PROJECT REPORT
ON
PRODUCT AND SERVICES OF NOKIA
DEGREE OF BACHELOR OF MANAGEMENT STUDY
SUBMITTED BY:
SUDHIR U. SINGH
Batch TYBMS
SUBMITTED TO:
PRFF. A. Mirza
PUBLIC NIGHT DIGREE COLLEGE
Affiliated to Mumbai University, Santacruz(E)
Mumbai 400055
STUDENT UNDERTAKING
This is to certify that I have completed the Project titled Product
and Services of Nokia in Public Night Degree College
under the guidance of PRFF. A. Mirza
in partial fulfillment of the requirement for the award of Degree of
Bachelor of Management Study at Public Night Degree College
Studies, Mumbai. This is an original piece of work & I have not
submitted it earlier elsewhere.
SUDHIR SINGH
(Name of the Student)
CERTIFICATE
This is to certify that the project titled Product and Services of Nokia is an
academic work done by Sudhir Singh submitted in the Degree of Bachelor
of Management Study at Public Night Degree College Studies, Mumbai
under my guidance & direction. To the best of my knowledge and belief the
data & information presented by him in the project has not been submitted
earlier.
Proff..A. Mirza
(Name of the Faculty Guide)
ACKNOWLEDGEMENT
Success is an effort bounded activity that involves co-operation of all.
I hereby take the opportunity to express my profound sense of gratitude and reverence to
all those who have helped and encouraged me towards successful completion of the
Project Report. It has been a great experience working on the Product and Services of
Nokia. It gives me complete insight of this concept of marketing and its application.
I would like to thank my Project Guide Proff A.MIRZA for her immense guidance,
valuable help and the opportunity provided to me to complete the project under her
guidance.
I would like to thank all faculty members of Public Night Degree College for guiding and
supporting me in the completion of project from time to time.
Last but not the least, my gratitude to great almighty and my parents without whose
concerned and devoted support the project would not have been the way it is today.
TABLE OF CONTENTS
Student undertaking
Certificate
Acknowledgement
Chapter Scheme
• Chapter 1 - Industry Profile
•
Chapter 2 - Company Profile
•
Chapter 3 - Products of Nokia and Sony Ericsson
•
Chapter 4 - Research Methodology
•
Chapter 5 - Comparison Between N Series and Walkman Series
•
Chapter 6 - Conclusion
Bibliography
Chapter 1
Industry Profile
Growth in India's mobile sector, from a humble start in the mid-1990s, has really picked
up pace in recent years, aided by higher subscriber volumes, lower tariffs and falling
handset prices. Home to a clutch of global operators working with local companies, India
had almost 350 million mobile subscribers (including GSM & CDMA) in early 2011.
The market was growing at an annual rate of around 60% and while the ARPU has been
steadily declining as competing operators offer cheaper tariffs the usage levels have been
high, thus slowing the decline of ARPU. By 2011 there was a major push to take mobile
services into the poorer and rural areas of the country. Driven by cheap call rates, low
handset prices and rising incomes among the estimated 300 million of the population that
are described as the country's middle class, the boom in India's mobile market was
continuing into 2011. Also operators were increasingly eyeing the poorer rural areas a
potential markets for their services. India has continued to attract a lot of attention in the
global telecom sector, especially from foreign players interested in entering the Indian
market.
India's mobile market finished in the 2010 year strongly with over 233 million
subscribers in the sector according to the telecom regulator's figures which cover GSM,
CDMA and Wireless Local Loop (WLL). The Telecom Regulatory Authority (TRAI)
announced that the country had added a record 8.32 million subscribers during November
2007, up from 8.05 million one month previously. This was followed by 8.16 million in
December.
India's mobile operators have been attracting new customers with call rates ass low as
US$0.01 a minute and by offering cheap handsets. While offering some of the lowest
tariffs in the world, the market also had the highest usage in the world with the average
customer using 500 minutes a month. In the meantime, the fixed line segment
experienced falling numbers, with the overall base dropping to 39.3 million by the year
end.
There was much evidence by early 2011 of the continuing global interest in the Indian
telecom market. With the market showing some of the most consistent growth in the
world throughout 2010, it has been the focus of much attention by both foreign and
domestic players. Vodafone arrived on the scene with a considerable impact, having
successfully acquired Hutchison Telecom's 67% stake in Hutchison Essar for US$11.1
billion -- one of the largest ever single foreign investments in India. UK incumbent BT
also boosted its presence in India in 2007, expanding the footprint of its managed
network services and IT operations in the country through its acquisition of i2i
Enterprise.
By the end of 2004 and ten years after India had launched mobile services, India had 47.4
million mobile subscribers, up from 28 million a year earlier, after the national subscriber
base had grown by 168per cent in 2004. A total of 19.2 million mobile subscribers were
added in 2004, compared with 17.5 million in 2003. GSM operators added more than 1.5
million subscribers in 2004 to end up with 37.4 million at the end of the year. CDMA
operators had 9.9 million at end-2004, up from 6.2 million at the end of 2003.
The Telecom Regulatory Authority (TRAI) announced in April 2005 that the fiscal year
ending March 2005 had seen what it described as 'unprecedented growth' in telecoms
service in India, with mobiles leading the way with 55 per cent growth rate. The main
driver for the continuing high growth since 1996 had been the falling tariffs in a sector
where the mobile operators have been prepared to lose money to keep or win market
share and have consequently been fighting a fierce price war. Facing the prospect of
subscriber growth reaching saturation point in the larger cities, the country's mobile
operators were increasingly eyeing the vast rural market in the next step in boosting
mobile phone growth.
In March 2005 it was reported that the average per minute charge for mobile services in
India declined by 58 per cent to 1.20 rupee (US$0.27) during the quarter ending
December 2005, compared with 1.90 Rupee (US$0.043 during the previous quarter.
As an indication of how the Indian mobile market was expanding, In May 2005 LG
Electronics India announced plans to build a GSM handset manufacturing plant in
Ranjangaon near Pune as part of plans to produce 20 million GSM handsets by2010. The
company said the facility was part of LG's plans to make India its global export hub.
Sony-Ericsson also said it saw significant new growth areas in emerging markets like
India which were helping drive sales of mobile phones.
There were 881 million mobile subscribers in India by October 2011, representing a
penetration of 13.6 per cent. Close to 74 million subscribers were added in 2006 and
according to TRAI, making it one of the most attractive markets in the world for mobile
operators and wireless equipment vendors alike. The Cellular Operators Association of
India (COAI) reported that the country's nine GSM operators added 47 million
subscribers in 2006 whilst The Association of Unified Telecom Service Providers
(AUSPI) reported the four CDMA-based operators added 25 million during 2006.
India's mobile operators committed to investments of about US$20 billion over a two
year period to 2009 to bring over 80 per cent of the population under mobile coverage.
