counterpoles of which are extreme realism ("reality as a concrete structure") and extreme idealism ("reality as a projection of human imagination"). TM Ontology itself, as a philosophica~ 244 K. Lukka concept, remains in the background and the emphasis is on the socioscientific "applications" of ontological ideas. To outline the state of the art of ontological discussion in accounting research, the contents of Chua's recent article (1986a) will now be reviewed. Chua approaches accounting research by analysing the assumptions of ontology, epistemology and the relationship between theory and practice on which the different modes of studies are based. She distinguishes three alternative lines of accounting research: mainstream accounting thought, interpretive perspective and critical perspective. According to Chua, the adoption of realistic ontology is characteristic of mainstream accounting thought. 16 This line of research is based on the assumption that an objective reality exists independently of individual perception. On the one hand the object (that which is perceived) and on the other the subject (the one who is perceiving) are strictly distinguished from each other in the act of perception. Individuals are dealt with as passive entities, i.e. they are mechanized to a great extent. As examples of research based on realistic ontology Chua mentions, among others, the applications of contingency theory to accounting research (see e.g. Hayes, 1977; Otley, 1980) and the principal-agent literature (see e.g. Baiman, 1982; Scapens, 1984). As an alternative for mainstream accounting thought, Chua presents the interpretive perspective of accounting research, linking it closely to the tradition of German philosophy, which regards human behaviour as meaningful, future-oriented and intentional, in fact, as action. Though the private reality of individuals is primarily subjective, meanings and norms are considered to become intersubjectively real through social interaction. The existence of individuals is therefore also regarded as essentially social by nature. As examples of interpretive research in accounting Chua refers, among others, to Hopwood (1983, 1987), Tomkins & Groves (1983) and Boland & Pondy (1983). However, the actual alternative for the mainstream accounting thought offered by Chua (1986a) is critical accounting research. This perspective stresses the unfulfilled potentialities of entities. Everything is thus seen as being simultaneously both what it is and what it is not, or at least has not yet become. This is supposed to be especially characteristic of human beings. Their potentiality, however, is regarded as being restricted by the prevailing systems of power and domination, which alienate people from self-realization. The thought that entities exist only as parts of certain totalities is especially important from the ontological viewpoint; entities isolated from their environment are, according to this perspective, always incomplete. An interactive relationship is considered to exist between individual actions and social reality, in which.the two determine each other: social reality and its structure give individuals a framework to act in, but at the same time it is this action that creates reality. As examples of critical accounting research Chua refers, among others, to the studies by Cooper and Tinker, published both individually and in collaboration with other researchers (see e.g. Cooper, 1984; Cooper et al., 1985; Tinker, 1984; Tinker et al., 1982). It should be mentioned that Chua clearly defines the scope of critical accounting research more narrowly than the dominant, though perhaps Ontology and accounting 2.45 challengeable, view presented earlier in this section, which tends also to include, e.g. interpretive studies in the area of critical accounting research. In this paper the more common and broader concept is adopted. In general, Chua's (1986a) article may be seen to reflect the increasing interest in ontological problems within the field of accounting. As the mainstream accounting thought mostly disregards these questions as metaphysical and therefore empty conceptual theorizing, the advocates of the alternative perspectives seem to be willing to widen their discussion to cover this area, too. In the background there is the desire to renew and refresh accounting thinking, which quite naturally implies the possibility of also criticizing and reappraising the basic assumptions of this discipline. Beyond Chua's (1986a) article it is worth noting that among the several potential approaches to critical accounting research there is the idea of social constructivism (Berger & Luckmann, 1966; Garfinkel, 1967) on which particular emphasis is nowadays often placed. According to this view social reality is considered to be reflectively constituted by accounts of reality: the decisions and actions of actors, based on these accounts, construct, maintain and reproduce social reality again and again (Hines, 1989a, b). From the ontological viewpoint this approach seems to link the features of realism and idealism with each other: the world is regarded as existing objectively with regard to physical existence, but it is seen as having been subjectively created by human beings as far as the social side of existence is concerned. 17 The ideas inherent in social constructivism are today commonly used in the area of critical accounting research (e.g. Lehman & Tinker, 1987; Thompson, 1987; Hines, 1988, 1989a, b; Pihlanto, 1988). Correspondingly, assumptions about a socially constructed reality are substituted for notions lined with an objective reality, i.e. ontological realism is substituted by a view in which idealism plays a significant role. In addition, a dialectic interpretation plays an important role in social constructivism according to which the physical and the social are in a process o f a never-ending interplay where both of them reflect and interactively determine each other (e.g. Tinker et al., 1982; Neimark & Tinker, 1986). Though social constructivism is also in a contestable position, the adoption of this ontological viewpoint seems to open useful new perspectives to the understanding of the significance and the roles of accounting in organizations and society, of the interests it promotes or may be used to promote, and of the variety of processes in which it is interwoven. Moreover, this view enables us to better understand the fundamental characteristics of the concepts accounting uses as their socially constructed nature is brought into the focus of analysis. In this paper the notion of a socially constructed reality is used especially in an attempt to open up the basic nature of the concept of accounting profit. The role of accounting in creating reality is a feature that is especially highlighted by social constructivism. 