Attachment #1 to Report No. LPS52-11
Greater Toronto Marketing Alliance (GTMA)
FDI International Marketing Initiatives
and
Supporting Complementary Programs
2010 Summary Report
Attracting International Business Investment to the GTA
1
Client Activity 2010
Leads
2009
2010
175
231
Hot Leads
21
Prospects
33
23
New Investments
5
10
Leads are investment related inquiries generated from trade shows and conferences, business trips, pre-qualified lead generation programs or
by direct contact through the web or as a referral.
Hot Leads are inquiries that have been followed up and a preliminary visit to the GTA and meeting with the GTMA has taken place.
Prospects are qualified investors that have visited the GTA and have received a substantial amount of direct servicing including meetings with
representatives from the GTMA and its partners with the potential investor’s key location decision-makers.
2
Direct Involvement with Halton Region
• Collaborate on investment leads
– GTMA managed a number of investor requests for information; Halton
Region submitted an information package
package, including potential sites
sites, to 18
opportunities
– Shared all 231 leads generated in 2010; worked together on several
• Engaging Halton’s Post-Secondary Institutions
– Sheridan is a member of the GTMA’s Presidents’ Council
– Sheridan has been featured in the GTA’s FDI publication, Vantage GTA
– GTMA introduced Sheridan to several digital media companies
• Halton participated in the GTMA’s Exploratory Mission to Brazil
– Halton had a delegate
g
on the mission
• Promoting Halton’s strength in Advanced Manufacturing
– VANTAGE Advanced Manufacturing Issue (2010) – Regional Spotlight:
Halton
• Ongoing communication with Halton’s EDOs
– Halton EDOs take part in two GTMA-lead committees:
• Advanced Manufacturing Initiative (AMI) Committee
• ICT Committee
3
2010 FDI
Requests
for2010
Information
Activity
The GTMA has also assisted with 9 RFIs from MEDT in 2010
1.
2.
3.
4.
5.
6.
7.
8.
9.
Wind Blade Manufacturer – April 2010
•
No update; will follow-up
Tire recycling – April 2010
•
No update; will follow-up
Solar Panel Manufacturing – 100,000 sq ft - MEDT - July 2010
•
Currently evaluating the properties they shortlisted in Vaughan and Brampton
Solar Panel Modules – 90,000 sq ft - MEDT - July 2010
•
The developer representing this manufacturer has focused on those buildings that either have clean rooms,
or rooms within the buildings that were previously used in clean applications, and can be converted at
minimum cost.
Inverters and PV chargers – 10,000 sq ft - MEDT - July 2010
•
Indicated they will make a return visit
Warehousing
g – 250,000
,
sq
q ft - MEDT - July
y 2010
•
Deciding whether to acquire the existing provider they currently use for fulfillment in Ontario or bring
warehousing function in-house
Contact Centre – 30,000 sq ft - MEDT - July 2010
•
Client’s preference was to be located in downtown Toronto
German photovoltaic module manufacturer – 60,000 sq ft – MEDT - August 2010
•
After reviewing the submitted Ontario sites, the Client said that they were looking at sites outside of the
GTA; also said that they now have interest in having a sales office in the GTA
Project Goodyear - Tire Recycling – MEDT - August 2010
•
Working with a consulting firm to resolve to zoning issue with their original site
4
List of 2010
Missions – Q1
FDI Business
Activity 2010
Marketing/Sales Initiatives
San Francisco and Los Angeles
g
Mission
Date:
March 7 -13
Location:
San Francisco and Los Angeles,
g
CA
Sector:
ICT – Digital media (gaming, animation, and VFX)
Partners:
OTC: DFAIT, MEDT, NEDC, LEDC, CTT, OCRI, and GTMA
Funding:
50% ICCI (Federal)
(Federal), 50% OTC partners
Objectives:
Generate investment leads
Deliverables :
20 leads
Attracting International Business Investment to the GTA
5
List of 2010
Missions – Q2
FDI Business
Activity 2010
Marketing/Sales Initiatives
MRO Americas Conference
Date:
Location:
Sectors:
Partners:
Funding:
Objectives:
Deliverables:
April 20 - 22
Phoenix, AZ