The planned investment, announced in April 2007, was 50 per cent higher that what had
been invested in the 12 year period to 2006. In anticipation of the huge potential in both
mobile penetration and the coverage area of the networks, operators were planning a total
capital expenditure of US$10 billion each of fiscal 2011 and 2012. It was generally
agreed that significant growth opportunities existed in the rural areas, where penetration
remained around 1 per cent while worthwhile growth prospects also remained in the
urban areas where penetration was running at 40 per cent at the time. Furthermore, it was
expected that mobile revenues would be substantial enough to support the huge CAPEX
committed to the sector.
The mobile market in India continued its strong growth through 2010 and looked to be
carrying a 50 per cent annual growth rate into 2011. While the market was initially totally
a GSM domain, CDMA technology was introduced as a Wireless Local Loop (WLL)
service, which after a long battle with the regulator was eventually accepted as a legal
mobile service. The subscriber base has developed into a fairly stable mix of GSM
subscribers, (74 per cent market share at end-2007) and CDMA subscribers (24 percent).
The regulator initially referred to these CDMA service as WLL (Mobile), or WLL (M).
These CDMA services were differentiated from WLL (Fixed), or WLL (F) services,
which at the time were being included as part of the fixed-line segment of the market. In
2006, TRAI started putting the emphasis on the 'wireless' in WLL in WLL (F) and
grouped all WLL services with 'mobile' services.
Although well behind China a terms of the total size of its mobile subscriber base, a
comparison of net growth by end 2006 was interesting. Chain added a total of just fewer
than 6.1 million subscribers in December 2006, bringing the total additions for the
December quarter to just less than 18 million; India, by contrast, added 6.25 million in
December to being the total number of additions to 19.5 million for the quarter.
Key players of mobile phones
L.G.
Nokia
Motorola
Samsung Mobile
Tata
Reliance
Sony Ericsson
Virgin mobile
Sony
Chapter 2
Company Profile
Story of Nokia
Follow the story of Nokia - a century and a half of innovation, from a riverside paper mill
in southwestern Finland to a global telecommunications leader.
Nokia’s first century: 1865-1967
From roots in paper, rubber, and cables, in just over 100 years Nokia becomes a powerful
industrial conglomerate...
The move to mobile: 1968-1991
The newly formed Nokia Corporation is ideally positioned for a pioneering role in the
early evolution of mobile communications...
Mobile revolution: 1992-1999
As mobile phone use booms, Nokia makes the sector its core business. By the turn of the
century, the company is the world leader...
Nokia now: 2000-today
Nokia sells its billionth mobile phone as the third generation of mobile technology
emerges...
Nokia’s first century: 1865-1967
The first Nokia century began with Fredrik Idestam's paper mill on the banks of the
Nokianvirta River. Between 1865 and 1967, the company would become a major
industrial force; but it took a merger with a cable company and a rubber firm to set the
new Nokia Corporation on the path to electronics...
1865: The birth of Nokia
Fredrik Idestam establishes a paper mill at the Tammerkoski Rapids in south-western
Finland, where the Nokia story begins.
1898: Finnish Rubber Works founded
Eduard Polón founds Finnish Rubber Works, which will later become Nokia's rubber
business
1912: Finnish Cable Works founded
Arvid Wickström starts Finnish Cable Works, the foundation of Nokia's cable and
electronics businesses.
1937: Verner Weckman, industry heavyweight
Former Olympic wrestler Verner Weckman becomes President of Finnish Cable Works.
1960: First electronics department
Cable Works establishes its first electronics department, selling and operating computers.
1962: First in-house electrical device
The Cable Works electronics department produces its first in-house electrical device - a
pulse analyzer for nuclear power plants.
1967: The merger
Nokia Ab, Finnish Rubber Works and Finnish Cable works formally merge to create
Nokia Corporation.
How it all began
Nokia started by making paper – the original communications technology. The history of
Nokia goes back to 1865. That was when Fredrik Idestam built a wood pulp mill on the
banks of the Tammerkoski rapids, in southern Finland. A few years later, he built a
second mill by the Nokianvirta River – the place that gave Nokia its name.
Who was Fredrik Idestam? A mining engineer by trade, Idestam brought a new, cheaper
paper manufacturing process to Finland from Germany.
It was a great success. Idestam’s invention won a bronze medal at the Paris World
Exposition in 1867, and he is considered to be the father of Finland’s paper industry.
Idestam named his company Nokia Ab in 1871 Nokia Ab added electricity generation to
its business activities in 1902
Did you know? The Nokianvirta River is named after a dark, furry animal that was
locally known as the Nokia – a type of marten.
Verner Wecknan, industry heavyweight
Company president was Finland’s first Olympic champion. In 1937, Verner Weckman
became President of one of Nokia Corporation’s founding companies, Finnish Cable
Works, after 16 years as its Technical Director.
Weckman had worked as a mining engineer in Russia from 1909 to 1921. His knowledge
of the Russian language and culture, as well as his industry connections, proved crucial
when Finnish Cable Works started exporting products to the Soviet Union after the
Second World War. Award-winning athlete Weckman was also a world-class lightheavyweight wrestler and Finland’s first Olympic Gold medalist. He won the wrestling
World Championship in 1905.
He won Olympic gold medals in wrestling at the 1906 Games in Athens and the 1908
games in London.
Did you know? Finish Cable Works supplied cables to the Soviet Union as part of
Finland’s war reparations after WWII. This gave the company a good foothold for later
trade.
Cable goes electric
TVs and computers – the first electronics boom Finnish Cable Works, already working
closely with Nokia Ab and Finnish Rubber Works, branched out into electronics in the
1960s.In 1962, it made its first electronic device in-house: a pulse analyzer designed for
use in nuclear power plants. The company’s involvement with telecommunications
systems also began in the 60s, and it 1963 it started to develop radio telephones for the
army and the emergency services. The electronics department went on to sell mainframe
computers and run a computer center to cater for the company’s IT needs.
Nokia would later make:
TVs – by 1987 Nokia would be the third largest TV manufacturer in Europe
Computers – the MikroMikko became the best known computer brand in Finland
Radio telephones
Data transfer equipment
Radio links and analyzers
Digital telephone exchanges
Changing times
Nokia would eventually leave consumer electronics behind in the 1990s. But the
telecommunications expertise it developed from the 1960s onwards would become the
core of its future work.
Three companies merge to form Nokia Corporation
Merger paves the way for Nokia’s future as a global corporation
The merger of three companies created Nokia Corporation. These were:
Nokia Ab
Finnish Cable Works
Finnish Rubber Works
The companies, which had been jointly owned since 1922, officially merged in 1967. At
the time, Nokia Ab was the smallest of the three.
The new Nokia Corporation had five businesses:
Rubber
Cable
Forestry
Electronics
Power generation
Each business had its own director who reported to the first Nokia Corporation President,
Björn Westerlund. As the president of Finnish Cable Works, he had been responsible for
setting up the company’s first electronics department, sowing the seeds of Nokia’s future
in telecommunications.
