Mortgage Originations Version 14 Tips and Tricks for a Successful Year Company Confidential ©2012 Genworth Financial, Inc. All rights reserved. Your Shop It’s All About YOU Where Are You? Denial It's like "the Sopranos." It's over. Find a new show. ~Kemo Estimates for 2014 and 2015 are the average to Fannie and MBA. Actuals are IMF. Presentation Title Insert Legal Copy 4 Market Value Trends Federal Housing Finance Agency - Housing Price Index http://www.fhfa.gov 5 www.freddiemac.com/pmms/pmms30.htm Presentation Title Insert Legal Copy 6 Great Time To Sell? Own $200,000 Waiting to Get Appreciation Assume 3% for the Year = $6,000 Where Are You Going? $400,000 House Today $412,000 Next Year = Down $6,000 $400,000 at 4.5% = $2,026 $412,000 at 5.5% = $2,339 Presentation Title Insert Legal Copy 7 Where Are You? Resistance Resistance is Futile. ~Locutus (Capt. Picard has been assimilated by the Borg) CFPB www.consumerfinance.gov facebook.com/thatMIguy www.smartermi.com 11 Where Are You? Loan Officer Interior Designer Presentation Title Realtor Attorney Insert Legal Copy Tax Advisor & Financial Planner Friend 13 Handyman Chauffeur Appraiser Witch / Warlock Presentation Title Baby Sitter Magician Insert Legal Copy Therapist Santa 14 Marriage Counselor Siri We looked! Then we saw him step in on the mat! We looked! And we saw him! The Cat in the Hat! And he said to us, "Why do you sit there like that?" "I know it is wet And the sun is not sunny. But we can have Lots of good fun that is funny!" "I know some good games we could play," Said the cat. "I know some new tricks," Said the Cat in the Hat. "A lot of good tricks. I will show them to you. Your mother Will not mind at all if I do." www.smartermi.com 15 We looked! Then we saw him step in on the mat! We looked! And we saw him! The Cat in the Hat! And he said to us, "Why do you sit there like that?" "I know it is wet And the sun is not sunny. But we can have Lots of good fun that is funny!" "I know some good games we could play," Said the cat. "I know some new tricks," Said the Cat in the Hat. "A lot of good tricks. I will show them to you. Your mother Will not mind at all if I do." www.smartermi.com 16 How To Wear All Those Hats and Make It Look Good Look Inside the Hat Look Under the Hat www.smartermi.com 17 Knowledge Is Power - Websites Home Values – www.fhfa.gov Unemployment – www.bls.gov/lau Rates - www.freddiemac.com/pmms/pmms30.htm Data & Demographics – www.city-data.com www.mybestsegments.com Research and Insight – www.realtor.org/research-and-statistics/housing-statistics www.census.gov/censusexplorer/censusexplorer.html www.smartermi.com 18 www.smartermi.com 19 www.smartermi.com 20 Knowledge Is Power - Websites Home Values – www.fhfa.gov Unemployment – www.bls.gov/lau Rates - www.freddiemac.com/pmms/pmms30.htm Data & Demographics – www.city-data.com www.mybestsegments.com Research and Insight – www.realtor.org/research-and-statistics/housing-statistics www.census.gov/censusexplorer/censusexplorer.html Credit Reports – www.annualcreditreport.com Newsletter – www.RobChrisman.com Sign Up at Bottom Social Media Insight - www.inman.com/inmannext/ (Like on Facebook) mashable.com/social-media/ Sites You Need to Know – www.zillow.com www.Trulia.com Marketing and Advertising www.smartermi.com www.clickz.com/ 21 This is a Pay Site and I Have Not Used It www.smartermi.com 22 www.smartermi.com 23 Knowledge Is Power – Websites and Apps 1st Step to Buy a Home 56% Look Online 17% Contact Realtor 92% Searched Internet for Homes Mobile search 47% iphone 40% ipad 24% android 4% windows based device QR code 5% 2013 NAR Profile of Homebuyers www.smartermi.com Utilize Responsive Web Design 24 Knowledge Is Power - Apps www.smartermi.com 25 Knowledge Is Power - Apps www.smartermi.com 26 Knowledge Is Power - Apps www.smartermi.com 27 Knowledge Is Power - Apps www.smartermi.com 28 Knowledge Is Power – Apps (Not Free) HYPERText makes group texting, personal. www.smartermi.com 29 Knowledge Is Power - Apps www.smartermi.com 30 Knowledge Is Power - Apps Riveting talks by remarkable people, free to the world. www.smartermi.com 31 If You Like It, Post It 32 Knowledge Is Power - Apps www.smartermi.com 33 Knowledge Is Power - Apps www.smartermi.com 34 Knowledge Is Power – Mortgage Insurance www.smartermi.com 35 Knowledge Is Power – Mortgage Insurance www.smartermi.com 36 Pulling Efficiency From Your Hat* Don’t Scroll… Space Bar * From David Pogue’s Ted Talk www.smartermi.com 37 Pulling Efficiency From Your Hat* * From David Pogue’s Ted Talk www.smartermi.com Cntrl + 38 Pulling Efficiency From Your Hat* Redial * From David Pogue’s Ted Talk www.smartermi.com 39 Pulling Efficiency From Your Hat* Verizon: * AT&T: # T-Mobile: # Sprint: 1 Thank you for calling Steve Richman. I am not available to take your call. If this is an emergency please contact Genworth’s Action Center at 800 444-5664. If you need to email me, my email address is steve.richman@genworth.com. If you need to speak with my manager, please contact Danny Williamson at 919 555-5555. I will return your call at my earliest possible convenience. * From David Pogue’s Ted Talk www.smartermi.com 40 Pulling Efficiency From Your Hat* * From David Pogue’s Ted Talk www.smartermi.com 41 Pulling Efficiency From Your Hat* * From David Pogue’s Ted Talk www.smartermi.com 42 The Many Hats of Customer Service Presentation Title Insert Legal Copy 43 Customer Service Who Are You? Presentation Title Insert Legal Copy 44 NMLSConsumerAccess.org 45 Customer Service Who Are You? Simple Math S = R/E Presentation Title Insert Legal Copy 46 Satisfaction = Presentation Title Insert Legal Copy Reality Expectations 47 Customer Service Who Are You? Simple Math S = R/E The Customer Is Always… Presentation Title Insert Legal Copy 48 Right Handed Buyers Are… Presentation Title Insert Legal Copy 49 Customer Service Who Are You? Simple Math S = R/E Not Always Right – But Pays the Check It’s Not Just a Mortgage Presentation Title Insert Legal Copy 50 DSIREUSA.org 51 Customer Service Who Are You? Simple Math S = R/E Not Always Right – But Pays the Check It’s Not Just a Mortgage Communication is King and Queen Presentation Title Insert Legal Copy 52 facebook.com/thatMIguy Contact Info Steve Richman steve.richman@genworth.com 919 870-2519 Please Join Me – LinkedIn: www.linkedin.com/in/steverichman Facebook: www.facebook.com/ThatMIGuy fa ce Legal Disclaimer Genworth Mortgage Insurance is happy to provide you with these training materials. While we strive for accuracy, we also know that any discussion of laws and their application to particular facts is subject to individual interpretation, change, and other uncertainties. Our training is not intended as legal advice, and is not a substitute for advice of counsel. You should always check with your own legal advisors for interpretations of legal and compliance principles applicable to your business. GENWORTH EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THESE MATERIALS AND THE RELATED TRAINING. IN NO EVENT SHALL GENWORTH BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER WITH RESPECT TO THE TRAINING AND THE MATERIALS. fa ce