Aerospace
Halton, Mississauga, Brampton, Caledon, Durham and Toronto
50% ICCI (Federal), 50% GTMA
Generate investment leads
12 leads
Windpower 2010
Date:
D
t
Location:
Sectors:
Partners:
Funding:
Objectives:
Deliverables:
May 22 - 25
M
Dallas, TX
EN2 – Wind energy
OTC: NEDC, LEDC, CTT, and GTMA
50% ICCI (Federal), 50% OTC partners
Generate investment leads
17 leads
6
List of 2010
Missions – Q2
FDI Business
Activity 2010
Marketing/Sales Initiatives
Intersolar Europe 2010
Date:
June 9 -11
Location:
Munich, Germany
Sector:
EN2 – Solar Energy
Partners:
OTC: DFAIT, MEDT, NEDC, LEDC, CTT, OCRI,
Chatham-Kent, Windsor-Essex, and GTMA
Funding:
50% ICCI (Federal), 50% OTC partners
Objectives:
Generate investment leads
Deliverables:
51 leads
Attracting International Business Investment to the GTA
7
List of 2010
Missions – Q3
FDI Business
Activity 2010
Marketing/Sales Initiatives
Europe GDC
Date:
August 16 - 18
Location:
Cologne, Germany
Sectors:
ICT - Digital Media
Partners:
OTC: DFAIT, MEDT, NEDC, LEDC, CTT, OCRI, and GTMA
Funding:
50% ICCI (Federal), 50% OTC partners
Objectives:
Generate investment leads
Deliverables :
20 leads
Attracting International Business Investment to the GTA
8
List of 2010
Missions – Q4
FDI Business
Activity 2010
Marketing/Sales Initiatives
Sibos 2010
Date:
October 25 - 29
Location:
Amsterdam, The Netherlands
Sector:
Financial Services / ICT
Partners:
DFAIT, MEDT, Ontario IMC (London, UK), TFSA
Richmond Hill, Markham, Brampton, and GTMA
F di
Funding:
50%
0% ICCI (F
(Federal),
d l) 50%
0% other
h partners
Objectives:
Generate investment leads
Deliverables: 19 leads
Attracting International Business Investment to the GTA
9
List of 2010
Missions – Q4
FDI Business
Activity 2010
Marketing/Sales Initiatives
GTA EDO Mission – Exploratory Mission in Brazil
Date:
November 6 - 12
Location:
Sao Paolo and Rio De Janeiro
Sectors:
Digital Media, Cleantech, Life Sciences, and Infrastructure
Partners:
DFAIT, Brampton, Halton, Mississauga, Peel, Toronto, York, and
GTMA
Funding:
50% ICCI (Federal), 50% GTMA
Objectives:
See slide, “GTA EDO Mission to South America - Overview”
Deliverables : 9 leads
Attracting International Business Investment to the GTA
10
GTA EDO Mission to South America Overview
2010 Mission Review
•
GTA/GTMA inaugural mission to Brazil took place from November 7th12th to explore investment opportunities
•
Delegation’s objectives:
•
E t bli h th
Establish
the ffoundation
d ti ffor relationship
l ti
hi b
building;
ildi
•
Gather intelligence on the potential for FDI;
•
Experience Brazilian culture;
•
Develop a value proposition that will appeal to Brazilian
companies
11
GTA EDO Mission to South America Summary of Findings
Built relationships with the following key partners:
• Canadian Consulate in Brazil
• Industry associations: APEX, FIESP, SEPRORJ & FIRJAN
• The Brazilian Development Bank (BNDES) will also be a key partner
• It can assist Bra
Brazilian
ilian companies with
ith their outward
o t ard investment
in estment plans
Lessons Learned: GTA Value Proposition should emphasize the following:
• Our stable economy
• Access to relatively low cost financing
• Low business setup costs
• Facilitative immigration policy
• Access to NAFTA (a large market within a day’s
day s drive or an hour’s
hour s flight)
• Purchasing power ($30,000/capita compared to $10,000/capita)
12
Data & Information
Industry
Alliance
Collateral
Information &
Communication
Technologies (ICT)
Ontario Technology Corridor
(OTC)
- Brochure on Digital Media
Educational Programs in the GTA
- Updated Value Proposition for
OTC and GTA
Cleantech
Ontario Clean Technology
Alliance (OCTA)
- Solar and wind value propositions
for OTC and GTA
Agri-Food
Ontario Food Cluster (OFC)
- Food and beverage value
proposition for OFC
Automotive
Ontario Automotive
Communities Alliance (OACA)
- Value p
proposition
p
for OACA
Financial services
GTMA
- Value proposition for GTA
13
New Investments
New
Investments
In 2010, the GTMA assisted with 10 new investments in the Greater Toronto Area (GTA).