The move to mobile: 1968-1991
The newly formed Nokia Corporation was ideally positioned for a pioneering role in the
early evolution of mobile communications. As European telecommunications markets
were deregulated and mobile networks became global, Nokia led the way with some
iconic products...
1979: Mobira Oy, early phone maker radio telephone company Mobira Oy begins life as
a joint venture between Nokia and leading Finnish television maker Salora.
1981: The mobile era begins Nordic Mobile Telephone (NMT), the first international
mobile phone network, is built.
1982: Nokia makes its first digital telephone switch Nokia DX200, the company’s first
digital telephone switch, goes into operation.
1984: Mobira Talkman launched okia launches the Mobira Talkman portable phone.
1987: Mobira Cityman – birth of a classic.
Nokia launches the Mobira Cityman, the first handheld NMT phone.
1991: GSM – a new mobile standard opens up.
Nokia equipment is used to make the world’s first GSM call.
The mobile era begins
Nordic network pioneers international mobile calling
A new era for mobile phones began in 1981, with the launch of the Nordic Mobile
Telephone (NMT) service. Initially spanning several Nordic countries, the service was
the world’s first international cellular network. It was also the first to allow international
roaming, and caught on fast both inside and outside Europe.
Mobile explosion with the introduction of the NMT standard, the mobile phone industry
began to expand rapidly.
Nokia soon introduced the first car phones to the network. The Mobira 450 car phone
came in 1982, followed by the portable in 1986. By this time the company was also
providing base stations and switches for NMT network operators.
Did you know?
As Nokia’s telecommunications business took off, its cable and rubber businesses were
still going strong. One of the great successes of the early 1970s was the Kontio – a rubber
boot that was available in different colors and proved a big hit with all age groups.
Mobira Cityman: birth of a classic
Mobile phones go handheld in 1987; the original mobile phones were heavy, bulky and
usually permanently installed in cars.
But 1987 saw a breakthrough: Nokia launched the Mobira Cityman, the first handheld
mobile phone for NMT networks and a model that was to become a classic.
Nokia’s mobile phones got a big publicity boost in 1987, when Soviet leader Mikhail
Gorbachev was pictured using a Cityman to make a call from Helsinki to his
communications minister in Moscow. This led to the phone’s affectionate nickname of
the "Gorba".
The Mobira Cityman 900 weighed 800 grams and had a price tag of 24,000 Finnish
Marks (approximately EUR 4,560
GSM: a new mobile future opens up
Nokia is a prime mover in digital standards On July 1, 1991, Finnish Prime Minister
Harri Holkeri made the world’s first GSM call, using Nokia equipment.
It was an appropriate choice. From the start, Nokia was one of the key developers of
GSM technology. Its expertise in the new standard, coupled with the deregulation of
European telecommunications markets in the 1980s and 1990s, was to be the cornerstone
of its international success.
What is GSM?
The Global System for Mobile communications (GSM) was adopted in 1987 as the
European standard for digital mobile technology. This second generation mobile
technology could carry data as well as voice traffic.
GSM’s high-quality voice calls, easy international roaming and support for new services
like text messaging (SMS) laid the foundations for a worldwide boom in mobile phone
use.
Nokia was in the vanguard of GSM’s development, delivering its first GSM network to
the Finnish company Radiolinja in 1989. Nokia launched its first digital handheld GSM
phone, the Nokia 1011, in 1992. By the end of the 1990s, Nokia had supplied GSM
systems to more than 90 operators all over the world.
Did you know?
Nokia was the first manufacturer to make a series of handheld portable phones for all
major digital standards, including TDMA, PCN and Japan Digital, as well as GSM.
Mobile revolution: 1992-1999
In 1992, Nokia decided to focus on its telecommunications business. This was probably
the most important strategic decision in its history.
As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of
the mobile telephone industry’s global boom – and made it the world leader before the
end of the decade...
1992: Jorma Ollila becomes President and CEO
Jorma Ollila becomes President and CEO of Nokia, focusing the company on
telecommunications.
1992: Nokia’s first GSM handset
Nokia launches its first GSM handset, the Nokia 1011.
1994: Nokia Tune is launched
Nokia launches the 2100, the first phone to feature the Nokia Tune.
1994: World’s first satellite call
The world’s first satellite call is made, using a Nokia GSM handset.
1997: Snake – a classic mobile game
The Nokia 6110 is the first phone to feature Nokia’s Snake game.
1998: Nokia leads the world
Nokia becomes the world leader in mobile phones.
1999: The Internet goes mobile
Nokia launches the world's first WAP handset, the Nokia 7110.
Jorma Ollila, mobile visionary
When Jorma Ollila became President and CEO of Nokia in 1992, the company made a
crucial strategic decision: to focus on telecommunications and move out of its other
businesses. During the 1990s, rubber, cable and consumer electronics divisions were
gradually sold as the company moved to concentrate on communications.
Nokia’s core business was now:
•
Manufacturing mobile phones and
•
Manufacturing telecommunications systems
The strategy was to prove a big success, as Jorma Ollila’s long-term vision propelled
Nokia onto the world stage
Nokia’s signature sound
Nokia ringtone has classical roots. The Nokia Tune is probably one of the most
frequently played pieces of music in the world.
The company introduced it as a ringtone in 1994 with the Nokia 2100 series, which went
on to sell 20 million phones worldwide. Nokia’s target had been 400,000.
The tune comes from a classical guitar work called Gran Vals, composed by Francisco
Tarrega in the 19th century.
Ringtones have come a long way since 1994, and new phones offer dozens of choices in
a variety of formats. With the right phone, you can even create your own.
Snake is born: a mobile gaming classic
In 1997, everybody knew their Snake high score. The addictive game was launched on
the Nokia 6110 and is rightly considered a classic.
Snake and its successors are now available on an estimated 350 million mobile phones. A
new version of the game was created for the N-Gage platform in 2005. You can
download it for free and share it over your phone’s Bluetooth wireless connection.
Leading the world
Nokia becomes the world’s biggest mobile phone manufacturer by 1998, Nokia’s focus
on telecommunications and its early investment in GSM technologies had made the
company the world leader in mobile phones.
For most of its history the company had exported to Europe, other Nordic countries and
the Soviet Union. As late as 1991, more than a quarter of its turnover still came from
sales in Finland. But after the strategic change of 1992, Nokia saw a huge increase in
sales to North America, South America and Asia.
The 1990s also saw unparalleled growth in global sales. Between 1996 and 2001, Nokia’s
turnover increased almost fivefold from EUR 6.5 billion to EUR 31 billion.
Nokia now: 2000-today
Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia devices and a
look to the future...
2002: First 3G phones
Nokia launches its first 3G phone, the Nokia 6650.
2003: Nokia launches the N-Gage
Mobile gaming goes multiplayer with the N-Gage.
2005: The Nokia Nseries is born
Nokia introduces the next generation of multimedia devices, the Nokia Nseries.
2005: The billionth Nokia phone is sold
Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Global mobile phone
subscriptions pass 2 billion.
2006: A new President and CEO – Nokia today
Olli-Pekka Kallasvuo becomes Nokia’s President and CEO; Jorma Ollila becomes
Chairman of Nokia’s board. Nokia and Siemens announce plans for Nokia Siemens
Networks.
2007
Nokia recognized as 5th most valued brand in the world. Nokia Siemens Networks
commences operations. Nokia launches Ovi, its new internet services brand.
2008
Nokia's three mobile device business groups and the supporting horizontal groups are
replaced by an integrated business segment, Devices & Services.
3G: faster connections, more applications
Nokia launches mobiles for a new generation.The launch of 3G ("third generation")
technology meant mobiles would never be the same again.
Nokia launched its first 3G phone, the Nokia 6650, in 2002. A vintage year for
innovation, 2002 also saw the launch of Nokia’s first phone with a built-in camera, the
Nokia 7650, and its first video capture phone, the Nokia 3650.
With 3G, mobiles can do much more than just make calls. 3G means you can use your
phone to:
•
Download music
•
Make video calls
•
Watch TV on the move
•
Browse the web
The Nokia Nseries: a new generation
A new generation of multimedia devices was born in 2005 with the launch of the Nokia
Nseries. The easy-to-use devices combine state-of-the-art technology with stylish design,
creating complete entertainment and communication packages.
Whether it’s taking your music collection mobile, shooting and editing feature-length
video or watching TV
Nokia today
Today, Nokia is still the world’s number one manufacturer of mobile phones, and one of
the leading makers of mobile networks.
In 2006, Olli-Pekka Kallasvuo, formerly Nokia’s Chief Financial Officer, took over as
CEO from Jorma Ollila, who became chairman of Nokia’s Board of Directors.
The next step in Nokia’s continuing evolution is already under way. In June 2006, Nokia
and Siemens announced plans to merge Nokia’s networks business and the carrier-related
operations of Siemens into a new company, to be called Nokia Siemens Networks.
As mobile usage grows in the world’s emerging markets, Nokia will continue to develop
affordable mobile devices that can contribute to increased economic growth and quality
of life.
At the same time, mobile communications is converging with computing, digital imaging
and the internet, making it possible for people to use handheld devices for filming video,
listening to music, playing games, surfing the web and more. Nokia is shaping this
converging industry, pushing it forward with cutting-edge products and the development
of open standards.
Nokia’s success story is built on constant innovation. Our very human technology is all
about enhancing communication and exploring new ways to exchange information.
That’s why Nokia will never stop finding new ways of connecting people.
Structure of Nokia
The Devices unit is responsible for developing and managing our mobile device
portfolio, including the sourcing of components.
Nokia is increasing its offering of consumer Internet services, in five areas—music,
maps, media, messaging and games—and working to deliver those services in an easily
accessible manner to consumers. The Services unit is responsible for developing this part
of our business.
The Markets unit is responsible for the management of our supply chains, sales channels,
brand and marketing activities.
The three units receive operational support from our Corporate Development Office,
which is also responsible for exploring corporate strategic and future growth
opportunities.
Nokia Siemens Networks provides wireless and fixed network infrastructure,
communications and networks service platforms, as well as professional services to
operators and service providers.
NAVTEQ is a leading provider of comprehensive digital map data for automotive
navigation systems, mobile navigation devices, Internet-based mapping applications, and
government and business solutions. NAVTEQ’s map data will be an important part of the
Nokia Maps service that brings downloadable maps, voice-guided navigation and other
context-aware web services to people’s pockets.
Production Units
Networks technology
Mobile devices and technology
China
Brazil
Finland
China
Germany
Finland
India
Great Britain
Hungary
India
Mexico
Joint ventures
Romania
South Korea
Nokia has entered into several joint ventures over time, particularly in the areas of
manufacturing and research and development. Regional joint ventures have proven to be
an effective way to combine Nokia's global technology leadership with strong local
partners to accomplish faster and higher market penetration in new and emerging
markets.
Meridea Financial Software Oy, Finland
Established 2001
New company founded by 3i, Accenture, Nokia and Sampo for producing and marketing
of software for mobile and online financial services
Nokia (Suzhou) Telecommunications Co., Ltd., China
Established 2001
Established in 1998 as soly-owned foreign company, became Joint Venture in 2001
Production of GSM base station and cellular transmission product
Partner Shanghai Alliance Investment Ltd.
Hangzhou R&D center, China
Established 2001
MoU between Nokia Networks and the Zhejiang Provincial Government of China signed
on November 22, 2001
Software development, platform technology development related to Nokia's 3G networks
Start of operations at the beginning of 2002
To start cooperation with a local partner in 2003
Nice-business Solutions Finland Oy, Finland
Established 2000
Joint venture between ICL and Nokia focusing on developing solutions and services for
Nokia's e-business and customer relationship management (CRM) needs
Nokia Neu Comm. Tech Company Ltd., China
Established 2000
Software products research and development
Partner NEU-ALPINE Software Holding Co. Ltd
Nokia Citic Digital Technology Co. (Beijing) Ltd., China
Established 1999
Development, manufacturing and marketing of digital multimedia terminals
Partners CITIC Technology Co. Ltd and the Academy of Broadcasting Science
Symbian Limited, United Kingdom
Established 1998
Symbian supplies an advanced, open, standard operating system for mobile phones.
Symbian OS is used in the Nokia 9200 Communicators, the Nokia 7650 and Nokia 3650
as well as in the recently announced Nokia N-Gage. Symbian OS is used in the S60
platform.
The shareholders are Nokia, Psion, Motorola, Samsung, Siemens, Sony Ericsson,
Ericsson and Panasonic.
ChongQing Nokia Telecommunications Co. Ltd, China
Established 1998
Provision of a full range of services, manufacture and supply of products for fixed
networks
Partners ChongQing Telecommunications Bureau, ChongQing PTAC
Fujian Nokia Mobile Telecommunications Ltd., China
Established 1997
Main activities in the field of GSM 900/1800 technical services, primarily network
planning and optimization
Partner Fujian PTA
Nemo Technologies Ltd, Finland
Established 1996
Development and production of cellular radio network measurement and optimization
tools
Partner Elektrobit, Finland
Dongguan Nokia Mobile Phones Co., Ltd, China
Established 1995
Production of mobile phones and accessories
Partner Dongguan Nan Xin Industrial Development Co., Ltd.
Beijing Capitel Nokia Mobile Telecommunications Co., Ltd., China
Established 1995
Production of GSM digital cellular systems and mobile phones
Partner Beijing Capitel Co., Ltd.
