2014 Media Kit 10 TINew Spas: Relax and Rejuvenate STS WE R STCHESTER E T S E CH WEST INE BYurgers UIDE MER SUM FUN! 20 P TO RDS EYA ND VIN ROULOBE A G E TH H& EALT SG FITNES H 253 TOP DEN OUR DINING ISSUE W NTR O C SU APES E C Dine Like a Robber Baron at These 6 Gilded Age Estates Afternoon Tea: Not Just for Fussy Brits Dining With the Stars: IND Where UNWLocal Celebs Go to Eat O RE T WHE AND ORK UNC COUNTY BARS FOR $800, ALEX! Where to Enjoy Great Trivia Nights ADS ME D AT-HO SMO STAY-N MACHIIVANS ARD SUPER SUNDAY ABO KERS N Throw RGE Y: a Pro Super Bowl THE YO Party ARM CE BA OST” WII VET’S SCIEN W “GH N READY FOR OUR CLOSE-UP Is Westchester the New Hollywood? THE MAN BEHIND THE MUSIC The Capitol Theatre’s GM SIO CAL A LO RET MIS SEC O MIN AND | 914.345.0601 x138 | 2 Clinton Avenue, Rye, NY 10580 | sales@westchestermagazine.com Who We Are Westchester Magazine, in print and online, is a sophisticated publication readership monthly providing with the lifestyle its affluent most exclusive information on living in Westchester County. Each highly anticipated issue is an exceptional combination of lively writing and lavish images. The awardwinning magazine is known for its popular annual cover stories including Top Doctors, Public High Schools, Best New Restaurants and Best of Westchester®. In addition, monthly features covering arts and culture, beauty and style, dining and restaurant reviews, shopping, and county news provide readers with insider information on all that’s happening in Westchester County. Who reads us The affluent readers of Westchester Magazine possess the means and the mindset to enjoy the best of life in Westchester County and beyond. $2.5 billion in total discretionary spending power $398,000 average household income How we’re distributed Westchester Magazine’s audited $2.2 million average household net worth distribution of 55,000 monthly copies is predominantly circulated via subscribers and newsstand distribution These highly-educated, affluent residents avidly enjoy dining out, shopping, travel, arts and culture and lead active and upscale lifestyles. They depend on Westchester Magazine as their source for local information. 98% Source: Erdos & Morgan 2012 subscriber study took action as a result of reading the magazine at prime retail locations such as A&P, Barnes & Noble, CVS Pharmacy, Rite Aid, Shoprite, Target, and more. Copies are also distributed at area hotels, select doctor and dentist offices, sponsored events, and other locations. 310,000+ average monthly readership* *Based on a pass along rate of 5.575 readers per copy. Audience Market Research Demographics Age Groups 29.9% Ages 55-64 43% Ages 65+ 19.9% Ages 45-54 Luxury Shoppers (total amount spent in past year) 86% purchased wine/spirits $61,832,538 45% purchased children’s apparel $33,064,276 92% bought women’s apparel $100,870,652 78% purchased men’s apparel $55,761,126 87% bought home furnishings $244,440,962 65% bought watches/jewelry $46,654,008 16% purchased fine art/antiques $15,391,562 8.1% Ages 25-44 $2,505,127,604 Female 68% Male 32% Affluent Average household income Own home Average value of primary residence Average value of other real estate Total discretionary spending $398,200 95% $1,145,000 $1,239,000 $2,229,000 Educated & Influential Professional/managerial Member of Board of Directors Owner/Partner in a business Attended charity event Attended museum/art/antique show College graduate Graduate degree 84% 16% 32% 45% 79% 89% 45% Average household net worth Engaged Readers Average reading time is 60 minutes Rate Westchester Magazine excellent/very good 95% Read at least 3 of every 4 issues 94% Discussed something they read in the Magazine 71% Shopped in a store they read about in the Magazine 51% Bought a product/service they learned about in the Magazine 24% 98% Took action as result of reading the magazine 94% Attended college Connoisseurs Dined out in the past 30 days Used a dining listing from Westchester Magazine to make a