18 The notion of visibility is most important in this respect (e.g. Burchell et al., 1980; Hopwood, 1983, 1987; Mouritsen, 1987; Lehman & Tinker, 1987). In fact, visibility is linked to everything that accounting is about: most of the financial phenomena in organizations and society are either unperceivable, disregarded or simply do K. Lukka 246 not exist, unless rendered visible by accounting: "in communicating reality, we construct reality" (Hines, 1988). Recently the question of why certain issues are rendered visible by accounting, while others are not, has also aroused increasing interest among accounting researchers. For instance, the question has arisen of what lies behind situations or issues in which accounting is non-existent (Hopwood, 1986; Choudhury, 1988). Relatedly, the question has been raised of which other phenomena the existence of accounting denies or prevents from emerging, and what the implications of this are for the significance of accounting (cf. Lehman & Tinker, 1987; Thompson, 1987). Furthermore, there is an interesting historical perspective associated with the concept of visibility. The practice of and research on accounting has evolved from a situation where there was actually nothing to operate with. With regard to cost accounting practice this was the case only about 200 years ago. There were no, or at least not enough, categories or concepts of accounting where entities could be placed; basically the methods of making things visible were insufficient. As Hopwood (1987) has described in a detailed way, the process of developing useful categories for cost accounting has not only been laborious and difficult, but it has also presupposed a significant amount of creativity (cf. Johnson & Kaplan, 1987; Miller & O'Leary, 1987). To sum up the main argument of this section, the adoption of social constructivism seems to offer a potentially fruitful ontological basis for increasing the understanding of both the roles of accounting in its social and organizational settings and the fundamental nature of accounting concepts in their various uses (cf. Hopwood, 1983; Dent, 1986; Richardson, 1987; Kettunen, 1987, 1988a; Thompson, 1987; Morgan, 1988; Hines, 1988; Pihlanto, 1988). A large amount of financial information is processed and communicated in organizations and society through the accounting function. At the same time accounting is involved in creating and modifying reality in a way that can largely not be understood on the basis of realistic ontology. A helping of idealistic ontology seems to be necessary for the nature of accounting to open up in a fruitful manner. From the social constructivist perspective it becomes evident that accountings and calculations cannot have a simple one-way relation with the underlying things, whatever they are. Moreover, social constructivism leads us to question and analyse the complex chain of meanings linked with accounting concepts and the various practices of calculation accounting involves (cf. Thompson, 1987). The Significance of Ontological Assumptions in Accounting: The Concept of Profit Background Profit is clearly one of the major concepts in market economies. According to the conventional micro-theoretic view, the firm is assumed to seek efficiency in production, marketing and generally in everything that concerns the transformation of the factors of production to the final products in order to maximize its profits. 19 The allocation of resources is assumed to take place Ontology and accounting 247 efficiently in markets, directed by an "invisible hand," because the watchful firms (in fact, the entrepreneurs managing the firms) capable of coordinating the factors of production take advantage of the emerging possibilities to gain profits in the markets. 2° The view presented above reflects the dominant marginalist, utility-based concept of value: the values of goods in the various markets are considered as functions of the subjective preferences of the actors dealing in those markets (demand side valuation). An alternative view held especially by the classical economists and their followers, would regard the labour accumulated in a commodity as the determinant of its value, arguing that it is expressly labour that is the common origin of all value (production side valuation). Capital, for instance, is thus considered as labour that has only changed its appearance during the processes of transformation. According to this, the concept of profit may also have another interpretation: profit can be viewed as a social surplus having links with social alienation and exploitation (see e.g. Tinker et al., 1982; Tinker, 1985). The fact that accounting has grown up in the context of marginalist economics has had several important implications. One of them is the emphasis on individualism: accountings are often directed for the use of separate individual parties (e.g. the owner of the firm, the manager, the firm as a legal entity), which has not been liable to encourage the questioning of such issues as the roles of accounting from a broader social perspective, or the particular interests accounting serves in organizations and society. Another, and in this context a more important aspect relating to the fact that accounting originates from marginalist economics, is its attachment to the idea of objectivity: at best accountants tend to think of