Beijing Nokia Hangxing Telecommunications Systems Co., Ltd., China
Established 1995
Production of mobile digital switches, base station controllers and fixed digital switches
Partner Beijing Hangxing Machinery Manufacturing Corporation
Sapura-Nokia Telecommunications Sdn Bhd, Malaysia
Established 1992
Implementation of a DX 200 digital switching system project
Partner Sapura Holdings
Financial
Key Data
March 2009
2011 EURm
2010 EURm
Change %
Net sales
50 710
51 058
-1
Operating profit
4 966
7 985
-38
Profit before taxes
4 970
8 268
-40
3 988
7 205
-45
5 968
5 636
6
2008 %
2007 %
Return on capital employed
27.2
54.8
Net debt to equity (gearing)
-14
-62
Profit attributable to equity holders
of the parent
Research and development
Note! As of April 1, 2007, Nokia results include those of Nokia Siemens Networks on a
fully consolidated basis. Nokia Siemens Networks, a company jointly owned by Nokia
and Siemens, is comprised of Nokia's former Networks business group and Siemens'
carrier-related operations for fixed and mobile networks. Accordingly, the results of the
Nokia Group and Nokia Siemens Networks for the ear ended December 31, 2007 are not
directly comparable the results for the year ended December 31, 2006. Nokia's 2006
results included Nokia's former Networks business group only. On July 10, 2008, Nokia
completed the acquisition of NAVTEQ Corporation. NAVTEQ is a separate reportable
segment of Nokia starting from the third quarter 2008. Accordingly, the results of
NAVTEQ are not available for the prior periods.
Markets
March 2009
10 major markets, net sales
2008
2007
EURm
EURm
China
5 916
5 898
India
3 719
3 684
UK
2 382
2 574
Germany
2 294
2 641
Russia
2 083
2 012
Indonesia
2 046
1 754
USA
1 907
2 124
Brazil
1 902
1 257
Italy
1 774
1 792
Spain
1 497
1 830
Personnel
2008
2007
Change, %
Devices & Services
61 130
53 523
14
NAVTEQ
4 049
Nokia Siemens Networks
60 295
58 423
3
Corporate Common Functions
355
316
12
Nokia Group
125 829
112 262
12
10 major countries, personnel,
2008
2007
Finland
23 320
23 015
India
15 562
11 491
China
14 505
12 856
Germany
12 309
13 926
Brazil
8 557
8 527
USA
8 060
5 269
Hungary
7 541
6 601
UK
4 313
2 618
Mexico
3 559
3 056
Italy
2 007
2 129
Acquisitions
During the past few years Nokia has been actively acquiring companies with interesting
new technologies and competencies, including also investments in minority positions. All
of these acquisitions and investments were targeted to enhance Nokia's ability to help
create the Mobile World.
Date
Acquisition Target
Nokia Unit
February 9, 2009
bit-side GmbH
Services
December 2, 2008 Symbian
Nokia Corporation
November 4, 2008 OZ Communications
Services & Software
July 15, 2008
PLAZES
Services & Software
July 10, 2008
NAVTEQ
Nokia Corporation
June 17, 2008
Trolltech
Devices
December 4, 2007 Avvenu
Enterprise solutions
October 8, 2007
Enpocket
Nokia Corporation
July 24, 2007
Twango
Multimedia
October 16, 2006
Loudeye Corp.
Multimedia
October 12, 2006
gate5 AG
Multimedia
June 30, 2006
LCC International's U.S. deployment
business
Networks
February 10, 2006 Intellisync Corp.
Enterprise Solutions
October 18, 2004
Nokia Corporation
Metrowerks Corporation
November 3, 2003 Tahoe Networks
Nokia Networks
August 19, 2003
Sega.com Inc.
Nokia Mobile Phones
April 22, 2003
Eizel Technologies(TM)
May 22, 2002
Redback Networks Inc.
Nokia Networks
July 25, 2001
Amber Networks Inc.
Nokia Networks
June 28, 2001
F5 Networks Inc.
December 7, 2000 Ramp Networks Inc.
Nokia Internet
Communications
Nokia Internet
Communications
Nokia Internet
Communications
October 20, 2000
NGI Industrial (NGI)
Nokia Mobile Phones
August 8, 2000
Discovery COM Inc.
Nokia Networks
February 1, 2000
Network Alchemy Inc.
Nokia Internet
Communications
December 13, 1999
October 22, 1999
Security software business from Team
Nokia Wireless Network
WARE Group
Solutions
Telekol Group
Nokia Internet
Communications
September 2, 1999 Rooftop Communications Corp
Nokia Networks
June 30, 1999
Aircom International
Nokia Networks
May 14, 1999
R&D units from Team WARE Group
Nokia Mobile Phones
February 18, 1999 In Talk Corp
February 16, 1999 Diamond Lane Communications
December 18, 1998 Vienna Systems Corp
September 17,1998 NE-Products Oy
August 20, 1998
User Interface Design
June 25, 1998
Matra Nortel Communications
December 9, 1997 Ipsilon Networks Inc
Nokia Wireless Business
Communications
Nokia Networks
Nokia Internet
Communications
Nokia Mobile Phones
Nokia Communications
Products
Nokia Mobile Phones
Nokia Networks
Chapter 3
Products of Nokia and Sony
Ericsson
Some of the Nokia’s latest products
Brand
Nokia X3 Specifications
Network
Technology
GSM : 850/900/1800/1900 MHz
Battery
Capacity
860 mAh
Standby
288 hours
Talk time
240 mins
Built
Dimensions
96x49.3x14.mm
Weight
103g
Form factor
Slide
Colors
Red on Black, Blue on Silver
Display
Size
240 x 320 pixels
Type
color : TFT
Colors
262144 colors
Camera
3.0 mega pixel
Resolution
2048x1536 pixels
Zoom
4x
Flash
No
Video recording
yes Resolution :176x144 15 fps
Video formats
MPEG-4 / 3GPP H.263
Media
Audio playback
Yes
Audio formats
AAC / AAC+ / eAAC+ / MP3 / MP4 / M4A / WMA /
AMR / WAV / WB-AMR / NB-AMR / Midi Tones / True
Tones
Ring tones
Mp3 ring tones
Streaming
Yes
F M radio
Yes
Memory
Inbuilt
46 MB
Memory slot
Yes microSD/TransFlash Hot Swappable Expandable Up
to : 8 GB
Brand
Nokia X6 Specifications
Network
Technology
GSM : 850/900/1800/1900 MHz UMTS : 900/1900/2100
MHz
Battery
Capacity
1320 mAh
Standby
408 hours UMTS: 432 hours
Talktime
510 mins UMTS: 360 mins
Built
Dimensions
111x51x13.8 mm
Weight
122g
Form factor
Candy bar
Colors
Red and blue
Touch screen
Yes
Display
Size
360x640 pixels
Type
color : TFT
Colors
16000000 colors
Camera
Camera
5.0 Megapixel
Resolution
2592x1944 pixels
Image formats
EXIF / JPEG
Zoom
4x
Video recording
Resolution :640x480 30 fps
Video formats
Real Video / MPEG-4 / 3GPP H.263 / H.264/AVC /
WMV 9
Secondary camera
yes
Media
Audio format
AAC / AAC+ / eAAC+ / MP3 / MP4 / M4A / WMA /
AMR / WAV / XMF / WB-AMR / NB-AMR / Real Audio
/ Midi Tones / WMA Pro Plus
Ring tones
Polyphonic
FM radio
yes
Streaming
yes
Memory
Inbuilt
32 GB
USB mass storage
yes
Brand
Technology
Nokia N900 specification
GSM : 850/900/1800/1900 MHz UMTS : 900/2100 MHz
Battery
Capacity
1320 mAh
Standby
8 hours
Talk time
500 mins
Built
Dimensions
110.9x59.8x18(19.55) mm
Foam factor
slide
Weight
181g
Colors
Black
Dedicated keys
Camera key, Volume Key, Zoom key
Qwerty
Yes
Touch screen
Yes
Stylus
yes
Music keys
yes
Display
Size
480x800 pixels
Type
color : TFT
Colors
16000000 colors
Camera
Camera
5 MP
Resolutions
2584x1938 pixels
Image formats
EXIF / JPEG
Zoom
3x
Flash
yes
Video recording
Yes 25 fps
Video formats
MPEG-4
Secondary camera
yes
Media
Audio playback
yes
Audio formats
AAC / AAC+ / eAAC+ / MP3 / M4A / WMA / WAV
Video formats
MPEG-4 / 3GPP H.263 / H.264/AVC / Xvid / WMV 9
Ring tones
wav,mp3, AAC, eAAC, wma
FM radio
yes
Streaming
yes
Memory
Inbuilt
32GB
USB mass storage
yes
Brand
Nokia 5800 Navigation
Network
Technology
GSM : 850/900/1800/1900 MHz HSDPA : 900/2100 MHz
Battery
Capacity
1320 mAh
Standby
408 hours HSDPA: 408 hours
Talktime
540 mins HSDPA: 240 mins
Built
Dimensions
111x51.7x15.5 mm
Weight
109g
Form factor
Candy bar
Colors
Black
QWERTY
yes
Touch screen
yes
Music keys
yes
Display
Size
360x640 pixels
Type
color : TFT
Colors
16000000 colors
Camera
Camera
3.0 Megapixel
Resolution
2048x1536 pixels
Zoom
3x
Flash
Yes
Video recording
Resolution :640x480 30 fps
Video formats
Real Video / MPEG-4 / WMV 9
Media
Audio formats
AAC / AAC+ / eAAC+ / MP3 / MP4 / WMA / AMR /
WAV / Real Audio / Midi Tones / True Tones / WMA Pro
Plus
Riungtones
Mp3, MIDI tones
F M radio
Yes
Streaming
Yes
Memory
Inbuilt
81 MB
USB mass storage
Yes
Brand
Nokia 6790 Surge
Network
Technology
GSM : 850/900/1800/1900 MHz HSDPA : 850/1900 MHz
Battery
Capacity
1500 mAh
Standby
0 hours
Talktime
290 mins HSDPA: 290 mins
Built
Dimensions
97.5x57.9x15.5mm,78.5cc mm
Weight
124 g
Form factor
Slide
Colors
Black
QWERTY
yes
Display
Size
360x640 pixels
Type
Mono LCD
Colors
16000000 colors
Camera
Camera
2.0 Megapixel
Resolution
1600x1200 pixels
Zoom
4x
Video recording
Resolution :320x240 15 fps
Video formats
Real Video / MPEG-4 / 3GPP H.263 / WMV 9
Media
Audio formats
AAC / AAC+ / eAAC+ / MP3 / WMA / WAV
Ring tones
Mp3, MIDI tones
F M radio
Yes
Streaming
Yes
Memory
Inbuilt
120 MB
USB mass storage
yes
Sony Ericsson Mobile Communications
Sony Ericsson, a 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM
Ericsson, was established in October 2001.Our vision is to become THE communication
entertainment brand. We inspire people to do more than just communicate. We enable
everyone to create and participate in entertainment experiences. Experiences that blur the
lines between communication and entertainment. Sony Ericsson's press room section
contains recent press releases, the press release archive and the photo library with images
of mobile phones and accessories.
Design
At Sony Ericsson, design is about more than just a good looking product: it is integrated
into every step of the process – intelligent features, user-friendly applications, innovative
materials and, of course, attractive visual appearance. Design is the essential
differentiator when comparing mobile communications products. A Sony Ericsson design
can be defined as one that triggers all your senses, communicating to both to rational
intellect and the emotions. A focus on logical thinking ensures that usability is a key
factor in design, while at the same time innovative, explorative aspects appeal to the
emotions. We aim to be always a half-step ahead of the consumer, so that they can relate
to our ideas and be inspired by them. Our Creative Design Centre has studios in Lund
(Sweden), London, the USA, Asia and Japan, where industrial designers work alongside
human interface designers, color and material designers and graphic designers.
Industrial designers develop the underlying shape of the product, while human interface
designers choose graphical themes, icons and wallpaper for the screens. Color and
material designers work with the texture, materials and colors, and packaging and
graphical material is created by graphic designers. The number of designers working on
each project varies, but all of these people are part of a team that collaborates to break
new ground in design. Fashion, market and consumer trends are continuously monitored,
along with product and technology trends, and they inspire, influence and are reflected in
all elements of our design. From the birth of an idea until the launch of the product,
designers participate all the way.
Sustainability
Life cycle in mind
Sony Ericsson considers sustainable development and production to be one of the most
important challenges for the future and one that demands immediate action from
responsible manufacturers. Sony Ericsson is committed to continuously improving our
impact on the environment and society, and striving to follow the holistic approach to
business with the triple bottom line thinking or the three dimensions of sustainability:
economic, environmental and social aspects of the company.
Sony Ericsson aims to exceed minimum industrial standards and has taken a leadership
position in a number of areas. Our decision to lead the way in phasing out unwanted
substances, our efforts to drive energy efficiency and our focus on recycling give us a
very strong foundation to strive for a leadership position in the mobile phone industry.
This Sustainability Report, the first from Sony Ericsson, is an overview of our
sustainability initiatives. Sony Ericsson has strived to take a leadership position in the
mobile phone industry, driving sustainable improvements in our products, manufacturing,
logistics and supply chain. We present our achievements to the end of 2008, share our
future vision and provide a historic overview to put our recent work into long term
perspective
GreenHeart™
GreenHeart™ is the result of years of innovation to bring you phones that offer you
greener choice. Sony Ericsson announced the Sony Ericsson Green Heart Portfolio,
which introduces green innovations that reduce the overall environmental impact of the
phone without compromising on style or features. The first pioneer product is the C901
Green Heart significantly reducing its impact on the environment: the ‘green core’ of
our Green Heart phones is the result of a long standing commitment to eliminate the use
of unwanted substances from the product design and manufacturing process; an in-phone
manual replacing the standard paper version; recycled plastics, an energy efficient display
and waterborne paint mean that the overall CO2 emissions of the phone are decreased by
15%. The C901GreenHeartalso includes the WalkMate application, letting you really
walk the talk about being eco-friendly. To learn more about GreenHeart™.