reservation Average times dined out in the past 30 days 91% Dined in a restaurant they read about in Westchester Magazine 99% 33% 8.2 Travelers Traveled in the past year Took one or more weekend vacation trips 92% 72% In the next year... Plan to take a trip/vacation within the US Plan to take a trip/vacation outside the US 73% 51% $475,539,940 Where Westchester residents go for up-to-the-second information on where they live, where they work and where they spend their leisure time. web pages 29% 32% 57% 22% 50% 27% 28% 45% 87% Saw a dentist/ orthodontist Auto Owners Average vehicles per household Own/lease foreign vehicle Own/lease domestic vehicle Plan to buy/lease new vehicle WestchesterMagazine.com… 61,000+ Total spent on vacationing in the past year Health Conscious Went to a cardiologist Went to a day spa/salon Visited a dermatologist Saw a massage therapist Visited an ob/gyn Saw an orthopedic specialist Went to a physical fitness trainer/therapist Worked out at gym/sports club Digital 1.6 million+ inbound links from other websites Visitors to WestchesterMagazine.com are affluent, educated and in-the-know. • Average household income: $251,437 • Average net worth: $1.45 million • More than 92% own a home • 75% are college graduates • Average age 46 • Women make up 2/3 of the overall audience • Average time spent on website: 5:07 minutes Average monthly traffic to WestchesterMagazine.com: 2.1 91% 27% 27% 99% Own/lease one or more vehicles * All demographic information provided by Erdos & Morgan, a Market & Media Research firm that studies the demographics and readership of high-end publications. Erdos & Morgan was commissioned by Westchester Magazine to study its readership in September 2012. Sampling had a 50.9% response rate. • 223,066 unique users • 306,103 visits • 10,035 average visitors per day • 2,043,709 page views • 31,245 opt-in e-newsletter subscribers Take advantage of our wide variety of digital opportunities to reach your potential customers. Customized Web Pages Featured Listings All-inclusive Bundles Section Sponsorships E-newsletter Sponsorships Dedicated E-blasts Go to WestchesterMagazine.com/advertise for information on these digital opportunities and more. Event Sponsorships 10 Signature Events across 4 magazines 11,500 + Attendees Become a Sponsor of one of our Signature Events and partner with the #1 lifestyle publication in Westchester County. Sponsorships are available at a variety of different levels to meet your budget and marketing needs. Design Awards Westchester Home February 2014 Wunderkinds 914INC. May 2014 Wine & Food Weekend Unveiled Westchester Magazine June 2014 Westchester/Hudson Valley Weddings February 2014 Best of Westchester© Speed Networking Westchester Magazine July 2014 914INC. March 2014 Small Business Awards Dream Home - Penthouse Edition Westchester Magazine April 2014 Healthcare Heroes 914INC. September 2014 Women In Business 914INC. November 2014 Westchester Magazine April 2014 Custom Events Looking to launch a new product, celebrate a grand opening, or make a big announcement? Talk to your Account Executive about how your business can partner with our publications to create a custom-designed event that will be the perfect addition to your marketing plans. In Good Company Westchester Magazine is a part of Today Media, known for award-winning regional magazines in print and digital formats, which reach more than 700,000 readers each month. Additional specialty publications, focused on specific topics including Business, Weddings, and Home & Garden, provide an extended reach and distribution to targeted special interest audiences within our affluent demographic. 