A MER ICA N ADVER T I SING F EDER AT ION LE X ING T ON 2 0 14 AWARD W INNER S Dear AAF Lexington Members and Friends, On behalf of the board of directors of the American Advertising Federation’s Lexington chapter, I am honored to welcome you to the 2014 American Advertising Awards. I’d like to extend a well-deserved congratulations to all ADDY winners. Each year I am more impressed with the work coming out of this community as it truly seems to get better and better. Once again, I am excited to announce that we have seen substantial increases in the amount of work entered into the competition. This year we had nearly 400 entries. That’s almost 100 more entries than last year. Not only that, Lexington continues to be at the top in regards to the amount of entries in District 5; a region that includes large markets such as Louisville, Cincinnati, Dayton, Columbus and Cleveland. This just goes to show that as a community we are proud our work. Our judges this year were from Tennessee and South Carolina. All had experience working at both large and small agencies from around the country. As we all can agree, in this industry the work is extremely subjective. That being said, our judges had differing opinions, preferences and aesthetic points-of-view so please do not be discouraged if the outcome is not as you had hoped. Winning any ADDY is a great honor and not winning does not accurately represent your skill and career. Tonight, let’s celebrate what we love and are blessed to do for a living. Let’s enjoy ourselves, be respectful and join in congratulations of our creative peers. Thank you and be safe. Sincerely, T. Adam Martin 2012-2014 President AAF Lexington 2 0 1 4 ADDY AWAR DS W I NNER S 3 Advertise at the Movies! • Create multi-platform awareness: on-screen | on-site | online | mobile • Reach an engaged audience on a BIG SCREEN with no distractions • Target record-breaking crowds that are headed to your local theaters • Align with Hollywood’s biggest blockbusters and hottest stars For more information, contact: Greg Ray | 859.552.6929 | greg.ray@ncm.com Simple solutions for a complex world. Face it folks, technology takes a professional these days. Barney Miller’s can turn you on to tons of streaming movies and endless selection of music from loudspeakers so lifelike you won’t want to leave home this winter. on east main I 252-2216 The American Advertising Awards are a national award program hosted by the American Advertising Federation. Local gold ADDY award recipients will automatically advance to the District 5 competition to compete against creatives from Kentucky, Ohio, and West Virginia. Those who win at the District level will advance to the National competition to compete against America’s top advertising agencies and creative professionals. With close to 400 entries, this year’s judges had a lot of incredible work to review! Give yourself a nice pat on the back. Central Kentucky will be well represented not only at the District competition but at the National competition, which will be held in Boca Raton, FL on May 31. The American Advertising Awards Program is prepared entirely by volunteers. This is my second year chairing this event, and it has been an honor and I am humbled to have been trusted with such a great responsibility. Getting to work with and along-side so many talented people is a great privilege. I want to give a special thanks to everyone who volunteered their time to help make this event possible: Emily Sanford Jeff Hancock Jane Ashley Pace Adam Kuhn Debi Williams Adam Martin David Jones Andrew Miller Shaun Ring Daniel Livingston David Caldwell Michael Braley Rhea Starns Thank you again to all of this year’s volunteers and sponsors, and congratulations to all of this year’s ADDY recipients. Wishing everyone a year full of creative ideas and lots of success! Respectfully, Amanda Stamper 2014 AAF Lexington American Advertising Awards Chair 2 0 1 4 ADDY AWAR DS W I NNER S 5 PAT HARRIS Creative Director The Brandon Agency Myrtle Beach, SC Described as a humble Virginia gentleman, you might say advertising runs in Pat’s blood. His grandfather helped to create the Land O’ Lakes Indian, and as a youngster Pat would visit his uncles’ ad agency in Richmond. His first experience to advertising was witnessing an entire focus group room full with potato chips waiting to be tested. From that moment on, Pat knew this was the business for him. In 1990, Pat graduated from The Portfolio Center and joined Lord Dentsu in NY, where he quickly became art director on the agency’s more prestigious accounts such as Lea & Perrins & TDK. Pat reunited with his uncles later to build a new agency—Hawley Martin Partners. There he helped gain the shop international recognition with awards in The One Show, NY Art Director’s Club and D&AD. With a taste for bigger accounts, Pat left for Dallas to help DDB Needham to steer brands such as Mountain Dew & Budget Rental Cars. Later, Crispin & Porter brought Pat on board to assist such accounts as AvMed, The Miami Herald, and The Sunglass Hut. He elevated the agency with it’s first recognition in D&AD- and top awards in The One Show and The Clio Awards. Pat then traveled to L.A. to help build a new shop called Ground Zero. He helped grow the agency from only 8 people —to 88, and was voted as one of the Top 10 Leading Art Directors by ‘Boards magazine. His work was even featured into The Museum of Modern Art’s permanent exhibit. At The Buntin Group in Nashville as SVP/Creative Partner, Pat was recognized with a medal in the prestigious J. Chiat Planning Awards. Pat next crafted his talents deep within the digital and social arena at Engauge. Pat is has now joined the heavily talented and integrated team at The Brandon Agency. A team he describes as uber-powerful and poised to change the future of advertising with unmatched capabilities. As passionate as they come, Pat doesn’t sleep until his clients have the best ideas possible. AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 6 MATT CHEUVRONT JASON WRIGHT Matt Cheuvront is the founder and owner of Proof —a full-service branding house based in Nashville, Tennessee. Matt embraces that an effective brand is carefully and intentionally crafted. With an understanding that the bet brands start with a compelling story, Matt has helped countless companies, organizations, and individuals think creatively, act strategically, and articulate their brands in order to compel interest, define purpose, and inspire action. As an entrepreneur, writer, and speaker, Matt’s work has been featured in Forbes, Inc. Magazine, Entrepreneur Magazine, Mashable, Monster. com, Fast Company, The Young Entrepreneur Council, Copyblogger, Fox Business, Yahoo, and blogs/publications worldwide. Matt’s also an avid craft-beer drinker and marathon runner (the two go hand-in-hand) and is great at writing bios in the third-person. Account management. Media planning. Copywriting. Creative Direction. During his 20-year advertising career, Jason Wright has done a little bit of everything. And a lot of brand-building, awardwinning work along the way. A graduate of the University of Georgia and the Portfolio Center, Jason has worked at some of the biggest shops in the business like TBWA Chiat/Day and Leo Burnett, on some of the biggest brands in the world like Levi’s, McDonald’s, Kellogg, Nintendo and Samsung. Now a Group Creative Partner for The Buntin Group in Nashville, Jason continues to find innovative creative solutions for clients like Royal Bank of Canada, Helzberg Diamonds and Kirkland’s. Throughout his career, his work has received recognition in Communication Arts, Adweek, and the New York Times, as well as awards from the New York and London Film Clubs, The Hugos, The Effies and, of course, The Addys. He was also named the 2010 Copywriter of the Year by the Nashville AAF. Founder And Owner Proof Branding Nashville, Tennessee Group Creative Partner The Buntin Group Nashville, Tennessee 2 0 1 4 ADDY AWAR DS W I NNER S 7 #Sharethelex Social Campaign Entrant: Cornett; Advertiser: Lexington Convention and Visitors Bureau; Credits: Christy Hiler, Chief Strategic Officer; Whit Hiler, Creative Director; Tim Jones, Sr. Art Director; Leslie Miller, Assistant Account Planner; Jason Majewski, Copywriter; Ian and James Friley/Kong Productions, Video Production and Sound; Danielle Podeszek, Interactive Designer; Peter Cook, Director of Interactive Production; Shamick Gaworski, Web Developer; Cricket Press, Ainsley Wagner & Tim Jones, T-shirt Design AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 8 Lane’s End TV Entrant: Cornett; Advertiser: Cornett IMS; Credits: Gary Miller, Director/ Producer, Eye Level Films; Kip Cornett, David Coomer, Co-Creative Directors; Chris McNamara, Account Planner; Lacy Reinhold, Account Planner; Nick Child, Motion Graphics; Jonathon Spalding, Copywriter/ Research; Emmy Hartley, Media Director 2 0 1 4 ADDY AWAR DS W I NNER S 9 Chamber Music Festival Entrant: Bullhorn Creative; Advertiser: Chamber Music Festival; Credits: Brad Flowers, Partner; Adam Kuhn, Creative Director; Curt Rice, Graphic Designer, Ellie Herring, Score AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 10 Make It Legal Invitation Entrant: Tim Jones; Advertiser: Tim and Jessica Jones; Credits: Tim Jones, Art Director/Screen Printer/Groom; Jessica Jones, Art Director/ Screen Printer/Bride; Amy Hood, Designer/Illustrator; Jason Majewski, Copywriter; Multi-Craft, Digital Printing 2 0 1 4 ADDY AWAR DS W I NNER S 11 Chamber Music Festival Entrant: Bullhorn Creative; Advertiser: Chamber Music Festival; Credits: Brad Flowers, Partner; Adam Kuhn, Creative Director; Curt Rice, Graphic Designer, Ellie Herring, Score AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 12 Beardvertising Category: Campaign; Entrant: Cornett; Advertiser: A&W Restaurants, Eagle One, Dollare Shave Club, and Cornett IMS; Credits: Whit Hiler, Creative Director; Kris Ange, Graphic Designer; Peter Cook, Director of Interactive Production; Shamick Gaworski, Web Developer 2 0 1 4 ADDY AWAR DS W I NNER S 13 #Sharethelex Social Campaign Category: Campaign; Entrant: Cornett; Advertiser: Lexington Convention and Visitors Bureau; Credits: Christy Hiler, Chief Strategic Officer; Whit Hiler, Creative Director; Tim Jones, Sr. Art Director; Leslie Miller, Asst. Account Planner; Jason Majewski, Copywriter; Ian and James Friley/ Kong Productions, Video Production and Sound; Danielle Podeszek, Interactive Designer; Peter Cook, Director of Interactive Production; Shamick Gaworski, Web Developer; Cricket Press, Ainsley Wagner & Tim Jones, T-shirt Design AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 14 Chamber Music Festival Entrant: Bullhorn Creative; Advertiser: Chamber Music Festival; Credits: Brad Flowers, Partner; Adam Kuhn, Creative Director; Curt Rice, Graphic Designer, Ellie Herring, Score 2 0 1 4 ADDY AWAR DS W I NNER S 15 #Sharethelex Video Advertiser: Lexington Convention and Visitors Bureau; Credits: Christy Hiler, Chief Strategic Officer; Whit Hiler, Creative Director; Jason Majewski, Copywriter; Ian Friley/Kong Productions, Video Production; Leslie Miller, Asst. Account Planner AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 16 Bluegrass Environmental Alliance Branding Entrant: Shatterbox; Advertiser; Bluegrass Environmental Alliance (BEA); Title: Bluegrass Environmental Alliance Branding; Credits: Jeff Ruth, Chief Creative Officer; Michael Braley, Creative Director/Designer 2 0 1 4 ADDY AWAR DS W I NNER S 17 AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 18 ReMaking America Category: Cover: Entrant: Shatterbox; Advertiser: Alliance for American Manufacturing; Credits: Jeff Ruth, Chief Creative Officer; Michael Braley, Creative Director/Designer; Cody Chatham, Designer; Kate Davis, Account Director #sharethelex Video Category: Branded Content, more than 60 seconds; Cornett; Advertiser: Lexington Convention and Visitors Bureau; Credits: Christy Hiler, Chief Strategic Officer; Whit Hiler, Creative Director; Jason Majewski, Copywriter; Ian Friley/Kong Productions, Video Production; Leslie Miller, Assistant Account Planner Chamber Music (Pop-up Concerts/Non-Traditional) Category: Public Service - Non-traditional; Entrant: Bullhorn Creative; Advertiser: Chamber Music Festival; Credits: Brad Flowers, Partner; Adam Kuhn, Creative Director; Richard Young, Coordinator; Brume Jessa, Producer & Editor; Curt Rice, Graphic Designer; Ian Friley, Videographer Membership Explainer Category: Animation or Special Effects; Entrant: Oculus Studios; Advertiser: Commonwealth Credit Union; Credits: Oculus Studios EKU Football 2013 Category: Branded Content, more than 60 seconds; Entrant: Eppic Films; Advertiser: Eastern Kentucky University; Credits: Jason Epperson, Director/Producer/Editor; Michael Lloyd, Cinematographer; Mike Benton, B Camera Operator; James Ochsenbein, 1st Assistant Camera; Marc Gurevitch, Key Grip Gainesway: Stallion Book Category: Catalog; Entrant: Bullhorn Creative; Advertiser: Gainsway; Credits: Adam Kuhn, Creative Director; Mary Galloway, Graphic Designer; Davis Meyer, Account Strategist; Merrick Printing, Printer STORY Kentucky IPA 6-Pack bottles, 4-Pack cans Category: Campaign; Entrant: Alltech Advertiser: Alltech; Credits: Deirdre Lyons, Director, Corporate Image and Project Management Alltech; Derek Melvin, Senior Graphic Designer Make It Legal Invitation Category: Invitation; Entrant: Tim Jones; Advertiser: Tim and Jessica Jones; Credits: Tim Jones, Art Director/Screen Printer/Groom; Jessica Jones, Art Director/Screen Printer/Bride; Amy Hood, Designer/ Illustrator; Jason Majewski, Copywriter; Multi-Craft, Digital Printing Alliance for American Manufacturing Identity Category: Logo; Entrant: Shatterbox; Advertiser: Alliance for American Manufacturing; Credits: Jeff Ruth, Chief Creative Officer; Michael Braley, Creative Director/Designer; Kate Davis, Account Director Blanton’s Single Barrel BourbonNorth America Category: Cinematography; Entrant: BORN; Advertiser: Blanton’s Single Barrel Bourbon; Credits: Bill Michul, Creative Director; Jen Larkin, Account Director; Ruckus Films; Masahito Kikumoto and John Shutt, Clients KENTUCKY WIDE CHICKEN HENS & ROOSTERS MIGRATE FROM THE FARM TO CITY LIVING HAILING BERRY! WENDELL BERRY’S DAUGHTER, MARY, MOBILIZES THE AGRARIAN LIFESTYLE K E N T U C K Y H A S O N E T O T E L L .™ THE SAVORY TOUR OUTSTANDING IN THE FIELD PREPARES THE TREASURES OF KENTUCKY’S FARM CULTURE DISPLAY UNTIL NOV. 18, 2013 Lane’s End TV Category: Services; Entrant: Cornett; Advertiser: Cornett IMS; Credits: Gary Miller, Director/Producer, Eye Level Films; Kip Cornett, David Coomer, Co-Creative Directors; Chris McNamara, Account Planner; Lacy Reinhold, Account Planner; Nick Child, Motion Graphics; Jonathon Spalding, Copywriter/Research; Emmy Hartley, Media Director Fall 2013 Category: Cover; Entrant: STORY magazine; Advertiser: STORY magazine; Credits: Tim Jones, Creative Director; Julie Wilson, CEO/Publisher; Andrew Hyslop, Contributing Photographer 2 0 1 4 ADDY AWAR DS W I NNER S 19 Beardvertising Category: Campaign; Entrant: Cornett; Advertiser: A&W Restaurants, Eagle One, Dollare Shave Club, and Cornett IMS; Credits: Whit Hiler, Creative Director; Kris Ange, Graphic Designer; Peter Cook, Director of Interactive Production; Shamick Gaworski, Web Developer ReMaking America Category: Book Design (Entire Book): Entrant: Shatterbox; Advertiser: Alliance for American Manufacturing; Credits: Jeff Ruth, Chief Creative Officer; Michael Braley, Creative Director/Designer; Cody Chatham, Designer; Kate Davis, Account Director STORY’S Rockin Website Category: Products; Entrant: STORY magazine; Advertiser: STORY magazine; Credits: Julie Wilson, CEO/Publisher; James Collins, Website Developer; Tim Jones, Creative Director; Brian Brooks, Web Art Direction Betting Guide Infographic Category: Products; Entrant: Cornett; Advertiser: Cornett-IMS; Credits: Danielle Podeszek, Design & Illustration; Dave Songstad, Copywriter; Teresa Vander Molen, Art Director; Jeff Hancock, Creative Director; Peter Cook, Director of Interactive Production; Erin Perry and Beth Bell, Account Planners; Christa Marrillia, Client Embrace The Bold Category: Music Only; Entrant: Listen Design Studio; Advertiser: Crown Royal; Credits: AJ Hochhalter, Composer MY Card Explainer Category: Animation or Special Effects; Entrant: Oculus Studios; Advertiser: Commonwealth Credit Union; Credits: Oculus Studios The Bourbon Barrel Kelvin Cooperage Category: Cinematography; Entrant: Alltech; Advertiser: Alltech; Credits: Steve Bailey, Cinematography; Chad Robinson, Cinematography and Editing; Kendra Bryan, 2nd Camera; Trigger Happy Productions, Lighting Shatterbox Website Category: Digital Advertising; Entrant: Shatterbox; Advertiser: Shatterbox Credits: Jeff Ruth, Chief Creative Officer and Designer; Michael Braley, Creative Director; Yoshimura Kasahara, Programmer AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 20 County Club Restaurant Website Category: Responsive Design; Entrant: Bullhorn Creative; Advertiser: County Club; Credits: Adam Kuhn, Creative Director; Patrick Morrissey, Web Developer; Coleman Guyon, Photographer MY Card Thanksgiving Category: Animation or Special Effects; Entrant: Oculus Studios; Advertiser: Commonwealth Credit Union; Credits: Oculus Studios Oculus Studios Business Card Category: Collateral (brochures, posters, etc.); Entrant: Oculus Studios; Advertiser: Oculus Studios; Credits: Oculus Studios The Night Market Category: Single Medium Campaign Entrant: Bullhorn Creative; Advertiser: NOLI CDC; Credits: Griffin VanMeter, Partner; Joshua Kingsland, Creative Director; Richard Young, Executive Director; Mary Galloway and Adam Kuhn, Graphic Designers; Patrick Morrissey, Web Developer CE NTRE o f AT T E N T I ON Opportunities 2013 Category: Magazine Design (Entire Magazine); Entrant: The Williams McBride Group; Advertiser: University of Kentucky College of Nursing; Credits: Melissa Weber, Creative Director/Designer; Tim Smith, Account Supervisor; M. Claire Sale, Editor; Rebekah Tilley, Sue Fay, Ryan Cleary, Copywriters; Lee P. Thomas Photography, Photographer; Richie Wireman, Photographer; Wendling Printing Company, Printer Magic Bus Fall 2013 Category: Editorial Spread or Feature (One editorial spread or feature per entry); Entrant: STORY magazine; Advertiser: STORY magazine; Credits: Julie Wilson, CEO/Publisher; Tim Jones, Creative Director; Andrew Hyslop, Contributing Photographer; Susan McDaniel, Contributing Writer Blanton Category: Music Only; Entrant: Listen Design Studio; Advertiser: “Blood Brother” Film; Credits: AJ Hochhalter, Composer T U R DA Y , A PRIL , 12 0 1 4|12 S A 3 ADM I T T E D ST U D E N T DA Y 2 Centre College Admissions Folder Multiple Entrant: But, youProcess; don’t have to wait until AprilMulti12 to meet otherAdvertiser: admitted students... Craft; Centre College Office of Admissions; Title: Centre Collegefacebook.com/groups/centrecollege2017 Admissions Folder; Credits: Adam T. Brown, Assistant Director of Admission For Communication 2 0 1 4 ADDY AWAR DS W I NNER S 21 ATTACK EVERY DAY 4•13•13 SPRING GAME CWS UKATHLETICS.COM Untitled-12 1 4/4/13 4:17 PM Oxbow Photograph Category: Photography, Color; Entrant: PM Advertising; Advertiser: Taylor Made Stallions; Credits: Jon Siegel, Photographer FKP Website Category: Responsive Design; Entrant: Bullhorn Creative; Advertiser: Fogle Keller Purdy PLLC; Credits: Adam Kuhn, Creative Director; Patrick Morrissey, Web Developer The Lane’s End Experience Category: Branded Content, more than 60 seconds; Entrant: Cornett; Advertiser: Cornett IMS; Credits: Gary Miller, Director, Eye Level Films; Kip Cornett, Creative Director; David Coomer, Chief Creative Officer; Chris McNamara, Account Planner; Lacy Reinhold, Account Planner UK Football Poster Series Category: Campaign; Entrant: Cornett; Advertiser: University of Kentucky Athletics; Credits: Brad Mancuso, Art Director; Jason Kaufman, Art Director; Magnus Lindqvist, Tim Jones, Photography; Jason Majewski, Copywriter; Christy Hiler, Chief Strategic Officer; Leslie Miller, Assistant Account Planner MY Card Halloween Category: Animation or Special Effects; Entrant: Oculus Studios; Advertiser: Commonwealth Credit Union; Credits: Oculus Studios Breach & Clear: Serpent Logo Category: Logo; Entrant: Shatterbox; Advertiser: Gun Media, Inc; Credits: Jeff Ruth, Chief Creative Officer/ Creative Director/Designer Kentucky Pumpkin Barrel Ale 4-Pack bottles Category: Single Unit; Entrant: Alltech; Advertiser: Alltech; Credits: Deirdre Lyons, Director, Corporate Image and Project Management Alltech; Derek Melvin, Senior Graphic Designer “Only At Fazoli’s” Category: Responsive Design; Entrant: Shatterbox; Advertiser: Fazoli’s; Credits: Jeff Ruth, Chief Creative Officer/ Designer; Michael Braley, Creative Director; Brian Brooks, Designer; Braidi Kase, Developer; Kate Davis, Account Director AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 22 FKP Category: Integrated Campaigns Consumer, Regional/National; Entrant: Bullhorn Creative; Advertiser: Fogle Keller Purdy PLLC; Credits: Brad Flowers, Partner; Adam Kuhn , Creative Director; Curt Rice, Graphic Designer; Patrick Morrissey, Web Developer; Magnus Lindqvist, Photographer Annual Company Picnic Category: Invitation; Entrant: Big Ass Fans; Advertiser: Big Ass Fans; Credits: Chris Barnes, Art Director; Black & White, Design; Multi-Craft, Printer We CU Differently Category: Music Only; Entrant: Oculus Studios; Advertiser: Commonwealth Credit Union; Credits: Oculus Studios MY Card Christmas Category: Animation or Special Effects; Entrant: Oculus Studios; Advertiser: Commonwealth Credit Union; Credits: Oculus Studios Int’l Book Project Category: Integrated Campaign Entrant: Bullhorn Creative; Advertiser: Int’l Book Project; Credits: Brad Flowers, Partner; Adam Kuhn, Creative Director; Curt Rice, Graphic Designer; Colin Doherty, Director, Erin Sweeney, Producer; James Friley, Score Gainesway Website Category: Responsive Design; Entrant: Bullhorn Creative; Advertiser: Gainesway; Credits: Adam Kuhn, Creative Director; Patrick Morrissey, Web Developer Oculus Studios Business Card Category: Collateral (brochures, posters, etc.); Entrant: Oculus Studios; Advertiser: Oculus Studios; Credits: Oculus Studios Chamber Music Festival Category: Integrated Campaign Entrant: Bullhorn Creative; Advertiser: Chamber Music Festival; Credits: Brad Flowers, Partner; Adam Kuhn, Creative Director; Curt Rice, Graphic Designer, Ellie Herring, Score 2 0 1 4 ADDY AWAR DS W I NNER S 23 STORY KENTUCKY WIDE CHICKEN HENS & ROOSTERS MIGRATE FROM THE FARM TO CITY LIVING HAILING BERRY! WENDELL BERRY’S DAUGHTER, MARY, MOBILIZES THE AGRARIAN LIFESTYLE K E N T U C K Y H A S O N E T O T E L L .™ GRAYDAR THE SAVORY TOUR OUTSTANDING IN THE FIELD PREPARES THE TREASURES OF KENTUCKY’S FARM CULTURE OXBOW Great Bourbon Brochure Category: Campaign; Entrant: Multi-Craft; Advertiser: Buffalo Trace Distillery; Credits: Jason Kaufman, Art Director; David Coomer, Creative Director; Jason Majweski, Copywriter; Chris McNamara, Account Planner; Lacy Reinhold, Account Planner Shelly Fortune Category: Integrated Campaigns Consumer/Local; Entrant: Bullhorn Creative; Advertiser: Shelly Fortune; Credits: Brad Flowers, Partner; Adam Kuhn, Creative Director; Davis Meyer, Account Strategist; Mary Galloway, Graphic Designer ; Patrick Morrissey, Web Developer; Carrie Shirley, Copywriting 2014 Stallion Brochure Category: Four color; Entrant: PM Advertising; Advertiser: Taylor Made Stallions; Credits: Jon Siegel, Creative Director; Virginia Osborne, Graphic Artist; Joel Cunningham and Brad Cummings, Copywriters; Merrick Printing, Printer Boo’s & Schmooze Halloween Cocktail Party Invitation Category: Cards, Invitations or Announcements (Special Event Material); Entrant: Sarah Davies Design; Advertiser: Sarah Davies Design (aka Macabre Street Manor for Halloween Cocktail Party); Credits: Sarah Davies, Art Director/ Designer Membership Explainer Category: Animation or Special Effects; Entrant: Oculus Studios; Advertiser: Commonwealth Credit Union; Credits: Oculus Studios Night Circus Campaign Category: Integrated Campaign; Entrant: Lexington Public Library; Advertiser: Lexington Public Library; Credits: Peggy McAllister, Graphic Designer; Greg Davis, Marketing Manager; Jeremy Midkiff, Video Media Specialist; Jason Goodwill, Webmaster; Doug Tattershall, Media Relations Coordinator AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 24 DISPLAY UNTIL NOV. 18, 2013 Fall 2013 Category: Logo; Magazine Design (Entire Magazine); Entrant: STORY magazine; Advertiser: STORY magazine; Credits: Tim Jones, Creative Director; Julie Wilson, Publisher; Bart Mahan, COO; Andrew Hyslop, Contributing Photographer #sharethelex Social Campaign Category: Campaign; Entrant: Cornett; Advertiser: Lexington Convention and Visitors Bureau; Credits: Christy Hiler, Chief Strategic Officer; Whit Hiler, Creative Director; Tim Jones, Sr. Art Director; Leslie Miller, Assistant Account Planner; Jason Majewski, Copywriter; Ian and James Friley/Kong Productions, Video Production and Sound; Danielle Podeszek, Interactive Designer; Peter Cook, Director of Interactive Production; Shamick Gaworski, Web Developer; Cricket Press, Ainsley Wagner & Tim Jones, T-shirt Design seeblue.com Category: Services; Entrant: Cornett; Advertiser: University of Kentucky; Credits: David Coomer, Chief Creative Officer; Peter Cook, Director of Interactive Production; Brad Mancuso, Art Director; Jeff Hancock, Creative Director; Bobby Oakley, Interactive Designer; Wendell Wilson, Programmer, Wendell Wilson Consulting; Kelley Nalli, Account Planner; Jared Lee, Asst. Account Planner; Jason Majewski, Copywriter; Kelley Bozeman, Marketing Director, University of Kentucky Public Relations and Tyler Gayheart, Director of Comm/Tech, University of Kentucky, Clients Old Charter Survive Any Zombie Attack Category: Counter Top or Attached; Entrant: Cornett; Advertiser: Cornett IMS; Credits: Chris McNamara, Account Planner; Mary O’Brien, Asst. Account Planner; Jason Kaufmann, Art Director; Jason Majewski, Copywriter; David Coomer, Creative Director; Kasey Blackford, Model; Ana Crane, Hair and Makeup Artist; Shaun Ring Photography, Photographer VisitLex Campaign Category: Integrated Campaigns Consumer, Regional/National Entrant: Cornett; Advertiser: Lexington Convention and Visitors Bureau; Credits: Christy Hiler, Chief Strategic Officer; Leslie Miller, Assistant Account Planner; Tim Jones, Sr. Art Director; Jason Majewski, Copywriter; Danielle Podeszek, Interactive Designer; David Coomer and Whit Hiler, Creative Directors; Megan Smith, Writer - Love Letter to Lexington; Peter Cook and Shamick Gaworski, Director of Interactive Production & Web Development; Clay Gibson, Production Artist; Ian and James Friley/Kong Productions, Video Production & Sound; Nick Child, Designer; Magnus Lindqvist, Photographer 2 0 1 4 ADDY AWAR DS W I NNER S 25 SALES PROMOTION Silver Category: Catalog Entrant: DecoArt, Inc Advertiser: DecoArt, Inc Title: 2013 DecoArt Product Catalog Credits: April Torbush, Sr. Graphic Designer Ryan Lanigan, Graphic Designer Jennifer Jones, Graphic Designer Holly Turney, Graphic Designer Donna Bush, Senior Designer Tabitha Dotson, Creative Marketing Manager Gold Category: Catalog Entrant: Bullhorn Creative Advertiser: Gainesway Title: Gainesway: Stallion Book Credits: Adam Kuhn, Creative Director Mary Galloway, Graphic Designer Davis Meyer, Account Strategist Merrick Printing, Printer Silver Category: Sales Kit or Product Information Sheets Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Haiku Info Kit Credits: Alex Reed, Project Manager Dara Mullins, Project Coordinator Erin Hsu, Copywriter Black & White, Design Chris Barnes, Art Director Clark & Riggs, Printer Kentucky Box, Assembly Silver Category: Sales Kit or Product Information Sheets Entrant: Alltech Advertiser: Alltech Title: Alltech Crop Science On-Farm Marketing Toolkit AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 26 Credits: Melanie Rounsaville, Project Manager Andy Stevenson, Lead Designer Fernando Lysko, Graphic Designer Ashley Davis, Graphic Designer Heath Paradice, Technical Consultant Bronze Category: Menu Entrant: Cornett Advertiser: A&W Restaurants Title: A&W Menu Board Credits: David Coomer, Chief Creative Officer Tim Jones, Sr. Art Director Shannon Adams, Graphic Designer Brad Mancuso, Illustrator Ashlee Harris, Account Planner Gold Category: Campaign Entrant: Multi-Craft Advertiser: Buffalo Trace Distillery Title: Great Bourbon Brochure Credits: Jason Kaufman, Art Director David Coomer, Creative Director Jason Majweski, Copywriter Chris McNamara, Account Planner Lacy Reinhold, Account Planner Gold Category: Single Unit Entrant: Alltech Advertiser: Alltech Title: Kentucky Pumpkin Barrel Ale 4-Pack bottles Credits: Deirdre Lyons, Director, Corporate Image and Project Management Alltech Derek Melvin, Sr. Graphic Designer Bronze Category: CD or DVD Entrant: KET (Kentucky Educational Television) Advertiser: Kentucky Educational Television Title: KET - Jubilee DVD Credits: John Dawahare, Designer Steve Shaffer, Photographer Amanda Dawahare, Copywriter Teresa Day, Copywriter Gold Category: Campaign Entrant: Alltech Advertiser: Alltech Title: Kentucky IPA 6-Pack bottles, 4-Pack cans Credits: Deirdre Lyons, Director, Corporate Image and Project Management Alltech Derek Melvin, Sr. Graphic Designer Gold Category: Counter Top or Attached Entrant: Cornett Advertiser: Cornett IMS Title: Old Charter Survive Any Zombie Attack Credits: Chris McNamara, Account Planner Mary O’Brien, Asst. Account Planner Jason Kaufmann, Art Director Jason Majewski, Copywriter David Coomer, Creative Director Kasey Blackford, Model Ana Crane, Hair and Makeup Artist Shaun Ring Photography, Photographer Silver Category: Trade Show Exhibit Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Haiku Fan Exhibit Credits: Pam Lawless, Project Manager Chris Barnes, Art Director Erin Hsu, Copywriter Nimlok Kentucky, Builder/Designer Silver Category: Trade Show Exhibit Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Big Ass Fans Exhibit Credits: Pam Lawless, Project Manager Chris Barnes, Art Director Deckel & Moneypenny Exhibits, Builder/Designer COLLATERAL MATERIAL Gold Category: Multiple Process Entrant: Multi-Craft Advertiser: Centre College Office of Admissions Title: Centre College Admissions Folder Credits: Adam T. Brown, Asst. Director of Admission For Communication Silver Category: Multiple Process Entrant: Oculus Studios Advertiser: Dex Appeal Title: Dex Appeal Business Card Credits: Oculus Studios, Silver Category: Four-color Entrant: Balance Creative Advertiser: YMCA of Central Kentucky Title: YMCA of Central Kentucky Impact Report Credits: Jim Edmon, Designer Kristyn Disponette, Project Manager Kate Patterson, Client Representative Warner’s Printing, Printing Silver Category: Four-color Entrant: Alltech Advertiser: Alltech Title: University of Kentucky Research Alliance Annual Report Credits: Karl Dawson, Vice President and Chief Scientific Officer Jeannine Osborn, Research Coordinator Celeste McGarvey, Senior Graphic Designer Silver Category: Less than four-color Entrant: Centre College Advertiser: Centre College Title: Centre College/Shaker Village Guest Pass Credits: Ryan Lanigan, Visual and Web Designer Amy Clark Wise, Assistant Director of Communications for Public Relations and Marketing Michael Strysick, Director of Communications Silver Category: Four color Entrant: University of Kentucky Office of Development Advertiser: UK Women & Philanthropy Title: Women & Philanthropy Membership Brochure Credits: Kristin Sullivan Cruser, Director of Creative Services G. Wayne Rogers, Director of Communications Susannah Denomme, Director of Fundraising Programs Paula Pope, Director of Special Projects Silver Category: Four color Entrant: Able Engine Advertiser: Able Engine Title: ISPA “Path to Benefits” Member Brochure Credits: Adam Martin, Creative Director/ Lead Designer Alex Carson, Graphic Designer Meg Heaton, Art Director Lauren Smalley, Account Executive Crystal Ducker, VP of Research and Communications, ISPA Silver Category: Four color Entrant: PM Advertising Advertiser: WinStar Farm Title: 2014 Farm Brochure Credits: Jon Siegel, Creative Director Wendy Tulenko, Graphic Artist Joel Cunningham, Copywriter Brad Cummings, Copywriter Gold Category: Four color Entrant: PM Advertising Advertiser: Taylor Made Stallions Title: 2014 Stallion Brochure Credits: Jon Siegel, Creative Director Virginia Osborne, Graphic Artist Joel Cunningham, Copywriter Brad Cummings, Copywriter Silver Category: Four color Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Energy Brochure Credits: Chris Barnes, Designer Elyse Vincent, Project Manager Erin Hsu, Copywriter Multi-Craft, Printer Silver Category: Four color Entrant: Alltech Advertiser: Alltech Title: Symposium: GLIMPSE Credits: Jennifer Allen, Art Director David Jones, Designer Laci Poulter, Copywriter & Project Manager 2 0 1 4 ADDY AWAR DS W I NNER S 27 Silver Category: Campaign Entrant: Group CJ Advertiser: Keeneland, Berea, Lexington Convention and Visitors Bureau and Shaker Village Title: Kick Up Your Heels in the Bluegrass Credits: Connie Jo Miller & Nancy Diedrichs, Creative Directors/Copywriters Cheryl Conrad & Joel Villaflor, Graphic Designers Eric Diedrichs, Photographer Mac The Horse & handler Morgan Miller, Talent Silver Category: Campaign Entrant: Centre College Advertiser: Centre College Title: Centre College Recruitment Campaign Credits: Diane Johnson, Senior Associate Director of Communications Tom Sturgeon, Associate Director of Communications for Visual and Web Design Michael Strysick, Director of Communications Gold Category: Cover Entrant: Shatterbox Advertiser: Alliance for American Manufacturing Title: ReMaking America Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director Michael Braley, Designer Cody Chatham, Designer Kate Davis, Account Director Silver Category: Cover Entrant: STORY magazine Advertiser: STORY magazine Title: Spring 2013 Credits: Tim Jones, Creative Director Julie Wilson, CEO/Publisher James Byrd, Contributing Photographer Michael Strysick, Director of Communications Milton Reigelman, Director of International Programs & Special Assistant to the President Silver Category: Cover Entrant: STORY magazine Advertiser: STORY magazine Title: Summer 2013 Silver Category: Editorial Spread or Feature (One editorial spread or feature per entry) Entrant: STORY magazine Advertiser: STORY magazine Title: Caught Wild Spring 2013 Credits: Julie Wilson, CEO/Publisher Tim Jones, Creative Director Steve Squall, Contributing Photographer Gold Category: 09A - Cover Entrant: STORY magazine Advertiser: STORY magazine Title: Fall 2013 Credits: Julie Wilson, CEO/Publisher Tim Jones, Creative Director Jason & Mary Beth McKinley, Contributing Photographers Jamie Aramini, Contributing Writer Credits: Tim Jones, Creative Director Julie Wilson, CEO/Publisher Andrew Hyslop, Contributing Photographer Gold Category: Editorial Spread or Feature (One editorial spreador feature per entry) Entrant: STORY magazine Advertiser: STORY magazine Title: Magic Bus Fall 2013 Bronze ADDY Award Entrant: STORY magazine Advertiser: STORY magazine Title: Winter 2013 Credits: Julie Wilson, CEO/Publisher Tim Jones, Creative Director Andrew Hyslop, Contributing Photographer Susan McDaniel, Contributing Writer Credits: Tim Jones, Creative Director Julie Wilson, CEO/Publisher Allison May, Contributing Photographer Silver Category: Cover Entrant: Centre College Advertiser: Centre College Title: Centrepiece Magazine Cover: Study Abroad Credits: Tom Sturgeon, Associate Director of Communications for Visual and Web Design AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 28 Bronze Category: Editorial Spread or Feature (One editorial spread or feature per entry) Entrant: KET (Kentucky Educational Television) Advertiser: KET (Kentucky Educational Television) Title: KET - Visions October spread Credits: Missy Upton, Designer Ellen Soileau, Editor John Dawahare, Art Director Todd Piccirilli, Publisher Tim Bischoff, Marekting Director Gold Category: Magazine Design (Entire Magazine) Entrant: The Williams McBride Group Advertiser: University of Kentucky College of Nursing Title: Opportunities 2013 Credits: Melissa Weber, Creative Director/ Designer Tim Smith, Account Supervisor M. Claire Sale, Editor Rebekah Tilley, Copywriter Sue Fay, Copywriter Ryan Cleary, Copywriter Lee P. Thomas Photography, Photographer Richie Wireman, Photographer Wendling Printing Company, Printer Silver Category: Magazine Design (Entire Magazine) Entrant: STORY magazine Advertiser: STORY magazine Title: Spring 2013 Credits: Julie Wilson, Publisher Tim Jones, Creative Director Bart Mahan, COO James Byrd, Contributing Photographer Silver Category: Magazine Design (Entire Magazine) Entrant: STORY magazine Advertiser: STORY magazine Title: Summer 2013 Credits: Julie Wilson, Publisher Tim Jones, Creative Director Bart Mahan, COO Steve Squall, Contributing Photographer Gold Category: Magazine Design (Entire Magazine) Entrant: STORY magazine Advertiser: STORY magazine Title: Fall 2013 Silver Category: Book Design (Entire Book) Entrant: Cornett Advertiser: University of Kentucky Title: UK View Book Credits: Tim Jones, Creative Director Julie Wilson, Publisher Bart Mahan, COO Andrew Hyslop, Contributing Photographer Credits: Brad Mancuso, Art Director Dave Songstad, Copywriter Jeff Hancock, Creative Director David Coomer, Chief Creative Officer Kelley Nalli, Account Planner Jared Lee, Asst. Account Planner Welch Printing, Printer Kelley Bozeman, Marketing Director, University of Kentucky Public Relations Silver Category: Magazine Design (Entire Magazine) Entrant: STORY magazine Advertiser: STORY magazine Title: Winter 2013 Credits: Julie Wilson, Publisher Tim Jones, Creative Director Bart Mahan, COO Allison May, Contributing Photographer Silver Category: Magazine Design (Entire Magazine) Entrant: Shatterbox Advertiser: Equestrian Events, Inc. Title: Rolex Three Day Event Program Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director Cody Chatham, Designer Kate Davis, Account Director Gold Category: Book Design (Entire Book) Entrant: Shatterbox Advertiser: Alliance for American Manufacturing Title: ReMaking America Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director Michael Braley, Designer Cody Chatham, Designer Kate Davis, Account Director Silver Category: Book Design (Entire Book) Entrant: Ballyhue Creative Advertiser: Hawk Creek Church Title: Advent Devotional Teresa Vander Molen, Art Director Jeff Hancock, Creative Director David Coomer, Chief Creative Officer Kip Cornett, Executive Creative Officer Erin Perry, Account Planner Christa Marrillia, Keeneland, Client Silver Category: Single Entrant: Able Engine Advertiser: Able Engine Title: 2013-2014 Eastern Kentucky University Men’s Basketball Poster Credits: Adam Martin, Designer/Art Director Chris Radcliffe, Photographer Silver Category: Single Entrant: Able Engine Advertiser: Able Engine Title: 2013 Eastern Kentucky University Football Schedule Poster Credits: Kimbra Lile, Graphic Designer Austin Upchuch, Creative Arts Pastor/Project Coordinator Credits: Adam Martin, Designer/Art Director Tim Webb, Photographer, Kara Kovert, Director of Athletic Marketing, Silver Category: Single Entrant: Shatterbox Advertiser: Iowa State University/ Shatterbox Title: Hindsight: Design Lecture Poster Gold Category: Campaign Entrant: Cornett Advertiser: University of Kentucky Athletics Title: UK Football Poster Series Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director/ Designer Silver Category: Single Entrant: Cornett Advertiser: Cornett-IMS Title: Spring Race Poster Credits: Danielle Podeszek, Designer, Concept Kris Ange, Designer Credits: Brad Mancuso, Art Director Jason Kaufman, Art Director Magnus Lindqvist, Photography Jason Majewski, Copywriter Christy Hiler, Chief Strategic Officer Leslie Miller, Asst. Account Planner Tim Jones, Photography Bronze Category: Campaign Entrant: Able Engine Advertiser: Able Engine Title: The Sixth Man Poster Campaign Credits: Adam Martin, Creative Director Jason Epperson, Sixth Man Co-Producer/Editor Steve Bates, Sixth Man CoProducer/Photographer Tim Bates, Sixth Man Co-Producer Lee Cruise, Sixth Man Co-Producer Luther Andal, Principal Bill Adams, Principal Graham Wheeler, Principal Silver Category: Card Entrant: Forcht Bank Advertiser: Forcht Bank Title: Merry Christmas from Forcht Credits: Eddie Woodrfuff, Chief Marketing Officer James Carr, Senior Graphic Designer Sam Elliott, Copywriter Silver Category: Card Entrant: Shatterbox Advertiser: Hensley/Elam Title: Hensley/Elam Holiday Card Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director Cody Chatham, Designer/Illustrator Accuprint, Printer Gold Category: Invitation Entrant: Tim Jones Advertiser: Tim and Jessica Jones Title: Make It Legal Invitation Credits: Tim Jones, Art Director/Screen Printer/Groom Jessica Jones, Art Director/ Screen Printer/Bride Amy Hood, Designer/Illustrator Jason Majewski, Copywriter Multi-Craft, Digital Printing 2 0 1 4 ADDY AWAR DS W I NNER S 29 Gold Category: Invitation Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Annual Company Picnic Credits: Chris Barnes, Art Director Black & White, Design Multi-Craft, Printer Silver Category: Invitation Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Education Symposium Invitation Credits: Chris Barnes , Designer Elyse Vincent, Project Manager/ Copywriter Copy Express, Printer Bronze Category: Campaign Entrant: Alltech Advertiser: Alltech Title: Kentucky Gathering: Hop In Credits: Elizabeth Bagby , Project Manager Laci Poulter, Project Manager Billy Frey, Project Manager Jennifer Allen, Art Director ADVERTISING FOR THE ARTS & SCIENCES Silver Category: Poster Entrant: Shatterbox Advertiser: Iowa State University/ Shatterbox Title: Hindsight: Design Lecture Poster Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director/ Designer Bronze Category: Poster Entrant: Centre CollegeArt Department Advertiser: Centre CollegeArt Department Title: Jonathan Queen Exhibit Poster Credits: Dana Bart, Director of Publications Sheldon Tapley, Stodghill Professor of Art - Project Coordinator Jonathan Queen, Artist Bronze Category: Integrated Campaign Entrant: Centre CollegeArt Department Advertiser: Norton Center for the Arts Title: Norton Center for the Arts2013-2014 Season Campaign Credits: Steve Hoffman, Executive Director Mandy Prather, Director of Marketing & Development Dana Bart, Director of Publications Logograph, Welch Printing, Fastsign Printing, ADVERTISING INDUSTRY Gold Category: Collateral (brochures, posters, etc.) Entrant: Oculus Studios Advertiser: Oculus Studios Title: Oculus Studios Business Card Credits: Oculus Studios Silver Category: Stationery Package Entrant: BORN Advertiser: BORN Title: BORN Stationery Package Credits: Bill Michul, Creative Director Jen Larkin, Account Director AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 30 Gold Category: Stationery Package Entrant: Oculus Studios Advertiser: Oculus Studios Title: Oculus Studios Business Card Credits: Oculus Studios Silver Category: Print Entrant: Oculus Studios Advertiser: Oculus Studios Title: Oculus Studios Business Card Credits: Oculus Studios Bronze Category: Broadcast Entrant: Eppic Films Advertiser: Eppic Films Title: Eppic Films Demo Reel Credits: Jason Epperson, Director/ Producer/Editor Gold Category: Digital Advertising Entrant: Shatterbox Advertiser: Shatterbox Title: Shatterbox Website Credits: Jeff Ruth, Chief Creative Officer/ Designer Michael Braley, Creative Director Yoshimura Kasahara, Programmer Silver Category: Cards, Invitations or Announcements (Special Event Material) Entrant: Group CJ Advertiser: Group CJ Title: Mad Women Work Here Credits: Connie Jo Miller, Creative Director/ Copywriter Nancy Diedrichs, Production Joel Villaflor, Art DIrector Gold Category: Cards, Invitations or Announcements (Special Event Material) Entrant: Sarah Davies Design Advertiser: Sarah Davies Design (aka Macabre Street Manor for Halloween Cocktail Party) Title: Boo’s and Schmooze Halloween Cocktail Party Invitation Credits: Sarah Davies, Art Director/Designer Silver Category: Digital Advertising Entrant: Oculus Studios Advertiser: Oculus Studios Title: Oculus Studios Website Credits: Oculus Studios ADVERTISING INDUSTRY SELF-PROMOTION Silver Category: Integrated Campaign Entrant: Lexington Herald-Leader Advertiser: Lexington Herald-Leader Title: Kentucky Roots. Kentucky Stories. - Lexington Herald-Leader Credits: Jason Gregory, Graphic Designer WKYT Creative Services, Peter Baniak, Editor and Vice President Jane Ashley Pace, Advertising & Marketing Supervisor Devan Hafer, Marketing and Social Media Specialist Bronze Category: Integrated Campaign Entrant: Able Engine Advertiser: Able Sports Title: Able Sports Branding Campaign Credits: Adam Martin, Creative Director Meg Heaton, Art Director Bill Adams, Principal Luther Andal, Principal Graham Wheeler, Principal Justin Hamlett, Web Developer Susan Ferguson-Wheeler, Account Manager CONSUMER OR TRADE PUBLICATION Silver Category: Less than four-color Entrant: Centre College Advertiser: Centre College Title: Centre Commitment Print Ad Credits: Ryan Lanigan, Visual and Web Designer Michael Strysick, Director of Communications Bronze Category: Four-color Entrant: Centre College Advertiser: Centre College Title: Centre College: GSA takes Centre Stage Credits: Ryan Lanigan, Visual and Web Designer Amy Wise, Assistant Director of Communications for Public Relations and Marketing Michael Strysick, Director of Communications Bronze Category: Four-color Entrant: Alltech Advertiser: Alltech Title: Make Every Occasion Special Credits: Laci Poulter, Project Manager & Copywriter Jennifer Allen, Art Director Shaun Ring of Shaun Ring Photography, Photography Silver Category: Four-color Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Big Ass Comfort Ad Airport Business Credits: Chris Barnes, Designer Erin Hsu, Copywriter Genevieve Willis, Project Manager Bronze Category: Four-color Entrant: Group CJ Advertiser: Lexington Department of Environmental Quality and Public Works Title: Do Your Duty, No Butts & Pick It Up Credits: Mark York, Creative Director Connie Jo Miller, Creative Director/ Copywriter Nancy Diedrichs, Designer/ Copywriter Paul Blodgett, Art Director Silver Category: Four-color Entrant: Cornett Advertiser: Cornett-IMS Title: Keeneland November Sale Campaign Credits: Teresa Vander Molen, Art Director/ Designer Kris Ange, Designer Jeff Hancock, Creative Director Kip Cornett, Concept, Copywriter Beth Bell, Account Planner Christa Marrillia and Keeneland Sales Team, Client DIGITAL ADVERTISING Silver Category: Services Entrant: Shatterbox Advertiser: Innoviator Flight Science Title: Innoviator Flight Science Website Credits: Jeff Ruth, Chief Creative Office/ Designer Christopher Gowin, Developer Michael Braley, Creative Director Kate Davis, Account Director Magnus Lindqvist, Photographer Bronze Category: Services Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Commonwealth Credit Union Website Credits: Oculus Studios Bronze Category: Services Entrant: Oculus Studios Advertiser: Becker Law Office Title: Becker Law Office Website Credits: Oculus Studios Gold Category: Products Entrant: STORY magazine Advertiser: STORY magazine Title: STORY’s Rockin Website Credits: Julie Wilson, CEO/Publisher James Collins, Website Developer Tim Jones, Creative Director Brian Brooks, Web Art Direction Bronze Category: Products Entrant: Balance Creative Advertiser: Kentucky Distillers’ Association Title: Kentucky Bourbon Trail Website Credits: Jim Edmon, Visual Design Lee Boone, Web Programming David Caldwell, Project Manager Adam Johnson, Client Representative Silver Category: Outlets Entrant: Cornett Advertiser: A&W Restaurants Title: A&W Website Credits: David Coomer, Chief Creative Officer Christy Hiler, Chief Strategic Officer Peter Cook, Director of Interactive Production Bobby Oakley, Interactive Designer Jason Majewski, Copywriter Brad Mancuso, Illustrator Ashlee Harris, Account Planner Leslie Miller, Asst. Account Planner Wendell Wilson Consulting, Programmers Silver Category: Services Entrant: Shatterbox Advertiser: Coleman Group Title: Coleman Group Website Credits: Jeff Ruth, Chief Creative Officer/ Designer Michael Braley, Creative Director Cody Chatham, Designer Braidi Kase, Programmer 2 0 1 4 ADDY AWAR DS W I NNER S 31 Bronze Category: Services Entrant: Shatterbox Advertiser: Kirkpatrick & Company Title: Kirkpatrick & Company Website Credits: Jeff Ruth, Chief Creative Officer/ Designer Michael Braley, Creative Director Braidi Kase, Developer Kate Davis, Account Director Bronze Category: Services Entrant: KET (Kentucky Educational Television) Advertiser: KET (Kentucky Educational Television) Title: KET - Fast Forward website Credits: Adam Kuhn - Bullhorn, Creative Director Mary Galloway - Bullhorn, Designer Tonya Crum - KET, Director of Adult Education and Workforce Training Teresa Day - KET, Director of Arts & Special Projects Davis Meyer - Bullhorn, Accounts Patrick Morrissey - Bullhorn, Web Developer Margaret Townsley - KET, Marketing & Publications Manager Sarah Wilkins, Ed.D. - KET, Adult Education Specialist Todd Piccirilli - KET, Communications Manager Silver Category: Services Entrant: Centre College Advertiser: Centre College Title: Centre College website Credits: Ryan Lanigan, Visual and Web Designer Katie Jones, Publication and Web Assistant John Rusnak, Web and Communications Assistant Mariel Smith, Communications Fellow Michael Strysick, Director of Communications Amy Wise, Assistant Director of Communications for Public Relations & Marketing Cindy Long, Associate for News and Marketing Bronze Category: Services Entrant: Oculus Studios Advertiser: Becker Law Office Title: Becker Law Office Website Bronze Category: Services Entrant: PM Advertising Advertiser: Gainesway Farm Title: Gainesway Farm Website Silver Category: Services Entrant: Group CJ Advertiser: Lextran, LEXPARK and Lexington Area Metro Planning Title: MoveItPeople.com Mobile Credits: Jon Siegel, Creative Director Virginia Osborne, Web Designer Jeremy Muncy, Web Developer Gold Category: Services Entrant: Cornett Advertiser: University of Kentucky Title: seeblue.com Credits: David Coomer, Chief Creative Officer Peter Cook, Director of Interactive Production Brad Mancuso, Art Director Jeff Hancock, Creative Director Bobby Oakley, Interactive Designer Wendell Wilson, Programmer, Wendell Wilson Consulting Kelley Nalli, Account Planner Jared Lee, Assistant Account Planner Jason Majewski, Copywriter Kelley Bozeman, Marketing Director, University of Kentucky Public Relations, client Tyler Gayheart, Director of Comm/ Tech, University of Kentucky, client Silver Category: Services Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Commonwealth Credit Union Website Credits: Oculus Studios AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 32 Credits: Oculus Studios Credits: Connie Jo Miller, Creative Director Tim Campbell, Producer Nancy Diedrichs, Digital Production Joel Villaflor, Art Director Gold Category: Product Entrant: Cornett Advertiser: Cornett-IMS Title: Betting Guide Infographic Credits: Danielle Podeszek, Design & Illustration Dave Songstad, Copywriter Teresa Vander Molen, Art Director Jeff Hancock, Creative Director Peter Cook, Director of Interactive Production Erin Perry, Account Planner Beth Bell , Account Planner Christa Marrillia, Client Silver Category: Outlets Entrant: Shatterbox Advertiser: Fazoli’s Title: “Only At Fazoli’s” Microsite Credits: Jeff Ruth, Chief Creative Officer/ Designer Michael Braley, Creative Director Brian Brooks, Designer Braidi Kase, Developer Kate Davis, Account Director Bronze Category: Services Entrant: Blue Grass Council, Boy Scouts of America Advertiser: Blue Grass Council, Boy Scouts of America Title: Brave the Blue II Micro Site Credits: James Howard, Chief Technology Officer Dan Koett, Chief Marketing Officer Matt Roberts, Chief Operating Officer Chip Armishaw, Chief Executive Officer Gold, Best of Show Category: Campaign Entrant: Cornett Advertiser: Lexington Convention and Visitors Bureau Title: #Sharethelex Social Campaign Credits: Christy Hiler, Chief Strategic Officer Whit Hiler, Creative Director Tim Jones, Sr. Art Director Leslie Miller, Asst. Account Planner Jason Majewski, Copywriter Ian and James Friley/Kong Productions, Video Production and Sound Danielle Podeszek, Interactive Designer Peter Cook, Director of Interactive Production Shamick Gaworski, Web Developer Cricket Press, Ainsley Wagner & Tim Jones, Tshirt Design Bronze Category: Campaign Entrant: Alltech Advertiser: Alltech Title: Norman’s Winter Training Credits: Alan Henthorne, Producer Michelle Michael, Cinematography David Butler, Interactive and Social Media Producers John Roberts, Interactive and Social Media Producers Kendra Bryan, 2nd Camera and Editor Glenn Hutcheson, Graphics Will Anders, Graphics Bronze Category: Campaign Entrant: Alltech Advertiser: Alltech Title: Norman Photo Contest Credits: David Butler, Web Marketing Manager Nick Easterling, Web Master Anais Hamel, Communications Coordinator for the Alltech FEI World Equestrian Games™ 2014 in Normandy Silver Category: Newsletter Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: December Quarterly Newsletter Credits: Chris Barnes, Art Director Dara Mullins, Project Manager/ Copywriter Erin Hsu, Copywriter Charles Anderson, Web Technology Manager DBS Interactive, Design/ Development Bronze Category: Newsletter Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Powerfoil X LED Internal Announcement Credits: Chris Barnes, Art Director Jessica Goodin, Designer Dara Mullins, Project Manager/ Copywriter Erin Hsu, Copywriter Silver Category: Webisodes Entrant: Oculus Studios Advertiser: Pillsbury/Serious Eats Title: Pillsbury: Artisan Salmon Pizza Flatbread Credits: Oculus Studios Brigitte Nguyen, Host/Chef Silver Category: Internet Commercials Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Membership Explainer Credits: Oculus Studios Silver Category: Internet Commercials Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Explainer Credits: Oculus Studios Gold Category: Branded Content, more than 60 seconds Entrant: Eppic Films Advertiser: Eastern Kentucky University Title: EKU Football 2013 Credits: Jason Epperson, Director/ Producer/Editor Michael Lloyd, Cinematographer Mike Benton, B Camera Operator James Ochsenbein, 1st Assistant Camera Marc Gurevitch, Key Grip Gold Category: Branded Content, more than 60 seconds Entrant: Cornett Advertiser: Cornett IMS Title: The Lane’s End Experience Credits: Gary Miller, Director, Eye Level Films Kip Cornett, Creative Director David Coomer, Chief Creative Officer Chris McNamara, Account Planner Lacy Reinhold, Account Planner Stephanie Wright, Brand Designer Kristin Kelly, Marketing Specialist Abby Heverin, Communications Coordinator Mike Benton, Courage Media Matt Webb, Courage Media Gold Category: Branded Content, more than 60 seconds Entrant: Cornett Advertiser: Lexington Convention and Visitors Bureau Title: #sharethelex video Silver Category: Branded Content, more than 60 seconds Entrant: Alltech Advertiser: Alltech Title: Kentucky Bourbon Barrel Ale-The Journey Credits: Christy Hiler, Chief Strategic Officer Whit Hiler, Creative Director Jason Majewski, Copywriter Ian Friley/Kong Productions, Video Production Leslie Miller, Asst. Account Planner Credits: MIchelle Michael, Producer and Cinematography Kendra Bryan, 2nd Camera and Editor Glenn Hutcheson, Graphics Silver Category: Branded Content, more than 60 seconds Entrant: BORN Advertiser: Blanton’s Single Barrel Bourbon Title: Blanton’s Single Barrel Bourbon - North America Credits: Bill Michul, Creative Director Jennifer Larkin, Account Director Chris Tomlin, Copywriter Ruckus Films, Masahito Kikumoto, Client John Shutt, Client Phil Osborne, Strategy/Research Silver Category: Branded Content, more than 60 seconds Entrant: International Coach Federation Advertiser: International Coach Federation Title: ICF Credential Legacy Video Credits: Lindsay Bodkin, Director of Brand Management Ann Jarvis, Marketing Manager Silver Category: Branded Content, more than 60 seconds Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Haiku, Meet Sledgehammer Credits: Jim Voskuhl, Producer Silver Category: Branded Content, more than 60 seconds Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Haters 2: Electric Boogaloo Credits: Jim Voskuhl, Producer Angry Customers, Copywriters Sherrell Watson, Choreographer Bronze Category: Branded Content, more than 60 seconds Entrant: Oculus Studios Advertiser: Oxvision Title: Hound of Heaven Trailer Credits: Oculus Studios 2 0 1 4 ADDY AWAR DS W I NNER S 33 Silver Category: Campaign Entrant: Eppic Films Advertiser: Eastern Kentucky University Title: EKU Athletics 2013-14 Season Credits: Jason Epperson, Director/Producer/ Writer/Editor Michael Lloyd, Cinematographer Marc Gurevitch, Key Grip Michael Benton, 2nd Unit Director/ Camera Operator DIRECT MARKETING Silver Category: Flat Entrant: Group CJ Advertiser: The Lexington Convention and Visitors Bureau Title: 25 Weird and Wonderful Facts About Lexington Credits: Nancy Diedrichs & Ave Lawyer & Tim Campell, Creative Directors/ Copywriters Joel Villaflor, Art Director Silver Category: Flat Entrant: Cornett Advertiser: Cornett-IMS Title: Keeneland September Sale Mailer Credits: Teresa Vander Molen, Art Director/ Designer Dave Songstad, Copywriter Jeff Hancock, Creative Director Kip Cornett, Chief Creative Officer Erin Perry, Account Planner Beth Bell, Account Planner Daryl Thiery, Berman Printing, Printer Christa Marrillia and Keeneland Sales Team, Client Bronze Category: Flat Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Residential Mailer Credits: Chris Barnes, Art Director Jessica Goodin, Designer Dara Mullins, Project Manager/ Copywriter Alex Reed, Copywriter Erin Hsu, Copywriter Multi-Craft, Printer Bronze Category: Flat Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Architect (Auto) Mailer Credits: Chris Barnes, Art Director Jessica Goodin, Designer Dara Mullins, Project Manager/ Copywriter Erin Hsu, Copywriter Multi-Craft, Printer Silver Category: Apparel Entrant: Shatterbox Advertiser: Don Jacobs Volkswagen Title: Don Jacobs Jingleheimer Schmidt T-shirt Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director/ Designer/Copywriter Silver Category: Other Merchandise Entrant: The Tony Leonard Collection Advertiser: The Tony Leonard Collection LLC Title: Secretariat 40th AnniversaryTriple Crown 20-Month Calendar Credits: Tony Leonard, Photographer John H. Adger, The Tony Leonard Collection LLC/co-owner Bobby Shiflet, The Tony Leonard Collection LLC/co-owner & supplemental photography AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 34 Dave Sorrell, The Tony Leonard Collection LLC/co-owner Margaret Foster, The Tony Leonard Collection LLC/Graphics/Creative/ Research John Engelhardt, Supplemental Photography Dan Silvestri/Impact Photography, Digital Scanning Steve Beaven/Frames On Main Gallery & Kate Lossen, Digital Scanning/Archivist Dale Brichta, Supplemental Research/Copy Edward L. Bowen, Grayson-Jockey Club Research Foundation/ Secretariat Introduction W. Cothran Campbell, Dogwood Stable/Tony Leonard Introduction Diane M. Ollberding/Curtis Weeks, RR Donnelley/Printing ELEMENTS OF ADVERTISING Silver Category: Copywriting Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Connect the Dots Mailer Credits: Erin Hsu, Copywriter Dara Mullins, Project Manager/ Copywriter Chris Barnes, Art Director Jessica Goodin, Designer Bronze Category: Copywriting Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: More Than A Name Credits: Oculus Studios Bronze Category: Copywriting Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: More Than A Name Credits: Oculus Studios Bronze Category: Copywriting Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: More Than A Name Credits: Oculus Studios Bronze Category: Copywriting Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: We CU Differently Credits: Oculus Studios Silver Category: Copywriting Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Membership Explainer Credits: Oculus Studios Silver Category: Copywriting Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Explainer Credits: Oculus Studios Silver Category: Copywriting Entrant: Oculus Studios Advertiser: Kenney Orthopedics Title: Never Miss A Step Silver Category: Logo Entrant: Oculus Studios Advertiser: Oculus Studios Title: Oculus Studios Logo Credits: Matt Hasenbalg, Corporate Communications Paula Anderson, Human Resources Bronze Category: Illustration, Single Entrant: Alltech Advertiser: Alltech Title: Citrus Phenological Diagram Credits: Oculus Studios Credits: Oculus Studios Bronze Category: Logo Entrant: Sarah Brown Designs Advertiser: GLSO Lexington Pride Festival Title: 2013 Lexington Pride Festival Logo Silver Category: Logo Entrant: Shatterbox Advertiser: Federated States of Micronesia Telco Corporation (FSMTC) Title: FSMTC Identity Silver Category: Logo Entrant: Cornett Advertiser: A&W Restaurants Title: A&W Logo Credits: Melanie Rounsaville, Project Manager Andy Stevenson, Illustrator Heath Paradice, Technical Consultant Ed Dickinson, Technical Consultant Jandré Prinsloo, Technical Consultant Credits: Sarah Brown, Artist/Designer Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director/ Designer Gold Category: Logo Entrant: Shatterbox Advertiser: Alliance for American Manufacturing Title: Alliance for American Manufacturing Credits: Michael Braley, Creative Director/ Designer Kate Davis, Account Director Silver Category: Logo Entrant: Shatterbox Advertiser: The Solarity Group Title: Solarity Identity Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director/ Designer Bronze Category: Logo Entrant: Shatterbox Advertiser: ChemRez Title: ChemRez Identity Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director/ Designer Silver Category: Logo Entrant: Shatterbox Advertiser: Innoviator Flight Science Title: Innoviator Flight Science Identity Credits: Jeff Ruth, Chief Creative Officer/ Designer Michael Braley, Creative Director/ Designer Gold Category: Logo Entrant: Shatterbox Advertiser: Gun Media, Inc. Title: Breach & Clear: Serpent Logo Credits: Jeff Ruth, Chief Creative Officer/ Creative Director/Designer Silver Category: Logo Entrant: Lexmark International, Inc. Advertiser: Lexmark Center for Children, Lexmark International, Inc. Title: Lexmark Center for Children logo Credits: David Coomer, Chief Creative Officer Tim Jones, Sr. Art Director Jason Majewski, Copywriter Christy Hiler, Chief Strategic Officer Ashlee Harris, Account Planner Silver Category: Logo Entrant: Bullhorn Creative Advertiser: LockNet Title: LockNet (Logo) Credits: Adam Kuhn, Creative Director Curt Rice, Graphic Designer Silver Category: Logo Entrant: Able Engine Advertiser: Able Engine Title: Able Sports Logo Credits: Adam Martin, Logo Designer Bill Adams, Principal Luther Andal, Principal Graham Wheeler, Principal Silver Category: Logo Entrant: Big Ass Fans Advertiser: Big Ass Fans Title: Big Ass Benefits Logos Credits: Chris Barnes, Art Director/ Designer/IIlustrator Jessica Goodin, Designer/Illustrator Miranda Reed, Project Manager Alex Reed, Project Coordinator Silver Category: Illustration, Campaign Entrant: Balance Creative Advertiser: KET Title: Biodiversity Ebook Icons Credits: Jim Edmon, Designer, Illustrator David Caldwell, Project Manager Esther Tattershall Gold Category: Photography, Color Entrant: PM Advertising Advertiser: Taylor Made Stallions Title: Oxbow Photograph Credits: Jon Siegel, Photographer Silver Category: Animation or Special Effects Entrant: Eppic Films Advertiser: Eastern Kentucky University Title: EKU Football 2013 Credits: Jason Epperson, Director/Producer/ Editor Patrick Longstreth, Visual FX Artist Silver Category: Animation or Special Effects Entrant: Oculus Studios Advertiser: Oxvision Title: Hound of Heaven Trailer Credits: Oculus Studios 2 0 1 4 ADDY AWAR DS W I NNER S 35 Silver Category: Animation or Special Effects Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Mobile Deposit Gold Category: Animation or Special Effects Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Thanksgiving Credits: Oculus Studios Credits: Oculus Studios