Channel Copy
Adobe® Creative Suite® 3 Design Standard
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Adobe® Creative Suite® 3 Design Standard.
Adobe® Creative Suite® 3 Design Standard tagline
Master deadlines in design and print production
25-word description
Adobe® Creative Suite® 3 Design Standard software is the indispensable toolkit for professional
design and print production, offering all-new versions of essential tools for page layout, image
editing, illustration, and Adobe PDF workflows.
50-word description
Adobe® Creative Suite® 3 Design Standard software is the indispensable toolkit for professional
design and print production. It combines all-new versions of essential tools for page layout,
image editing, illustration, and Adobe PDF workflows in a tightly integrated creative
environment. With Design Standard, you can express and print your ideas faster and more
easily than ever before.
80-word description
Adobe® Creative Suite® 3 Design Standard software is the indispensable toolkit for professional
design and print production. It combines all-new versions of essential tools for page layout,
image editing, illustration, and Adobe PDF workflows with integrated features that enhance
productivity and help streamline workflows, all in a unified creative environment. Creative Suite
3 Design Standard gives you everything you need to express and print your ideas faster and more
easily than ever before.
Product highlights
•Work with full new versions of Adobe’s professional tools for design and print production.
•Take advantage of deep integration to streamline tasks and processes.
•Experience reliable, efficient prepress, printing, and Adobe PDF export.
Audience benefit
Design professionals—Express your ideas in print using Adobe® Creative Suite® 3 Design Standard
software, the graphic designer’s indispensable toolkit for professional design and print production.
Creative Suite 3 Design Standard offers a tightly integrated, unified creative environment that
combines essential tools for professional page layout, image editing, illustration, and Adobe PDF
workflows with visual asset management, workgroup file management, and other shared
productivity features. With Design Standard, you can remove technical distractions and find your
creative flow, producing and printing beautiful content faster and more easily than ever before.
Print professionals—Adobe® Creative Suite® 3 Design Standard software is Adobe’s high-quality
creation and production environment for reliable print layout and output. It combines full new
versions of Adobe’s leading design and print production tools—Adobe InDesign® CS3, Photoshop®
CS3, Illustrator® CS3, and Acrobat® 8 Professional—with integrated productivity features, all in a
unified creative environment. Design Standard gives you and your customers streamlined controls
for more consistent color and press-ready Adobe PDF files, including support for new PDF/X-4
(draft) and PDF/A industry standards in Acrobat 8 Professional, as well as preflighting with
automated file correction and support for JDF automation. Creative Suite 3 Design Standard helps
you realize smooth production processes and reliable final output.
IT professionals—Adobe® Creative Suite® 3 Design Standard software enables creative teams to
realize their ideas more quickly and efficiently than ever before. Built on industry standards to
provide long-term compatibility, Design Standard can be deployed easily across networks, is
extensible and scriptable, and can be tailored to meet a variety of specialized publishing needs.
Design Standard combines full new versions of Adobe’s essential design and print production
tools—Adobe InDesign® CS3, Photoshop® CS3, Illustrator® CS3, and Acrobat® 8 Professional—
with integrated productivity features for creative workgroups. Offering a single installer and
serial number for easy installation and backed by the quality and reliability Adobe is known for,
Creative Suite 3 Design Standard meets the design and print production needs of your creative team.
Edition comparison statements
Short description
Adobe® Creative Suite® 3 Design Standard software combines full new versions of Adobe’s
professional design tools for page layout, image editing, illustration, and Adobe PDF workflows.
Adobe Creative Suite 3 Design Premium software combines full new versions of Adobe’s
professional tools for producing print, web, and mobile designs.