themselves as impartial record keepers who therefore should stick to leaning on the "objective" prices "realized" in the markets (historical or current). Moreover, the discussion on the notion of value in the spheres of accounting has been very limited, both in depth and scope, compared with economics: in fact, some scholars, e.g. Littleton (1928), have gone as far as to claim that value and cost are actually unrelated (cf. Tinker et al., 1982). Historically, it is interesting to note that the pursuit of profit has not always been morally acceptable in the western world. Until the late Middle Ages avarice, a notion closely related to the genuine pursuit of profit, was regarded as one of the most mortal of the deadly sins. However, at the time, because of Machiavelli's influence, the idea that "wild passions" and "interests" are separate from each other began to spread: the important role of the interests was considered to be to moderate and replace the wilder passions so that the social order could be protected. In this way the pursuit of profit began to achieve a generally accepted status. This has obviously had a most important effect on the development of capitalism in the western world (Hirschman, 1981 ). The Position of the Concept of Profit in Accounting It may be rightfully argued that profit is the most central concept in accounting. 21 One of the major aims of financial accounting is to show 248 K, Lukka the principles according to which the distributable profit of a firm can be measured. In the area of management accounting the concept of profit is linked to the control of the efficiency and effectiveness of the firm both as a whole and as a network of responsibility centres. Profit is a principal concept in which a large amount of information concerning the functioning of a financial entity in a market economy is considered to be concentrated, not only from the viewpoint of those people directly interested in profit distribution (the owners), but also from the viewpoint of other interested parties. Despite the importance of the concept of profit in accounting, or perhaps expressly for this reason, there exist a large number of variations of the measurement of profit. For example, among both academic accountants and those in practice, there has been a great deal of debate during the last few years on the problems of bookkeeping and income measurement in the context of international harmonization of financial accounting. On the other hand, with regard to management accounting the discussion of the measurement of profit has not been especially lively in recent years, at least in the academic circles. For example, though actively studied in other respects, the field of accounting in divisionalized organizations seems to have got stuck for the past 20 years at a debate on ROI- and RI-measures of profitability (Dearden, 1969). Neither has anything revolutionary emerged in the field of capital budgeting as far as profit measurement is concerned. This is perhaps due to the fact that in this field opinion on what the profitability of a n investment means and how it should be measured is relatively unanimous (e.g. Bussey, 1978; Copeland & Weston, 1980; Bierman & Smidt, 1984). However, in practice the concept of profit can be regarded as problematic also in management accounting. It is symptomatic of this that there seem to be almost as many different managerial profit measures as there are measurers. As the basic principles of the functioning of the market economies do not seem to change, the concept of profit will undoubtedly remain one of the major objects of accounting measurement. With regard to the theme of this paper, there is a good reason to ask, what kind of a phenomenon profit ultimately is? What is the ontological nature of this concept, i.e. what are the entities that underlie, and thereby reflect themselves in, the concept of accounting profit? To what extent is it an ontological issue that the concept of profit makes such an ambiguous impression on us? These questions will be examined in the following, first, by outlining the different theoretical approaches to profit measurement in accounting, and second, by charting and analysing their ontological status and implications. The following quotation from Kettunen (1988b, p. 44) offers a starting point for this analysis. 22 "The income that is the object of our measurement is non-material and difficult to perceive. There are many who doubt that it exists at all." The Principal Theoretical Approaches to Profit Measurement in Accounting As a basis for an ontological analysis of the theory and the development of profit measurement in accounting, the classification including three approaches distinguished by the AAA (1977) is selected to be used here (.cf. e.g. Sterling, 1970; Ijiri, 1975; Hakansson, 1978; Peasnell, 1978; Davis et al., 1982; Ontology and accounting 249 Kettunen, 1987; Knoops, 1988): 23 (1) Classical approach (2) Decision-usefulness approach (3) Information economics The classical approach began to emerge in the beginning of the 1900s representing, as its name implies, the pioneer period in the development of accounting theories. Two separate schools of thought, that is the normativedeductive and the inductive school are distinguished in this approach. (a) Essentially the normative-deductive school is based on neo-classical marginalist economics. Its purpase is to measure the "true income" of the firm. Though the opinions of the various authors representing this school differ to some degree, it may be said that typically the normative-deductive school abandons the realization principle and historical costs, the latter being replaced by current costs or values. This school of thought is represented, for example, by Paton (1922), Canning (1929), Alexander (1950) and Edwards & Bell (1962). (b) In contrast to the normative-deductive school, the inductive one has close links with the prevailing financial accounting practices. Profit measurement is based on "realized" transactions only and on historical costs. The theory of profit measurement is then actually a rationalization, and sometimes even justification, of the way profit is measured in practice. However, while no coherent theories have been formulated, attempts have been made to identify potential gaps in practice. Hatfield (1927), Gilman (1939), Littleton (1953) and ijiri (1975), for example, are representatives of the inductive school. The decision-usefulness approach takes into consideration the benefits of accounting information to its users. 