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STRATEGIC MARKET RESEARCH SOLUTIONS
KONSORTIEDAGARNA 2014
NATALJA STRELKOVA
EUROMONITOR INTERNATIONAL
What is market reseach?
Market Research
Definition: The process of gathering, analyzing and
interpreting information about a market, about a
product of service to be offered for sale in that market,
and about the past, present and potential customers for
the
product
or
service;
research
into
the
characteristics, spending habits, location and needs of
your business‘s target market, the industry as a whole,
and the particular competitors you face
Source: Entrepreneur's small business encyclopedia
http://www.entrepreneur.com/encyclopedia/market-research
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EUROMONITOR INTERNATIONAL
Conceptualising the differences
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OUR COMPANY. MAKING SENSE OF GLOBAL MARKETS
Euromonitor International
•
A global strategic market intelligence source for 40+ years
•
Helping clients make informed strategic decisions
•
Consumer-focused: industries, countries, consumers
•
Annually-updated syndicated research in 80 countries
•
Customised ad-hoc projects conducted globally
•
1000 analysts in 80 countries
•
Regional research hubs and industry specialist support teams
London
Chicago
Singapore
Shanghai
Dubai
Vilnius
Cape Town
Santiago
Tokyo
Sydney
Bangalore
Sao Paulo
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ABOUT EUROMONITOR INTERNATIONAL
Research methodology
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PASSPORT
Business intelligence platform Passport
What is Passport?
Passport features millions of statistics and in-depth reports on 28 industries
across 80 markets worldwide, with demographic, macro- and socio-economic
data and analysis on consumers and economies in 210 countries.
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COUNTRIES & CONSUMERS
INDUSTRIES
Market sizes, 1998-2018
Company and brand shares 2001-2012
Distribution, pricing data and more data
sets
Monthly / quarterly
analysis of key drivers
influencing each
industry
Strategic global
profiles of key players
by industry, evaluating
position and prospects
Key facts and
strategic direction of
key local operators
and subsids of global
players.
Industry overview,
analysing broad crosscategory trends and
operating
environment.
Category level analysis
with focus on current
trends and future
prospects.
Year round analysis of key
industry “happenings” and
important insights identified by
our analysts.
Global
Briefings
Global
Profiles
Local
Profiles
Market
Insight
Sector
Briefing
Statistics
Global
Reports
Countries data, 1977-2030
Consumers data, 1990-2030
Reveal major and emerging trends in consumer
behaviour.
Strategy
Briefings
Technology,
Communication
& Media
Company
Profiles
Country
Reports
Global Risk &
Vulnerabilities
Country
Briefings
Country
Pulse
Income &
Expenditure
Business
Environment
Country
Profiles
Future
Demographics
Consumer
Lifestyles
Comment
Analysis of the TCM sector
including home, public and mobile
connectivity.
Analysis of the key factors affecting
macro-economic stability.
Identify high income groups,
spending patterns, and saving
trends.
Highlights the advantages and
disadvantages of doing business
Analysis of current socio-political
situation, economic performance and
future outlook.
Identify consumer groups / population
segments which will decline in
importance, disappear or expand in the
future.
Identify the factors influencing a nation's lifestyle
choices and reveal who consumers are, what they
do and where and how they do it.
Analysis of key socio-economic trends and trends shaping
consumer attitudes, activities and spending habits.
Highlights country specific issues affecting local consumers
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PASSPORT
Passport content
Consumer Products
Services
Suppliers
Alcoholic Drinks
Home Care
Consumer Finance
Industrial (177 industries) B2B
Apparel
Hot Drinks
Consumer Foodservice
Ingredients
Automotive
Luxury Goods
Retailing
Packaging
Beauty and Personal Care
Packaged Food
Travel and Tourism
Consumer Appliances
Pet Care
Consumer Electronics
Personal Accessories
Consumer Health
Soft Drinks
Eyewear
Tissue and Hygiene
Fresh Food
Tobacco
Health and Wellness
Toys and Games
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Home and Garden
Countries & Consumers
Consumer Trends and Lifestyles
Industry, Infrastructure and
Environment
Economy, Finance and Trade
Population and Homes
Government, Labor and
Education
Technology, Communications
and Media
Income and Expenditure
Cities
Survey
CAMI
•
•
Macro model
Commodity pricing model
ANALYSIS WITH CROSS–INDUSTRY FOCUS
Research solutions – soft drinks industry example
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EUROMONITOR INTERNATIONAL
Benefits for students, lecturers, researchers and specialists
Academic society gets opportunity to have access to the same information which is
widely used by very top companies:
 Get ready for the commercial world students will enter after graduation;
 Access to powerful data analysis functions and ability to create datasets customised for
specific research needs;
 Possibility to track economic situations and outlook;
 Ability to monitor changing demographics (even for university it helps to plan future
number of students, most popular disciplines etc.);
 Possibility for the researchers to use the data and analysis for the scientific papers;
 Get ideas for case studies;
 See the big picture;
 Ultimately, save time, since all information for different countries is accessible via one
online platform.
