Ocean Chamber News
G r e a t e r O c e a n To w n s h i p C h a m b e r o f C o m m e r c e
6 MAY 2011 - Ocean Chamber News
Presidential Pause
The GOTCC events this year have been truly amazing, thanks to the Board of
Directors who have joined or chaired committees with great enthusiasm. Last
month, at our Annual Installation & Awards Luncheon, we installed four new
members to our Board of Directors, they are: Laura Huderwitz of The Provident
Bank, who chairs our Membership Committee and sits on the Expo and Golf Outing
Committees, Michael Manna of Burke & Manna Real Estate who is a member of
our Golf Outing Committee, Michelle Smith-Tibbetts of Rumson-Fair Haven Bank
who sits on our Membership Committee and Brandi Swift of Servpro Restoration of
Marlboro/Tinton Falls who is a member of our Expo, Membership and Golf Outing
Committees. We welcome them and wish them a long and fruitful association with
the Chamber.
As we approach summer, our 23rd Annual Business & Retail Expo on May 25th is a
sell out; and our Expo Committee and chair Kim Somerville have given 100% to be
sure everything is in place for a successful event for exhibitors and attendees alike.
We invite all members of the community, both business and residential, to stop by
Expo from 5-8 pm at the Jumping Brook Country Club, where they can make new
business contacts and find new providers of products and services that they are
seeking. There is no charge for admission, there will be free restaurant sampling
and amazing door prizes worth more than $6000! Bring a lot of business cards and
a few friends or associates!
Our next BIG event will be for the entire family to enjoy – our all new Shrimp Fest
of Ocean Township! Shrimp Fest will be held at Joe Palaia Park on July 8th - 10th
and will include craft and food vendors, all of whom will have to feature at least
one shrimp dish, rides and inflatables, live music throughout the weekend, a Friday
evening motorcycle rally and a Sunday afternoon classic car show. There will be
crafts and some free activities for children. Save the date, tell all your friends and
plan to attend Ocean Township’s newest tradition!
September will also prove to be a great month for the Chamber as Nick Gradone and
Kathy King co-chair our 16th Annual Golf Outing at the beautiful Jumping Brook
Country Club on Monday, September 12th. It’s still early enough to sponsor this
event, so if you have an interest in reaching both the golfing business community
and everyone else who will see all of our pre-event promotions, please call the office
at 732.660.1888 or visit our Website www.gotcc.org. Here you can also find up-todate information on all our events, read our “Publicize!” column to see what’s going
on with our members, read archived newsletters and informational articles, look for
businesses to fulfill your needs using our online Member Directory and more.
Please join us at our events, and join the Chamber to help support the business
community and help us “give back”. We look forward to seeing you soon!
Nicholas A. Blanda, CMB NMLS #227173
Senior Loan Officer & Reverse Mortgage Specialist
W 732 704-1111 x 107
C 732 829-4294
Fax 866 248-6506
nblanda@auroralending.com
FINDING VALUE IN T-SHIRTS
Custom printed t-shirts remain a timetested, value-proven method of promoting your business or organization. No matter the state of the economy,
the state of the world, your location,
vocation, or religious beliefs, virtually
everyone owns and wears (albeit sometimes too frequently) a favorite t-shirt. T-shirts, just like anything, can range
from inexpensive to very expensive;
but what most people don’t realize is
that you don’t have to spend a lot of
money to get a high quality t-shirt that
gets your message across. In the world
of t-shirts, there are, generally speaking, the “basics” (e.g., Hanes, Jerzees,
Gildan, Fruit of the Loom) and the
“premiums” (Hanes Beefy T, American
Apparel, Next Level). The difference
in cost between these 2 levels may only
be a few dollars per shirt; and these few
dollars could be the difference between
a shirt that people love and want to
wear all the time, or a shirt that finds its
way to the bottom of a drawer, awaiting
its inevitable trip to the Goodwill bin. What makes a t-shirt “expensive” is the
amount of labor and creativity that goes
into decorating it. What most people
don’t realize, and what we try to let our
customers know, is that a shirt doesn’t
have to printed in full color, or even
multiple colors, to have a positive im-
pact. If you go to any retail outlet and
check out the “Graphic Tees” section,
most are printed in 1 or 2 colors on a
nice soft shirt, maybe with a distressed
fashionable design. With some innovative design work, and a good combination of color, any premium shirt can
be printed with an eye-catching, single
color and be just as, if not more effective, than a boring design printed in 5
or 6 colors on a basic t-shirt. And it
could be the difference between your
shirt (with your organization’s name
on it) becoming someone’s favorite or
winding up on the bottom, while simultaneously saving you money in setup
and print costs.