24 The fundamental difference between this and the classical approach is that the processing of accounting information is considered to extend to the reception and use of that information. In terms of profit measurement, this approach implies the adoption of the coalition theory view of the firm (e.g. Cyert & March, 1963), meaning that the different information needs, and the ability to use information, of the various interest groups of the coalition are considered. Two major branches of thought may be distinguished within this approach, one emphasizing decision models and the other focusing on decision makers. (a) The purpose of the branch that stresses decision models is to satisfy the needs of the decision model that the user of accounting information is assumed to have. The receiver of the information is thus modelled and mechanized in order to gain benefits in the analytical treatment of the problem. Chambers (1955) and (1966), Staubus (1961), Sterling (1972) and Revsine (1973) may be mentioned as examples of researchers w h o have carried out the decision model branch of the decision-usefulness approach. (b) The decision maker branch focuses on the behaviour of individuals or of aggregate investment markets using accounting information. The behaviour assumptions of the users of this information are n o w more "realistic." Further, empirical evidence is emphasized more than in the decision mode~ 250 K. Lukka branch. For example Hofstedt (1972), Kaplan & Roll (1972), Gonedes & Dopuch (1974) and Libby (1975) have carried out studies representing this branch of thought. The third major approach of the AAA's (1977) classification, information economics, applies the principles of economics directly to information production. The starting point is that as information is not a free commodity, the structure and the functioning of an optimum information system depends on the relationship between the costs and benefits that the information produced will offer to its users. 25 The studies of this approach have typically been normative-deductive models based on an assumption of decision maker's rationality and on the Bayesian theory of conditional probabilities. 26 From the viewpoint of profit measurement in accounting, information economics is linked to the question, whether it is necessary and/or beneficial, and if so, to what extent, to regulate the information disclosure of firms in a market economy. This line of research is represented, among others, by Fama & Laffer (1971), Jaffe (1974) and Gonedes (1975). The Ontology of the Concept of Profit On which kind of ontological arguments are the approaches to profit measurement outlined above based? This question is difficult to answer, not least because the bulk of studies of profit measurement in accounting seems to ignore ontological problems. Even though the AAA (1977) classification outlined above also offers only a restricted basis for the assessment of the ontological nature of its approaches, particularly as it does not explicitly deal with this matter itself, some important insights may yet be gained on that basis. The analysis is structured as follows: first, the most obvious implicit interpretations of the ontological assumptions related to each approach are presented, and second, these interpretations are questioned on the basis of the social constructivist perspective and claimed to be in several respects superficial. The normative-deductive school of the classical approach may be regarded as reflecting realistic ontology: an entity called profit is assumed to exist independently of the human mind. "True profit" is considered to be represented by the difference between the economic value of the firm from one point of time to another, duly added and/or subtracted by any flows between the firm and its owners. The normative-deductive profit concept may be regarded as ontologically realistic even though any attempt to calculate profit on this basis, as practical measurement is always important in an accounting context, will imply subjective assessments about the future values of financial phenomena (cf. Tinker et al., 1982). 27 The inductive school of thought of the classical approach may be interpreted as reducing the gap between the theoretical idea and the practical calculation of profit. According to the inductive school, the measurement of profit may thus be considered to reflect realistic ontology in both theory and practice. This feature is linked especially to one of the key characteristics of this school of thought: accounting is closely anchored on the "realized" and thereby (seemingly) "objectified" transactions and values. Ontology and accounting 251 The decision-usefulness approach may be regarded as a move away from the search for the "absolute truth," characteristic of the classical approach, towards an explicit search for the "conditional truth." From the viewpoint of the concept of profit this could have the following consequences: (1) the idea of objective profit is completely abandoned and/or (2) profit is more explicitly aimed to be presented and communicated in a manner consistent with the receiver's ability to interpret the message or consistent with the functioning of the decision model he/she is assumed to be using. From the ontological aspect in particular the first alternative would be interesting. However, in practice the decision-usefulness approach usually reflects the second alternative, as a kind of fine-tuning of the profit basically calculated as "absolute truth." An ontological analysis of the information economics approach does not seem to offer anything especially important in addition