Life cycle approach
Sony Ericsson has implemented a life cycle approach to product development that takes
into account materials, design, supply chain, manufacturing, logistics, product use and
end of life treatment of all our products. Since the establishment of the company, Sony
Ericsson has focused on the following areas based on the studies inherited from our
parent companies:
•
Phase out unwanted substances: Focus on substances with potential issues in
recycling or landfill
•
Save energy: Reduce life cycle carbon footprint
•
Control supply chain: Work with and improve working conditions in the supply
chain
Walkman Series Mobile Phones
If you long to enjoy music anywhere and any time then you can opt for the Walkman
handsets from the most renowned brand, Sony Ericsson. These gadgets come enhanced
with various rich musical features. The add-on features such as Mega Bass, Play NOW
etc. come incorporated in almost all the Walkman handsets. Even quite interestingly you
can find all these musical phones under on roof. Actually, we proudly claim you would
definitely find all your most preferred options here. These gadgets are even offered to
you at very cheap rates. So, in order to relish the perfect melody of your preferred music
tracks then you can definitely opt for these Walkman phones. The Sony Walkman
phones are truly the perfect acronyms of style and high-end technology.
Some of the Walkman Series Phones
Sony Ericsson W205 White
The Sony Ericsson W205 White is a gorgeous black color handset for stylish people. This
unique device posses a 1.3 MP camera, which lets one to capture lovely pictures of
friends. One can view all outputs of this handset on a 1.8 inches TFT color (65 K colors)
screen of this handset at 128 x 160 pixels resolution. The music of this device also
Awesome, which can be delighted through its Walkman music player, FM radio with
RDS and MP3 & AAC ring tones. The Bluetooth facility of this gizmo lets one to
exchange songs, videos and other data to the Bluetooth supportive handsets of others. A
durable battery of this device enables one for 9 hours of talk time and 425 hours standby
time. One can hold this handset in his/her hands easily due to its good dimensions that
include 92 x 47 x 16.4 mm and it weighs only 96 grams. The Java enabled games and
other embedded games of this handset give more entertainment provisions to one. Thus,
the Sony Ericsson W205 White is furnished with many quality features.
Sony Ericsson W995 Silver
The Sony Ericsson W995 Silver is an outlandish device for stylish people. It comes with
many interactive features which allow one to avail best quality services. This handset
offers amazing Internet connectivity features like WLAN Wi-Fi & 3G technologies,
EDGE and USB, which help to connect this handset through Internet at fast speed. Now,
it is very easy to share favorite songs, videos, wallpapers etc., through Bluetooth facility
of this gizmo. The main attraction of this device is its highly dedicated 8.1 MP camera
which allows one to capture wonderful pictures, video streaming, video recoding, picture
blogging, creating video clip, video calling and lots more. The music of this gadget is
also awesome which can be experienced through its Walkman music player, which
enables owner to play songs with great sound. The more musical fun can also be availed
through FM radio and other MP3 & polyphonic ring tones of this device. The standard
battery of this device allows 9 hours of GSM talk time and 370 hours of standby time.
The 118 MB memory of this device is enough to store more videos, wallpapers, songs
and other valuable data. So, this Sony Ericsson W995 Silver is loaded with many quality
features which enhance the value of this device.
Sony Ericsson W995
The Sony Ericsson w995 is a highly advanced mobile phone that has been released in the
market with unique features. This fabulous model comes with a enlarge 2.6 inches of
TFT color display that supports bright 256 thousands colors along with the resolution of
240 x 320 pixels. As per the demand of the memory storage, this fantastic gadget has
been fully equipped with 118 mega byte of internal memory, so that the users can save
huge amount of data and files. This perfect device also includes a memory stick micro
(M2) card that would facilitate you to expand the external memory of the model up to 8
giga byte. In order, to gain full satisfaction of the people, this terrific mobile phone also
comes blessed with ultimate 8.1 mega-pixels of camera which would help its users to
capture the best moments without any hassles. Moreover, this amazing device has a
powered built in standard battery which has the potential to support up to 370 hours of
standby time and 9 hours of talk time in one start. At last, it can be said this is a high-end
widget that can catch the fancy of the modern users at great ease.
Sony Ericsson W980i
The Sony Ericsson W980i comes with the advanced features and intricate components.
The handset is stunning in looks and design. It has an awesome clamshell design and
compact body that measures 92 x 46 x 17 mm and weighs only 101 grams. The handset
features incredible 3.2 mega pixel camera which is supported with advanced functions
like auto focus, digital zoom, slide show creation of images etc. The phone features the
Photo fix application for image editing and other facilities like picture blogging and video
calling. It gives you facility to send emails, multimedia messages and text messages etc.
The incredible music player in this phone gives you wonderful experience. It has
awesome features like TrackID which helps you identify the album and artiste names etc.
Chapter 4
Research Methodology
Research Methodology
Meaning of Research
Redman and Mory define research as a “systemized effort to gain new knowledge.” Some
people consider research as a movement, a movement from the known to the unknown.
Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody, research comprises defining and redefining problems,
formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;
making deductions and reaching conclusions; and at last carefully testing the conclusions
to determine whether they fit the formulating hypothesis.
Objectives of Research
The purpose of research is to discover answers to questions through the application of
scientific procedures. The main aim of research is to find out the truth which is hidden
and which has not been discovered as yet. Though each research study has it’s own
specific purpose but the research objectives can be listed into a number of broad
categories, as following
1. To gain familiarity with a phenomenon or to achieve new insights into it. Studies
with this object in view are termed as exploratory or formulative research studies.
2. To portray accurately the characteristics of a particular individual, situation or a
group. Studies with this object in view are known as descriptive research studies.
3. To determine the frequency with which something occurs or with which it is
associated with something else. Studies with this object in view are known as
diagnostic research studies.
4. To test a hypothesis of a casual relationship between variables. Such studies are
known as hypothesis-testing research studies.
Significance of Research
“All process is born of inquiry. Doubt is often better than overconfidence, for it leads to
inquiry and inquiry leads to invention.” Is a famous Hudson Maxim in context of which
the significance of research can well be understood? Increased amounts of research make
progress possible.
Research inculcates scientific and inductive thinking and it promotes the development of
logical habits of thinking and organization.
The role of research in several fields of applied economics, whether related to business or
to the economy as a whole, has greatly increased in modern times. The increasing
complex nature of business and government has focused attention on the use of research
in solving operational problems. Research, as an aid to economic policy, has gained
added importance, both for government and business.
Research Methodology
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.
Data Collection Source
Information was collected through both primary and secondary sources.
Primary Data: In some cases the researchers may realize the need for collecting the first
hand information. As in the case of everyday life, if we want to have first hand
information or any happening or event, we either ask someone who knows about it or we
observe it ourselves, we do the both. Thus, the two methods by which primary data can
be collected is observation and questionnaire.
Secondary Data: Any data, which have been gathered earlier for some other purpose, are
secondary data in the hands of researcher.