Gold Category: Animation or Special Effects Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Membership Explainer Gold Category: Animation or Special Effects Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Halloween Credits: Oculus Studios Credits: Oculus Studios Gold Category: Animation or Special Effects Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Membership Explainer Gold Category: Cinematography Entrant: BORN Advertiser: Blanton’s Single Barrel Bourbon Title: Blanton’s Single Barrel Bourbon - North America Credits: Oculus Studios Credits: Bill Michul, Creative Director Jen Larkin, Account Director Ruckus Films, Masahito Kikumoto, Client John Shutt, Client Gold Category: Animation or Special Effects Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Explainer Credits: Oculus Studios Gold Category: Animation or Special Effects Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Christmas Gold Category: Cinematography Entrant: Alltech Advertiser: Alltech Title: The Bourbon Barrel Kelvin Cooperage Credits: Steve Bailey, Cinematography Chad Robinson, Cinematography and Editing Kendra Bryan, 2nd Camera Trigger Happy Productions, Lighting Credits: Oculus Studios AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 36 Silver Category: Cinematography Entrant: Alltech Advertiser: Alltech Title: Norway – Salmon Farming and Feeding the World Gold Category: Music Only Entrant: Listen Design Studio Advertiser: “Blood Brother” Film Title: Keep Looking Up: Blood Brother Credits: Alan Henthorne, Producer Steve Bailey, Cinematography Kendra Bryan, Editor Will Anders, Graphics Credits: AJ Hochhalter, Composer Silver Category: Cinematography Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: More Than A Name Credits: Oculus Studios Silver Category: Cinematography Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: More Than A Name Credits: Oculus Studios Bronze Category: Cinematography Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: Generation To Generation Credits: Oculus Studios Gold Category: Music Only Entrant: Listen Design Studio Advertiser: Crown Royal Title: Embrace The Bold Credits: AJ Hochhalter, Composer Silver Category: Music Only Entrant: Listen Design Studio Advertiser: Performance Health Medical Group Title: They Continued On Credits: AJ Hochhalter, Composer Silver Category: Music Only Entrant: Oculus Studios Advertiser: Kenney Orthopedics Title: Never Miss A Step Credits: Oculus Studios Bronze Category: Music Only Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: More Than A Name Credits: Oculus Studios Bronze Category: Music Only Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: More Than A Name Credits: Oculus Studios Bronze Category: Music Only Entrant: Oculus Studios Advertiser: Oxvision Title: Hound of Heaven Trailer Credits: Oculus Studios Matthew Oxley, Composer Silver Category: Music Only Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: Generation To Generation Credits: Oculus Studio Gold Category: Music Only Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: We CU Differently Credits: Oculus Studios Bronze Category: Music Only Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Membership Explainer Credits: Oculus Studios Silver Category: Sound Design Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Thanksgiving Credits: Oculus Studios Silver Category: Sound Design Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Halloween Gold Category: Responsive Design Entrant: Bullhorn Creative Advertiser: Gainesway Title: Gainesway (Website) Credits: Oculus Studios Credits: Adam Kuhn, Creative Director Patrick Morrissey, Web Developer Bronze Category: Interface & Navigation Entrant: Oculus Studios Advertiser: Oculus Studios Title: Oculus Studios Website Gold Category: Responsive Design Entrant: Bullhorn Creative Advertiser: Fogle Keller Purdy PLLC Title: FKP (Responsive Website) Credits: Oculus Studios Credits: Adam Kuhn, Creative Director Patrick Morrissey, Web Developer Magnus Lindqvist, Photographer Silver Category: Interface & Navigation Entrant: Oculus Studios Advertiser: Comfort Heating & Air Title: Comfort Heating & Air Credits: Oculus Studios Gold Category: Responsive Design Entrant: Bullhorn Creative Advertiser: County Club Title: County Club Restaurant (Responsive Website) Credits: Adam Kuhn , Creative Director Patrick Morrissey, Web Developer Coleman Guyon, Photographer Gold Category: Responsive Design Entrant: Shatterbox Advertiser: Fazoli’s Title: “Only At Fazoli’s” Credits: Jeff Ruth, Chief Creative Officer/ Designer Michael Braley, Creative Director Brian Brooks, Designer Braidi Kase, Developer Kate Davis, Account Director Gold Category: Responsive Design Entrant: Oculus Studios Advertiser: Oculus Studios Title: Oculus Studios Website Credits: Oculus Studios Silver Category: Responsive Design Entrant: Oculus Studios Advertiser: Comfort Heating & Air Title: Comfort Heating & Air Credits: Oculus Studios INTEGRATED CAMPAIGNS Silver Category: B-to-B, Local Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Mobile Deposit Silver Category: B-to-B, Local Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Membership Explainer Credits: Oculus Studios Silver Category: B-to-B, Regional/National Entrant: The Williams McBride Group Advertiser: HP Exstream Title: 2013 HP Exstream Americas User Conference Credits: Melissa Weber, Creative Director/ Designer Tim Smith, Account Supervisor Proforma, T-shirts Freeman—San Antonio, Signage Printer and Installation Post Printing, Printer Rastar, Printer Knibbe Ranch—San Antonio, Metal Fabricator Silver Category: Consumer, Local Entrant: Group CJ Advertiser: Lextran, LEXPARK, Lexington Area Metro Planning Title: Move It People! Credits: Connie Jo Miller, Creative Director Tim Campbell, Digital/Interactive Producer Nancy Diedrichs, Broadcast Producer Joel Villaflor, Paul Blodgett, Cheryl Conrad, Art Directors Credits: Oculus Studios 2 0 1 4 ADDY AWAR DS W I NNER S 37 Gold Category: Consumer, Local Entrant: Bullhorn Creative Advertiser: Shelly Fortune Title: Shelly Fortune (Integrated Campaign) Bronze Category: Consumer, Local Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: We CU Differently Ian and James Friley/Kong Productions, Video Production and Sound Nick Child, Designer Magnus Lindqvist, Photographer Credits: Brad Flowers, Partner Adam Kuhn, Creative Director Davis Meyer, Account Strategist Mary Galloway, Graphic Designer Patrick Morrissey, Web Developer Carrie Shirley, Copywriting Credits: Oculus Studios Gold Category: Consumer, Regional/National Entrant: Bullhorn Creative Advertiser: Fogle Keller Purdy PLLC Title: FKP (Integrated Campaign) Silver Category: Consumer, Local Entrant: Bullhorn Creative Advertiser: Crank&Boom Title: Crank&Boom Credits: Brad Flowers, Partner Adam Kuhn, Creative Director Will Jones, Account Strategist Curt Rice, Graphic Designer Mary Galloway, Graphic Designer Patrick Morrissey, Web Developer Carrie Shirley, Copywriter Silver Category: Consumer, Local Entrant: PM Advertising Advertiser: WinStar Farm Title: Paynter Campaign Credits: Jon Siegel, Creative Director Justin Fowler, Cinematography/ Editor Jeremy Muncy, Web Developer Virginia Osborne, Web Designer/ Print Designer Braylyn Resko Stewart, Mural Artist Silver Category: Consumer, Local Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Mobile Deposit Credits: Oculus Studios Silver Category: Consumer, Local Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Membership Explainer Credits: Oculus Studios Gold Category: Consumer, Regional/National Entrant: Cornett Advertiser: Lexington Convention and Visitors Bureau Title: VisitLex Campaign Credits: Christy Hiler, Chief Strategic Officer Leslie Miller, Asst. Account Planner Tim Jones, Sr. Art Director Jason Majewski, Copywriter Danielle Podeszek, Interactive Designer David Coomer and Whit Hiler, Creative Director Megan Smith, Writer - Love Letter to Lexington Peter Cook and Shamick Gaworski, Director of Interactive Production & Web Development Clay Gibson, Production Artist AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 38 Credits: Brad Flowers, Partner Adam Kuhn, Creative Director Curt Rice, Graphic Designer Patrick Morrissey, Web Developer Magnus Lindqvist, Photographer Bronze Category: Consumer, Regional/National Entrant: Cornett Advertiser: A&W Restaurants Title: A&W Hand-Breaded Chicken Tenders Campaign Credits: Tim Jones, Sr. Art Director Shannon Adams, Graphic Designer Nick Child, Motion Graphics Jason Majewski, Copywriter Brad Ziffer, Voice Over Talent Clark Capps, Photographer Ricky Moores, Food Stylist Ashlee Harris, Account Planner Silver Category: Consumer, Regional/National Entrant: PM Advertising Advertiser: Arrowfield Title: Arrowfield 2013 Stallion Campaign Credits: Jon Siegel, Creative Director Jeremy Muncy, Web Developer Virginia Osborne, Graphic Designer/ Web Designer Justin Fowler, Cinematography/ Editor NEWSPAPER Bronze Category: Single Insert (of any type) Entrant: Group CJ Advertiser: Keeneland, Berea, Lexington Convention and Visitors Bureau and Shaker Village Title: High Steppin’ in Horse Country Credits: Connie Jo Miller & Nancy Diedrichs, Creative Directors/Copywriters Cheryl Conrad & Joel Villaflor, Graphic Designers Eric Diedrichs, Photographer Mac The Horse & handler Morgan Miller, Talent Bronze Category: Color (any color other than black) Entrant: Group CJ Advertiser: Group CJ Title: Bluegrass Exclusive: What’s really going on down here. Credits: Connie Jo Miller, Creative Director/ Copywriter Paul Blodgett, Art Director Nancy Diedrichs, Graphics/ Copywriter NON-TRADITIONAL ADVERTISING Silver Category: Single Entrant: Cornett Advertiser: Toyota Motor Manufacturing, Kentucky Title: Toyota Seat - Drive Campaign Credits: Brad Mancuso, Art Director Dave Songstad, Copywriter Ashlee Harris, Account Planner David Coomer, Chief Creative Officer Ashley Chatham, Toyota External Affairs Gold Category: Campaign Entrant: Cornett Advertiser: A&W Restaurants, Eagle One, Dollare Shave Club, and Cornett IMS Title: Beardvertising Credits: Whit Hiler, Creative Director Kris Ange, Graphic Designer Peter Cook, Director of Interactive Production Shamick Gaworski, Web Developer OUT-OF-HOME Silver Category: Flat Entrant: Shatterbox Advertiser: Don Jacobs Volkswagen Title: we auto know Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director/ Designer/Copywriter Cody Chatham, Jeff Ruth, Production Bronze Category: Flat Entrant: Shatterbox Advertiser: Don Jacobs BMW Title: Werk of Art Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director/ Designer/Copywriter Kate Davis, Account Director Bronze Category: Flat Entrant: Fright Nights Production Company Advertiser: Fright Nights Production Company Title: Fright Nights Kentucky Credits: Greg