Long description
Adobe® Creative Suite® 3 Design Standard software is the indispensable toolkit for professional
design and print production, combining full new versions of Adobe InDesign® CS3, Photoshop®
CS3, Illustrator® CS3, and Acrobat® 8 Professional. Adobe Creative Suite 3 Design Premium
software, built for print, web, and mobile design, combines InDesign CS3, Photoshop CS3
Extended, Illustrator CS3, Adobe Flash® CS3 Professional, Adobe Dreamweaver® CS3, and Acrobat
8 Professional. Both editions include Adobe Bridge CS3 for visual asset management, Adobe
Version Cue® CS3 for workgroup file management, Adobe Device Central CS3 for mobile content
previewing, and access to services such as Adobe Stock Photos* and Adobe Acrobat Connect.™*
Upgrade description
Adobe® Creative Suite® 3 Design Standard offers essential software for producing professional
print designs in a unified creative environment. Productivity enhancements and tighter
integration among components simplify tasks, helping you work more efficiently than ever before.
Upgrade to new Adobe® Creative Suite® 3 Design Standard
Adobe Creative Suite 3 Design Standard offers essential software for professional design and print
production in a unified creative environment. Productivity enhancements and tighter integration
simplify tasks, helping you work more efficiently than ever before. And new creative features
enable you to more freely experiment: Apply new creative effects in InDesign®; explore, apply,
and control color variations using Live Color in Illustrator®; and enjoy easier selection of image
areas in Photoshop®.
Consider Adobe® Creative Suite® 3 Design Standard
Thinking of upgrading to Adobe Photoshop® CS3, Adobe InDesign® CS3, or Adobe Illustrator® CS3?
Consider upgrading to Adobe Creative Suite 3 Design Standard software instead. Creative Suite 3
Design Standard is the indispensable toolkit for design and print production, combining full new
versions of Adobe InDesign CS3, Photoshop CS3, Illustrator CS3, and Acrobat® 8 Professional with
Adobe Bridge CS3 for visual asset management, Adobe Version Cue® CS3 for workgroup file
management, Adobe Device Central CS3 for mobile content previewing, and access to services such
as Adobe Stock Photos* and Adobe Acrobat Connect.™* With Creative Suite 3 Design Standard, you
can create and print beautiful content faster and more efficiently than ever before.
Additional selling points
When you purchase Adobe® Creative Suite® 3 Design Standard, you get more than just a design
tool. You get a versatile, integrated creative environment backed by a company whose software
and technologies have set new standards for producing and delivering content that deeply engages
people. One of the largest software companies in the world, Adobe has a reputation for excellence
and a portfolio of many of the most respected and recognized software brands.
Feature lists
Note: The following lists contain features in order from most to least important. Please cut from
the bottom up when space is limited.
Top reasons to upgrade to Adobe® Creative Suite® 3 Design Standard
•All-new versions of essential creative tools—Experience a highly productive creative toolkit
with Adobe® InDesign® CS3 for professional page layout, Adobe Photoshop® CS3 for unrivaled
image editing, Adobe Illustrator® CS3 for inspired vector graphics creation, and Adobe Acrobat®
8 Professional for efficient Adobe PDF workflows.
•Unified design environment—Work efficiently in an interface that’s common across many
components of Design Standard. New self-adjusting panels dock conveniently out of your way
when not in use, and pop out when you need them. Maximize Screen mode keeps panels from
overlapping the document window.
•Support for the latest Mac and Windows® systems—Get the most out of Design Standard on
Intel® based Mac systems and Microsoft® Windows Vista™ computers. Work smoothly on legacy
PowerPC® based Mac and Windows XP systems as well.
•Efficient, powerful page design with Adobe InDesign CS3—Explore more creative possibilities
and experience new levels of productivity using InDesign CS3, which offers powerful features
for creating graphically rich, complex documents; professional typographic controls; and robust,
reliable printing.
•Inspired vector graphics creation in Adobe Illustrator CS3—Explore, apply, and control
color variations using Live Color in Illustrator CS3. Select and align points and edit paths
more easily than ever, define crop areas interactively for print or export, and enjoy improved
operating performance.
•Powerful digital imaging with Adobe Photoshop CS3—Select image regions more intuitively,
apply filters nondestructively, and align and blend similar images to quickly produce the best
composite using Photoshop CS3.
• PDF file creation and collaboration with Adobe Acrobat 8 Professional—Create reliable final
print documents using Acrobat 8 Professional. Conduct server-based shared reviews, preflight
and automatically correct Adobe PDF files, and work in a more streamlined, intuitive interface.