914INC. 914INC. is Westchester’s only business lifestyle magazine. With broad appeal, smart writing, and stunning photography, this quarterly publication serves the county’s diverse and wide-ranging business community with perceptive profiles and in-depth reporting on local issues and trends. WESTCHESTER HOME This quarterly publication focuses on the exclusive homes and gardens of New York State’s affluent Westchester County, reaching residents who are passionate about their homes and good design. Each issue also features stories on original ways to entertain with style and elegance. WESTCHESTER/HUDSON VALLEY WEDDINGS KINGSTON ARTS Brides, grooms, and their families in Westchester County and the Hudson Valley region turn to Westchester/Hudson Valley Weddings for its comprehensive coverage of wedding planning. This annual publication turns dreams into reality with informative articles and extraordinary photography. IN OVERDR IVE THIS DELAWARE TODAY Delaware Today is one of the oldest independently owned City and Regional Magazines. Each month it provides insider information about local lifestyle and leisure trends while taking a perceptive look at people and issues in the First State. BACKYARD BEEKEEPI IT’S ALL THE BUZZ NG RIBFEST ROC KS! FALL-OF F-THE-B Beer The Ultimate Guide to Local HUDSON VALLEY MAGAZINE Hudson Valley Magazine is the most elegant and comprehensive publication for a readership that spans seven counties bordering the magnificent Hudson River. Each highly anticipated monthly issue is an exceptional combination of lively writing and lush photography. MONTH The Craft Beer Boom is On! • Meet the Brewers • Expert Picks • Hops Farms • Our Favorite Taprooms • • All the Breweries • and more ND FALL WEEKE + GETAWAYS! BOUNCING BACK Hurricane Kitty Ale and sliders, at Keegan Ales, Kingston ONE FAMILY ’S BRAVE AGAINS T CYSTIC BATTLE FIBROS IS Today The Delaware Fashion Awards inees Are... And the Nom FALL Beach Guide: , Galleries, Food Fun! e End MAIN • Can Yasser Payn ington? Violence in Wilm new) Mona Lisa • Dining: (The LINE M URDER MYSTE RIES Fashion Awards Shaw judge Dallas MAIN LINE TODAY With top-notch writing, cutting-edge design and stylish photography, Main Line Today specializes in covering the personalities, issues, and events that define Philadelphia’s stunning Main Line and western suburbs. Every month, the magazine delivers a compelling mix of informative articles, in-depth profiles, and more. THE HUNT The Hunt is a quarterly magazine focusing on fine living in the beautiful Brandywine Creek area from southeastern Pennsylvania to northern Delaware. Four times a year, the magazine celebrates the culture, history, people and unique style of the Brandywine Valley and Philadelphia’s Main Line. As members of the City and Regional Magazine Association (CRMA) and the American Society of Magazine Editors (ASME), Today Media magazines are fully committed to its advertisers by upholding the high standards of quality established by these organizations. ONE FUN th fa e on cts CA S IN GUID INO SID E E! ® 37 high schools family-fr FALL TR iendly AVEL AVENUE classy KITCHEN: comfor t HUNT THE Life in the Brandywine Valley SUMMER 2012 www.thehuntmagazine.com Gard to-enGlass Drins Plus: ANIMAL MAGNETISM CLUB THE UNION LEAGUE: A STORIED CURATING THE HOME GALLERY Westchester County at a glance • 431 square miles • 41 cities and towns • Population - 961,670 • 48% men/52% women • Median age - 40 years • 371,588 households • Civilian labor force - 477,152 • 204,773 workers in management and professional occupations • 21,019 work at home • Median family income - $80,725 • 16 hospitals • 24 colleges and universities • 1 airport NTEST NUAL PET CO WHO IS TOP DOG TER WESTCHESc Best Plvae es to Li OUR 3RD AN (or bird or pig...)? to City Sound Shore vered Co er Towns and From the Riv Living—We’ve Got You try un r Hot Spots Co Rada d An // Under-theon Every Town hborhoods // Vital Stats s st Neig ries to Bank The Coole Candy Facto Homes—from Our Funkiest e Conybear Brian Rockland g Bridges to d Beyond) On Buildin (An (YES, REALLY!) BAR DINING and Nachos nd Wings HTS KARAOKE NIGnel Your Inner “Idol” Where to Chan Beyo 9 1 4 . 3 4 5 . 0 6 0 1 x 1 3 8 | 2 C l i n t o n Av e n u e , R y e , N Y 1 0 5 8 0 | s a l e s @ w e s t c h e s t e r m a g a z i n e . c o m