Adpro Imprints is a full-service marketing company with locations in
Monmouth County. We offer inhouse t-shirt printing & embroidery,
vinyl sign and vehicle lettering, offset
printing, graphic design, and countless other promotional products. Feel
free to visit one of our retail locations
in Ocean at 1206 Rt. 35 South and
Farmingdale at 5103 Rt. 33/34, or
visit us online at www.adproimprints.
com for more info.
732.493.8582.
MAY 2011 - Ocean Chamber News 7
Annual Awards & Installation Event
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1) Andrew Horn, Hall of Fame inductee with Assemblywoman Mary Pat Angelini 2) Hall of Fame inductee Stephen Setrin with Assemblywoman Mary Pat Angelini 3) Marty Arbus with Beautification
recipient Frank Natale 4) J. Marty Arbus with David Hiers, recipient of the Community Service Award 5) Master of Ceremonies Marty Arbus with Lou Russo, accepting Chamber Service Award on behalf of Millennium Radio Group NJ 6) Dr. Stuart Chavis with Christine Hanlon of Community Hope Fund 7) Scholarship Recipients Rebecca Nappi, Jordan Ardakanian, Eric Chavis, Katerina Parlamas,
Scott Pembleton and Patrick Vroman 8) New Board Directors Michelle Smith-Tibbetts, Brandi Swift and Michael Manna
Martin J. Arbus, Esq. did it again. The
former GOTCC President and longtime Master of Ceremonies of our
Annual Awards & Installation event
kept the packed house in stitches
while bestowing honors on a number
of deserving individuals, and one
deserving company. In fact, Lou
Russo, host of 94.3 The Point’s “Lou &
Liz Show” said if he cracked one more
joke, it would be the “Lou & Marty
Show!”
Every seat was filled at the luncheon that
was held at the lovely English Manor
in Wanamassa. Following a delicious
buffet, the award ceremony began. The
honorees included: past Presidents and
long-time active members Stephen P.
Setrin of Morgan Stanley Smith Barney
and Andrew M. Horn of the Creative
Financial Group NJ, who were inducted
into the GOTCC Hall of Fame and
presented with NJ State Assembly &
Senate Proclamations by the Honorable
Mary Pat Angelini, Assemblywoman;
Millennium Radio Group NJ, parent
of 12 NJ radio stations, including 94.3
FM The Point, 105.7 The Hawk and NJ
101.5, received the Chamber Service
Award for over 20 years of support
to the Chamber and our members –
Morning host Lou Russo accepted on
behalf of Millennium; Former Ocean
Township Deputy Mayor, among
countless other titles and associations,
J. David Hiers received the Community
Service Award; and Frank Natale,
owner of the Natale Real Estate
Agency won the Beautification award
for his development of the Central
Jersey Bank building on Highway 35
in Oakhurst.
The Chamber welcomed four new
Directors who were installed on the
GOTCC Board, and they include
Laura Huderwitz - Vice President and
Area Manager of The Provident Bank,
Michael Manna – Partner and agent of
8 MAY 2011 - Ocean Chamber News
Burke & Manna Real Estate, Michelle
Smith-Tibbetts – Branch Manager of
Rumson-Fair Haven Bank in Oceanport
and Brandi Swift – Vice President
of Sales & Marketing of Servpro
Restoration of Marlboro/Tinton Falls.