to what the decisionusefulness approach does. From the ontological aspect the idea of "costly truth" seems to be principally similar to the idea of "conditional truth:" the only new conditioning element emphasized in the information economics approach is the cost-benefit analysis of the accounting methods selected. The approaches of the AAA (1977) classification, in general, may be considered to reflect implicitly realistic ontology. This applies especially to the classical approaches, but to a large extent to the other approaches as well, suggesting that "true profit" is assumed to exist somewhere "out there" independently of the human consciousness. Are there some inherent problems associated with the seemingly obvious ontological interpretations presented above? W h a t follows if we adopt the social constructivist perspective? It is possible to argue that it could s o m e h o w better "represent" the prevailing state of affairs? Can there be objectivity in the measurement of profit or is it just a myth? There are numerous serious problems that follow if we say that profit exists in a sense of realistic ontology. The case of the normative-deductive school of the classical approach may seem to be rather strong: it may sound reasonable to claim that at least the abstract idea of a "true profit" exists objectively. However, it can be argued that this objectivity is largely an illusion only. The existence of the objective abstract idea of "true profit" is questionable, not least because all the optional concepts of profit must inevitably be linked with some concept of value. The concept of value again is always tied up in such issues as power structures and competing interests in society. Accordingly, the significance of the concept of value is not self-evident but varies as a function of various complex issues being thus contestable and socially constructed (cf. Tinker, 1980; Cooper, 1980; Tinker et al., 1982; Neimark & Tinker, 1986). As the notion of value is socially constructed, 28 any other concept based on it is obviously socially constructed as well. Though being seemingly unproblematic, perhaps the severest problems linked to a claim of realistic ontology are inherent in the inductive shool, which is, at least from the practical viewpoint, the most important of the approaches and schools presented above as far as the measurement of accounting profit is concerned. These problems are in the first place linked to the fact that the concept of profit is in this case defined on the basis of various 252 K. Lukka principles and standards that are used, for example, in the valuation of assets and in the temporal allocation of costs. Even though they are sometimes based on coherent theories of financial accounting, as in Finland, 2~ in the final analysis these accounting principles and standards are always a result of political bargaining processes, and thus socially constructed (Hines, 1989b). In addition to this, it is also questionable to what extent the realized historical values, on which the inductive school has based its case, are objective. In a relative sense they may perhaps be regarded as objective: the realized historical values are numerals that are considered to reflect the monetary values of certain amounts of goods at one time and in one place. However, from a wider perspective they must be considered at the most intersubjective: the realized historical values are interwoven in the value systems in societies as a whole and are linked with prevalent economic, political and social conditions (cf. Arrington & Puxty, 1989). For instance, there are many externalities that are not included in the realized values of goods today, but might be considered, from some other aspect, to have an effect on their "real" values. As has been noted earlier, the entire notion of value is contestable. Therefore it is not at all self-evident that an entity like profit becomes objective when its definition and calculation is based on the realized historical values. Furthermore, the position that the realized historical values are objective, and thus reflect realistic ontology, is based on the idea that behind the historical values there are physically perceptible monetary units. 3° However, it should be taken into account that the ontological nature of money is problematic as an instrument with which to measure profit, or in fact anything (cf. Vehmanen, 1982). Fundamentally this is due to the fact that the meaning of money is also socially constructed, based on common and public agreement in society. 31 Accordingly, money may be regarded as a part of the collective and intersubjective, but basically not objective, reality that is implicitly accepted by individuals. Its fundamental role is to signal and transmit "internally installed" meanings determining interactively each other (Thompson, 1987). In the context of the inductive school we also encounter some more practical questions to profit measurement, for example the problem of temporal allocation. In this respect a strong case has been made for the argument that any allocation, both to periods and to objects, is always "incorrigible:" there cannot possibly be only one correct and uncontestable method of allocating costs (Thomas, 1969, 1974). The many competing principles, standards and rules that have been applied in an attempt to solve this problem clearly support the claim for an interpretation based on social constructivism. Though they have some inherent potentially interesting features, both the decision-usefulness approach and the information economics approach of the AAA (1977) classificationwere assessed above as being relatively uninteresting ontotogically. However, research linked to the decision-usefulness approach has resulted in a couple of findings that are significant for an examination of the ontological nature of profit. Especially in the US, a great deal of research has been done on the efficiency of the stock markets through Ontology and accounting 2.53 an analysis of the effects the signals given of the listed firms' profit have on share prices. These studies have examined, for instance, whether investors (or the aggregate markets) are able to make a distinction between the effect of "cosmetic" accounting changes 32 and the effect caused by "fundamental" changes. 