Walker, Creator Justin Blackburn, Graphic Designer Shaun Ring, Photographer Bronze Category: Super-Sized Entrant: Alltech Advertiser: Alltech Title: Make It A Double Credits: Derek Melvin, Senior Graphic Designer Nathan Canavera, Brand Manager Bronze Category: Vehicle Graphic Advertising Entrant: Group CJ Advertiser: Lextran Title: Lextran: On A Roll Credits: Connie Jo Miller, Nancy Diedrichs, Tim Campbell, Creative Directors Cheryl Conrad, Joel Villafor, Paul Blodgett, Art Directors Silver Category: Exterior (Outside/ not a mass transit vehicle) Entrant: Group CJ Advertiser: Lexington’s Department of Environmental Quality and Public Works Title: Do Your Duty Pick It Up, Lexington Credits: Connie Jo Miller & Nancy Diedrichs, Art Directors Nancy Diedrichs, Designer Silver Category: Interior Still or Static Entrant: Centre College Advertiser: Centre College Title: Centre College Airport Wall Panel Credits: Ryan Lanigan, Visual and Web Designer Amy Wise, Assistant Director of Communications for Public Relations and Marketing Michael Strysick, Director of Communications OTHER Tall ADDY Category: Tall ADDY (work created but not picked up the client) Entrant: Shatterbox Advertiser: Bluegrass Environmental Alliance (BEA) Title: Bluegrass Environmental Alliance Branding Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director/ Designer Silver Category: Documented Sales Success Entrant: Meridian-Chiles Advertiser: LexArts Title: Bourbon Barrel Project on Town Branch Campaign Credits: Emily Handloser, Art Director Kevin Wathen, Vice President Creative Services Justin Webb, Producer Mac Chiles, Account Manager Ashley Baker, Alltech’s Lexington Brewing and Distilling Co. Barb Sallee, Sr. Creative Director Maury Sparrow, LexArts Communications Director Jim Clark, LexArts President & CEO Ann Nipp, Beasley Digital Printing Molly Hodgdon, Beasley Digital Printing Dr. Pearse Lyons, Alltech Founder & President Kerry Cook, Art Director Bronze Category: Documented Sales Success Entrant: Group CJ Advertiser: Lexington Restaurant Week Title: Lexington Restaurant Week: A Wild Success Credits: Connie Jo Miller, Director Tim Campbell, Digital/Site Producer Nancy Diedrichs, Broadcast Producer Joel Villaflor & Paul Blodgett, Art Directors/Graphics PUBLIC SERVICE Silver Category: Brochures/Sales Kit Entrant: Sarah Davies Design Advertiser: Fayette County Public Schools Title: Lexington Fayette County Public Schools Calendar Credits: Sarah Davies, Art Director/Designer Nema Brewer, Superior Customer Service Specialist, Publications Design FreePort Press, Printer Silver Category: Brochures/Sales Kit Entrant: Shatterbox Advertiser: EMAC (Emergency Management Assistance Compact) Title: EMAC Brochure Credits: Jeff Ruth, Chief Creative Officer Michael Braley, Creative Director Cody Chatham, Designer Kate Davis, Account Director Multi-Craft, Printer Bronze Category: Cards, Invitations/Announcements (Special Event Material) Entrant: Cornett Advertiser: Toyota Motor Manufacturing, Kentucky Title: Toyota Driving Education Ad Credits: Brad Mancuso, Art Director Dave Songstad, Copywriter Ashlee Harris, Account Planner Ashley Chatham, Toyota External Affairs 2 0 1 4 ADDY AWAR DS W I NNER S 39 Silver Category: Audio/Visual Entrant: KET (Kentucky Educational Television) Advertiser: Kentucky Educational Television Title: Fast Forward Open Credits: Tim Bischoff, Senior Director, Marketing Communications Todd Piccirilli, Creative Director Adam Kuhn - Bulllhorn, Art Director/ Animation Brad Flowers - Bulllhorn, Copywriter Silver Category: Digital Advertising Entrant: Able Engine Advertiser: Able Engine Title: The Fund for Transforming Education in Kentucky Website Credits: Meg Heaton, Art Director/ Lead Designer Susan Ferguson-Wheeler, Account Manager/Lead Developer Bill Adams, Principal Luther Andal, Principal Graham Wheeler, Principal Gold Category: Non-traditional Entrant: Bullhorn Creative Advertiser: Chamber Music Festival Title: Chamber Music (Pop-up Concerts/Non-Traditional) Credits: Brad Flowers, Partner Adam Kuhn, Creative Director Richard Young, Coordinator Brume Jessa, Producer & Editor Curt Rice, Graphic Designer Ian Friley, Videographer Gold Category: Single Medium Campaign Entrant: Bullhorn Creative Advertiser: NOLI CDC Title: The Night Market Gold Category: Integrated Campaign Entrant: Bullhorn Creative Advertiser: Int’l Book Project Title: Int’l Book Project Credits: Griffin VanMeter, Partner Joshua Kingsland, Creative Director Richard Young, Executive Director Mary Galloway, Graphic Designer Adam Kuhn, Graphic Designer Patrick Morrissey, Web Developer Credits: Brad Flowers, Partner Adam Kuhn, Creative Director Curt Rice, Graphic Designer Colin Doherty, Director Erin Sweeney, Producer James Friley, Score Gold Category: Integrated Campaign Entrant: Lexington Public Library Advertiser: Lexington Public Library Title: Night Circus Campaign TELEVISION Credits: Peggy McAllister, Graphic Designer Greg Davis, Marketing Manager Jeremy Midkiff, Video Media Specialist Jason Goodwill, Webmaster Doug Tattershall, Media Relations Coordinator Gold Category: Integrated Campaign Entrant: Bullhorn Creative Advertiser: Chamber Music Festival Title: Chamber Music Festival (Integrated Campaign) Credits: Brad Flowers, Partner Adam Kuhn, Creative Director Curt Rice, Graphic Designer Ellie Herring, Score Bronze Category: :30 Entrant: Fright Nights Production Company Advertiser: Fright Nights Production Company Title: Fright Nights Kentucky Credits: Greg Walker, Producer/Creator Post Time Production Company, Director Silver Category: :30 Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: Generation To Generation Credits: Oculus Studios Silver Category: :30 Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: Membership Explainer Credits: Oculus Studios Bronze Category: :30 Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Christmas Credits: Oculus Studios Bronze Category: :30 Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Thanksgiving Credits: Oculus Studios Bronze Category: :30 Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Halloween Credits: Oculus Studios Silver Category: Campaign Entrant: Oculus Studios Advertiser: Commonwealth Credit Union Title: MY Card Holiday Campaign Credits: Oculus Studios AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 40 Silver Category: Products Entrant: Cornett Advertiser: University of Kentucky Title: See Blue. TV Gold Category: Services Entrant: Cornett Advertiser: Cornett IMS Title: Lane’s End TV Credits: David Coomer, Chief Creative Officer Nick Child, Cinematographer/Editor Jason Majewski, Copywriter Jonathon Spalding, Copywriter Jeff Hancock, Creative Director Brad Mancuso, Art Director Kelley Nalli, Account Planner Jared Lee, Asst. Account Planner Marc Gurevitch, Production AJ Hochhalter, Listen Design Studio/ Composer Neil Kesterson, Dynamix Production, Audio Mix Kelley Bozeman, Marketing Director, University of Kentucky Public Relations Credits: Gary Miller, Director/Producer, Eye Level Films Kip Cornett, Co-Creative Director David Coomer, Co-Creative Director Chris McNamara, Account Planner Lacy Reinhold, Account Planner Nick Child, Motion Graphics Jonathon Spalding, Copywriter/ Research Emmy Hartley, Media Director Silver Category: Products Entrant: Bullhorn Creative Advertiser: Gainesway Title: Gainesway: Tradition Credits: Brad Flowers, Partner/Copywriter Griffin VanMeter, Partner Colin Doherty, Producer & Director Adam Kuhn, Creative Director/Editor Erin Sweeney, Line Producer Brume Jessa, Associate Producer Ian Friley, Cinematographer/Editor Neil Kesterson, Audio Engineer Silver Category: Products Entrant: Bullhorn Creative Advertiser: Gainesway Title: Gainesway (Video Campaign) Credits: Brad Flowers, Partner Griffin VanMeter, Partner Colin Doherty, Producer/Director Adam Kuhn, Creative Director Erin Sweeney, Line Producer Brume Jessa, Associate Producer Neil Kesterson, Audio Engineer Bronze Category: Services Entrant: Oculus Studios Advertiser: University of Kentucky Federal Credit Union Title: More Than A Name Silver Category: Movie Trailers Award Entrant: Eppic Films Advertiser: 4 Rocket Surgeons Title: 6TH MAN: BLUESANITY TRAILER CONSUMER OR TRADE PUBLICATION Credits: Jason Epperson, Director/ Producer/Editor Stephen Bates, Producer Lee Cruse, Producer Tim Bates, Producer Bronze Category: Campaign Entrant: University of Kentucky Title: Missing Something? Silver Category: Movie Trailers Entrant: Oculus Studios Advertiser: Oxvision Title: Hound of Heaven Trailer Credits: Oculus Studios STUDENT WORK COLLATERAL MATERIAL Gold Category: Brochure/Annual Report Entrant: University of Kentucky Title: GO International Annual Report Credits: Rhea Starns, Copywriter Nick Tatoian, Graphic Designer ELEMENTS OF ADVERTISING Silver Category: Photography, Color Entrant: University of Kentucky Title: WhIMSical Eye Credits: Alexandra Gorrell, WhIMSical Eye Gold Category: Photography, Campaign Entrant: University of Kentucky Title: Night of Worship Credits: Cara Starns, Project Manager Credits: Oculus Studios 2 0 1 4 ADDY AWAR DS W I NNER S 41 To order additional trophies or certificates, fill out this form. Please use one form per winning entry. Make copies for multiple orders. The order deadline date for more awards is March 28, 2014. AMERICAN ADV ERTISIN G F E D E R AT IO N LEXIN G T O N 42 ORDER FORM Name Agency or Entrant Name Address City Zip Code Phone Winning entry identification “ID Number, Client, Title, Descriptions QTY ITEM PRICE ADDY Trophies $50 each Judges’ Choice $70 each Tall ADDY $70 each Copywriting Excellence $70 each Best Art Direction $70 each Best of Show $80 each Gold ADDY Certificate $10 each Silver ADDY Certificate $10 each Bronze ADDY Certificate $10 each TOTAL TOTAL Payment □ □ Check (Make payable to AAF Lexington) Visa / Mastercard Card Number Exp. Date Name as it appears on Card Authorized Signature Mail form(s) with payment to: Lexington Advertising Club, Atn: ADDY Order, P.O. Box 1815, Lexington, KY 40588-1815 Program Design: Program Printing: 2 0 1 4 ADDY AWAR DS W I NNER S 43 “A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford Congratulations to all the winners and entrants, Don’t stop! Dave Howard Photography imdave.com The Kentucky bourbon business is on fire, and the Lexington Herald-Leader has chronicled this uniquely Kentucky story over the past year. Through indepth articles, breathtaking photos and digital extras on Kentucky.com, the Herald-Leader takes you inside the distilleries and warehouses, but also to places like New York and New Orleans to see what’s behind the international boom in Kentucky bourbon and what it means for the state. PHOTO BY CHARLES BERTRAM 502. 724. 2278 THANK YOU TO OUR AAF LEXINGTON 2 0 1 4 AWA R D S P O N S O R S