Two more former GOTCC Presidents
who are forever giving back to their
community took center stage, when Dr.
Stuart Chavis, who chaired our recent
Wine & Chocolate Tasting benefit at
the Township Library, presented a
check to Christine Hanlon, Esq. for the
Community Hope Fund of which she
is President.
Current Chamber President, Nick
Blanda, who has chaired or co-chaired
both the Chamber’s Youth/Scholarship
Committee and the annual scholarship
fundraiser since its inception over
23 years ago, presented six $1000
scholarships to high school seniors
who have shown a great involvement
in community service as well as a good
academic record. The scholarships,
chosen blindly, are open to any high
school senior who lives in the Township
of Ocean, regardless what high
school they attend, and the children
of Chamber members. This year, a
record number of applications were
received. The recipients, all of whom
were in attendance with one parent,
were Jordan Ardakanian, Eric Chavis,
Rebecca Nappi, Katerina Parlamas,
Scott Pembelton and Patrick Vroman.
We congratulation them, and their
parents, and hope they pursue a lifelong
commitment to their community. It was
gratifying for those present to watch
high schools seniors, who have already
shown an affinity for volunteerism,
witness life-long volunteers receiving
awards for their commitments.
All in all, an enjoyable event.
P U B LI C I Z E !
The Chamber wishes to congratulate
Board member Michael Manna, of
Burke & Manna Real Estate, and his
wife Kara on the birth of their first
child; son John, weighing in at 10
pounds 4 ounces! Best wishes to the
Manna family!
If you own a motorcycle or a classic
automobile, contact the Chamber office
to participate in our motorcycle rally on
Friday evening, July 8th and our classic
car show on Sunday afternoon July
10th in conjunction with our Shrimp
Fest! Vendors and crafters are also being
sought. Call 732.660.1888.
Get a haircut on Sunday, May 22nd and
help Prevention First keep children
healthy, safe and drug-free! Between
11 am - 4 pm, the Glen Goldbaum studio
at 72 Bridge Avenue in Red Bank will
offer brunch, tea, music and positive
pointers on bullying for girls by one of
Prevention First’s bullying experts. The
cost for a cut is $50 for moms, $25 for
kids, $25 for dad and $25 for blow-outs.
For appointments call 732.530.5588.
NJ Natural Gas, in partnership with
the Asbury Park Press, is sponsoring
Ocean Fun Days 2011 on Saturday,
May 21st at Island Beach State Park
and Sunday, May 22nd at Sandy Hook
from 11 am – 3 pm – rain or shine. The
events will include dozens of exhibitors
with hands-on exhibits, classes, nature
tours and more. For more information
email oceanfunday@njng.com.
Fight back against cancer with your
friends and family! Relay for Life of
Ocean Township on May 21-22 from 12
pm until 6 am at Joe Palaia Park. Please
contact Laura Kenny at laura.kenny@
cancer.org or 732.818.3517 x2304 to
participate or volunteer.
On May 29th, the Shore Antique
Center will have the 2nd annual
Allenhurst Outdoor Antiques Market
in the clock tower park opposite the train
station. There will be many antique and
food vendors. If you are interested in
participating as a vendor, please email
Rose Myer at art1960@aol.com.
LADACIN Network is holding their
annual Casino Night Auction at
Eagle Oaks Golf & Country Club in
Farmingdale on Friday,
June 10th at 6:30 pm.
For more information
732.493.5900 or visit
www.ladacin.org.
If you re-employ workers
you may be eligible for
grant money! For details
of this program, contact
Lawrence Sternbach at
732.683.8850 x3711 or
L a w re n c e . s t e r n b a c h @
dol.state.nj.us.
If you would like to
Publicize! your business,
please call or email Kim
Blanda at 660.1888 or
gotcc@optimum.net.
TECH TALK
Just What Are QR Codes?