33 The theory of finance would hypothesize that only the latter changes, i.e. changes with cash-flow consequences, affect share prices. Even though this issue is still unclear, some studies have shown, however, that this is not always the c a s e in practice: at least in some instances investors cannot make the expected distinction (e.g. Lev & Ohlson, 1982). In fact, it becomes questionable which changes are ultimately "cosmetic" and which are not: perhaps the difference between the "cosmetic" and the "fundamental" factors is not as unambiguous as is generally assumed. Accounting does not only reflect reality but it also creates it (Hines, 1988). To sum up, even though the common implicit purpose of the theories of profit measurement in accounting seems to be to determine the value of the entity called profit on the basis of realistic ontology, these theories are, in fact, always more or less linked to idealistic ontology because of their fundamentally socially constructed nature. The objectivity of profit measurement in accounting seems to be largely only a myth (Morgan, 1988). Our example concept thus supports the more general argument presented earlier in this paper that, as a way of thought that links together the features of realism and idealism, social constructivism offers potential for an analysis and an illustration of the ontological nature of accounting concepts. However, this is no doubt a limited approach, if we for instance wish to analyse the production and evolution of these constructions: w h y do some of them "win out" in organizations and society and some others do not? The Significance of an Ontological Analysis of the Concept of Profit At this stage, it might be asked what the potential implications of the arguments presented and discussed above in terms of the concept of profit really are. Perhaps the most important of these is the need to reconsider the basic position adopted with regard to accounting concepts and measurements. Obviously it should be borne in mind in accounting research, practice and teaching that we are constantly dealing with phenomena that to a large extent do not exist objectively somewhere "out there" reflecting realistic ontology (cf. Morgan, 1988; Pihlanto, 1988). Profit, for instance, derives ~ts significance in organizations and society as an integral part of a system involving a large number of collective agreements and their subjective interpretations at the individual and intersubjective levels. The nature of the concept of profit can thus be understood only in an interdependent relation to many other categories, within a chain of signs in their own terms (cf. Thompson, 1987). One interesting piece of evidence which supports the assumption of the implicit dominance of the realist ontology in accounting thought is the respect most laymen seem to have for accounting reports. Ctearly these reports are commonly regarded as far more objective than they actually are. This 254 K. Lukka may be a result of the accountants' unwillingness, and perhaps also inability, to inform other parties of the uncertainties behind their calculations and reports. This inability may result from the obvious fact that accounting education tends to omit the ontological aspects of accounting. The unwillingness again may result from the fact that knowledge and understanding of these uncertainties is an important basis for the power accountants have in organizations and in society (see e.g. Bacharach & Lawler, 1980; Pihlanto, 1985, 1988). Though it may be claimed that professional accountants do not take profit figures at their face-value, it is also clear that they very often act as if the figures would reflect the objective truth. In addition, it is not clear h o w far behind the accounting figures even the professionals can see as the objectivity of accounting information is always limited. Though the concept of profit cannot be understood on the basis of realistic ontology, it has yet heavy argumentative weight: a large number of decisions at several levels, both in firms and in the public sector, are continually made on the basis of the concept of profit or some of its applications. However, idealism has obviously certain limits in this context: the measurement of profit obviously has to correspond in a sufficient degree to the picture of reality the parties interested in profit otherwise have (Hines, 1988; Pihlanto, 1988). 34 These limits, and at the same time the room for manoeuvre in profit measurement are, however, extended by the fact that the processes of creating social reality tend to strengthen themselves: "And by responding to that picture of reality, they make it so: it becomes real in its c o n s e q u e n c e s . . . they see it as a proof of our having correctly conveyed reality" (Hines, 1988, p. 257). Concluding Remarks This paper analysed the ontological aspects of accounting concepts. The purpose was to clarify their basic nature by a discussion of the underlying assumptions about the existence of reality that are reflected in accounting concepts. To begin with, ontology was discussed as a branch of philosophy taking into account its considerable importance in the history of western thought. Two distinct alternatives emerged as the most important ontologies, at least as far as this paper is concerned: the realistic and the idealistic ontology. It was argued that so far there has been very little explicit discussion on the ontological aspects of accounting. However, recently some indications of a growing interest towards these questions have emerged, in particular among the critical accounting researchers. To outline the state of the art of ontological discussion in accounting research, Chua's recent article (1986a), in which mainstream accounting thought, the interpretive perspective and the critical perspective were distinguished, was briefly reviewed. However, in this paper the