•Visual media management in Adobe Bridge CS3—Efficiently organize, browse, locate, and
preview assets with Adobe Bridge CS3, which offers faster performance; customizable
workspaces; nondestructive batch-editing of TIFF, JPEG, and camera raw files; direct playback
of Flash® files; and direct access to useful services such as Adobe Stock Photos*.
•Real-time, interactive web conferences with Acrobat Connect™*—Use Bridge or Acrobat to
launch Acrobat Connect, the web-based conferencing system for real-time, interactive meetings
such as design reviews. For a low monthly fee, host online conferences in a meeting room that
you set up once and is readily available.
•Advanced workgroup file management with Adobe Version Cue® CS3—Use Version Cue to
manage the use of files within creative teams. Track multiple versions, prevent overwriting, find
the files you need quickly, conduct browser-based Adobe PDF reviews, and control access to files
on a project-by-project basis.
Top reasons to buy Adobe® Creative Suite® 3 Design Standard
•All-new versions of essential creative tools—Experience a highly productive creative toolkit
with Adobe® InDesign® CS3 for professional page layout, Adobe Photoshop® CS3 for unrivaled
image editing, Adobe Illustrator® CS3 for inspired vector graphics creation, and Adobe Acrobat®
8 Professional for efficient Adobe PDF workflows.
•Unprecedented integration for exceptional productivity—Enjoy a consistent design experience
across InDesign, Illustrator, and Photoshop with shared interface elements such as self-adjusting
panels that dock out of your way when not in use. And use native file formats smoothly across
software components to streamline design and production.
•Support for the latest Mac and Windows® systems—Get the most out of Design Standard on
Intel® based Mac systems and Microsoft® Windows Vista™ computers. Work smoothly on legacy
PowerPC® based Mac and Windows XP systems as well.
•Efficient, powerful page design with Adobe InDesign CS3—Explore more creative possibilities
and experience new levels of productivity using InDesign CS3, which offers powerful features
for creating graphically rich, complex documents; professional typographic controls; and robust,
reliable printing.
•Powerful color and printing capabilities—Print Photoshop composites, Illustrator artwork,
and InDesign layouts with confidence thanks to robust color options, consistent color settings,
and professional output controls for high-quality printing.
•Exceptional native file format support—Open Photoshop images in Illustrator and Illustrator
artwork in Photoshop, and place both types of native files, as well as Adobe PDF files, in
InDesign layouts. Streamline your design and production processes in myriad ways using
native file format support.
•Reliable Adobe PDF workflows—Use Adobe PDF to create reliable and consistent final output,
streamline print production—including automatically fixing mistakes found during preflight—
and automate processes using JDF.
•Cross-media publishing—Contribute your assets to cross-media workflows. Hand off
Photoshop image comps for use in web prototyping, preview Illustrator artwork as it might
appear on a mobile device, and export InDesign layouts as XHTML for use by colleagues in
web page layouts.
•Visual media management in Adobe Bridge CS3—Efficiently organize, browse, locate, and
preview assets with Adobe Bridge CS3, which offers faster performance; customizable
workspaces; nondestructive batch-editing of TIFF, JPEG, and camera raw files; direct playback
of Flash files; and direct access to useful services such as Adobe Stock Photos.*
•Shared features and services—Work more efficiently using a host of shared features and services,
including Adobe Stock Photos* for purchasing royalty-free images; Acrobat Connect™* for hosting
web-based, interactive meetings; and Version Cue® CS3 for workgroup file management.
Top reasons for design professionals to buy
•All-new versions of essential creative tools—Experience a highly productive creative toolkit
with Adobe® InDesign® CS3 for professional page layout, Adobe Photoshop® CS3 for unrivaled
image editing, Adobe Illustrator® CS3 for inspired vector graphics creation, and Adobe Acrobat®
8 Professional for efficient Adobe PDF workflows.
•Unprecedented integration for exceptional productivity—Enjoy a consistent design experience
across InDesign, Illustrator, and Photoshop with shared interface elements such as self-adjusting
panels that dock out of your way when not in use. And use native file formats smoothly across
software components to streamline design and production.