Recently, you may have noticed odd
little black and white squares, like those
above, all over the place: on flyers,
websites, marketing materials, and even
convention booths. I first saw them at an
Android App review site right after I got
my new Android smartphone. At first I
wondered who got hold of their website
code and inserted all the funny looking
abstract art. Then, after some research, I
found that these were called QR Codes.
These little “matrix” barcodes were
originally used for tracking inventory in
vehicle manufacturing but are now being
used in much broader applications. This
type of barcode has the capability of
containing a myriad of information. It
can be as simple as a hyperlink URL to
a website or video ad, personal contact
information, a block of text, or any other
sort of basic information (in case you
are wondering, the three I put there are,
in order left to right: a link to a website
with a barcode reader app, a link to my
company’s homepage, and my basic
contact info).
Reading these QR codes requires a
program that can scan and decode them.
The one that I use works very well, has
a very simple interface, and is simply
called “Barcode Scanner” by ZXing
Team. If you download the app through
the Android app store and scan the first
code above, it will take you to their
website which has a link to a page where
you can create your own QR codes! It
also allows you to scan any barcode,
search for the item online, and receive
competitive prices and store locations. It
makes shopping for products that much
easier. For those of you who use iPhones,
you can grab an App called NeoReader
or QR App that will do the same thing.
There are marketing applications as
well. My company recently attended
a marketing and trade expo in central
New Jersey. To help reduce the amount
of handouts we needed to print off, we
uploaded our marketing materials to our
website and had one page with four QR
codes for attendees to scan as they walked
by. This allowed them to get the direct
link to the marketing materials contained
on our website where they could then view
and save the handouts. We significantly
reduced the costs of paper, printing,
and waste (think “green”). In addition,
updates to the material will be delivered
when people go back there using the QR
code. It also eliminates reprinting of our
marketing materials whenever there is a
change or update.
For those of us who are using social
media such as Facebook to expand our
reach into the community, Likify (www.
likify.net) creates a QR code that links
your mobile device to a fully functioning
“LIKE” button for your Facebook
page. You can then place this QR code
anywhere, including printed materials or
business cards, for people to scan and
then “LIKE” your Facebook page. This
helps simplify the process of combining
all your current marketing groups
with your Facebook page, and it is all
accomplished with one little QR code.
There are limitless ways to use these
codes to simplify advertising, make
marketing more accessible to a younger
crowd, and also make it easier to drive
internet traffic to your website and
Facebook pages.
John Kalli III is a Network Engineer
with Trinity Worldwide Technologies
providing technology information to
small and medium size businesses via our
e-newsletters, blogs, and Websites. “Tech
Talk” is a GOTCC column authored
by member John Kalli, CEO of Trinity
Worldwide Technologies, and will cover
important simplified technical topics
that we believe can help our members/
readers by providing the knowledge that
can save time and money. Trinity is a
Microsoft Certified Partner, Microsoft
Small Business Specialist and has vast
experience in all realms of computer
networking, security, installation and
more. If you have a suggestion for a
topic, would like to submit a question
for possible inclusion in a future column
or inquire about their services, please
contact John at JKalli@trinityww.com,
732-780-8615 or visit www.trinityww.
com.
“Tech Talk” is a GOTCC column
authored by member John Kalli, CEO
of Trinity Worldwide Technologies,
and will cover important simplified
technical topics that we believe can help
our members/readers by providing the
knowledge that can save time, money
and potential disaster. Trinity is a
Microsoft Certified Partner, Microsoft
Small Business Specialist and has vast
experience in all realms of computer
networking, security, installation and
more. If you have a suggestion for a
topic or would like to submit a question
for possible inclusion in a future column,
please contact John at JKalli@trinityww.
com. To inquire about their services and
to see if you qualify for a no cost, no
obligation assessment of your business’
technology, you can reach/visit them at
732-780-8615 or www.trinityww.com.
MAY 2011 - Ocean Chamber News 9