domain of critical accounting research has been understood more widely than what Chua did in her paper, i.e. also to cover for instance interpretive research. In the context of this discussion, the idea of social constructivism was presented as a way of thought that links together the features of realistic and idealistic ontologies in a manner that seems to open Ontology and accounting 255 up useful perspectives for the understanding of the significance and the roles of accounting in organizations and society. Finally, as an example, the ontological nature of the concept of profit in accounting was analysed in more detail. After outlining the background of the concept, the A A A ' s (1977) classification distinguishing three perspectives of accounting theory, namely the classical approach, the decision-usefulness approach and information economics, was presented as a starting point for the analysis. It was concluded that the concept of profit is basically contractual by nature, and thus always reflects a more or less idealistic ontology. There are several issues presented above in detail that support this argument. The most important of these is the fact that any concept of profit must inevitably be based on some notion of value, which itself is a socially constructed concept. Thus the concept of profit cannot refer to an entity existing objectively somewhere " o u t there." On the contrary, it is essentially a concept created by human consciousness and explicit or implicit collective agreements in society. On the whole, an ontological analysis of the concept of profit supported the basic argument presented in this paper that social constructivism offers a fruitful basis for increasing our understanding of the basic nature of accounting concepts. The concept of profit was selected as an example concept in this paper because of its enormous significance in both accounting research and practice. Profit is a social artifact that certainly affects everyone's life. Furthermore, it has considerable argumentative power, at least in the western societies. This is despite the fact that profit does not exist in a w a y it is often assumed to exist: the objectivity of the concept of profit seems to be largely nothing but a myth. Acknowledgements The author gratefully acknowledges helpful comments and suggestions on the previous versions of this paper from Ed Arrington, David Cooper, Ruth Hines, Trevor Hopper, Anthony Hopwood, Peter Miller, Pekka Pihlanto, Mike Power, Tony Tinker, Cyril Tomkins, participants at research seminars at the Universities of Monash and Macquarie and two anonymous reviewers. Notes 1. The notion of ontology, and realistic ontology as a form of it, is discussed later in the section "The Notion of Ontology in Philosophy." 2. Compare the difference between the empiristic and pragmatic notions of knowledge, see e.g. Venkula (1988). 3. This kind of thinking seems to be characteristic of positive accounting research, see e.g. Watts & Zimmermann (1986). 4. In recent years this line of research has aroused increasing interest, see e.g. Tinker (1980), Cooper (1980), Burchell et al. (1980), Cooper et al. (1981), Tinker e t a / . (1982), Hopwood (1983), Pihlanto (1981, 1985), Cooper & Sherer (1984), Neimark & Tinker (1986), Chua (1986b), Kettunen (1987, 1988a), Lehman & Tinker (1987), Thompson (1987), Williams (1987) Cooper & Hopper (1987), Laughlin (1987), Hines (1988, 1989a, b) and Lukka (1988). 5. The doctrine of epistemology deals with the nature and methods of acquiring knowledge about existence. As ontology has strong links with the issues of epistemology, any ontological discussion, often unavoidably, tends to conflate these ,two areas of philosophical discourse. 6. It has to be added that the "cogito ergo sum" thesis of Descartes is perl~aps even mor~ important from the epistemological point of view. 256 K. Lukka 7. This point is emphasized by many philosophers, see e.g. Rauhala (1989). 8. The metaphysics of Aristotle, a student of Plato, is critical of Plato's ontological thoughts i.e. of his theory of ideas. Aristotle considered that the Platonic world of ideas doubles the existence unnecessarily and that the link between ideas and perceptions is broken. Perhaps the largest difference between Plato and Aristole is that, as Plato was an intensive supporter of the aprioristic method of thinking, Aristotle was much more inclined to base his theories on empirical evidence, see e.g. Russell (1984) and Saarinen (1985). 9. Cf. e.g. Tinker et al. (1982, p. 168): "Realist philosophy asserts that reality objectively exists "out there" and is independent of our perceptions and thus reality is ultimately the same for every observer." 10. The emergence of idealism as a separate way of thought is linked to Kant's so-called critical idealism, according to which our knowledge of the world is presupposed by the existing "things in themselves" (Dinge an sich). However, this knowledge cannot deal with the existing entities themselves but only with our perceptions of them. This view is in a way dualistic, like Plato's theory of ideas. However, as Plato regarded the perceived world as a mere "world of shadows" and therefore considered it valueless, Kant raised the world that is perceived by individuals to the focus of his epistemology (see Saarinen, 1985). Kant's perhaps most important idea was to emphasize the role of the perceiving subject: consciousness does not only receive information but it is also actively involved in the processes of perception and experience. According to Kant, individuals themselves shape their own realities. As Kant's "things in themselves" were eliminated, his critical idealism developed rather rapidly in German philosophy into the idealism that we recognize today. In this way idealism completely eliminated the assumption of reality existing independently of our consciousness. See e.g. Niiniluoto (1980) and Saarinen (1985). 11. See note 10 above. 