The data collected for this project has been taken from the secondary source.
Sources of secondary data are:•
Internet
•
Magazines
•
Publications
•
Newspapers
•
Broachers
Chapter 5
Comparison between N Series and
Walkman Series
Comparisons between Nokia n – series and Sony Ericsson walkman
series
N79 Active and Sony Ericsson W800i
Brand / Type
Nokia n - series
Walkman series
Type
Entertainment
Form
factor
FM radio
N79 Active
Candy
Yes bar
Black/grey,
Brown/green,
Yes
W800i
Candy
Yes bar
Java
Audio
Color player
Video player
Display
Main display
Color display
Dimensions
Resolution
External display
Memory
Internal memory
External memory
Camera
Camera
Megapixels
Max photo resolution
Digital zoom
Optical zoom
Auto focus
Flash
Recording video
Second (front) camera
AAC,
MP3,blue,
WMA,
CanvaseAAC,
white/light
Yes
AAC,
White MP3
WMA9
Grey/brown, Plum, Red, White
H263, H264, MPEG4, WMV
QVGA
16.000.000 colors
2.4x0 in.
240x320 pixels
Yes
MPEG4
Color TFT
262.144 colors
1.1x1.4 in.
176x220 pixels
No
50MB
8GB
34MB
Yes
Yes
5 megapixels
2584x1938 pixels
20 x
No
Yes
Yes
Yes
Yes
Yes
2.0 megapixels
1632x1224 pixels
4x
No
Yes
Yes
Yes
No
Nokia N900 and Sony Ericsson W995
Brand / Type
Type
Form factor
Color
Display
Main display
Color display
Dimensions
Resolution
Nokia n - series
Walkman series
N900
Slide sideways
Black
W995
Candybar
Black, Red, Silver
Color TFT touch screen
16.000.000 colors
3.5x0 in.
800 x 480 pixels
Color TFT
256000 colors
2.6x0 in.
240 x 320 pixels
External display
Memory
Internal memory
External memory
Camera
Camera
Megapixels
Digital zoom
Optical zoom
Auto focus
Flash
Recording video
Second (front) camera
Entertainment
FM radio
Java
Audio player
Video player
No
Yes
32GB
Yes
118MB
8GB
Yes
5 megapixels
Yes x
No
Yes
Yes
Yes
Yes
Yes
8.1 megapixels
No
No
Yes
Yes
Yes
No
Yes
Yes
AAC, MP3
DivX
Yes
Yes
AAC, MP3
MPEG4
Nokia N95 8GB and Sony Ericsson W980i
Brand / Type
Type
Form factor
Color
Display
Main display
Color display
Dimensions
Resolution
External display
Memory
Internal memory
External memory
Camera
Camera
Megapixels
Maximum photo
Digital zoom
Optical zoom
Nokia n - series
Walkman series
N95 8GB
Slide
Black
W980i
Clamshell
Black
Color TFT
16.000.000 colors
in.
240x320 pixels
No
Color TFT
262.144 colors
in.
240x320 pixels
Yes
8GB
Yes
8GB
No
Yes
5 megapixels
2592x1944 pixels
20 x
N/A x
Yes
3.15 megapixels
2048x1536 pixels
Yes x
No
Auto focus
Flash
Recording video
Second (front) camera
Entertainment
FM radio
Java
Audio player
Video player
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
AAC, ACC, eAAC, MP3, WMA AAC, eAAC, MP3
3GP, MPEG4
3GP, MPEG4
Nokia N97 Mini and Sony Ericsson W902
Brand / Type
Type
Form factor
Color
Display
Main display
Color display
Dimensions
Resolution
External display
Memory
Internal memory
External memory
Camera
Camera
Megapixels
Maximum photo
Nokia n - series
Walkman series
N97 Mini
Slide sideways
Grey
W902
Candybar
Black, Green, Red
Color TFT touchscreen
16.000.000 colors
in.
640 x 360 pixels
No
Color TFT
262.144 colors
in.
240x320 pixels
No
8GB/16GB
Yes
25MB
8GB
Yes
5 megapixels
Yes
5 megapixels
2584x1938 pixels
resolution
Digital zoom
16 x
Optical zoom
Yes
Auto focus
No
Flash
Yes
Recording video
Yes
Second (front) camera Yes
Entertainment
Entertainment
FM radio
Yes
2592x1944 pixels
16 x
No
Yes
Yes
Yes
Yes
Entertainment
Yes
Java
Audio player
Video player
Yes
AAC, eAAC, MP3, WMA
H264, MPEG4, WMV
Yes
AAC, eAAC, MP3, WMA
3GP, MPEG4
Nokia N96 and Sony Ericsson W830i
Brand / Type
Type
Form factor
Color
Display
Main display
Color display
Resolution
External display
Memory
Internal memory
External memory
Camera
Camera
Megapixels
Maximum photo
Nokia n - series
Walkman series
N96
Slide
Black
Display
Color TFT
16.000.000 colors
240x320 pixels
Yes
Memory
16GB
8GB
W830i
Slide
Black, White
Display
Color TFT
262.144 colors
240x320 pixels
No
Memory
16MB
1GB
Yes
5 megapixels
Yes
2.0 megapixels
2560x1920 pixels
resolution
Digital zoom
16 x
Auto focus
Yes
Flash
Yes
Recording video
Yes
Second (front) camera Yes
Entertainment
FM radio
Yes
Java
Yes
Audio player
AAC, eAAC, MP3, WMA
Video player
3GP, MPEG4
1600x1200 pixels
4x
No
Yes
Yes
No
Yes
Yes
AAC, MP3
MPEG4
Chapter 6
Conclusion
Conclusion
From the above comparison between Nokia’s n series and Sony Ericsson’s walkman
series we can clearly see that the products of Nokia n series are better than Sony walkman
series. We have compared almost all the top models of both the products.
The products compared are•
Nokia N96 to Sony Ericsson W830i
•
Nokia N900 to Sony Ericsson W995
•
Nokia N97 Mini to Sony Ericsson W902
•
Nokia N95 8GB to Sony Ericsson W980i
•
Nokia N79 Active to Sony Ericsson W800i
We have compared both products on many bases like image quality, internal and
external memory, screen resolution, sound quality, camera and other multimedia
functions.
On comparing on the above basis we can say 6that Nokia’s n series is a better product
than Sony Ericsson in following ways•
Better image quality
•
Better internal as well as external memory
•
Better screen resolution
•
Better camera with flash
•
Better software
•
Have bigger market shear in India
Clearly Nokia’s n series have a upper hand in all the above features but if we compare in
terms of sound quality then we can say that Sony Ericsson’s walkman series is a better
product.
Bibliography
The above data is collected from the following sources:
Internet
•
www.nokia.world.com
•
www.sonyericsson.india.in
•
www.comparemyphone.com
•
www.mycellphone.com
Book
•
Kothari, C.R. Research methodology, 3rd edition, 1997, Vikas Publishing House
Pvt. Ltd, New Delhi.