Company
Sector
Origin
Source
GTA Location
OBAD Mobile
g
Marketing
ICT – Mobile Marketing
France
French Trade
Commission
Toronto
Thoroughbred
Technologies Ltd
ICT – Mining
Simulators
South Africa
South African
Consulate
Mississauga
Centro Solar AG
EN2 – Solar Energy
Germany
Marketing
Initiative
Markham
Computer Aid
Aid, Inc
Inc.
ICT – Consulting
USA
Direct (website)
Toronto
Delta Light
NEC – Lighting
Belgium
Federal
Brampton
INSI Technology
Innovation Inc.
(InScope)
ICT – Software
consulting
USA
Province
Mississauga
Wavestrong
ICT – Security
USA
Province
Mississauga
DEME/DEC NV
EN2 – Soil remediation
Belgium
Federal
Toronto
Sinovel Wind
EN2 – Wind Energy
China
Partner Referral/
Marketing
Initiative
Toronto
Siliken Renewable
Energy
EN2 – Solar Energy
Spain
Federal
Toronto
14
2011 International Marketing Program
Initiative
Location
Sector
Date
Partners
EUEC
Phoenix, AZ
EN2 – Cleantech
Jan 31 – Feb 3
Ontario Cleantech Alliance
San Francisco
GDC and Los
Angeles
San Francisco and Los
Angeles,
g
, CA
ICT – Digital Media
Feb 28 – Mar 4
Ontario Technology
Corridor ((OTC))
SIAL Canada
Toronto, ON
Agri-Food
May 11 - 13
Ontario Food Cluster
Windpower 2011
Anaheim, CA
EN2 – Wind energy
May 22 – 25
OCTA
Intersolar 2011
Munich, Germany
EN2 – Solar energy
Jun 8 – 10
OCTA
IFT Food Expo
New Orleans, LA
Agri-Food
Jun 11 – 14
OFC
Management
Briefing Seminars
Traverse City, Mich
Automotive
Aug 1 - 4
Ontario Automotive
Community Alliance
Europe GDC/
Gamescom
Munich, Germany
ICT – Digital Media
Aug 15 – 17
OTC
Auto Parts Expo
2011
Beijing, China
Automotive
Sept 8 – 10
Ontario Automotive
Community Alliance
Brazil Mission 2011
Rio de Janeiro and Sao
Paolo, Brazil
ICT, EN2, Agri-Food
Sept 19 - 23
GTMA
Sibos 2011
Toronto, ON
ICT/FS – Payments
Sept 19 - 23
GTMA
Anuga
Cologne, Germany
Agri-Food
Oct 8 – 12
OFC
Solar Power
International
Dallas, TX
EN2 – Solar energy
Oct 17 – 20
OCTA
15
Analysis of
GTMA Assisted Investments: 1999 -2009
Of the 67 companies identified in our annual reports:
• 46 continue in business and of these:
•
•
•
•
16 have expanded and some now have multiple operations in several GTA municipalities
7 have been acquired and some have a new name
1 has purchased another company
1 has merged with another company and has a new name
• 21 are no longer in business and of these:
•
•
•
•
•
•
14 have closed, some a victim of the recession
2 never completed
l t d their
th i stated
t t d plans
l
tto open
2 moved to Montreal
1 has withdrawn to a sister company
1 project is still on hold
1 moved to the USA
• Preliminary information subject to confirmation
16
Analysis of
GTMA Assisted Investments: 1999 -2009
Economic Impact
• Of the 67 companies identified in our annual reports, 46
companies
i are still
till active
