News Release
For Immediate Distribution
The Toronto Star and The Weather Network Team Up for Online
Weather
OAKVILLE, ONTARIO, AUGUST 19, 2008: The Toronto Star and The Weather
Network have joined forces to provide an improved weather section on the Star’s
website, thestar.com. Visitors to thestar.com can now access current conditions,
forecasts, maps, daily almanac information including normal temperatures and records,
plus sunrise and sunset times, provided by The Weather Network.
At thestar.com/weather, readers will find forecasts for hundreds of Canadian, US and
international locations. There are handy icons for users looking for a quick visual
representation, and full descriptions for those seeking greater detail in their weather
forecasts.
“We are very excited to work with the Toronto Star online,” said Chris Willsher,
Manager, Affiliate Relations with The Weather Network. “Thestar.com is a respected
news site and well-established media brand, not just in Toronto, but across Canada.
The opportunity to power their weather section is testament to our reputation of
providing the most accurate and reliable weather forecasts and reports.”
Neil Sanderson, Assistant Managing Editor – Digital for the Toronto Star, said readers
of thestar.com will notice several improvements to the site's weather coverage and
presentation.
"Our weather information for the GTA and hundreds of locations around the world is
more detailed than ever before, yet we've also made it easier for readers to find just the
information they want, through improved page design and better organization of
information," Sanderson said.
"Our designers have worked closely with The Weather Network team on this project,
and we're very proud of the results. Of course, we also have confidence that The
Weather Network will deliver the most accurate forecasts available anywhere."
Page 1 of 2
The Weather Network provides weather data to 80% of the Canadian newspaper
market and 44% of major Canadian news and information websites. In total, more than
22,000 websites around the world display weather data from The Weather Network and
their French language sister station, MétéoMédia.
About the Toronto Star and thestar.com
The Toronto Star, founded in 1892, is read in print and online (thestar.com) by 2.9 million readers. The
Toronto Star is a division of Star Media Group, which includes Toronto.com, Torstar Syndication Services,
Shop TV, Eye Weekly, Sway Magazine, Real Estate News, Desi Life and The Canadian Immigrant. Star
Media Group also includes the jointly owned Metro free daily newspapers in Toronto, Ottawa, Vancouver,
Calgary, Edmonton and Halifax, and the Chinese language newspaper Sing Tao. Star Media Group is a
division of Toronto Star Newspapers Limited, which is a subsidiary of Torstar Corporation.
About The Weather Network and MétéoMédia
The Weather Network and its French counterpart, MétéoMédia, are among the most popular media
brands in Canada. They are the undisputed leader of weather information services in Canada across all
mediums including cable, satellite, online, mobile and newspapers. The specialty television networks are
among the most widely distributed and frequently consulted television networks in Canada. The websites,
theweathernetwork.com and meteomedia.com, are among Canada’s leading web services. All mobile
carriers now distribute The Weather Network and MétéoMédia on their services. As the leading source of
weather services in the commercial market, energy companies, municipalities, road services and
numerous other commercial clients have their weather information needs met by The Weather Network
and MétéoMédia. The growth of The Weather Network and MétéoMédia can be attributed to the
continued focus and commitment put into providing the very best weather information to Canadians
whose activities are dependant on weather.
-30For more information about The Weather Network
Deanna Langton
Media Communications
905.829.1159 ext. 1358
dlangton@pelmorex.com
Page 2 of 2