•Powerful color and printing capabilities—Print Photoshop composites, Illustrator artwork,
and InDesign layouts with confidence thanks to robust color options, consistent color settings,
and professional output controls for high-quality printing.
•Reliable Adobe PDF workflows—Use Adobe PDF to create reliable and consistent final output,
streamline print production—including automatically fixing mistakes found during preflight—
and automate processes using JDF.
•Visual media management in Adobe Bridge CS3—Efficiently organize, browse, locate, and
preview assets with Adobe Bridge CS3, which offers faster performance; customizable
workspaces; nondestructive batch-editing of TIFF, JPEG, and camera raw files; direct playback
of Flash® files; and direct access to useful services such as Adobe Stock Photos*.
Top reasons for print professionals to buy
•All-new versions of essential creative tools—Experience a highly productive creative toolkit
with Adobe® InDesign® CS3 for professional page layout, Adobe Photoshop® CS3 for unrivaled
image editing, Adobe Illustrator® CS3 for inspired vector graphics creation, and Adobe Acrobat®
8 Professional for efficient Adobe PDF workflows.
•Powerful color and printing capabilities—Print Photoshop composites, Illustrator artwork,
and InDesign layouts with confidence thanks to robust color options, consistent color settings,
and professional output controls for high-quality printing.
•Reliable Adobe PDF workflows—Use Adobe PDF to create reliable and consistent final output,
streamline print production—including automatically fixing mistakes found during preflight—
and automate processes using JDF.
•Powerful JDF workflows—Automatically convert Adobe InDesign files to Adobe PDF and
preflight and validate them against the targeted output intent (including number of pages, page
size, and more) using enhanced JDF-based workflows.
•Streamlined print production—Preflight Adobe PDF files in Acrobat and fix problems before
they get to press. Automatically correct hairlines, downsample image resolution, flatten
transparency, and more.
Top reasons for IT professionals to buy
•All-new versions of essential creative tools—Experience a highly productive creative toolkit
with Adobe® InDesign® CS3 for professional page layout, Adobe Photoshop® CS3 for unrivaled
image editing, Adobe Illustrator® CS3 for inspired vector graphics creation, and Adobe Acrobat®
8 Professional for efficient Adobe PDF workflows.
•Unprecedented integration for productive creative teams—Get teams up to speed quickly
thanks to a consistent design experience across InDesign, Illustrator, and Photoshop. And use
native file formats smoothly across components of the software to streamline workflows and
reduce storage overhead.
•Support for the latest Mac and Windows® systems—Get the most out of Design Standard on
Intel® based Mac systems and Microsoft® Windows Vista™ computers. Work smoothly on legacy
PowerPC® based Mac and Windows XP systems as well.
•Efficient and easy-to-manage deployment—Easily deploy Design Standard using a single
installer and serial number, and track, manage, and accurately allocate Adobe software assets
using Adobe License Manager.
•Industry-standard scripting—Automate tasks across Design Standard by writing scripts in
JavaScript, AppleScript, Microsoft Visual Basic, and ExtendScript.
* Online services, including, but not limited to, Adobe Stock Photos and Acrobat® Connect™, may not be available in all
countries, languages, and currencies. Availability of services is subject to change. Use of online services is governed by
terms and conditions of a separate agreement and may be subject to additional fees. For details, visit www.adobe.com.
Legal
Adobe, the Adobe logo, Acrobat, Acrobat Connect, Creative Suite, Dreamweaver, Flash,
Illustrator, InDesign, Photoshop, PostScript, and Version Cue are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or other countries. Mac is a
trademark of Apple Inc., registered in the U.S. and other countries. Intel is a registered trademark
of Intel Corporation in the United States and other countries. PowerPC is a trademark of
International Business Machines Corporation in the United States, other countries, or both.
Microsoft, Windows, and Windows Vista are either registered trademarks or trademarks of
Microsoft Corporation in the United States and/or other countries. All other trademarks are the
property of their respective owners.
© 2007 Adobe Systems Incorporated. All rights reserved.
Adobe Systems Incorporated 345 Park Avenue, San Jose, CA 95110-2704 USA www.adobe.com