ti
• To date, they have created 3,200 jobs and occupy 1.7
million square feet of office and manufacturing space
Property Taxes
• Using a rate of $3/sq. ft, the sum of these companies’
property tax payments (for GTA properties) is nearly $5
million in 2010
GDP Impact
• At a rate of $95,000 per employee, the annual GDP
impact of these 3
3,200
200 jobs is more than $300 million in
2010
• Preliminary information subject to confirmation
17
Website Statistics
January 1, 2010 to December 31, 2010
By Country of Origin
Italy
Switzerland
Hong
Kong
Other
Pakistan
Mexico
Philli i
Phillipines
Netherlands
USA
UAE
Australia
Russia
France
China
Germany
Brazil
UK
India
4,755 visits came from 121 countries
18
Return Visits
January 1, 2010 to December 31, 2010
9 - 14
15 -25
655
558
26 - 50
702
51 - 100
101 - 200
201 +
853
683
658
Total Number of Return Visits: 9,529 (including 2 to 8 times returned)
19
Most
Visited
Top 10Pages
Viewed Pages
January 1,
1 2010 to December 31
31, 2010
About the GTMA- Greater Toronto Marketing Alliance (GTMA)
4,264
News - Greater Toronto Marketing Alliance (GTMA)
3 203
3,203
Contact - Greater Toronto Marketing Alliance (GTMA)
2,706
Regional Profile - Greater Toronto Marketing Alliance (GTMA)
2,512
Event Greater Toronto Marketing Alliance (GTMA)
Event-
2 398
2,398
Corporate Profile - Greater Toronto Marketing Alliance (GTMA)
2,190
Economic Overview, Population - Greater Toronto Marketing Alliance (GTMA)
1,834
P t
Partners
Profile
P fil - Greater
G t Toronto
T
t Marketing
M k ti Alliance
Alli
(GTMA)
1 684
1,684
Home - Greater Toronto Marketing Alliance (GTMA)
1,455
Maps
1,354
20
2010 Complimentary Programs
DATE
SPEAKER/TOPIC
LOCATION
Jan. 29
134 Attendees
The Honourable Gary Goodyear, Minister of State, Science &
Technology, FedDev
“Rejuvenating the Economy of Southern Ontario”
Courtyard
Marriott
Brampton
March 1
247 Attendees
The Honourable Brad Duguid, Minister of Energy & Infrastructure
“Positioning Ontario and the GTA for Global Green Investment”
March 9
106 Attendees
Bi-lateral Alliance between the GTMA and the European Union
Chamber of Commerce in Toronto (EUCOCIT) Reception
“Canada-EU Relations & CETA Seminar”
OITC,
Toronto
March 9
33 Attendees
Connecting with the Consular Corps in Toronto
“Maximizing FDI Opportunities in the GTA”
OITC,
Toronto
April 13
124 Attendees
Simon Harding,
g, Associate Partner,, KPMG LLP
Glenn Mair, Director, MMK Consulting Inc
“The 2010 Release of the KPMG Competitive Alternatives: Does
Canada and the Toronto Region Measure Up?”
May 21
60 Attendees
International Leaders Breakfast Club & Annual General Meeting
Paul Salvini, CTO & VP of Canadian Operations, Side Effects Software
“Toronto Region- Animation Powerhouse: What Does it Take to
Compete?”