12. In Husserl's phenomenology intentionality means the directed nature of consciousness: it is regarded as continuously referring to one or other thing. The world is, according to this view, interpreted as being the object of intentional acts. However, phenomenology is not as deeply interested in the existence itself (the objects) as in the existence that is constituted by consciousness through meaning structures ("the noemas") formulated by objects in each particular situation. Phenomenology is thus clearly in line with the idealistic ontology. On the other hand, in Sartre's existentialism intentionality is considered as linking human consciousness to the outside world: intentionality thus in a way "gives" the reality to the individuals. Existentialism, as does phenomenology, emphasizes the issues linked with subjectivity: an individual, absolutely unique being is the starting point for the discourse. However, existentialism seems to include certain elements of realistic ontology as well. See e.g. Saarinen (1986). 13. One of the leading ontologists of our century was Martin Heidegger. His main project, the so-called fundamental ontology, is rooted in Husserl's phenomenology even though it in many substantial points radically differs from Husserl's ideas. Heidegger's thinking is rather difficult to locate on the realism-idealism axis. His main contribution is perhaps the extremely profound analysis of the fundamental nature of man's being, in which the quite revolutionary concept of "being-there" (Dasein) is in a major role. This many-sided notion includes, among others, the idea that on the level of consciousness our interpretations are restricted by the fact that we beforehand implicitly but unavoidably self-locate ourselves in time and space. See e.g. Kusch (1985), Kearney (1987) and Rauhala (1989). 14. As examples of positive accounting research, see e.g. Jensen & Meckling (1976) and Watts & Zimmermann (1979, 1986). 15. E.g. Tomkins & Groves (1983) used a six point scale based on Morgan & Smircich (1980). 16. She shares this view with e.g. Morgan (1988), Hines (1988) and Gaffikin (1988). 17. Cf. Giddens' structuration theory, see Giddens (1979) and (1984). 18. Hopwood (1983) used the notion "constitutive role of accounting." 19. Naturally the existence of other goals of the firm is generally acknowledged as well. However, profitability seems to always restrict the functioning of the firm in the long run as some amount of profit is needed to maintain the coality equilibrium of the firm, compare e.g. Cyert & March (1963). 20. Paradoxically, in the long run economic profit tends to be zero in the perfect markets that are in equilibrium: the profit is eliminated in the course of time by costs, if they are interpreted widely (i.e. in the way of economics) covering the costs of all invested capital including equity. See e.g. Naylor & Vernon (1969) and Tinker (1980). In that kind of a situation, though it may be merely imaginative, it would be, of course, problematic to explain the acts of the entrepreneurs on the basis of profit-seeking only, see e.g. Obrinsky (1983). 21. However, its influence may be diminishing in the long run if wider perspectives of appraising the activities of the firms are adopted, see Kettunen (1987). Ontology and accounting 257 22. Translation by the author of this report. 23. The classification of AAA (1977) is, of course, just one alternative starting point for the analysis; e.g. the normative/positive typology used by Watts & Zimmermann (1986) and others could have been chosen instead. The AAA's classification was chosen both because of its rather direct links to the measurement of profit and for a kind of well-established position it has managed to achieve in spite of its many inherent ambiguities. 24. In management accounting this kind of starting point for tninking has been linked to the idea of "conditional truth," which in the 1950s began to replace the earlier dominating idea of "absolute truth," see e.g. Ijiri (1975) and Scapens (1984). 25. in management accounting this approach is linked to the idea of "costly truth," see e.g. Ijiri (1975) and Scapens (1984). 26. For example, agency theory may be regarded an extension of the information economics approach, see Scapens (1984). 27. Cf. the complementary concepts of "rationalities" and "technologies" in Miller & Rose (1989). In these terms the concept of profit can be seen as a rationality and its calculation as a technology, which together form the device of controlling organizations and of allocating resources within them and in the economy as a whole. 28. See the discussion in section "Background" earlier in this chapter. 29. Of the principles of this theory, called the expenditure-revenue theory of financial accounting, see Saario (1945, 1958), Lehtovuori (1969), Lukka et al. (1984) and Majala & Manner (1988). 30. The historical values registered in accounting are in practice based on receipts. These may, in turn, be incorrect so that the connection between profit measurement and the financial process breaks down, cf. Vehmanen (1982). 31. Moreover, it seems to be difficult to make a sound argument that money could ultimately represent value, i.e. to make value present in its absence. This can be easily seen in times of rapid inflation when monetary variables quite obviously lose their connection to "real" quantities, but it holds true more generally as well. However, while money fails to represent it always signifies something. See Thompson (1987). 32. For example, a change from LIFO and FIFO in inventory valuation or a change in the depreciation method applied. However, in many countries, the strong linkages between financial accounting for investors and for taxing purposes may cause fundamental cash-flow consequences in the mentioned example situations, too. See e.g. Foster (1986). 33. For example, changes in the interest group structure of the firm, in its different markets or in its inner processes having an effect on its efficiency and effectiveness. 34. The question of the specific nature of this correspondence is philosophical and basically unsolvable. Compare the different definitions of the truth in philosophy, e.g. Niiniluoto (1980). 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