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CASE STUDY. MARKET ENTRY
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PASSPORT: CONSUMER INDUSTRIES
Visualisation and quick overview of selected industries and markets
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PASSPORT: CONSUMER INDUSTRIES
Market analysis and identification of the most rapidly growing
categories
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PASSPORT: CONSUMER INDUSTRIES
Future forecasts to identify business opportunities
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PASSPORT: CONSUMER INDUSTRIES
Find out the biggest players in the market
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PASSPORT: CONSUMER INDUSTRIES
Find out which distribution channels are the most promising
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PASSPORT: CONSUMER INDUSTRIES
Compare prices
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PASSPORT: CONSUMER INDUSTRIES
Find explanations of changes, trends and developments on the
market
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PASSPORT: CONSUMER INDUSTRIES
Follow the strategy of global competitors
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PASSPORT: CONSUMER INDUSTRIES
Understand consumers trends and expenditures...
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PASSPORT: CONSUMER INDUSTRIES
...their lifestyles
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PASSPORT: CONSUMER INDUSTRIES
Know you target audience: what are the average income by age
and future demographics
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PASSPORT: CONSUMER INDUSTRIES
Understand business environment...
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PASSPORT: CONSUMER INDUSTRIES
...and potential risks within the country
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PASSPORT: CITIES
More than 270 city level indicators to better understand cities
development trends
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PASSPORT: CITIES
Find out detail insights on 126 world‘s largest cities
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PASSPORT: INDUSTRIAL
Passport Industrial contents
STATISTICS
PRODUCTION
»» 5 years of forecasts
»» Production value at manufacturer
selling prices
»» Producer Price Index
FIRMOGRAPHICS
REPORTS
»» Number of companies
»» Over 3000 reports
»» Number of micro, extra small, small,
»» Analysis of key trends for each of the
177 industries
medium and large companies
»» Production share of micro, extra small,
small, medium and large companies
»» Producer Volume Index
»» Company shares for TOP 5 producers
IMPORTS AND EXPORTS
INDUSTRY COSTS AND
PROFITABILITY
»» Import and export value
»» Top 5 export destinations
»» Top 5 import locations
»» Share of imports in market size
»» Share of exports in production
»» Foreign trade balance
MARKET SIZES
»» Value sales at purchaser prices
»» Value of household purchases
»» Value of B2B purchases
»» Value of government purchases
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»» Labour costs
»» Number of employees
»» Average wages
»» Taxes
»» Operating and input costs
»» Profit value
»» Profitability (%)
ATTRACTIVENESS INDEX
»» Comprehensive rating measuring
industry performance in stable and
challenging economic conditions
PASSPORT: INDUSTRIAL
Get a view on an entire country's economy from a B2B
perspective...
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PASSPORT: INDUSTRIAL
...from various perspectives – import/export data, profitability,
companies within the industries and much much more
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PASSPORT: INDUSTRIAL
Track performance of related industries in both risky and stable
economic environment
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EUROMONITOR INTERNATIONAL
Passport users: Business Academy Copenhagen North
Copenhagen North is a state-funded and self-governing institution comprising a business college as well as a business academy. Copenhagen North all together
has about 2000 full-time and 3000 part-time students. The institution offers professional higher education programmes within IT and business.
Passport subscription since 2001.
Students
Extremely useful for students working
on cases and projects.
Excellent tool to get an overview of the
markets, trends and dynamics.
Lecturers
Passport helps to prepare for classes and
case studies.
A large amount of internationally
comparable information needed for
economy classes.
Industry and country reports are the
most useful.
User-friendly. It is easy to save
searches and export results to
Microsoft Excel, Microsoft Word or
Adobe Acrobat.
Primarily market shares but also
macroeconomic indicators are used for
teaching.
All relevant information in the same
place.
More than 72 000 downloads over May
2008 – May 2009.
FMCG industry analysis helps to
monitor trends, product launches and
factors driving growth.
Why have you chosen Passport?
Because of the right amount and combination of information as well as easy
© Euromonitor International
access.
Librarian, Business Academy Copenhagen North
Marketing
department
Great analysts’ perspectives on future
trends in the industry.
Strategic analysis of the business
environment
Access to the same business
intelligence that world leading
companies and governmental
organisations rely on when making
important strategic decisions.
Combining old and new information
into innovations.
Finding new ways to use the existing
information in own research.
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EUROMONITOR INTERNATIONAL
Passport users: Copenhagen Business School
CBS is regarded as the leading business school in Denmark. It is a full-range institution , which offers undergraduate and graduate programmes as well as
executive education and a full-time MBA. Founded in 1917, Copenhagen Business School is the largest business school in Northern Europe with more than
15,000 registered students of which approx. 2,000 are international. CBS participates in the prestigious CEMS and PIM exchange networks, and has a strong
international focus. CBS strategic target areas are Internationalisation, Partnership with the business community and The Learning University.
Passport GMID subscription since 2000.
Why have you chosen Passport among other databases?
“Because of the content and user interface. Passport was the first database containing detailed content”
Contract manager, Copenhagen Business School
Copenhagen Bussines School
Total downloads, May 2008 - May 2009
Related
Statistics
3%
Sources
4%
10000
Number of downloads
9000
8000
7000
Comment Research
Sources
1%
0%
Definitions
1%
5000
Related
Comment
0%
Reports
39%
Related
Reports
20%
6000
Related
Country
Ranking
0%
4000
Statistics
32%
3000
2000
1000
0
May Jun
Jul
Aug Sept Oct
© Euromonitor International
Nov
Dec
Jan
Feb
Mar
Apr May
Downloads by type, Copenhagen Business School,
May 2009
AWARDS 2014
AWARDS
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THANK YOU
NATALJA STRELKOVA
SENIOR CLIENT DEVELOPMENT EXECUTIVE
NATALJA.STRELKOVA@EUROMONITOR.LT