Ajax
Convention
Centre
KPMG LLP,
Toronto
OITC,
Toronto
21
2010 Complimentary Programs
DATE
SPEAKER/TOPIC
LOCATION
June 2
82 Attendees
Panel Presentation with: Embassy of Brazil, BTG Pactual in Brazil,
TozziniFreire and Brookfield Asset Management Inc
“Brazil Means Business! A Market Briefing on Investment Opportunities”
Goodmans
LLP
Toronto
The Hon. Sandra Pupatello, Minister of Economic Development &Trade
2010 GTMA Golf Tournament – A Celebration of GTA Communities
(Region of Halton as a Hole Sponsor)
Copper Creek
Golf Club,
Kleinburg
Sept. 13
68 Attendees
Att d
The Hon. Peter Van Loan, Minister of International Trade
“Canada:
Canada: A Fair Trade Leader & Investment Destination of Choice”
Choice
MaRS Centre,
Toronto
Sept. 21
83 Attendees
Dr. Darin Graham, President & CEO, ORION
“Innovation Needs a Backbone”
June 17
191
Attendees
Nov. 10
121
Attendees
Nov. 24
125
Attendees
Nov. 30
700
Attendees
Cisco,
Toronto
The Honourable Glen Murray, Minister of Research & Innovation
“Establishing a Culture of Innovation: What it Takes to Compete
Globally”
(Region of Halton as a Bronze Sponsor)
McMaster
University,
University
Burlington
Bruce McCuaig, President & CEO, Metrolinx
“Constructive Solutions to the Transit Challenges of GTHA”
Mississauga
Living
Arts Centre
TECHNICITY.ca Conference: Co-chaired by Invest Toronto and GTMA
“A Celebration of Technology as an Engine of Economic Growth”
Allstream
Centre,
Toronto
22
2010 Complimentary Programs
VANTAGE Greater Toronto
Q1: Energy
Q2: ICT
Q3: Dedicated Region of Halton Issue with a
focus on Advanced Manufacturing
Q4: Life Sciences
Readership & Circulation
Total Readership Per Issue
57,300
Reader’s per Copy
Pass on to Senior Executives
3.3
Total Distribution Per Issue
15,000
Qualified Controlled Circulation
“C” Suite (CEO, CFO, COO, CIO)
Senior Government Officials
Other
85.4%
14 2%
14.2%
1.1%
23
2010 Complimentary Programs
G20 Summit 2010
Developed
D
l
d and
d di
distributed
t ib t d
collateral materials to over 200
G20 Media Outlets.
Amongst the profiles in the GTA
Investment Advantage collateral,
the GTMA, Toronto Region
Research Alliance (TRRA) and
partners of the Ontario Technology
Corridor (OTC) were featured.
24
Communication with Partners
• Ongoing Publications:
• “Hot
“H t N
News”” – 30th off each
h month
th
– Will be reviewing design and content in the coming months
• New Publications:
• “GTMA Schedule of Activities” – 15th each month
• “The Next 60 Days at GTMA” – 30th each month
– Started with regional partners
partners, now also to private sector
– Also being sent to Mayors and Chairs
• Regular news releases on activities/events and new
investments
25
Current Partners
26
Partnership Recruitment
2010 New Partners
Gold
GE Capital
p
GTAA
IT World Canada
KPMG
Metrolinx
Bronze
Fred Group
Hubbell LP
Ingle Insurance
J.P. Lauren
Michael Page Canada
Pamela Powered Inc.
Prime Strategies Group
R b tH
Robert
Half
lf IInternational
t
ti
l
Silver
Devencore
EnetStudioz
Insixmedia
Kilmer Group
RBC
Scotiabank
Soberman LLP
Other
British Consulate
German Chamber of Commerce
Kenneth Caplan & Associates
Rent2Pay
Attracting International Business Investment to the GTA
27
GTMA Board
28
Thank You from the GTMA Team
29