THE CFO:
BECOMING A STRATEGIC PARTNER
3-Day Strategic Leadership Workshop
AN ADVANCED
LEADERSHIP DEVELOPMENT
PROGRAM FOR CFOs
13 - 15 December, 2014 | Dusit Thani Hotel, Dubai
Presented By:
MECA CFO
ACADEMY
In Collaboration with:
Organized By:
PR Partners:
Overview
CFO
CHALLENGE
TODAY
THE CFO:
BECOMING
A STRATEGIC
PARTNER
In today’s highly competitive environment, a successful business model
requires tight integration between strategy and the financial management. It is
the responsibility of the CFO to play a crucial role in aligning strategy with the
corporate financial goals while working closely with the CEO and creatively
design opportunities for profitable growth in the future.
As CFO, you are expected to identify and initiate profitable business ventures,
lead mergers and acquisitions, create alliances, and formulate profitable
growth strategies. You need to achieve a deeper understanding of strategy, and
develop skills and confidence to communicate your financial knowledge and
vision to other business leaders.
The CFO: Becoming a Strategic Partner, a specially designed program for CFOs
offers a framework and methodologies to help you actively contribute in the
strategy formulation and value creation process of your business.
Through practical examples from the local environment, international case
studies and several personal and group exercises you will sharpen your
understanding and build expertise of other disciplines as well as how the
overall business model works in a strategic framework to create value.
You will:
PROGRAM
BENEFITS
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Understand what strategy is and what is not and how does it
relate to financial management.
Develop a deeper understanding of the overall business model
and how to analyze its various components.
Learn the techniques how to carry out a detailed strategic
analysis of your business.
Learn how to align financial objectives with the strategic vision,
mission and core values.
Translate your company’s vision, mission and strategy into a
meaningful set of performance measures, goals and targets.
Learn how to measure customer value and employee value.
Examine the limitations of the traditional financial system and
explore alternative approaches to measure and monitor value.
Learn how to benefit from Balanced Scorecard approach even
without a formal implementation.
Develop more influence with the Corporate Board, CEO and
other Members of the Executive team.
Build network and relationship with CFOs participating from
other companies in an intimate close learning environment.
Develop a fresh perspective how you approach the role of a CFO.
PROGRAM FEE
US$ 2,500 for the three-day
workshop including lunch, coffee
breaks and course material. A 20%
early bird discount is available up to
16th November, 2014.
WHO SHOULD ATTEND
This advanced level leadership
development program is designed for
CFOs and other senior finance executives
who are part of the senior leadership
team. CFOs, VPs, GMs, Directors, Partners
and senior Controllers are eligible to
participate.
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PROGRAM FORMAT
The three-day program is designed
to work in a highly interactive
workshop format to maximize
benefits from the contributions of
participating high profile senior
finance executives. Through
practical examples from the local
environment, international case
studies and several personal and
group exercises you will sharpen
your understanding and build
expertise of other disciplines as well
as how the overall business model
works in a strategic framework to
create value.
AMERICAN INSTITUTE OF
EXECUTIVE EDUCATION
The American Institute of Executive
Education (AIEE) established in New
Jersey, United States is an independent
institution that provides premium
executive education by offering high
quality management development
programs in key international locations
across North America, Middle East and
Asia Pacific. AIEE’s philosophy is based
on providing a high quality business
education by bringing the best faculty
consisting of business professors from
top business schools in America as well
as senior corporate executives from
world class global companies. AIEE
leverages its presence in United States
to access the highly qualified business
faculty and bring them to other regions
to provide best in class executive
education.
DAY 3
DAY 2
DAY 1
Program Outline
INTEGRATING
FINANCE
AND
STRATEGY
ENTERPRISE
PERFORMANCE
MANAGEMENT
CFO
STRATEGIC
LEADERSHIP
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Program Overview and Intro.
What Did We Learn from the Global Crises?
Why Traditional Financial System Fail to Measure Value
New Business Model of 21st Century
Why Do Most Companies Fail to Implement Strategy
From Managing Financials to Managing Value
Enterprise Risk Management
Case Study: Control in a High Growth Environment
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Lessons from World’s Most Admired Companies
How to Measure the Value of Intangibles
Beyond Shareholders Value: Measuring Customer Value and
Employee Value
Driving Performance Through Balanced Scorecard
Clarifying Strategy Through Strategy Maps
Developing a Measurement Culture Through KPIs
Anatomy of a Business Model
Case Study: Using Measures to Improve Performance
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Evolving Role of CFO and Finance
Partnering with the CEO
Thinking Strategically
Establishing Your Personal Brand
How to Build Your Influence
Leading People
Networking and Relationship
Putting it all together
PROGRAM FACULTY
SALEEM SUFI
CFO and Head of Strategy
Intercos America, Inc.
A Global Manufacturing Company, New York
Saleem Sufi is currently the CFO of Intercos America, a global
manufacturing company based in New York. He has been a CFO level
Strategy and Balanced Scorecard practitioner for more than 18 years
working for top world class Fortune 500 and Private Equity owned
companies in Asia Pacific, Middle East, Europe and United States.
During his tenure with Philips Electronics, a Global Fortune 500
company, he successfully led and executed several strategic initiatives in
Singapore, China, Hong Kong, India, Indonesia and Thailand involving
performance management and implementation of Balanced Scorecard.
Afterwards, he moved to United States and continued supporting
strategic marketing efforts of Philips in North America.
In later years, he served some of the best Fortune 500 and Private
Equity companies including Wells Fargo and Carlyle, as Vice President
and CFO. Lately, he has been the Head of Finance and Strategy with a
large multibillion industrial group of companies in Middle East.
As an experienced speaker, corporate trainer and executive coach, Saleem has conducted numerous executive level workshops
and seminars on the subjects of Finance, Strategy, Enterprise Performance Management and Balanced Scorecard in
international locations including Tokyo, Singapore, Shanghai, Mumbai, Riyadh, Dubai and New York.
Saleem is an MBA with major in Strategy and Finance and a Fellow member of the Institute of Cost & Management
Accountants. He has attended Harvard Business School a number of times for Executive Education where he has been trained
and coached by world renowned Professors Dr. Robert Kaplan and Dr. Robert Simons on the latest practices in Strategy and
Balanced Scorecard.
Saleem regularly writes a blog with a focus on ‘CFO Leadership’. His mission is to help Finance professionals grow in their
career and leadership roles. His blog topics cover the subjects of Strategy, Leadership, Finance Career, and Work-Life
Integration. He has also authored "25 Essential Marketing Metrics" a book published by the Institute of Business Strategy in
United States.
FOR REGISTRATION & CONTACT INFORMATION
THE CFO: BECOMING A STRATEGIC PARTNER
13 - 15 December, 2014
Dusit Thani Hotel, Sh. Zayed Road, Dubai
Mian Ahmad Farhan, FCA
Program Director
MECA CFO Academy
Email:
maf@pacdubai.com
Office Ph: +971 4 3881701-02
Cell:
+971 55 2100668
PROGRAM FEE
$2,500/=
(A 20% early bird discount
Available up to 16 November, 2014)
Presented By:
In Collaboration with:
Organized By:
MECA CFO
ACADEMY
MECA CFO Alliance
Office 2408, Emirates Financial Towers,
Dubai International Financial Centre
PO Box 506556, Dubai, U.A.E
66 Witherspoon Street,
Princeton, New Jersey, 08542, USA
Professional &
Accountancy Centre
Mezzanine Floor, M-A1,
Al-Tayar Building,
Sheikh Zayed Road - Dubai - UAE
PR Partners: